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Category: Content management & strategy (Page 35 of 471)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Acquia adds data subject deletion requests to Acquia CDP

Acquia announced new regulatory compliance features that help organizations using Acquia Customer Data Platform (CDP) to comply with data subject requests and privacy laws in general. Using a new self-service interface, organizations can rapidly process “Right to Erasure” (otherwise known as “Right to be Forgotten”) requests associated with regulations such as GDPR, CCPA, and more from their customers. The feature for legal and compliance workflows is to make it simple for organizations using Acquia CDP to process deletion requests from their own customers, ensuring that these requests are handled quickly.

Other recent self-service updates include secure credentials management for Acquia CDP out-of-the-box connectors. Organizations can now generate and manage their own credentials for pre-built connectors to external services such as Facebook or Google. In addition, they can set up new credentials for their own custom connectors. Both self-service credentials management and compliance features are meant to accelerate workflows within Acquia CDP, without having to wait for assistance from an Acquia customer support team member.

https://www.acquia.com

TransPerfect GlobalLink CCMS upgrades Acrolinx Connector for Astoria

TransPerfect, provider of language and technology solutions for global business, announced that its connector between the GlobalLink CCMS Astoria platform and Acrolinx has been upgraded and recertified by Acrolinx GmBH. This action marks the latest milestone in the strategic relationship between TransPerfect and Acrolinx that began in 2013.

Astoria is an SaaS platform for building, managing, and publishing XML content, and Acrolinx is a platform for content quality optimization. In the joint solution, Acrolinx analyzes Astoria client content for spelling, grammar, style, terminology, reuse, search-engine optimization, and simplified English. By calculating a quality score for content components that reside in Astoria servers, Acrolinx enables Astoria users to automate and unclog typical bottlenecks in the copy-editing operation. Benefits include localization savings by reducing word count, simplifying sentence structure, and standardizing terminology, and editing efficiency improvements by automating checks in seven critical areas, including style, spelling, and grammar

The Astoria/Acrolinx integration includes both English and non-English content, enabling users to enter and service new markets with higher quality content in new languages faster and more efficiently.

https://www.transperfect.comhttp://www.globallinkccms.com

Snowflake launches Unistore

Snowflake announced the launch of Unistore, a new workload that expands the capabilities of Snowflake and delivers a modern approach to working with transactional and analytical data together in a single platform. Unistore extends the Snowflake Data Cloud to streamline and simplify the development of transactional applications, while providing consistent governance, performance, and scale to customers.

Transactional and analytical data have typically been siloed, creating complexities when moving data between systems and hindering the speed required for modern development. With Unistore, teams can expand the Data Cloud to include transactional use cases such as application state and data serving. As a part of Unistore, Snowflake is introducing Hybrid Tables, which offer fast single-row operations and allow customers to build transactional business applications directly on Snowflake. Hybrid Tables, currently in private preview, enable customers to perform swift analytics on transactional data for immediate context, and join Hybrid Tables with existing Snowflake Tables for a holistic view across all data. Unistore and Hybrid Tables enable customers to build transactional applications with the same simplicity and performance they’re used to with Snowflake, and a unified approach to data governance and security.

https://www.snowflake.com/blog/introducing-unistore/

Adobe announces new Adobe Analytics services

Adobe announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types. Adobe also introduced a new service to transition data from other analytics products while preserving historical compliance with regulations such as Global Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).

Streaming media: Adobe is introducing new capabilities for brands to understand how streaming fits into the overall customer journey. Through Customer Journey Analytics (CJA), teams can tie digital media consumption to engagement on other channels like social media, websites and offline channels.

Seamlessly bring data together: With the bulk data insertion API now available, teams can move or activate any volume of historical data into Adobe Analytics. It covers any online or offline channel, allowing brands to transition data sources from point-of-sale devices, CRM systems and mobile applications.

