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Category: Content management & strategy (Page 19 of 471)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Kobai announces partnership with Databricks 

Kobai, a codeless knowledge graph platform, announced a new partnership with Databricks so joint customers can leverage the insights of knowledge graphs with the Databricks Lakehouse Platform. Kobai’s Saturn platform is embedded directly in the data layer, allowing organizations to query data without moving it from the lakehouse, with W3C and Lakehouse standards providing interoperability.

Semantic data, which imparts meaning and context to information, plays a pivotal role in optimizing various aspects of the manufacturing process. By integrating semantic data into factory operations, enterprises can enhance their production efficiency, quality control, and predictive maintenance. This technology enables machines, sensors, and devices to communicate in a more intelligent and coherent manner, facilitating real-time monitoring and analysis of production lines. Semantic data aids in the creation of interconnected systems that can adapt and self-optimize.

Kobai’s codeless platform provides a business-first approach and collaborative environment to rapidly share insights across the entire organization, transforming the way enterprises capture and create their business logic with a whiteboard experience. The Saturn knowledge graph works directly with Kobai’s Studio framework and Tower visualization products to infuse data with meaning and context, creating a semantic data fabric that grows over time.

https://www.kobai.io/articles/strategic-partnership-between-databricks-and-kobai

Merkle launches global composable commerce accelerator for Salesforce Commerce Cloud with Contentful and Magnolia 

Merkle announced the launch of its new global accelerator for Salesforce Commerce Cloud, which enables brands to achieve a modern composable, API-first architecture faster. Developed to work with Contentful and Magnolia, the accelerator extends Salesforce Commerce Cloud and streamlines integration with other enterprise content management platforms.

By joining forces with Contentful and Magnolia, Merkle enables businesses to implement enterprise-ready headless content management capabilities with Salesforce Commerce Cloud. The new accelerator drives improved time to market, a future-ready technology architecture, and greater innovation in front-end consumer experience. It allows brands to manage front-end site experience and web content through the content management platform, in addition to user experience functionality. This reduces the initial front-end development work for brands to implement a headless architecture.

The accelerator brings together Merkle’s Salesforce Commerce Cloud expertise and modern content management platforms Contentful and Magnolia, and is supported by Merkle’s global design system to expedite design and provide brand experience components. This gives businesses the tools to create and deliver exceptional digital commerce experiences while reducing cost and time to implement composable architectures.

https://www.merkle.com/en/merkle-now/press-releases/2023/merkle-launches-global-composable-commerce-accelerator-for-sales.html

DeltaXML improves CALS table handling to merge products

DeltaXML announced the release of new versions of their products XML Merge and DITA Merge, featuring improved handling of changes in CALS tables, as already available in XML Compare. It also adds the ability to ignore the order of columns, which means that a change in order doesn’t trigger delta markup in the result. Those used to seeing row duplications in their table results will be pleased to know that these have been dramatically reduced.

With XML Merge 11.0.0 and DITA Merge 7.0.0, this new table algorithm is included in merge products. This has added more complexity, but these products, as well as being easy to configure, produce the most rigorous and accurate comparisons. If some of the table versions have different structures, it’s necessary to select a ‘master’ table from which to create the result, which is used as the priority to determine which version to use as the master. The spans in that version are prioritised and other spans are created around them as necessary to ensure table validity. This approach helps to keep the result table as compact as possible while still representing how the table content has changed.

https://www.deltaxml.com

Bloomreach announces Clarity

Bloomreach announced a conversational shopping product built for a new world of e-commerce. Using generative AI and large language models (LLMs), Bloomreach Clarity engages with shoppers to deliver personalized, product expertise straight from their favorite brands. Businesses connect these conversations directly to product catalogs, and can integrate individual conversations across channels, including website, chat, and SMS.

Bloomreach Clarity is built upon a real-time customer data engine and trained on more than a decade of commerce data. This gives it a understanding of how customers shop and how products perform globally, based on Bloomreach’s rich data and AI, and at the individual level, based on a business’s real-time data. While Clarity is showing customers relevant information and products, it’s also prioritizing what it knows they’ll actually buy. Clarity also offers control and optimizations for businesses as they introduce this conversational experience to customers, including:

  • The ability for merchandisers to combine their instinct and expertise with the speed and scale of AI
  • Real-time targeting that allows Clarity to prompt conversations based on a customer’s current journey or specific segment
  • Personalized conversations, even for unknown visitors based on browsing behavior
  • The ability to refine conversations using brand guidelines and tone of voice

https://www.bloomreach.com/en/products/clarity

ElevenLabs releases Eleven Multilingual v2

ElevenLabs, a provider of voice AI software, launched a new multilingual voice generation model capable of accurately producing “emotionally rich” AI audio in nearly 30 languages. ElevenLabs also confirmed today that the platform is officially coming out of Beta.

