Acquia announced advanced retail machine learning models for Acquia Customer Data Platform (CDP), designed to increase customer lifetime value. Among these is a new “market basket” model to drive digital commerce conversions by intelligently bundling relevant products, to help retailers to better understand the behavior of their customers. The market basket model for Acquia CDP is an analytics solution that helps retailers effectively pair products, price packages and gain a deeper understanding of their customers’ buying preferences. This model works by identifying correlations between items frequently purchased together to make smarter recommendations to end customers.
Category: Content management & strategy (Page 43 of 471)
This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.
Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.
Content strategy topics include information architecture, content and information models, content globalization, and localization.
For some historical perspective see:
https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/
dtSearch announced a new version, 2101.02, of its product line to instantly search for terabytes of online and offline data, spanning multiple folders, emails including attachments and nested attachments, online data and other databases. The product line covers enterprise and developer applications. The developer SDKs also make available dtSearch’s document filters. Developer applications can run “on premises” or in a cloud environment like Azure or AWS. The new version includes:
- Windows 11, Windows Server 2022, and .NET 6 added as supported platform/environments
- Apple silicon M1/ARM developer build for the dtSearch Engine for macOS
- Multithreaded 64-bit indexer preview feature for much faster indexing on multicore Windows and Linux systems
- Search dialog box improvements for handling large numbers of indexes
- Support for the new 64-bit versions of Adobe Acrobat and Adobe Reader for end-user PDF display with highlighted hits
- Addition of Korean Hancom Office HWPX to dtSearch document filters
MACH Alliance, a group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, announced today that Amazon Web Services (AWS) has joined as an Enabler member.
MACH Alliance announced in December its new Enabler membership category, which was created for companies that are utilized by MACH organizations to deliver a service or technology but they themselves do not offer a direct MACH solution. They are, therefore, enabling a MACH provider but don’t offer a direct MACH solution. A MACH architecture, which stands for Microservices, API-first, Cloud native and Headless (MACH), gives companies a deeper level of agility, allowing them to deliver new features to their customers at speed. This architecture has spread from e-commerce to store systems and is now changing the way enterprise software is developed and utilized across virtually every industry, not just commerce.
Upland Software, Inc. announced that it has acquired Objectif Lune Inc., an enterprise software provider of document composition and business communication automation. With the addition of Objectif Lune, Upland expands its global document workflow product library by adding the capability to modernize complex, paper-based documents for large-volume print production as well as automated delivery across web, email, and mobile platforms.
While the business world becomes increasingly digital, many global companies still need to produce paper documents, either because of customer demand or to meet regulatory requirements. The challenge, however, for many companies is they need to find a way to compose, automate, and exchange documents based on content from their existing back-office systems to produce interactive business communications, while maintaining compliance and reducing production costs.
Upland’s document workflow products – which include AccuRoute, FileBound, InterFAX, and Upland Intelligent Capture – improve productivity and reduce costs by enabling digital transformation for any size business across industries such as healthcare, financial services, legal, government, and education.
https://www.uplandsoftware.com ■ https://www.objectiflune.com/en/
Cloudinary, a media experience platform, announced its acquisition of Indivio, a video software company that helps modern marketing teams create and deliver high-performing, data-driven video campaigns faster. The entire Indivio team has joined Cloudinary, with CEO and co-founder Josh Dorward becoming Managing Director of the company’s newly formed Video Creative Automation business line.
Cloudinary’s automated, AI-based approach to media management and experience allows brands to create and deliver digital experiences without the challenges that come from trying to manage all that’s needed to do so at scale. With Indivio’s offering marketing teams can:
- Scale the volume and frequency of on-brand creative content without overburdening creative teams. Brands can use dynamic templates and content from a variety of sources, including live product detail pages, to automatically create highly relevant and personalized videos.
- Streamline creative onboarding with support for tools like Adobe After Effects.
- Accelerate the QA of dynamic video creative.
Cloudinary will continue to fully support the Indivio product line. It also plans to leverage Indivio’s technology to develop a fully integrated video creative automation experience within the Cloudinary media experience platform.
Optimizely, a digital experience platform (DXP) provider, announced it is launching an integrated version of its B2B Commerce Cloud and Content Cloud products. The integration allows the two products to be easily implemented together, enabling brands to reach audiences with more sophisticated content strategies and work more effectively across large teams of marketers. The integration makes use of the B2B Commerce Cloud as a headless commerce API to make B2B data and capabilities available within the Content Cloud. Now, B2B customers choosing to select both the B2B Commerce Cloud and Content Cloud with the new integration can:
- Take advantage of B2B-specific features within the B2B Commerce Cloud
- Use the Content Cloud to manage all the pages, templates, content and assets of their site
- Benefit from an out-of-the-box, combined site search engine that searches products in the B2B Commerce catalog while searching content in the Content Cloud and combining the results
- Manage their product catalog in B2B Commerce, but have all the products available for use in the Content Cloud
- Build and manage multi-sites in the Content Cloud while leveraging the shared data for customers, products and orders in the B2B Commerce Cloud.
iTranslate announced they will be providing their translation API on the latest update to Snap’s Lens Studio platform. The Remote Service Module of Lens Studio allows users to obtain data from external APIs and use them in their Lenses. Specifically, this module provides a scripting API to call the endpoints of an external API, in this case, iTranslate’s translation API. Developers can use the translation API in basically two ways:
- to translate text in a Text object
- to translate text in a Text3D object
In both use cases, developers use a provided script that translates Text or Text3D objects. To translate simple Text objects, attach the script to a Scene object that includes a Text component. After that, select the desired source and target language. For 3D objects, use the same script, attach a Scene object that contains a Text3D component, and select the source and target language again. Developers can also extend the script to more use cases.
The Oxygen Feedback commenting platform provides a simple and efficient way for your community to interact and offer feedback. It is specialized for technical documentation and can be easily integrated with Oxygen XML Editor/Author to make it more efficient for content authors to manage comments and react to community feedback. Version 2.0 of Oxygen Feedback offers new enhancements for the modern commenting platform, the most significant addition being the introduction of the organization concept in the Oxygen Feedback workflow, offering increased data security, streamlined workflows, and more customization possibilities.
The administration interface was redesigned for more efficient access to its various parts and for aggregating data and UI controls in one place. Improvements were also made to the Feedback commenting component that appears in the output (for example, the presentation of block-level comments was enhanced and there are more personalization options). This release also includes other productivity improvements, bug fixes, and security enhancements.
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