This week we feature articles from Kurt Cagle, and Gary Marcus.

Additional reading comes from Benjamin A. Spiegel, Astasia Myers, Denise Holt, and Lindsay Clark.

News comes from TransPerfect, Sigma, ContentStack, and Wondershare.

Our next issue arrives June 25.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

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Opinion / Analysis

The future of knowledge graphs

If you read last week’s featured and popular article on the evolving landscape of graph models, you’ll also want to check out this just-published piece by Kurt Cagle on knowledge graph technologies, LLMs, and where they’re headed. (19 min)

https://ontologist.substack.com/p/the-future-of-knowledge-graphs

A knockout blow for LLMs?

In October Apple released a mostly well-received paper arguing that LLMs don’t do formal reasoning, and just released a follow-up paper. Marcus reviews the new paper. He also quotes a thread from VC Josh Wolfe which summarizes the main points that will take you all of a minute to read, but you’ll want to read the full Marcus review. (7 min)

https://garymarcus.substack.com/p/a-knockout-blow-for-llms

More Reading

• AGI is not multimodal via The Gradient 
• Voice AI in a box: The future is talking back via Memory Leak
• IEEE 2874–2025 Spatial Web Protocol ratified via AI Monks
• COSMOS-Web unveils largest look ever into the deep universe; Releases 1.5 TB open data. h/t Lindsay Clark, The Register

All Gilbane Advisor issues

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Content technology news

TransPerfect launches app for mobile interpretation

The TransPerfect Interpretation App, enables users to connect to a live, expertly trained video or phone interpreter in seconds.
https://www.transperfect.com/about/press/transperfect-launches-new-app-mobile-interpretation

Sigma launches semantic layer integration and AI SQL capabilities on Snowflake

New integrations and capabilities make semantic layers and unstructured file querying fully accessible in Sigma’s spreadsheet UI.
https://www.sigmacomputing.com/resources/announcements/sigma-launches-native-semantic-layer-integration-and-ai-sql-capabilities-on-snowflake-ai-data-cloud

Contentstack unveils Contentstack Data and Insights

Contentstack Data and Insights capabilities for audience analytics and real-time data activation now integrated into Contentstack’s EDGE DXP.
https://www.contentstack.com

Wondershare EdrawMax V14.5 debuts

The EdrawMax AI Diagram Creator enables users to instantly convert their ideas into various diagrams, including architectural diagrams, slides, infographics, posters, and more.
https://www.edrawsoft.com/ad/edrawmax-edrawsoftware

All content technology news

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The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. We do not sell or share personal data.

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This week we feature articles from Seema Amble & Zach Cohen, and Volodymyr Pavlyshyn.

Additional reading comes from Jon Udell, Cai Parry-Jones, Thomas H. Davenport, Roger W. Hoerl & Thomas C. Redman, and Steve Jones.

News comes from LandingAI, MindsDB, Aprimo, and dbt Labs.

Our next issue arrives June 11.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

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Opinion / Analysis

The evolving landscape of knowledge graphs: A journey towards smarter AI memory

Volodymyr Pavlyshyn takes you on an engaging tour of graph models, pointing out the strengths and weaknesses of each along the way. He then postulates a “practical solution” that would combine various features to manage the complexities of Graph of Graphs (GoG) / metagraphs. (18 min)

https://ai.plainenglish.io/the-evolving-landscape-of-knowledge-graphs-a-journey-towards-smarter-ai-memory-7e24e45a5fba

How Generative Engine Optimization (GEO) rewrites the rules of search

That LLMs are an ineludible threat to search in general is not news, but Seema Amble & Zach Cohen dig into what it means specifically for SEO vendors and for marketers. As VCs they are naturally looking at the new generation GEO replacements —  there are more than you might think — and for “monopolistic potential”. (6 min)

https://a16z.com/geo-over-seo

More Reading

• MCP is RSS for AI: More use cases for Model Context Protocol via The Next Web
• To create value with AI, improve the quality of your unstructured data via HBR
• Why are there so many databases? A pocket guide to modern DB architectures via Data Engineer Things
• Three strategic AI mistakes you are making today via Steve Jones

All Gilbane Advisor issues

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Content technology news

LandingAI upgrades Agentic Document Extraction for complex documents

Agentic document extraction captures different form fields, tables, checkboxes, and provides accurate descriptions for these elements based on their visual layout.
https://landing.ai/agentic-document-extraction