The advancement, based on in-house research, will allow creators to produce localized audio content for international markets across Europe, Asia and the Middle East. ElevenLabs has spent the last 18 months analyzing the markers of human speech, building new mechanisms for understanding context and conveying emotions in speech generation, as well as synthesizing new, unique voices.

Regardless of whether a synthetic voice or cloned voice is being used, the speaker’s unique voice characteristics are maintained across all languages, including their original accent. This means the same voice can be used to bring content to life across 28 separate languages. Creators can use ElevenLabs’ tool to improve content accessibility for people with visual impairments or additional learning needs by supplementing visual content with speech available in multiple languages.

Supported languages include: English, Polish, German, Spanish, French, Italian, Hindi, Portuguese, Chinese, Korean, Dutch, Turkish, Swedish, Indonesian, Filipino, Japanese, Ukrainian, Greek, Czech, Finnish, Romanian, Danish, Bulgarian, Malay, Slovak, Croatian, Classic Arabic and Tamil. 

https://elevenlabs.io/blog/multilingualv2/

Adobe Firefly supports prompts in over 100 languages

Adobe announced the global expansion of Firefly, Adobe’s family of creative generative AI models, to support text prompts in over 100 languages, enabling users to generate images and text effects using their native languages in the standalone Firefly web service. The service will also be localized in 20 languages with versions in French, German, Japanese, Spanish and Brazilian Portuguese available now.

Firefly has been integrated into Photoshop, Express,  and Illustrator, helping customers build their creative confidence by removing the barriers between imagination and blank page, and bringing more precision, power, speed and ease directly into Creative Cloud applications and workflows.

Firefly for Enterprise is designed to be commercially safe and Adobe plans to enable businesses to custom train Firefly with their own branded assets, generating content in the brand’s unique style and brand language. The new company-wide offering enables every employee across an organization, at any creative skill level, to use Firefly to generate on-brand, ready-to-share content that can be edited in Express or Creative Cloud. Enterprises also have the opportunity to obtain an IP indemnity from Adobe for content generated by certain Firefly-powered workflows.

https://firefly.adobe.com

CrafterCMS release Version 4.1

CrafterCMS, an open-source headless CMS for enterprises, announced the general release of version 4.1. The new release includes three major new capabilities: 1) a new content authoring Dashboard, 2) an improved Sidebar in the content authoring experience, and 3) a switch to OpenSearch as the embedded search engine both for the content authoring experience, and for building personalized digital experiences and other search-driven content applications via the CrafterCMS Search APIs. OpenSearch replaces Elasticsearch as the built-in search engine for CrafterCMS going forward.

With version 4.1, CrafterCMS provides enterprises with a modern headless CMS for their composable digital experience platform (DXP). Pre-built plug-ins, integrations and blueprints from the CrafterCMS Marketplace may be used by administrators to compose tailored authoring experiences for a variety of content management use cases, and by content creators to compose engaging digital experiences for end users through an drag-and-drop user interface. CrafterCMS also provides a Git-based content repository and support for DevContentOps.

CrafterCMS version 4.1 community edition is available immediately for free download under the GPL v3 open-source license, and the enterprise edition is available for customers and certified partners through the CrafterCMS customer support portal.

https://craftercms.com

Brightspot CMS integrates OpenAI

Brightspot CMS, a content management system for global organizations to deliver digital experiences, announced a seamless integration with OpenAI, enabling organizations to elevate their content creation and personalization efforts. This integration helps content authors, editors, marketers and communications professionals to produce high-quality content that resonates with their target audiences. With the integration of OpenAI into Brightspot CMS, content creators can leverage AI-assisted suggestions for headlines, subheadlines and full body text, enabling them to expedite the content-creation process and meet tight deadlines.

OpenAI’s content-generation capabilities empower users to create variations of their content, ensuring that the right message reaches the right audience at the right time. With natural language queries and a search function that yields answers content creators can swiftly access and utilize specific database information, reducing time spent on manual searches. By automating the search and interpretation process, OpenAI’s tools free up content creators to focus on creativity, accelerating productivity and improving output quality.

https://www.brightspot.com/ai

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