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Category: Content management & strategy (Page 17 of 468)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Drupal 10.1 is now available

June 22, 2023 /

Drupal released Drupal 10.1, which makes customizing the look of your site easier, adds support for decoupled navigation, improves content modeling and editing, block management, performance, and more. A sample of the changes include:

  • New APIs for retrieving menus configured in Drupal using the Linkset standard.
  • Various CKEditor improvements including an autoformat feature.
  • A unified entity revision editing experience was added. This makes prior versions of content easier to manage regardless of whether they are in content blocks or nodes or other entities.
  • You can create custom blocks directly under Structure in the administrative interface. More granular permissions allow granting block management per type and revisions to block content can be reviewed and rolled back.
  • BigPipe supports serving interface previews for delayed content, which makes the user experience smoother.
  • HTML pages and AJAX responses can now be served before dynamically processed JavaScript and CSS assets have been generated.
  • The request type used for making AJAX requests can be configured allowing certain dynamic requests to be cached using render and edge caching capabilities, enabling faster response times.
  • Drupal 10.1 is also approved as a Digital Public Good (DPG) by the Digital Public Good Alliance (DPGA).

https://www.drupal.org/project/drupal/releases/10.1.0

MongoDB launches five new capabilities for MongoDB Atlas

June 22, 2023 /

MongoDB, Inc. announced five new products and features for its developer data platform, MongoDB Atlas, that make it faster and easier for customers to build modern applications, for any workload or use case. The new products and features include:

  • MongoDB Atlas Vector Search simplifies bringing generative AI and semantic search into applications for highly engaging end-user experiences.
  • MongoDB Atlas Search Nodes now provide dedicated infrastructure for search use cases so customers can scale independently of their database to manage unpredictable spikes and high-throughput workloads with greater flexibility and operational efficiency.
  • MongoDB Atlas Stream Processing transforms building event-driven applications that react and respond in real-time by unifying how developer teams work with data-in-motion and data-at-rest.
  • MongoDB Atlas Time Series collections now make time series workloads more efficient for use cases from predictive maintenance for factory equipment to automotive vehicle-fleet monitoring to financial trading platforms.
  • New multi-cloud options for MongoDB Atlas Online Archive and Atlas Data Federation enable customers to tier and query data in Microsoft Azure and in addition to Amazon Web Services.

Together, these new features for can speed up their pace of innovation by standardizing many types of workloads on a single developer data platform across the enterprise.

https://www.mongodb.com/press/mongodb-launches-five-new-capabilities-for-mongodb-atlas-to-build-new-classes-of-applications

Databricks announces Lakehouse Apps

June 20, 2023 /

Databricks introduced Lakehouse Apps, a new way for developers to build native, secure applications for Databricks. Lakehouse Apps will enable Databricks customers to have easy access to a wide range of applications that run entirely inside their Lakehouse instance, using their data, with the full security and governance capabilities of Databricks. Lakehouse Apps will give users safe and easy access to a wide range of new applications and reduce time and effort to adopt, integrate, and manage data and AI applications.

By running directly on a customer’s Databricks instance, these apps can easily and securely integrate with the customer’s data, use and extend Databricks services, and enable users to interact with a single sign-on experience without data ever leaving the customer’s instance. Developers can use any technology and language of their choice to build apps and aren’t limited to a proprietary framework.

The company also introduced new data sharing providers and AI model-sharing capabilities to the Databricks Marketplace, a marketplace for data, AI, and applications.

Databricks Marketplace will be generally available on June 28, 2023. Lakehouse Apps and AI model sharing in Databricks Marketplace are expected in preview in the coming year.

https://www.databricks.com

Bloomreach and Shopware partner

June 20, 2023 /

Bloomreach, a digital experience and content management platform provider and Shopware, an omnichannel digital commerce platform for e-commerce businesses, announced they have partnered to empower businesses to unlock new growth across their e-commerce experience. The partnership will enable businesses built on the Shopware commerce platform to enhance their digital experience across every touchpoint using Bloomreach’s data and AI-driven solutions. Businesses worldwide will be better poised to drive greater personalization for every customer.

Shopware is an open commerce platform for mid-market and lower enterprise merchants across EMEA, with comprehensive solutions for B2C and B2B businesses. Through its partnership with Bloomreach, Shopware will expand its global presence.

Bloomreach empowers businesses to deliver personalized experiences across their digital channels by combining unified customer and product data with AI-optimization. For e-commerce businesses built on the Shopware platform, the addition of Bloomreach’s marketing automation, product discovery, and content management solutions will allow them to enhance customer journeys by creating personalized, end-to-end e-commerce experiences, fueled by the AI built into all Bloomreach products and Shopware’s AI Copilot program.

https://www.bloomreach.com ■ https://www.shopware.com/en/

Acquia enhances digital experience platform for personalization

June 15, 2023 /

Acquia has enhanced the capabilities of its digital experience platform, Acquia DXP, to create more personalized experiences for customers. The combination of the customer data platform (Acquia CDP) and Acquia Personalization enables customers to create digital experiences based on knowledge gained from a broader array of channels, making the most of their anonymous, known, and understood customer data.

  • Personalizing customer journeys of anonymous visitors as they become known and understood. By continuously collecting behavioral data, marketers can assemble it into a single profile view. This improves as additional identifying information becomes available, allowing the visitor to progress from anonymous to known to understood.
  • Consolidating all IDs associated with a unique individual, regardless of channel and device. As a customer moves among channels, multiple tracking IDs are generated through interactions with different systems and potentially from multiple client devices.
  • Creating responses to customer actions that take into account interactions at every touch point. Use behavioral data from the website to make product recommendations based on past interactions, even before the customer has been identified.

Acquia CDP and Acquia Personalization are available standalone or within Acquia DXP. Both products support composable customer data strategies through integrations with other Acquia and third-party marketing products.

https://www.acquia.com/newsroom/press-releases/acquia-enhances-digital-experience-platform-power-omnichannel-customer

Expert[.]ai expands partnership with SS&C Blue Prism

June 13, 2023 /

Expert.ai, a provider of AI-powered language solutions to enterprises, announced the integration of its hybrid AI platform with SS&C Blue Prism’s intelligent automation platform.

As an approved partner within SS&C Blue Prism’s Technology Alliance Program—a large ecosystem of ready-to-integrate solutions and technologies accelerating digital transformation—expert[.]ai provides state-of-the-art approaches in natural language understanding and processing (NLU / NLP), machine learning and the latest large language models (LLMs) like GPT. With these combined technologies, organizations can expand their intelligent automation capabilities, delivering new solutions to support their strategic business goals.

The ability to accurately perform linguistic tasks at scale has become a core component of achieving long-term transformational value with intelligent automation. NL-powered bots help enterprises automate business processes based on large volumes of unstructured data—text documents, emails, customer interactions, call notes, etc. — reducing errors, improving efficiency and increasing the scalability of operations. Through data accurately analyzed and processed by expert[.]ai and then automated on the SS&C Blue Prism platform, bots and low-code apps can extend to more complex processes with high accuracy and lower implementation costs.

https://www.expert.ai ■ https://www.blueprism.com

Optimizely introduces Content Graph

June 12, 2023 /

Optimizely, a digital experience platform (DXP) provider, introduced Content Graph: a service that developers can use to search and deliver content anywhere. This update to Optimizely’s Content Management System (CMS), makes it possible to repurpose content, provide customized search experiences, and create content blocks, enabling more dynamic content experiences.

Content Graph uses GraphQL, a query language for APIs known for its powerful yet simple form of data fetching. It serves as an on-demand content library that provides a streamlined way to access content, enabling the delivery of content across multiple platforms, channels, and devices. Content Graph extends GraphQL to offer search and full text indexing, speeds served from CDNs, and a universal API that will layer into all Optimizely products beyond just the CMS.

A traditional CMS offers an intuitive interface, ensuring ease of use for marketers; however, it may pose challenges when it comes to repurposing content across channels. On the other hand, a headless CMS addresses this issue but lacks a marketer-friendly interface, which means that it can create dependencies on developers. Optimizely customers no longer have to choose – they can use the CMS in a headless or traditional fashion, or a combination of the two.

https://www.optimizely.com/headless

Bloomreach enhances customer experience with Gorgias integration

June 8, 2023 /

Bloomreach announced businesses using Bloomreach Engagement can now integrate their services with Gorgias , a helpdesk platform designed to streamline customer support operations. As an integral part of the Shopify ecosystem, Gorgias provides essential data about the customer experience and gives Engagement users a more in-depth understanding of the customer journey. Gorgias can help to improve conversion rates and customer satisfaction, ensuring a positive journey from beginning to end. Its integration with Bloomreach Engagement will offer businesses a more in-depth understanding of the customer, ensuring every communication a customer receives is based on a complete understanding of their journey.

It’s essential to have helpdesk data readily available within a marketing platform to consistently offer relevant information and context. By integrating Bloomreach Engagement with Gorgias, marketers using Engagement gain comprehensive insights into all aspects of a purchase. Gorgias assists in refining a marketing team’s personalization efforts and enables the creation of more tailored campaigns.

Gorgias fits into any personalization-driven marketing strategy or campaign. Through this integration, marketers can identify dissatisfied customers, adjust their communications accordingly, enhance personalized experiences for loyal customers, or win back those with bad experiences in the past. Gorgias provides an additional level of insight for Engagement users.

https://www.bloomreach.com/

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