MindsDB launches open-source AI interface for databases and documents

Enables natural language conversations with enterprise datasets—unifying structured databases and unstructured knowledge with intelligent agentic orchestration.
https://mindsdb.com/newsroom/chat-with-your-data-mindsdb-launches-open-source-ai-interface-for-databases-and-documents

Aprimo launches AI agents to transform content operations

Aprimo enables digital marketing, digital asset management, and content operations teams to accelerate planning, production, and content transformation.
https://www.aprimo.com

dbt Labs unveils new Fusion engine

Fusion now powers the entire dbt platform, from the CLI, to dbt Orchestrator, Catalog, Studio, introduces SQL comprehension, and many other capabilities.
https://www.getdbt.com/blog/dbt-labs-redefines-dbt-with-new-fusion-engine

All content technology news

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The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact

This week we feature articles from Jessica A. Reif, Richard P. Larrick, & Jack B. Soll, and James O’Donnell & Casey Crownhart.

Additional reading comes from Ksenia Se, Pavel Samsonov, and Cobus Greyling.

News comes from Perplexity & PayPal, Foxit, Databricks & Neon, and Box.

Our next issue arrives June 4.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

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Opinion / Analysis

Evidence of a social evaluation penalty for using AI

“Through four experiments with over 4,400 participants, we reveal a social penalty for AI use: Individuals who use AI tools face negative judgments about their competence and motivation from others. These judgments manifest as both anticipated and actual social penalties, creating a paradox where productivity-enhancing AI tools can simultaneously improve performance and damage one’s professional reputation.”

Surprise – not surprise, but now we have good data thanks to Jessica A. Reif, Richard P. Larrick, & Jack B. Soll. (28 min)

https://www.pnas.org/doi/full/10.1073/pnas.2426766122

We did the math on AI’s energy footprint. Here’s the story you haven’t heard.

“… new analysis by MIT Technology Review provides an unprecedented and comprehensive look at how much energy the AI industry uses—down to a single query—to trace where its carbon footprint stands now, and where it’s headed, as AI barrels towards billions of daily users.”

This deep dive by James O’Donnell & Casey Crownhart is likely the most thorough and current you will find. (23 min)

https://www.technologyreview.com/2025/05/20/1116327/ai-energy-usage-climate-footprint-big-tech

More Reading

• AI chatbots discourage error checking via Nielsen Norman Group
• Web Browsing AI Agent with a Web-UI: A seamless browser interface via Cobus Greyling
• 8 things you need to know about Agentic Web — Microsoft strategy unveiled via Turing Post
• Everything new at Microsoft Build Book of News via Microsoft
• Everything happening at Google I/O via Google

All Gilbane Advisor issues

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Content technology news

Perplexity and PayPal partner

Consumers can check out instantly with PayPal or Venmo when they ask Perplexity to find products, book travel, or buy tickets.
https://www.perplexity.ai/shopping ■ https://newsroom.paypal-corp.com/2025-05-14-Perplexity-Selects-PayPal-to-Power-Agentic-Commerce

Foxit launches enterprise Smart Redact Server

Enhances redaction technology with batch document processing, scheduled compliance scans, multi-cloud integration, and team collaboration tools.
https://foxit.com/en/

Databricks to acquire Neon

Databricks and Neon will remove the traditional limitations of databases that require compute and storage to scale in tandem.
https://www.databricks.com/company/newsroom/press-releases/databricks-agrees-acquire-neon-help-developers-deliver-ai-systems ■ https://neon.tech

Box announces AI Platform to bring AI agents to enterprise content

Customers will be able to leverage AI agents for Search, Deep Research, and enhanced data extraction to get more value from content in Box.
https://blog.box.com/content-ai-virtual-summit-may-2025

All content technology news

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The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact

This week we feature articles from Valentin Hofmann, Leonie Weissweiler, David R. Mortensen, & Janet B. Pierrehumbert, and Kelvin Lu.

Additional reading comes from Erica Vendetti, Rachel Dixon, David Leininger & Matt Argomaniz, Gretel Kahn, Scott Brinker, and Thomas Claburn.

News comes from Algolia, OpenSearch, Optimizely, and Bloomreach.

Our next issue arrives May 21.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

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Opinion / Analysis

Like humans, ChatGPT favors examples and ‘memories,’ not rules, to generate language

Really interesting new study…
“by researchers at the University of Oxford, the Allen Institute for AI (Ai2), and others found that large language models (LLMs) generalize language patterns in a surprisingly human-like way: through analogy, rather than strict grammatical rules.”

Summary (3 min): https://techxplore.com/news/2025-05-humans-chatgpt-favors-examples-memories.html

Full paper (37 min):  https://www.pnas.org/doi/10.1073/pnas.2423232122

MCP or not, Manus made a choice

Kelvin Lu discovered that Manus provides more detail on how it works than other AI vendors, and was not using MCP (Model Context Protocol). Instead, Manus is focused on CodeAct. Lu’s comparison of MCP and CodeAct is enlightening. The article is written for developers. (7 min)

https://pub.towardsai.net/mcp-or-not-manus-made-a-choice-40b0a66d2d7c

More Reading

• Beyond AI assistants: how AI is being more deeply embedded in marketing and martech stacks via chiefmartec
• Accessibility: requirements, not features via NYT Open
• These newsrooms are trying to boost trust through transparency. Is it working? via Reuters Institute for the Study of Journalism
• Microsoft wants us to believe AI will crack fusion power via The Register

All Gilbane Advisor issues

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Content technology news

Algolia unveils AI agents for Salesforce and Adobe

The real-time, context-aware AI agents illustrate how autonomous systems can act on real-time data across enterprise platforms.
https://www.algolia.com/about/news/algolia-unveils-new-real-time-context-aware-ai-agents-across-salesforce-and-adobe

Optimizely updates Opal

Opal unlocks use cases for marketing and digital teams, from task automation, to brand content creation, and experimentation analysis.
https://www.optimizely.com/ai

OpenSearch releases OpenSearch 3.0

To improve efficiency, performance, and accelerate AI application development via data management, AI agent, vector search capabilities.
https://opensearch.org/blog/unveiling-opensearch-3-0

Bloomreach adds marketing and ecommerce features

New features highlight agentic AI personalization and customer engagement across marketing and product discovery.
https://www.bloomreach.com/en/news/2025/bloomreach-unveils-the-features-ushering-in-the-agentic-era-of-marketing-and-ecommerce/

All content technology news

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The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact

This week we feature articles from Sayash Kapoor & Arvind Narayanan, and Philip Guo.

Additional reading comes from Steve Jones, Alberto Romero, Shawn Wang & Alessio Fanelli, and Anthony Chavez.

News comes from Adobe, Access Innovations, Syncro Soft, and Elastic.

Our next issue arrives May 14.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

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Opinion / Analysis

AI as normal technology

“We articulate a vision of artificial intelligence (AI) as normal technology. To view AI as normal is not to understate its impact—even transformative, general-purpose technologies such as electricity and the internet are “normal” in our conception. But it is in contrast to both utopian and dystopian visions of the future of AI which have a common tendency to treat it akin to a separate species, a highly autonomous, potentially superintelligent entity.”

This paper by Sayash Kapoor & Arvind Narayanan has been getting a lot of attention, not because it is radical, but because it is a grounded, reasoned, centered, and promising worldview of AI. An important read. (73 min)

https://www.aisnakeoil.com/p/ai-as-normal-technology

Vibe coding, vibe checking, and vibe blogging

Using generative AI for personal-scale projects

I’ve experimented with a few GenAI writing tools but haven’t found a productive use for them — too much untrusting micromanagement by me — so haven’t even considered code generation or vibe coding. That is until I read this piece by Philip Guo describing his experiment with vibe coding, and tips for building trust with vibe checking. (10 min)

https://www.oreilly.com/radar/vibe-coding-vibe-checking-and-vibe-blogging

More Reading

• “Zero-Copy” — a modern data fantasy via metamirror
• ChatGPT’s excessive sycophancy has set off everyone’s alarm bells via The Algorithmic Bridge
• Please stop forcing Clippy on those who want Anton via Latent Space
• Next steps for Privacy Sandbox and tracking protections in Chrome via Privacy Sandbox

All Gilbane Advisor issues

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Content technology news

Adobe announces updated Firefly

Firefly combines new Firefly image and video models and the choice of models from partners including Google Cloud and OpenAI. Firefly Boards are in beta.
https://news.adobe.com/news//2025/04/adobe-delivers-creative-pros-unparalleled-speed-precision-flexibility

Access Innovations releases catalogue of 53 Knowledge Domains

The Knowledge Domain products can enhance content prior to ingestion into large language models (LLMs) and will provide improved GPT outputs.
https://www.accessinn.com/2025/04/24/releasing-catalog-of-53-knowledge-domains/

Syncro Soft releases Oxygen Content Fusion 8.1

Version 8.1 streamlines DITA content management and collaboration, with flexible project creation, enhanced file comparison and merging, and new AI-enabled features.
https://www.oxygenxml.com/content_fusion/whats_new.html

Elastic’s Cloud Serverless now on Google Cloud Marketplace

Elastic Cloud Serverless provides a fast way to start and scale security, observability, and search solutions without managing infrastructure.
https://www.elastic.co/blog/elastic-cloud-serverless-google-cloud-general-availability

All content technology news

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The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact

This week we feature articles from Michael Andrews, and Marc Zao-Sanders.

Additional reading comes from Daniel Tunkelang, Bryan Perozzi, Lauren Feiner & Alex Heath, and Muneeb Sikhani.

News comes from Sitecore & Microsoft, InfluxData, Altair & Databricks, and Deepgram.

Our next issue arrives April 30.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

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Opinion / Analysis

Information architecture for software platforms

Michael Andrews reviews the complexities of enterprise software and the critical role of information architecture (IA). His non-technical article is valuable for anyone not experienced in enterprise applications, whether software engineer, product manager, business analyst, or senior manager, and a must-read for anyone considering a major role for AI agents in mission-critical industry applications. (14 min)

https://storyneedle.com/information-architecture-for-software-platforms/

How people are really using Gen AI in 2025

Marc Zao-Sanders follows-up on his year-old article on how people are using Gen AI. Note that he isn’t talking about Gen AI business use cases, which makes his findings a bit less surprising. (10 min)

https://hbr.org/2025/04/how-people-are-really-using-gen-ai-in-2025

More Reading

• Precision, recall, and desirability: A deep dive via Daniel Tunkelang
• The evolution of graph learning via Google research blog
• FTC v. Meta live: Instagram co-founder Kevin Systrom testifies via The Verge
• Google confirms Gmail update choice — 3 billion users must now decide via Predict

All Gilbane Advisor issues

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Content technology news

Sitecore launches AI Innovation Lab

Created in collaboration with Microsoft to provide a guided environment for marketing professionals to explore AI-driven solutions for optimizing content operations.
https://www.sitecore.com/products/ai-innovation-lab

Altair partners with Databricks

Providing seamless connection between Altair RapidMiner and the Databricks Data Intelligence Platform, amplifying data science & machine learning capabilities.
https://altair.com/altair-rapidminer ■ https://www.databricks.com

InfluxData releases InfluxDB 3 Core and InfluxDB 3 Enterprise

InfluxDB 3 Core is an open source, high-speed, recent-data engine for real-time applications. InfluxDB 3 Enterprise adds high availability and enhanced security.
https://www.influxdata.com/blog/influxdata-announces-influxdb-3-OSS-GA

Introducing Aura-2: Enterprise-grade text-to-speech

Aura-2 reflects the priorities of enterprise voice AI, delivering high-quality, context-aware speech designed for the scale, precision, and resilience for business-critical environments.
https://deepgram.com/learn/introducing-aura-2-enterprise-text-to-speech

All content technology news

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The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact

This week we feature articles from Jack Lindsey, et al, and Eliza Strickland.

Additional reading comes from Omer Goldman & Uri Shaham, Steven Sinofsky, Volodymyr Pavlyshyn, and Adam Bignell.

News comes from MindsDB, Access Innovations, Perplexity & firmly.ai, and Contentful.

Our next issue arrives April 23.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

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Opinion / Analysis

On the biology of a large language model

Jack Lindsey and his colleagues at Anthropic…
“The black-box nature of models is increasingly unsatisfactory as they advance in intelligence and are deployed in a growing number of applications. Our goal is to reverse engineer how these models work on the inside, so we may better understand them and assess their fitness for purpose.”

Anthropic’s new research into how LLMs “think” is fascinating. Don’t be put off by the length of their paper — you can learn a lot by reading some of the introductory material, the discussion at the end, and then surfing the case studies and topics in-between. (1 hr 49 min)

https://transformer-circuits.pub/2025/attribution-graphs/biology.html

12 graphs that explain the state of AI in 2025

The always useful and free AI Index from Stanford University’s Institute for Human-Centered Artificial Intelligence (HAI) is available. The 455 page 2025 issue is “stuffed with graphs and data on the topics of R&D, technical performance, responsible AI, economic impacts, science and medicine, policy, education, and public opinion.” IEEE Spectrum’s Eliza Strickland provides highlights and links to the full report. (7 min)

https://spectrum.ieee.org/ai-index-2025

More Reading

• ECLeKTic: A novel benchmark for evaluating cross-lingual knowledge transfer in LLMs via Google Research Blog
• MCP – It’s hot, but will it win? Looking at middleware history. via Hardcore Software
• Metagraphs as homoiconic structures: Revolutionizing knowledge representation via Artificial Intelligence in Plain English
• New in NotebookLM: Discover sources from around the web via Google Labs blog

All Gilbane Advisor issues

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Content technology news

MindsDB brings federated data access to Model Context Protocol

MindsDB & MCP enables AI applications and agents to run federated queries over data stored in different databases and applications as if they were a single database.
https://mindsdb.com

Access Innovations releases Data Harmony 3.17

The new version includes knowledge maps that illustrate the linkages (with color-coded legends) between categories and terms in a taxonomy.
https://www.accessinn.com/data-harmony-products/

Perplexity integrates firmly.ai ecommerce technology

By embedding firmly.ai’s commerce platform, Perplexity users can now complete their entire shopping journey, from product discovery to secure transaction, without leaving the platform.
https://www.firmly.ai ■ https://www.perplexity.ai

Contentful launches new CMS capabilities and Shopify partnership

New AI and personalization capabilities for technical teams build on the company’s CMS, and Contentful Studio, and a low-code product for marketing teams.
https://www.contentful.com/newsroom/contentful-reveals-next-phase-of-growth-with-modern-digital-experience

All content technology news

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The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact

This week we feature articles from Gary Marcus, and Ethan Mollick.

Additional reading comes from Eve Weinberg, Amber Case, Iulia Brezeanu, and Greg Kamradt.

News comes from Adobe, Databricks & Anthroic, Bynder, and Algolia.

Our next issue arrives April 9.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

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Opinion / Analysis

Ezra Klein’s new take on AGI – and why I think it’s probably wrong

Gary Marcus is right…
“In a new episode of his podcast with Ben Buchanan former special adviser for artificial intelligence under Biden, entitled, The Government knows A.G.I. is coming, The New York Times’ usually fabulous Ezra Klein declares with too much certainty that AGI is pretty much imminent, and urges you to get with the program.” (11 min)

https://garymarcus.substack.com/p/ezra-kleins-new-take-on-agi-and-why

The Cybernetic teammate

Having an AI on your team can increase performance, provide expertise, and improve your experience

Ethan Mollick…
“So, what happens when AI acts as a teammate? This past summer we conducted a pre-registered, randomized controlled trial of 776 professionals at Procter and Gamble, the consumer goods giant, to find out.” (5 min)

https://www.oneusefulthing.org/p/the-cybernetic-teammate

More Reading

• Designing for AI Engineers: UI patterns you need to know  via UX Collective
• Designing for users… Beyond Flat Design: Reclaiming the joy of dials and buttons via Calm Technology Institute
• Much more difficult… Introducing ARC-AGI-2 – A new benchmark that challenges frontier AI reasoning systems via ARC Prize Inc
• Enhancing agents with synthetic interaction data via Text Generation

All Gilbane Advisor issues

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Content technology news

Adobe launches Adobe Experience Platform Agent Orchestrator

AEP enables businesses to build, manage and orchestrate AI agents from Adobe and third-party ecosystems. Adobe also announced, a suite of agents.
https://news.adobe.com/news/2025/03/adobe-launches-adobe-experience-platform-agent-orchestrator-for-businesses

Algolia launches AI-powered Collections

Collections reduce choice overload, guide users through intuitive navigation, improve search relevance, and help users find products faster.
https://www.algolia.com/products/ai-browse

Databricks brings Anthropic’s Claude models to platform

The strategic, five-year partnership offers Anthropic’s models and services natively through the Databricks Data Intelligence Platform.
https://www.databricks.com/company/newsroom/press-releases/databricks-and-anthropic-sign-landmark-deal-bring-claude-models

Bynder announces AI Agents

The AI agents execute business-critical tasks such as content enrichment, discovery, transformation, and governance for strategic DAM deployments.
https://labs.bynder.com/features/ai-agents

All content technology news

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The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact