Vaimo, a full-service global omnichannel agency, announced a partnership with Contentful, a content platform for digital-first business. With the fast-paced changes in digital commerce, Vaimo has initiated this partnership to help merchants deliver great customer experiences across channels and devices.
Contentful unifies content in a single platform and structures it for use in any digital channel so digital teams can assemble content and deliver digital experiences faster and at scale. With an API-first approach, Contentful can be easily integrated with a company’s existing systems and extended through Contentful’s market-leading App Framework.
Bridgeline Digital, Inc., a cloud-based marketing technology software provider, announced that their Hawksearch software team is working alongside Luminos Labs to produce an Optimizely Commerce and Content Cloud B2C connector, available in the Optimizely marketplace in the coming weeks. Hawksearch provides advanced search, personalization, and recommendations for organizations on the Optimizely platform, and is already integrated and in use by several customers with the Optimizely B2C platform. The connector adds to Hawksearch’s library of integrations that include Salesforce B2B Commerce, Big Commerce, Magento, Sitefinity, and many others, enhancing the online buying experience and driving conversion through AI-powered search and insight driven recommendation strategies for enterprises.
Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile, and connected devices, released Liferay DXP 7.4. Liferay DXP 7.4 expands capabilities to help business users create, manage, and improve rich digital experiences, using data driven insights and low-code / no-code capabilities. Organizations can focus on reducing the cost to launch and maintain digital experiences. IT teams will also benefit as they can focus on delivering digitization on a large scale. Release highlights:
Search Experiences: Blueprints. With low-code and no-code capabilities, such as Blueprints, on Liferay DXP 7.4, users can manage and create the experiences, and customize search behavior with the Liferay Enterprise Search Experiences application.
Low Code Application Builder. Business users can also build their own applications. Users can leverage Liferay Objects to customize DXP, allowing users to create and manage objects, adding fields, object layouts, relationships, and define the scope for each custom object.
Click to Chat Connector. Customers can communicate with sales and/or support reps through chatbot integration.
Accessibility and SEO Audits. Check a page’s compliance for performance, accessibility, and search engine metadata.
Auto-translation of Web Content. Content creators can save time by focusing on polishing automatically translated web content.
Microsoft unveiled Mesh for Microsoft Teams. The feature combines the mixed-reality capabilities of Microsoft Mesh, which allows people in different physical locations to join collaborative and shared holographic experiences, with the productivity tools of Microsoft Teams, where people can join virtual meetings, send chats, collaborate on shared documents and more. Mesh builds on existing Teams features such as Together mode and Presenter mode that make remote and hybrid meetings more collaborative and immersive. Anyone will be able to access Mesh for Teams from standard smartphones and laptops to mixed-reality headsets. Mesh for Teams is designed to make online meetings more personal, engaging and fun, and will begin rolling out in 2022.
The first step most users of Mesh for Teams will take is to join a standard Teams meeting as a customized avatar of themselves instead of as a static picture or on video. Organizations can also build immersive spaces, “metaverses”, within Teams. Mesh for Teams users can take their avatars into these spaces to mix and mingle, collaborate on projects and experience those serendipitous encounters that spark innovation.
Microsoft announced the addition of Microsoft Loop to Office. Loop consists of three elements: Loop components, Loop pages, and Loop workspaces.
Loop components: An evolution of Fluid components—are atomic units of productivity that help you collaborate and get your work done in the flow of your work—in a chat, email, meeting, document, or Loop page. Loop components can be as simple as lists, tables, notes, tasks, or as sophisticated as a customer sales opportunity from Microsoft Dynamics 365, and because components stay in sync, no matter how many places they live in, you and your team always work with the latest information.
Loop pages are flexible canvases where you can organize your components and pull in other elements like files, links, or data to help teams think, connect, and collaborate. Pages are optimized for thinking together and getting work done. They can start small and continue to grow to match the size of your ideas and projects.
Loop workspaces are shared spaces that allow you and your team to see and group everything important to your project. Workspaces make it easy for you to catch up on what everyone is working on, react to others’ ideas, or track progress toward shared goals. Teams can collaborate synchronously or asynchronously whenever inspiration strikes.
Neeva, an ads-free, private subscription search engine, announced that it now provides its users free access to NewsGuard’s trustworthy explanatory Nutrition Labels for news sources. With this partnership, Neeva’s search engine will deliver credible and transparent news assessments in search results. Neeva users now have instant access to NewsGuard’s labels alongside search results from news and information sources. NewsGuard analysts use nine apolitical criteria of journalistic practice to assess each website, and Neeva displays these Nutrition labels to its customers so that they can determine which news sources they want to engage with.
There is no censorship of source; instead, Neeva consumers will have access to information about the sources in their search results so that they can decide which sources are generally trustworthy and which ones are not. Research shows that rating credibility at the source level is a highly effective way to help consumers avoid relying on false content and increase their trust in credible and transparent sources.
Neeva and NewsGuard are both designed to support journalism and other content creation. Neeva will share at least 20% of topline revenue with content creator partners when their content is used to directly answer a Neeva customer’s query.
Acquia announced major updates to the Acquia Open Digital Experience Platform (DXP). These are aimed at accelerating the development and optimization of composable digital experiences by bringing together the workflows of siloed digital marketing and development teams within a single platform. Automated and machine learning features in both Drupal Cloud and Marketing Cloud, which together comprise Acquia Open DXP, make it easier to launch new websites, applications and marketing campaigns with modular components.
Updates to the Drupal Cloud developer experience streamline and connect workflows to help fusion teams with no-code/low-code solutions that span DevOps, WebOps, ContentOps and ExperienceOps.
Acquia Code Studio: A new cloud-based development environment integrates with GitLab and Acquia Cloud IDE.
Acquia Cloud Actions: A new, collaborative release management process automates the process of deploying and managing code to the Acquia Cloud environment.
Acquia Digital Commerce Integrations: No-code Acquia Site Studio pre-built integration components make it possible for anyone to assemble digital commerce experiences, including rich product experiences with Acquia’s DAM and PIM.
Updates to Acquia Marketing Cloud, include features focused on composable machine learning, analytics, privacy and multi-tenant distributed marketing to support teams across CampaignOps and and MLOps.
At Adobe MAX, the company announced major updates across Creative Cloud flagship applications powered by Adobe Sensei, accelerated the video creation process with the addition of Frame.io and advanced 3D and immersive authoring abilities. Adobe also previewed new collaboration capabilities with the introduction of Creative Cloud Canvas, Creative Cloud Spaces and betas of Photoshop and Illustrator on the web.
In support of the company’s Content Authenticity Initiative, Adobe shipped Content Credentials in Photoshop, an opt-in feature that shows a creator’s identity and edit history to ensure they are getting attribution for their work; Content Credentials will also connect to NFT marketplaces. The company also introduced a subscription model on Behance to enable creators to monetize their work. For details on all the announcements see:
