Featured articles: Angela Aristidou, and Daniel Kocot.

Additional reading: Kurt Cagle & Chloe Shannon, Caleb Sponheim, Sarah Perez, and Scott Brinker.

News: Box, MadCap, Progress, and Fox..

Our next issue arrives 4/22/26.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

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Opinion / Analysis

AI benchmarks are broken. Here’s what we need instead.

“AI is almost never used in the way it is benchmarked. Although researchers and industry have started to improve benchmarking by moving beyond static tests to more dynamic evaluation methods, these innovations resolve only part of the issue. That’s because they still evaluate AI’s performance outside the human teams and organizational workflows where its real-world performance ultimately unfolds.”

Angela Aristidou proposes a different approach that deserves attention.  (6 min)

https://www.technologyreview.com/2026/03/31/1134833/ai-benchmarks-are-broken-heres-what-we-need-instead

APIs don’t follow domains. They follow capabilities.

Why Domain Driven Design alone leads to leaky APIs and how capability thinking creates stable and evolvable interfaces

Daniel Kocot has some good architectural advice on APIs and domain driven design roles, and how to keep them in sync with desired outcomes over time. (4 min)

https://architecturalbytes.substack.com/p/apis-dont-follow-domains-they-follow

More Reading

• The Holonic Graph: A new architecture for knowledge that thinks via The Inference Engineer
• A concrete definition of an AI agent via NN/G
• Bluesky leans into AI with Attie, an app for building custom feeds via TechCrunch
• Attribution 2.0: From the Tower of Babel to marketing’s control tower via chiefmartec

All Gilbane Advisor issues

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Content Technology News

MadCap updates MadCap Syndicate platform

Features enrich user experiences, content management and integration, maximize quality of AI-generated content, and improves effectiveness of AI agents.
https://www.madcapsoftware.com/press-release/madcap-syndicate-brings-ai-enablement-to-corporate-content/

Box unveils the Box Agent

Acts as a unified AI engine across Box, leveraging the latest reasoning models to search company files, analyze critical data, and generate content.
https://www.boxinvestorrelations.com/news-and-media/news/press-release-details/2026/Box-Unveils-the-Box-Agent-to-Transform-How-Enterprises-Work-With-Content/default.aspx

Progress Software updates Sitefinity Generative CMS

Enables operationalization of GenAI across websites, portals & digital experiences – supporting AI search, conversational interfaces & personalized content delivery.
https://investors.progress.com/news-releases/news-release-details/progress-software-delivers-sitefinity-generative-cms-ai-driven

Foxit tool detects hidden security threats inside PDFs

PDF Action Inspector proactively scans documents for embedded JavaScript and self-modifying behaviors that can bypass redaction, expose sensitive data, or alter document output.
https://www.foxit.com/company/press/12181.html

All content technology news

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The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news. We do not sell or share personal data.

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Featured articles: Rohit Krishnan, and Thomas Stackpole.

Additional reading: Ksenia Se & Will Schenk, Jessica Davies, Mike Amundsen, and Maria Rosala, Georgia Kenderova & Tanner Kohler.

News: WordPress.com, Aprimo, Adobe & NVIDIA, and Databricks.

Our next issue arrives 4/8/26.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

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Opinion / Analysis

The future of work is world models

The challenge of managing enterprise-scale volumes of AI agents is daunting, to say the least, and mind-boggling when accounting for tacit knowledge, and complex processes. Rohit Krishnan has a fascinating piece suggesting an enterprise world model similar to the world models underpinning video games as a way forward. The comments are also worth reading. (6 min)

https://www.strangeloopcanon.com/p/the-future-of-work-is-world-models

LLMs are manipulating users with rhetorical tricks

A human-in-the-loop is not sufficient for governance.

Thomas Stackpole reports on a Boston Consulting Group (BCG) study involving 244 BCG consultants fact checking an LLM and  pointing out errors. They found “the model responded by ‘bombarding’ the user with multiple persuasive tactics to defend its original answer.” (9 min)

https://hbr.org/2026/03/llms-are-manipulating-users-with-rhetorical-tricks

More Reading

• It feels powerful. So why is the ROI still missing? via Turing Post
• Cloudflare’s compliant crawler highlights tension – and opportunity – in the emerging AI content market via Digiday
• The Whitworth layer: Messages are fungible. Meaning is not. via Signals from Our Futures Past
• What is your site’s AI chatbot for? Users can’t tell. via NN/Group

All Gilbane Advisor issues

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Content Technology News

AI agents can now act directly on WordPress.com sites

The update enables AI agents to create, edit, and manage content on WordPress.com sites directly through natural conversation, on behalf of users.
https://wordpress.com/blog/2026/03/20/ai-agent-manage-content/

Aprimo unveils Agentic DAM

Aprimo’s agents operate persistently across the entire content operations process, from planning, creation, and enrichment to review, transformation, and distribution.
https://www.aprimo.com/platform/digital-asset-management

Adobe & NVIDIA announce strategic partnership

Adobe’s creative and marketing workflows, models and technology & NVIDIA’s open models, libraries, research and computing to deliver foundational Adobe Firefly models & agentic workflows.
https://news.adobe.com/news/2026/03/adobe-and-nvidia-announce-strategic-partnership

Databricks launches Genie Code

Integrated with Unity Catalog, Genie Code understands business semantics and audit requirements and federates enterprise data, including data from external platforms.
https://www.databricks.com/company/newsroom/press-releases/databricks-launches-genie-code-bringing-agentic-engineering-data

All content technology news

---

The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact

This week we feature articles from Paul Freeze, and Louis Rosenberg.

Additional reading from Tanmay Deshpande, Tina Sharma, Kate Moran, and Cobus Greyling.

News from AODocs, Deepgram, Siteimprove, Research Solutions.

Our next issue will be published on 3/25/26

All previous issues are available at https://gilbane.com/gilbane-advisor-index

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Opinion / Analysis

Practical decentralization

Bluesky’s Paul Frazee: “The AT protocol tends to get compared to two different technologies: ActivityPub and Nostr. Both are good examples of “federated hosts” and “magical meshes”, respectively… Atproto draws inspiration from both of those models, but it works like neither. This can lead to some confusion that I think we can clear up.”

Frazee’s post is intriguing, lucid, and code-free. (Note that PDS stands for personal data server.) (6 min)

https://www.pfrazee.com/blog/practical-decentralization

What if the real risk of AI isn’t deepfakes — but daily whispers?

Louis Rosenberg has written about the “AI manipulation problem” before. In this sobering short article he describes how wearable AI could create a feedback loop that controls the conversation and, in turn, erodes human agency.

With wearable AI we’ll “wonder who is steering the bicycle — the human, the AI agents whispering in the human’s ears, or the corporations that deployed the agents? I believe it will be a dangerous mix of all three.” (4 min)

https://venturebeat.com/technology/what-if-the-real-risk-of-ai-isnt-deepfakes-but-daily-whispers

More Reading

• I analyzed 163K lines of Kuzu’s codebase. Here’s why Apple wanted it. via Data Science Collective
• What Super Mario can teach us about brute force in machine learning via Towards AI
• The most exciting development in GenUI: buttons and checkboxesvia Nielsen Norman Group
• CLI vs IDE — The development environment is the next layer to Collapse via Cobus Greyling

All Gilbane Advisor issues

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Content Technology News

AODocs launches External Portals to securely streamline document collaboration

Feature delivers easy external partner collaboration while eliminating risks from shadow IT file-sharing tools, with enterprise-grade control & audit-ready traceability.
https://www.aodocs.com/products/document-management-system/

Flux voice AI platform supports on-the-fly configurations

Lets developers dynamically update speech recognition settings during a live conversation without disconnecting or restarting the audio stream.
https://deepgram.com/learn/flux-on-the-fly-configuration

Research Solutions launches Scite MCP, connecting AI tools to scientific literature

Scite MCP connects directly to AI tools such as Claude, ChatGPT, enabling researchers to get evidence-backed answers grounded in 250 million+ scientific articles.
https://researchsolutions.investorroom.com/2026-02-26-Research-Solutions-Launches-Scite-MCP,-Connecting-ChatGPT,-Claude,-Other-AI-Tools-To-Scientific-Literature

Siteimprove expands its agentic content intelligence platform

Platform now delivers natural-language analytics, multimodal AI for PDF and Image accessibility coverage, and keyword intelligence for AI search.
https://www.siteimprove.com/press/siteimprove-expands-its-agentic-content-intelligence-platform/

All content technology news

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The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact

This week we feature articles from Stephan Rabanser, Sayash Kapoor, & Arvind Narayanan, and Alberto Romero.

Additional reading comes from Ethan Mollick, JA Westenberg, Daniel Kocot, and Steve Hedden.

News comes from Graphwise, Dataiku, Krisp, and Cockroach Labs.

Our next issue will be published on 3/11/26

All previous issues are available at https://gilbane.com/gilbane-advisor-index

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Opinion / Analysis

Towards a science of AI agent reliability

Quantifying the capability-reliability gap

“Surprisingly, even though the lack of reliability of AI agents is well known, right now the AI industry doesn’t have good tools for measuring reliability, or even a good definition of reliability.”

Stephan Rabanser, Sayash Kapoor, and Arvind Narayanan decided to take a stab at a “comprehensive measurement of reliability”. Together with some additional researchers have they’ve made a sensible and very useful start and published a draft, which they summarize in this post. The complete draft can also be downloaded. (9 min)

https://www.normaltech.ai/p/new-paper-towards-a-science-of-ai

A new Wharton study on AI warns of a growing problem: cognitive surrender

Casual users should pay special attention

Alberto Romero: “The study introduces the concept of “cognitive surrender,” our tendency to adopt AI outputs with “minimal scrutiny,” overriding “both intuition and deliberation.” I’ve read it, and the findings, although unsurprising, are still quite scary.” 

You can download the full paper, Thinking—Fast, Slow, and Artificial: How AI is Reshaping Human Reasoning and the Rise of Cognitive Surrender, with the included link. (7 min)

https://www.thealgorithmicbridge.com/p/a-new-wharton-study-on-ai-warns-of

More Reading

• A guide to which AI to use in the Agentic Era — It’s not just chatbots anymore. via One Useful Thing
• Everyone in AI is building the wrong thing for the same reason via Westenberg
• What other industries can learn from healthcare’s knowledge graphsvia towards data science
• Why AI transformation is a software engineering discipline problem – Part 1 via Architectural Bytes

All Gilbane Advisor issues

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Content Technology News

Graphwise announced the immediate availability of GraphRAG

Beyond vector-only RAG, knowledge graphs provide context and common sense to AI. The AI-workflow engine turns “Python prototypes” into production-grade systems.
https://graphwise.ai/news/new-graphrag-solution-moves-beyond-vector-only-rag-knowledge-graphs-provide-context-and-common-sense-to-ai/

Dataiku launches 575 Lab, its open source initiative for responsible AI

The 575 Lab will focus on delivering deployable tools that strengthen explainability, privacy, and governance across modern AI and agentic systems.
https://www.dataiku.com/press-releases/dataiku-launches-575-lab/

Krisp launches real-time Voice Translation SDK

Enables CX (customer experience) platform developers to embed real-time multilingual voice-to-voice translation into live customer conversations.
https://krisp.ai/blog/real-time-voice-translation-sdk/

300-node clusters now supported in CockroachDB

CockroachDB v25.4 supports 300-node clusters and 1PB of data per cluster at 2.2M tpmC on transactional workloads to improve scalability for AI-era applications.
https://www.cockroachlabs.com/blog/300-node-clusters-supported-cockroachdb/

All content technology news

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The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact

This week we feature articles from Nicole Königstein, and Scott Brinker.

Additional reading comes from JA Westenberg, Grace Huckins, Rahul Gaur, and Aruna Ranganathan & Xingqi Maggie Ye.

News comes from Elastic, Snowflake, Upland, and DeepL.

Our next issue will be published on 2/25/26

All previous issues are available at https://gilbane.com/gilbane-advisor-index

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Opinion / Analysis

Designing effective multi-agent architectures

From models to systems

“… the winners in the agentic era won’t be those with the smartest instructions but the ones who build the most resilient collaboration structures. Agentic performance is an architectural outcome, not a prompting problem.”

Excellent advice from Nicole Königstein on how to get there. (8 min)

https://www.oreilly.com/radar/designing-effective-multi-agent-architectures

The SaaS moats are crumbling, but the opportunity is bigger

Context-as-a-Service (CaaS) and the future of domain-specific software platforms

An important read from Scott Brinker for all, not just marketers :). (8 min)

https://newsletter.chiefmartec.com/p/the-saas-moats-are-crumbling-but-the-opportunity-is-bigger

More Reading

• The pitch deck is dead. Write a pitch.md instead. via Westenberg
• This is the most misunderstood graph in AI via MIT Technology Review
• Stop using Perplexity like ChatGPT: The hunter vs architect rule via Write A Catalyst
• AI doesn’t reduce work—it intensifies it via HBR

All Gilbane Advisor issues

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Content Technology News

Snowflake makes enterprise data AI-ready with Snowflake Postgres

The database now runs natively in the AI Data Cloud so enterprises can consolidate their transactional, analytical, and AI use cases onto a single, secure platform.
https://www.snowflake.com/en/news/press-releases/snowflake-makes-enterprise-data-ai-ready-with-snowflake-postgres-and-advanced-innovations-for-open-data-interoperability/

Elastic adds high-precision multilingual reranking to Elastic Inference Service

Two Jina reranker models and new Elastic Inference Service deliver low-latency, production-ready relevance for hybrid search and RAG workloads.
https://ir.elastic.co/news/news-details/2026/Elastic-Adds-High-Precision-Multilingual-Reranking-to-Elastic-Inference-Service-with-Jina-Models/default.aspx

Upland announces BA Insight Platform with integrated AI search experiences for enterprises

The new capabilities and enhancements are designed to make search experiences smarter, faster, and more insightful across complex enterprises.
https://investor.uplandsoftware.com/news/news-details/2026/New-Upland-BA-Insight-Platform-Delivers-Integrated-AI-Search-Experiences-for-Enterprises/default.aspx

DeepL launches voice API for real-time speech transcription and translation for instant multilingual communication

Developers can integrate real-time voice transcription and translation capabilities into their applications, significantly enhancing multilingual support for businesses.
https://www.deepl.com/en/press-release/deepl_launches_voice_api_for_real_time_speech_transcription_and_translation

All content technology news

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The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact

This week we feature articles from Michael Andrews, and Daniel Thilo, Jonas R. Kunst, & Gary Marcus.

Additional reading comes from Stephen O’Grady, Bob Ducharme, and Thomas Claburn.

News comes from Verndale, MongoDB, Box, and Algolia & Microsoft.

Our next issue will be published on 2/11/26

All previous issues are available at https://gilbane.com/gilbane-advisor-index

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Opinion / Analysis

Reusing ever-changing content in the AI era

“This post examines how the concept of reusing content is changing with the rise of LLMs. I’ll argue that these changes will necessitate a rethinking of practices such as content models and content structuring.”

A must-read for anyone involved in content management from Michael Andrews. (18 min)

https://storyneedle.com/reusing-ever-changing-content-in-the-ai-era/

AI bot swarms threaten to undermine democracy

When AI can fake majorities, democracy slips away

“Automated bots that purvey disinformation have been a problem since the early days of social media … But as we outline in the new article in Science we foresee something worse: swarms of AI bots acting together in concert. The unique danger of a swarm is that it acts less like a megaphone and more like a coordinated social organism.”

This obviously timely essay by Daniel Thilo, Jonas R. Kunst, & Gary Marcus explains and suggests strategies for mitigation. Link to Science article included. (5 min)

https://garymarcus.substack.com/p/ai-bot-swarms-threaten-to-undermine

More Reading

• A management problem… The blood dimmed tide of agents via RedMonk
• The best way to talk about AI: don’t say ‘AI’ so much; say what you really mean with a great Venn diagram. via Bob Ducharme blog
• Punishing knowledge graph theft… Researchers poison stolen data to make AI systems return wrong results via The Register
• Cowork: Claude Code for the rest of your work via Claude Blog

All Gilbane Advisor issues

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Content Technology News

Verndale acquires Product Experience Division of Amp

The acquisition strengthens Verndale’s ability to support the full lifecycle of digital experience, from ideation and UX through engineering, activation, and ongoing product management.
https://www.verndale.com/about-us/news/verndale-acquires-product-experience-division-of-amp

MongoDB expands MongoDB for startups

MongoDB for Startups creates a simple, opt-in experience designed to help founders scale without assembling and maintaining disparate technologies.
https://www.mongodb.com/press/mongodb-for-startups-expands-to-give-founders-a-faster-and-smarter-start-from-day-one

Box announces general availability of Box Extract 

Using AI models, Box Extract enables enterprises to automate content-driven workflows, accelerate decision-making, and unlock insights from unstructured content.
https://blog.box.com/introducing-box-extract-get-actionable-data-enterprise-content-scale

Algolia and Microsoft collaborate on retail experiences

Collaboration gives retailers fresher visibility, increased discoverability, and new influence across AI-powered shopping channels.
https://www.algolia.com/about/news/algolia-collaborates-with-microsoft-to-drive-real-time-product-data-to-shopping-experiences

All content technology news

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The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact

This week we feature articles from Kurt Cagle, and Ethan Mollick.

Additional reading comes from Jacob Steinhardt, Tony Seale, and Tom Krazit.

News comes from Microsoft, Snowflake & Observe, WP Engine & Big Bite, and Squirro.

Our next issue arrives 1/28/26.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

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Opinion / Analysis

Context Graphs, Data Traces & Transcripts

Some thoughts on the latest buzzwords

Kurt Cagle: “A knowledge graph is a valuable tool… and a critical part of AI infrastructure moving forward. However, the central idea of context graphs is that you should be able to determine exactly when a decision was made and why, and that is something that a knowledge graph by itself can only give you VERY indirectly…”. 

However, Cagle provides a “stunning” example of context capture with “a graph, a schema, and a bit of a taxonomy.” (15 min)

https://ontologist.substack.com/p/context-graphs-data-traces-and-transcripts

Claude Code and what comes next

With the right tools, AI can accomplish impressive things

With a single prompt, Ethan Mollick asked Claude Code to create an idea for a new business with a working website where you could purchase the product — it took a little over an hour. (Link provided with actual purchase function turned off).

This is an easy, non-technical read that illustrates current AI coding capabilities. (10 min)

https://www.oneusefulthing.org/p/claude-code-and-what-comes-next

More Reading

• Oversight Assistants: Turning compute into understanding via Bounded Regret
• Lots of great data… Global sector trends on Generative AI (PDF) via similarweb
• The year of Ontology via Tony Seale
• Nvidia’s path to the AI-native chip via Runtime

All Gilbane Advisor issues

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Content Technology News

Microsoft announces agentic AI capabilities for retail

Built for the full retail value chain, Microsoft’s agentic AI streamlines workflows to accelerate decisions by augmenting human expertise across the enterprise.
https://news.microsoft.com/source/2026/01/08/microsoft-propels-retail-forward-with-agentic-ai-capabilities-that-power-intelligent-automation-for-every-retail-function/

Snowflake to acquire Observe

Observe’s observability platform will integrate directly into Snowflake to allow enterprises to ingest and retain all their telemetry data at lower cost.
https://www.snowflake.com/en/news/press-releases/snowflake-announces-intent-to-acquire-observe-to-deliver-ai-powered-observability-at-enterprise-scale/

WP Engine acquires Big Bite

Strategic acquisition of a go-to partner for global publishers adds media industry and technical expertise to provide new solutions to enterprise customers.
https://wpengine.com/blog/wp-engine-acquires-big-bite/

Squirro announces Squirro Release 3.14.4 

Squirro Release 3.14.4 introduces new capabilities designed to close the gap between structured enterprise knowledge and ad-hoc user workflows.
https://squirro.com/news-and-events/new-release-december-2025-enhanced-chat-multimodal-reasoning

All content technology news

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The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact

This week we feature articles from Nicolas Ethan Mollick, and Dharmesh Shah.

Additional reading comes from Luke Wroblewski, Pete Warden, Jon Udell, and Michael Iantosca.

News comes from Snowflake, Bloomreach, Google, and Sitecore.

Reminder: We don’t publish in December.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

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Opinion / Analysis

Giving your AI a job interview

As AI advice becomes more important, we are going to need to get better at assessing it

Ethan Mollick explains why AI benchmarks, while valuable, are in general not sufficient for determining which AI model would be best for your business needs. What to do? Mollick argues that while “vibe benchmarking” can provide some limited insight into model differences,  assessing models for real world applications requires interviewing / testing model skill sets before hiring. Mollick discusses and links to OpenAI’s recent GDPval paper on the topic with examples. (8 min)

https://www.oneusefulthing.org/p/giving-your-ai-a-job-interview

The AI coding tool landscape (and why I just switched tools)

A breakdown of what’s available and what’s actually working

Developer Dharmesh Shah created a helpful table categorizing the different types of AI coding tools. (5 min)

https://simple.ai/p/the-2025-ai-coding-tool-landscape

More Reading

• An alternative Chat UI layout via LukeW
• Why does a local AI voice agent running on a super-cheap SoC matter? via Pete Warden’s Blog
• The LLM flywheel effect: AI that writes and tests documentation via The New Stack
• Ontologies and knowledge graphs — The case for technical documentation via Michael Iantosca

All Gilbane Advisor issues

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Content technology news

Snowflake to acquire Datometry Migration Solution

Snowflake enhances data migration with Datometry technology, integrating it into SnowConvert AI to move legacy data faster and reduce costs.
https://www.snowflake.com/en/blog/accelerate-data-migration-datometry-technology/

Google introduces the File Search Tool in Gemini API

File Search accelerates development workflow by handling the complexities of RAG with a user-friendly alternative to a self-managed setup.
https://blog.google/technology/developers/file-search-gemini-api/

Bloomreach launches Personalized Media in-Grid

The new capability unites search, storytelling, and personalization, integrating placement and conversation inside the shopping journey.
https://www.bloomreach.com/en/news/2025/bloomreach-unites-search-storytelling-and-personalization/

Sitecore unveils SitecoreAI

SitecoreAI is the evolution of XM Cloud, unifying content management, customer data, personalization, and search in a single scalable platform.
https://www.sitecore.com/company/newsroom/press-releases/2025/10/sitecore-unveils-sitecoreai-ushering-in-the-ai-first-era-of-digital-experience

All content technology news

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The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact