Category: Content management & strategy (Page 20 of 468)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Bloomreach unveils SMS marketing updates

April 13, 2023 / NewsShark

Bloomreach announced expansive updates to its Bloomreach Engagement SMS marketing capabilities. Through its ten new features, Bloomreach Engagement is making it easier for marketers to integrate this channel into their omnichannel strategies. From AI content generation to optimal send time prediction, marketers will have access to tools to reach engaged subscribers with personalized SMS campaigns. Features:

AI-powered optimal send time: determine the best time to send SMS campaigns for every customer.
AI content generator: generate SMS content ideas or fine tune messaging.
TCPA List Validation: automatically removes reassigned or deactivated numbers and national Do Not Call registries.
SMS Campaign visual builder: create, test, preview SMS messages.
Sign-up units: grow SMS lists with sign-up units that include TCPA consent language.
Text-to-join keywords: grow subscribers with “text to join” keywords that can be shared across marketing channels.
Campaign evaluation dashboard: monitor campaign performance and make real-time adjustments.
Pre-built templates: for converting SMS campaigns.
Scenario node and visual builder: switch between SMS and MMS message in scenarios.
Contact card creator: make every message recognizable by ensuring SMS messages appear from a set contact name.

https://www.bloomreach.com/en/news

Stardog introduces Stardog 9

April 12, 2023 / NewsShark

Stardog, a provider of an enterprise knowledge graph platform, announced Stardog 9, with a range of new features and enhancements that enable organizations to easily connect data, people, and processes, and improve performance, scalability, and security. With this release, Stardog’s knowledge graph powered semantic layer has new integrations for Azure Synapse, Collibra Data Governance and Databricks. Benefits include:

Expanded Data Access: Stardog 9 supports federated access to Azure Synapse which enhances connectivity to data in Azure Data Lake Storage Gen-2 (ADLS2), reducing the friction in accessing and connecting data through meaning for self-serve analytics.
Activated Metadata: Stardog 9 extends Stardog’s Knowledge Catalog to harvest enterprise metadata with integrations for Collibra and Microsoft Purview Data catalogs (in-preview mode only), and any JDBC-accessible data source. These integrations make it easy to semantically-enrich technical metadata with business concepts and enable Data Governance teams and end users to search, query, and explore data assets with an Enterprise Metadata Knowledge Graph.
Smart, Automated Entity Linking Across Data Silos: Stardog 9 can identify and link data associated with business objects across data landscapes for better decisions in support of use-cases from Customer 360 to Digital Twin to Fraud Detection, leveraging Databricks Spark to process data.

https://www.stardog.com/blog/introducing-stardog-9/

Brightspot expands partner program

April 12, 2023 / NewsShark

Brightspot, a provider of content management system (CMS) software, announced the expansion of the Brightspot Partner Program to offer comprehensive implementation and maintenance options for building digital, web and content experiences using Brightspot CMS.

The program is designed to help businesses accelerate their digital strategy by providing access to a network of experienced partners that can help them create and deliver more powerful digital experiences powered by Brightspot CMS. Brightspot’s Partner Program will enable businesses to leverage the company’s comprehensive suite of flexible technology, expert services and partner ecosystem. Partners will have access to a range of benefits, including training and certification, marketing support and co-selling opportunities.

The Partner Program is open to a variety of businesses that specialize in digital experiences, content management and web development, including solution, technology and agency partners. As part of the program, partners will receive in-depth training, online technical resources, co-marketing opportunities, partner support and access to the Brightspot platform for testing and development. Solution, technology and agency partners that have already joined the Brightspot Partner Program, include: AITHERAS LLC, Bannockburn, Deveire, Digital Prism Advisors, Inc., eThinking, Material, SNO CORP, THINKware, WayPath and Wizeline.

https://www.brightspot.com

Expert.ai and Reveal Group partner to combine NLP and RPA

April 5, 2023 / NewsShark

Expert[.]ai and Reveal Group announced a partnership to help organizations extend the value in intelligent automation programs with natural language processing and understanding (NLP/NLU). Robotic process automation (RPA) makes organizations more profitable and responsive, streamlining enterprise workflows and enhancing employee engagement and productivity by removing mundane tasks from their workdays. By adding NLP/NLU to RPA, enterprises now have the ability to increase the flexibility and scalability of automation, expanding deployment to more complex use cases and business processes by making sense of unstructured language data. Unstructured data is critical for organizations to be able to understand, analyze and use it to enable a real intelligent automation across the entirety of an enterprise data assets.

The expert.ai hybrid AI platform complements the Reveal Group’s expertise in intelligent automation services. With expert.ai, NLP outputs, including intent, automatic categorization, emotional and behavioral traits identification, entity extraction and sentiment analysis, can be deployed and delivered by Reveal Group to automate multiple use cases, from common cross-industry use cases (email triage in customer services, data analysis, comparison and extraction in legal departments) to more industry-oriented processes (claims management in insurance companies, loan origination and customer onboarding in banking and financial services.).

https://www.expert.ai/ ■ https://revealgroup.com/

Stilo launches Migrate 5.0

April 3, 2023 / NewsShark

Still Corporation, a provider of automated content conversion tools, announced the launch of its latest software product, Migrate 5.0. This new release promises to provide more robust and reliable content conversion capabilities for organizations looking to convert legacy content (such as HTML, Word, and FrameMaker) into structured XML. Migrate 5.0 builds on Stilo’s previous content conversion solutions by incorporating new features and capabilities, including DITA 2.0, that make the conversion process even more streamlined and efficient.

One of the key new features of Migrate 5.0 is the upgraded framework which significantly improves performance and stability. With this new upgrade, Migrate 5.0 becomes a more potent and adaptable tool, making it a useful solution for any organization seeking to optimize its data migration process. A free sample conversion is available on Stilo’s website.

Stilo develops tools to help organizations automate the conversion of content to XML and build XML content processing components integral to enterprise-level publishing solutions. Operating from Canada, Stilo supports commercial publishers, technology companies and government agencies around the world in their pursuit of structured content.

https://www.stilo.com/

Kobai launches Saturn Knowledge Graph

March 21, 2023 / NewsShark

Kobai, a codeless knowledge graph platform, announced the availability of Kobai Saturn, a knowledge graph to harness the scale, performance, and cost efficiency of the lakehouse architecture. Kobai Saturn extends the capabilities of the Kobai Platform, integrating every use case and function into a single semantic layer.

Business users need quick insights to make day-to-day decisions, which require connected data from data from across the enterprise. With Kobai Saturn, organizations can leverage the ease of knowledge graphs with the scalability of a data warehouse. New capabilities include:

Direct integration: embedded in the data layer, organizations can query data without moving it from the lake or warehouse, following W3C and Lakehouse open standards for complete interoperability
Improved performance: on-demand and burstable compute leveraging the underlying data layer for faster graph queries and ML training without virtualization
Seamless collaboration: publish business question as SQL views to integrate with existing data science and business intelligence tools

Kobai’s codeless platform provides a business-first approach and a collaborative environment to rapidly share insights across the entire organization. The new Kobai Saturn knowledge graph works directly with Kobai’s Studio framework and Tower visualization products.

https://www.kobai.io/products/kobai-saturn

Adobe announces multiple product updates

March 21, 2023 / NewsShark

At Adobe Summit Adobe unveiled a wide range of product updates across Adobe Experience Cloud, a customer experience management solution, and Adobe Creative Cloud a platform for creating compelling content, to help brands drive experience-led growth.

Adobe debuted new Adobe Sensei GenAI services, including Adobe Firefly – a new family of creative generative AI models, as well as new generative AI innovations across Adobe Experience Cloud to power marketing workflows. The company also announced new Adobe Product Analytics and a reimagined content management solution enabling marketers to self-serve website and mobile app edits.

Adobe unveiled Adobe Express for Enterprise, allowing anyone within an organization to rapidly create and iterate content, regardless of their creative skill level. Adobe also announced a Content Supply Chain solution, made possible through Creative Cloud and Experience Cloud that connect popular tools for planning, creating, reviewing and distributing creative collateral so teams can collaborate more efficiently.

AI and generative AI services will be integrated natively in Adobe Experience Cloud as a co-pilot for marketers, improving productivity and efficiency while providing full creative control and trusted governance capabilities. Sensei GenAI will leverage multiple large language models (LLMs) including Microsoft Azure OpenAI and FLAN-T5 within Adobe Experience Platform, depending on business needs.

https://news.adobe.com/home/default.aspx

Ontotext releases Metadata Studio 3.2

March 21, 2023 / NewsShark

Ontotext, a provider of enterprise knowledge graph (EKG) technology and semantic database engines, released Ontotext Metadata Studio version 3.2. The metadata management and tagging control solution helps organizations to transform content into knowledge. Users can utilize the taxonomical instance data in their knowledge graph to achieve explainable and customizable out-of-the-box taxonomy-driven tagging.

Ontotext Metadata Studio 3.2 makes it easy for users to determine whether a use case could be automated or not across any third-party text mining service, simplifies orchestrating complex text analysis across third-party services, and evaluates their quality against internal benchmarks or against one another.

With version 3.2, Ontotext Metadata Studio enables non-technical end users to create, evaluate, and improve the quality of their text analytics service by tagging and linking against their own business domain model. With extensive explainability and control features, users who are not proficient in text analytics techniques can understand the causal relationships between the underlying dataset, the specific text analytics service configuration, and the final output.

This enhancement enables efficient user intervention, making the human truly in the loop and completely in control of the whole extraction process. Ontotext Metadata Studio is domain neutral and applicable for various domains and use cases.

https://www.ontotext.com

Category: Content management & strategy (Page 20 of 468)

Bloomreach unveils SMS marketing updates

Stardog introduces Stardog 9

Brightspot expands partner program

Expert.ai and Reveal Group partner to combine NLP and RPA

Stilo launches Migrate 5.0

Kobai launches Saturn Knowledge Graph

Adobe announces multiple product updates

Ontotext releases Metadata Studio 3.2

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