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AWS joins MACH Alliance

MACH Alliance, a group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, announced today that Amazon Web Services (AWS) has joined as an Enabler member.

MACH Alliance announced in December its new Enabler membership category, which was created for companies that are utilized by MACH organizations to deliver a service or technology but they themselves do not offer a direct MACH solution. They are, therefore, enabling a MACH provider but don’t offer a direct MACH solution. A MACH architecture, which stands for Microservices, API-first, Cloud native and Headless (MACH), gives companies a deeper level of agility, allowing them to deliver new features to their customers at speed. This architecture has spread from e-commerce to store systems and is now changing the way enterprise software is developed and utilized across virtually every industry, not just commerce.

https://machalliance.org/insights/aws-joins-mach-alliance

Databricks launches Data Lakehouse for Retail

Databricks announced the Databricks Lakehouse for Retail, the company’s first industry-specific data lakehouse for retailers and consumer goods (CG) customers. With Databricks’ Lakehouse for Retail, data teams are enabled with a centralized data and AI platform that is tailored to help solve data challenges that retailers, partners, and their suppliers are facing.

Databricks’ Lakehouse for Retail delivers an open, flexible data platform, data collaboration and sharing, and a collection of tools and partners. Designed to jumpstart the analytics process, new Lakehouse for Retail Solution Accelerators offer a blueprint of data analytics and machine learning use cases and practices to save development time for data engineers and data scientists. Solution accelerators include:

  • Real-time Streaming Data Ingestion: with point-of-sale, mobile application, inventory and fulfillment data.
  • Demand forecasting and time-series forecasting: with fine-grained demand forecasting to predict demand for items and stores.
  • ML-powered recommendation engines: specific recommendations models including neural network, collaborative filtering, content-based recommendations. 
  • Customer Lifetime Value: predict behaviors of churn, and segment consumers with customer analytics accelerators to help improve decisions on product development and promotions.

Databricks partners like Deloitte and Tredence are delivering pre-built analytics solutions on the lakehouse platform that address real-time customer use cases.

https://databricks.com/solutions/industries/retail-industry-solutions

Upland Software acquires Objectif Lune

Upland Software, Inc. announced that it has acquired Objectif Lune Inc., an enterprise software provider of document composition and business communication automation. With the addition of Objectif Lune, Upland expands its global document workflow product library by adding the capability to modernize complex, paper-based documents for large-volume print production as well as automated delivery across web, email, and mobile platforms.

While the business world becomes increasingly digital, many global companies still need to produce paper documents, either because of customer demand or to meet regulatory requirements. The challenge, however, for many companies is they need to find a way to compose, automate, and exchange documents based on content from their existing back-office systems to produce interactive business communications, while maintaining compliance and reducing production costs.

Upland’s document workflow products – which include AccuRoute, FileBound, InterFAX, and Upland Intelligent Capture – improve productivity and reduce costs by enabling digital transformation for any size business across industries such as healthcare, financial services, legal, government, and education.

https://www.uplandsoftware.comhttps://www.objectiflune.com/en/

Cloudinary acquires Indivio

Cloudinary, a media experience platform, announced its acquisition of Indivio, a video software company that helps modern marketing teams create and deliver high-performing, data-driven video campaigns faster. The entire Indivio team has joined Cloudinary, with CEO and co-founder Josh Dorward becoming Managing Director of the company’s newly formed Video Creative Automation business line.

Cloudinary’s automated, AI-based approach to media management and experience allows brands to create and deliver digital experiences without the challenges that come from trying to manage all that’s needed to do so at scale. With Indivio’s offering marketing teams can:

  • Scale the volume and frequency of on-brand creative content without overburdening creative teams. Brands can use dynamic templates and content from a variety of sources, including live product detail pages, to automatically create highly relevant and personalized videos.
  • Streamline creative onboarding with support for tools like Adobe After Effects.
  • Accelerate the QA of dynamic video creative.