Intelligent data mapping: Adobe Analytics is providing flexibility for brands to bypass the data migration preparation work while avoiding data destruction. As data comes through, Adobe Analytics preserves the underlying structure, and also suggests new ways to measure the customer journey. Brands can also retroactively apply dimensions to historical data, such as new attribution models.

https://news.adobe.com/news/news-details/2022/Next-Generation-Adobe-Analytics-Delivers-Customer-Insights-From-Streaming-Media-and-the-Metaverse/default.aspx

Canto unveils Media Delivery Cloud

Canto, a provider of digital asset management (DAM) software, released Media Delivery Cloud, a new solution that enables customers to directly connect images from their Canto library to their website, e-commerce platform and other content distribution platforms. With Media Delivery Cloud, companies can deliver images in real time at a global scale – reducing duplicate work between creative and web teams, eliminating the need to create and store duplicate assets, while optimizing web load times.

By publishing assets directly to e-commerce and web, Media Delivery Cloud enables brands to accelerate their digital asset supply chain and ensure consistency across markets. Media Delivery Cloud enables brands to:

  • Automate publication of digital assets directly from your Canto library to your website or e-commerce platform
  • View locally hosted content from servers close to users, with faster page load times and a better end-user experience
  • Remove duplication and cut down on storage costs by displaying a single asset in different formats
  • Auto-resize and crop imagery in the formats needed, removing the burden on creative teams

https://canto.com/product/media-delivery-cloud/

CAI releases digital content provenance tools

The Content Authenticity Initiative (CAI) released a suite of open-source developer tools – implementing the Coalition for Content Provenance and Authenticity (C2PA) specification released earlier this year to enable a broad developer community to integrate content provenance across web, desktop, or mobile projects, regardless of their location or level of technical depth with the comprehensive C2PA technical specification. The three tools are:

  • JavaScript SDK – This UI toolkit includes everything developers need to create rich, browser-based experiences displaying content credentials.
  • C2PA Tool – Developers can install this utility to create, verify, and explore content credentials on their command line, or wrap it into a service to quickly equip their processes to interact with content provenance.
  • Rust SDK – Developers can build custom applications across desktop, mobile, and services that create, verify, and display content credentials directly via our powerful Rust library.

CAI Releases Suite of Open-Source Tools to Advance Digital Content Provenance

Umbraco teams with Microsoft

Umbraco announced a strategic agreement with Microsoft to extend the reach of Umbraco’s flexible and open source content management system (CMS) built on Microsoft .NET and strengthen its position in the Azure Marketplace, an online store built around Microsoft’s Azure cloud platform.

Listed on the Azure marketplace are Umbraco Cloud and Umbraco Heartcore, the company’s headless CMS. These technologies are at the core of Umbraco’s composable digital experience platform (DXP), which lets companies integrate best-of-breed applications or tools with the CMS to design the digital experiences that fit their organization’s needs instead of deploying a monolithic suite comprised of multiple MarTech technologies all integrated into one suite purchased from one vendor. As a composable DXP, the solutions, including Umbraco Cloud, work together via APIs to flexibly deliver content and customized digital experiences to customers.

https://umbraco.com

Siteimprove launches Prepublish

Siteimprove, announced the launch of Siteimprove Prepublish, technology that provides digital marketers with data and analytics to help ensure website content is error-free, optimized for SEO and accessibility, and aligned with brand standards. Bringing these together on a single platform as a CMS plugin or an API, Prepublish protects the quality of a brand’s website content before it goes live.

The Siteimprove Platform includes three solutions that support marketing departments, web teams and CMOs to deliver optimized content performance across marketing channel:

  • Marketing Performance. Intelligent insights are served daily across organic and paid search (SEO and ad insights, simplified Quality Score analysis, structured budget optimization, website speed) to ensure visibility and growth. Workflow integration with CMS/DXPs provides a seamless experience for marketing teams. Siteimprove works integrates with Optimizely, Adobe Experience Manager, Drupal, Tridion, Sitecore and Sitefinity.
  • Digital Inclusivity. Siteimprove Prepublish provides instant insights into accessibility issues and actionable recommendations in a single view, ensuring a brand’s content is in line with accessibility guidelines and regulations.
  • Content Experience. On-page SEO diagnostics pinpoint where brands can fine-tune their content with recommendations for SEO success. Customizable company policies give instant visibility into any violations of brand guidelines for a stronger brand presence.

https://siteimprove.com

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