The Gilbane Advisor

Curated for content, computing, data, information, and digital experience professionals

Gilbane Advisor 3-25-26 — World models, persuasion bombing

March 25, 2026 /

Featured articles: Rohit Krishnan, and Thomas Stackpole.

Additional reading: Ksenia Se & Will Schenk, Jessica Davies, Mike Amundsen, and Maria Rosala, Georgia Kenderova & Tanner Kohler.

News: WordPress.com, Aprimo, Adobe & NVIDIA, and Databricks.

Our next issue arrives 4/8/26.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

Opinion / Analysis

The future of work is world models

The challenge of managing enterprise-scale volumes of AI agents is daunting, to say the least, and mind-boggling when accounting for tacit knowledge, and complex processes. Rohit Krishnan has a fascinating piece suggesting an enterprise world model similar to the world models underpinning video games as a way forward. The comments are also worth reading. (6 min)

https://www.strangeloopcanon.com/p/the-future-of-work-is-world-models

LLMs are manipulating users with rhetorical tricks

A human-in-the-loop is not sufficient for governance.

Thomas Stackpole reports on a Boston Consulting Group (BCG) study involving 244 BCG consultants fact checking an LLM and  pointing out errors. They found “the model responded by ‘bombarding’ the user with multiple persuasive tactics to defend its original answer.” (9 min)

https://hbr.org/2026/03/llms-are-manipulating-users-with-rhetorical-tricks

More Reading

All Gilbane Advisor issues

Content Technology News

AI agents can now act directly on WordPress.com sites

The update enables AI agents to create, edit, and manage content on WordPress.com sites directly through natural conversation, on behalf of users.
https://wordpress.com/blog/2026/03/20/ai-agent-manage-content/

Aprimo unveils Agentic DAM

Aprimo’s agents operate persistently across the entire content operations process, from planning, creation, and enrichment to review, transformation, and distribution.
https://www.aprimo.com/platform/digital-asset-management

Adobe & NVIDIA announce strategic partnership

Adobe’s creative and marketing workflows, models and technology & NVIDIA’s open models, libraries, research and computing to deliver foundational Adobe Firefly models & agentic workflows.
https://news.adobe.com/news/2026/03/adobe-and-nvidia-announce-strategic-partnership

Databricks launches Genie Code

Integrated with Unity Catalog, Genie Code understands business semantics and audit requirements and federates enterprise data, including data from external platforms.
https://www.databricks.com/company/newsroom/press-releases/databricks-launches-genie-code-bringing-agentic-engineering-data

All content technology news

The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact

AI agents can now act directly on WordPress.com sites

March 20, 2026 /

WordPress.com, Automattic’s hosted website platform built on the open source WordPress software, announced the launch of new write capabilities for its Model Context Protocol (MCP) server. The update enables AI agents — including Claude, ChatGPT, and Cursor — to create, edit, and manage content on WordPress.com sites directly through natural conversation, on behalf of users.

With today’s addition of write capabilities, WordPress.com has extended the agentic web. AI agents can now actively build and manage websites. Where the original MCP server let AI agents read, the new write and content authoring capabilities let them act: drafting posts, editing pages, and managing content on behalf of users, all with explicit user confirmation at every step.

The feature was designed with safeguards to ensure users remain in control. Updates require explicit user confirmation before any action is taken, and changes to already-published content are clearly flagged as going live immediately. The MCP server is opt-in only, with nothing enabled by default.

The MCP write capabilities are available now. The feature is compatible with any MCP-enabled AI agent WordPress.com plans. The MCP server is available to all paid WordPress.com plan users at no additional cost.

https://wordpress.com/blog/2026/03/20/ai-agent-manage-content/

Aprimo unveils Agentic DAM

March 17, 2026 /

Aprimo, a provider of digital asset management and content operations solutions, today announced the launch of Aprimo’s Agentic DAM, the next evolution of its digital asset management designed for enterprises, where AI agents increasingly discover, interpret, and act on content.

Aprimo’s Agentic DAM enables AI agents to become first-class content consumers. These agents create, review, govern, and personalize content, while maintaining human oversight and continuous compliance. 

Aprimo’s agents operate persistently across the entire content operations process, from planning, creation, and enrichment to review, transformation, and distribution. Governance is applied continuously, not only at ingestion but at runtime across upstream creative tools and downstream marketing systems.

Aprimo organizes its Agentic DAM into specialized AI agent categories, including Planning Agents, Librarian Agents, Critic Agents, Compliance Agents, and Production Agents. Together, these agents automate repeatable tasks, enrich metadata, validate claims, generate variants, and personalize content dynamically.

Aprimo’s Agentic DAM not only governs content within the DAM repository but extends intelligence across the broader marketing and creative stack. Agents can operate upstream in creative tools to review work in progress and downstream in CMS and campaign systems to validate assets at the point of deployment.

https://www.aprimo.com/platform/digital-asset-management

Adobe and NVIDIA announce strategic partnership

March 16, 2026 /

Adobe and NVIDIA today announced a strategic partnership that will bring together Adobe’s creative and marketing workflows, models and technology and NVIDIA’s open models, libraries, research and accelerated computing to deliver the next generation of foundational Adobe Firefly models and creative, marketing and agentic workflows.

Firefly models will be built on NVIDIA’s computing technology and tap into NVIDIA CUDA-X, NVIDIA NeMo libraries, NVIDIA Cosmos open models, and NVIDIA Agent Toolkit software to enable interactive, high-quality creation.

Adobe and NVIDIA will also work together on NVIDIA NemoClaw— an open source stack that simplifies running OpenClaw always-on assistants more safely.

With NVIDIA, Adobe is launching a cloud-native, brand identity-preserving 3D digital twin solution (public beta). The solution creates virtual replicas of physical products that act as permanent digital identities for marketing and commerce experiences. Integrating NVIDIA Omniverse libraries into Adobe technologies, the collaboration expands support for 3D digital twin workflows built on OpenUSD for marketing content automation.

Adobe will also harness NVIDIA AI infrastructure, AI libraries, services and models to optimize its AI-powered tools across creativity, productivity and customer experience orchestration.

Adobe and NVIDIA Announce Strategic Partnership to Deliver the Next Generation of Firefly Models and Creative, Marketing and Agentic Workflows

Databricks launches Genie Code

March 11, 2026 /

Databricks launched Genie Code, an autonomous AI agent that changes how data work gets done. Genie Code can carry out complex tasks such as building pipelines, debugging failures, shipping dashboards, and maintaining production systems. Just as agentic coding tools have transformed software engineering, moving developers from autocomplete-style assistance to agent-driven development, Genie Code brings the same paradigm shift to data engineering, data science, and analytics.

Genie Code is a new addition to Genie, which lets any knowledge worker chat with their data and get trusted answers instantly using the context and semantics captured by Unity Catalog. Genie Code extends this approach to data professionals, handling the complex engineering required to go from idea to production across all enterprise data.

Genie Code helps teams bridge the context gap to ensure the high levels of accuracy and governance required for production environments:

  • Handles full ML workflows end-to-end.
  • Accounts for differences between staging versus production environments, builds workflows for change data capture and applies data quality expectations.
  • Monitors Lakeflow pipelines and AI models to triage failures and investigate anomalies.
  • Integrated with Unity Catalog, enforces governance policies and access controls. It understands business semantics and audit requirements and federates enterprise data, including data from external platforms.

https://www.databricks.com/company/newsroom/press-releases/databricks-launches-genie-code-bringing-agentic-engineering-data

Gilbane Advisor 3-11-26 — practical decentralization, wearable AI

March 11, 2026 /

This week we feature articles from Paul Freeze, and Louis Rosenberg.

Additional reading from Tanmay Deshpande, Tina Sharma, Kate Moran, and Cobus Greyling.

News from AODocs, Deepgram, Siteimprove, Research Solutions.

Our next issue will be published on 3/25/26

All previous issues are available at https://gilbane.com/gilbane-advisor-index

Opinion / Analysis

Practical decentralization

Bluesky’s Paul Frazee: “The AT protocol tends to get compared to two different technologies: ActivityPub and Nostr. Both are good examples of “federated hosts” and “magical meshes”, respectively… Atproto draws inspiration from both of those models, but it works like neither. This can lead to some confusion that I think we can clear up.”

Frazee’s post is intriguing, lucid, and code-free. (Note that PDS stands for personal data server.) (6 min)

https://www.pfrazee.com/blog/practical-decentralization

What if the real risk of AI isn’t deepfakes — but daily whispers?

Louis Rosenberg has written about the “AI manipulation problem” before. In this sobering short article he describes how wearable AI could create a feedback loop that controls the conversation and, in turn, erodes human agency.

With wearable AI we’ll “wonder who is steering the bicycle — the human, the AI agents whispering in the human’s ears, or the corporations that deployed the agents? I believe it will be a dangerous mix of all three.” (4 min)

https://venturebeat.com/technology/what-if-the-real-risk-of-ai-isnt-deepfakes-but-daily-whispers

More Reading

All Gilbane Advisor issues

Content Technology News

AODocs launches External Portals to securely streamline document collaboration

Feature delivers easy external partner collaboration while eliminating risks from shadow IT file-sharing tools, with enterprise-grade control & audit-ready traceability.
https://www.aodocs.com/products/document-management-system/

Flux voice AI platform supports on-the-fly configurations

Lets developers dynamically update speech recognition settings during a live conversation without disconnecting or restarting the audio stream.
https://deepgram.com/learn/flux-on-the-fly-configuration

Research Solutions launches Scite MCP, connecting AI tools to scientific literature

Scite MCP connects directly to AI tools such as Claude, ChatGPT, enabling researchers to get evidence-backed answers grounded in 250 million+ scientific articles.
https://researchsolutions.investorroom.com/2026-02-26-Research-Solutions-Launches-Scite-MCP,-Connecting-ChatGPT,-Claude,-Other-AI-Tools-To-Scientific-Literature

Siteimprove expands its agentic content intelligence platform

Platform now delivers natural-language analytics, multimodal AI for PDF and Image accessibility coverage, and keyword intelligence for AI search.
https://www.siteimprove.com/press/siteimprove-expands-its-agentic-content-intelligence-platform/

All content technology news

The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact

AODocs launches External Portals to securely streamline document collaboration

March 4, 2026 /

AODocs, an enterprise document management platform, announced the launch of AODocs External Portals, to enable organizations to collaborate with external parties while maintainin document control and audit-ready traceability.

With External Portals, organizations can share documents, request files, and track progress in one unified space—eliminating reliance on out-of-control shadow IT, ad hoc email threads, consumer file-sharing links, or disconnected third-party tools.

The new capability is designed to simplify external collaboration while remaining fully integrated with AODocs’ document control platform, preserving the rigorous governance, security, and compliance enterprises require from their DMS (Document Management System).

As organizations increasingly work with vendors, customers, auditors, and other third parties, document exchange has become a point of risk. Files are duplicated across inboxes and unmanaged drives, processes sprawl across multiple unapproved tools, and audit trails break.

AODocs External Portals reduce these “shadow IT” risks by keeping all external exchanges within a single, unified platform—where external collaboration and document control processes live together in a governed, traceable, and policy-consistent environment.

External Portals are designed for high-stakes, document-heavy processes —from vendor onboarding and loan processing to HR workflows and case management— allowing organizations to simplify external collaboration while preserving security, compliance, and traceability.

https://www.aodocs.com/products/document-management-system

Flux voice AI platform now supports on-the-fly configurations

March 3, 2026 /

Deepgram announced Flux “on-the-fly configuration” for its voice AI platform, which lets developers dynamically update speech recognition settings — such as keyterms and end-of-turn detection — during a live voice conversation without disconnecting or restarting the audio stream.

A support call moves from identity verification to troubleshooting to scheduling a follow-up. A healthcare call shifts from intake questions to medication names to billing. Each phase has different intents, different critical phrases.

Today, teams configure their ASR (automatic speech recognition) once at connection time and live with it for the entire call. They load every keyterm they might need upfront, diluting biasing effectiveness across the board, or they keep the list minimal and accept lower accuracy on critical phrases. When the conversation shifts enough that the configuration truly doesn’t fit, the options are disconnecting and reconnecting mid-call or managing multiple concurrent streams and swapping between them.

Now your ASR configuration can shift with the conversation. No more choosing between loading every keyterm upfront or accepting lower accuracy. No more static configuration that’s “good enough” for the whole call. One connection that adapts as the call unfolds.

On-the-fly configuration is available now in the Flux v2 WebSocket API.

https://deepgram.com/learn/flux-on-the-fly-configuration

« Older posts

Policies

Contact

twitter   rss   Mastadon   Bluesky   Medium

Contact • customerservice@gilbane.com

© 2026 Bluebill Advisors (except for contributed posts which are licensed under creative commons)

Banner photos: Sakonnet Harbor, Little Compton, RI, Fort Point Channel, Summer St bridge, and Northern Ave bridge, Boston

Bluebill Advisors Inc logo

© 2026 The Gilbane Advisor

Theme by Anders Noren — Up ↑