Cloudinary will continue to fully support the Indivio product line. It also plans to leverage Indivio’s technology to develop a fully integrated video creative automation experience within the Cloudinary media experience platform.

https://cloudinary.comhttps://www.indiv.io

Datadog announces strategic partnership with AWS

Datadog, Inc., a monitoring and security platform for cloud applications, announced a global strategic partnership with Amazon Web Services, Inc. (AWS). As part of this collaboration, AWS and Datadog will work together to develop and deliver tighter product alignment in the future. As an AWS Partner, Datadog has earned several AWS Competencies that demonstrate Datadog’s high level of specialization, AWS technical expertise and proven customer success. Datadog’s existing AWS Competencies include:

  • Microsoft Workloads ISV Competency
  • DevOps ISV Competency
  • Government ISV Competency
  • Containers ISV Competency
  • Migration and Modernization ISV Competency

By delivering deep visibility into AWS-hosted, on-premises and hybrid environments during every phase of a cloud migration, Datadog helps organizations achieve their digital transformation goals with confidence. After enabling a one-click integration, Datadog pulls metrics and tags from more than 70 AWS services to give customers a comprehensive view of their entire infrastructure, including key technologies such as AWS Lambda and Amazon Elastic Kubernetes Service (Amazon EKS). Customers can also benefit from Datadog’s full-stack security across all layers of their cloud environment. This means customers can easily analyze their apps, workloads and infrastructure with just a few clicks and enrich security signals with Datadog-managed threat intelligence feeds.

https://www.datadoghq.com/about/latest-news/press-releases/datadog-announces-global-strategic-partnership-with-aws-for-observability-and-security/

Nosto acquires SearchNode, adds ecommerce Search to CX

Nosto, an AI-powered commerce experience platform, announced it had acquired SearchNode, a global cloud-based ecommerce search technology company. This transaction marks the second acquisition for Nosto, after completing the acquisition of Stackla Visual UGC in May 2021. The strategic acquisition of SearchNode’s search technology will allow Nosto clients to implement site-wide personalization, merchandising, segmentation, and testing strategies natively to optimize the entire shopping journey.

With the addition of Visual UGC and Search integrated into the core of the Nosto Commerce Experience Platform, Nosto offers retailers a complete range of commerce experience optimization capabilities within a single, unified platform. The terms and conditions of the acquisition, subject to regulatory and other approvals and conditions, were not disclosed.

http://www.nosto.com ▪︎ http://www.searchnode.com

Optimizely launches integrated B2B Commerce & Content Cloud solution

Optimizely, a digital experience platform (DXP) provider, announced it is launching an integrated version of its B2B Commerce Cloud and Content Cloud products. The integration allows the two products to be easily implemented together, enabling brands to reach audiences with more sophisticated content strategies and work more effectively across large teams of marketers. The integration makes use of the B2B Commerce Cloud as a headless commerce API to make B2B data and capabilities available within the Content Cloud. Now, B2B customers choosing to select both the B2B Commerce Cloud and Content Cloud with the new integration can:

  • Take advantage of B2B-specific features within the B2B Commerce Cloud
  • Use the Content Cloud to manage all the pages, templates, content and assets of their site
  • Benefit from an out-of-the-box, combined site search engine that searches products in the B2B Commerce catalog while searching content in the Content Cloud and combining the results
  • Manage their product catalog in B2B Commerce, but have all the products available for use in the Content Cloud
  • Build and manage multi-sites in the Content Cloud while leveraging the shared data for customers, products and orders in the B2B Commerce Cloud.

https://www.optimizely.com/products/content/

iTranslate launches API integration at Snap’s Lens Fest

iTranslate announced they will be providing their translation API on the latest update to Snap’s Lens Studio platform. The Remote Service Module of Lens Studio allows users to obtain data from external APIs and use them in their Lenses. Specifically, this module provides a scripting API to call the endpoints of an external API, in this case, iTranslate’s translation API. Developers can use the translation API in basically two ways:

  • to translate text in a Text object
  • to translate text in a Text3D object

In both use cases, developers use a provided script that translates Text or Text3D objects. To translate simple Text objects, attach the script to a Scene object that includes a Text component. After that, select the desired source and target language. For 3D objects, use the same script, attach a Scene object that contains a Text3D component, and select the source and target language again. Developers can also extend the script to more use cases.

https://www.itranslate.com/api

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