Author Archive for Frank Gilbane

Gilbane Advisor 2-16-18 — Marketing & AI, publishing & AR, blockchain & media, IoT

How is AI disrupting marketing?

An excellent summary from Scott Brinker on the current/near-term reality of “AI” marketing applications. “…here’s the irony: as much as the hype has overstated what AI

Overhyped Marketing Buzzwords | chiefmartec.com

might do formarketing in the next 12-24 months, the reality of how AI is already working in marketing today is often under-recognized.” Tis true. Read More

The NYT is boarding the AR train — here’s what that means for storytelling

One of the areas we’re paying attention to this year is the use of AR content for serious enterprise applications and truly useful consumer use cases. In the case of publishing, The New York Times, Quartz, Axel Springer, and others, are experimenting with how the unique characteristics of AR content can enhance customer experiences rather than distract. As powerful as the AR promise is we don’t know how news consumers will react to the extra, more active, effort involved. But it’s time to find out. Read More

How blockchain could kill both cable and Netflix

Not this week, but there is keen interest in using blockchain technology to build decentralized peer-to-peer content management and distribution applications. There are a number of these kinds of projects planning to go live this year. Rizwan Virk describes much of the collective vision and potential disruption. A good place to start learning more. Read More

Smart homes and vegetable peelers

Andreessen Horowitz’s Benedict Evans doesn’t have a unified vision of the future of smart homes, but he does have some ideas and lots of enlightening questions. In this post he looks at smart home ecosystems and questions smart thing use cases, market dynamics, platform roles, integrations, and how we’ll interface with them. He remains “extremely skeptical” of voice as a new major platform, and rightfully so. This a must read for anyone building or investing in products or businesses around smart things – not just for the home. Read More

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues

Gilbane Advisor 1-30-18 — Molecular content, beyond bitcoin, ML data value, Facebook “platform”

Molecular content & the separation of concerns

The creation and management of content continues to increase in complexity as we need to design for nmachines in addition to n screens. Content Strategist Michael Andrews lays out why we need to move beyond, single sourcing and modular content.

Atom Design methodology by Brad Frost

Michael proposes an approach based on “molecular content” combined with the concept of the “separation of concerns”. A good read for anyone involved in content strategy. Read More

Beyond the Bitcoin bubble

As most of you know, the really interesting thing about Bitcoin is not the actual currency but the Blockchain architecture it is built on. And while we don’t cover financial technology, Blockchain is very much applicable to the information management technologies and applications we do focus on, for example in publishing or marketing. On a grander scale, a trustable distributed ledger of X that competes with or complements a trusted (or not) central authority of X has broad societal implications. One of these is the walled garden threat to the Open Web. And sure enough, there are serious efforts underway to build /rebuild a sustainable Open Web using Blockchain technology. Steven Johnson has written a non-technical article that provides an excellent explanation of what you need to know and why. Read More

Is your company’s data actually valuable in the AI era?

In the AI economy, the value of your accumulated data is limited to a one-time benefit from training your AI model. And the value of training data is, like oil or any other input, influenced by the overall supply — it’s less valuable when more people have it. In contrast, the value of your ongoing operational data is not limited to a one-time benefit, but rather provides a perpetual benefit for operating and further enhancing your prediction machine. Read More

Maybe Facebook should abandon the news feed altogether

Facebook has almost always wanted to be a platform, if not The Platform. Their recent shift away from news in their news feed back to mostly social interactions raises questions about their long-term future and what kind of platform they will be. John Battelle has an interesting suggestion. He admits it is a long shot, but his thoughts aren’t as crazy as he suggests his solution might sound…

What if Facebook *really* pivoted, and became a … truly neutral platform — an AWS for attention and identity, if you will. What if the company dedicated itself to a set of stable policies that encouraged other companies to tap into its social graph, its vast identity database, its remarkable engagement machinery? Read More

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month except for August and December. See all issues

Gilbane Advisor 1-16-18 — Open Web, Mobile Mesh, Machine Learning, AR

We’re back after our annual December break and looking forward to a year of consequential, if not yet tectonic, shifts in enterprise and consumer content strategies and applications. We’ll be closely watching how, and how fast, three major technology areas will drive these changes: 1) The tension between the Open Web and proprietary platforms; 2) Machine learning, in particular for unstructured data and mixed data; 3) New content types and uses — AR is here, but when will it grow beyond cute apps to serious industry breakthroughs? Each of these has the potential to dramatically re-arrange industry landscapes. Stay tuned!

A plan to rescue the Web from the Internet

André Staltz published The Web began dying in 2014, here’s how in the late Fall. It was a depressing post but there wasn’t much to argue with except an apparent ready acceptance of defeat. It is a good read, and for those familiar with the history, skim to the second half. Fortunately, he followed up with a post on a plan that already has some pieces in place. The plan “in short is: Build the mobile mesh Web that works with or without Internet access, to reach 4 billion people currently offline”. This is not a quick fix, and its future is not certain, but it is just the kind of bold thinking we need. Crucially, it recognizes the need for both open and closed systems. Highly recommended. Read More

A letter about Google AMP

More than other major platforms, Google has a stake in the Open Web and is largely supportive of it, Progressive Web Apps (PWAs) for example. And while they have been somewhat responsive to publisher concerns, there is reason to worry that AMP could end up as a wall for Google’s garden. There is a lot to like about AMP but ensuring it evolves in ways compatible with the Open Web is critical for Google and the health the Open Web. This succinct letter signed by a growing list of (mostly) developers has a couple of reasonable recommendations for Google to consider. Read More

What does the publishing industry bring to the Web?

The short answer is that the Open Web should not be limited to pointers to either walled gardens or proprietary applications. Complex collections of content and metadata that require or benefit from unique presentation or organization, in other words, documents, are too valuable not to be included as full Web citizens. Ivan Herman goes into more detail on the W3C blog…

Web Publications should put the paradigm of a document on the Web back in the spotlight. Not in opposition to Web Applications but to complement them. (Web) Publications should become first class entities on the Web. This should lead to a right balance between a Web of Applications and a Web of Documents as two, complementary faces of the World Wide Web. Read More

Does long-form content work in today’s small attention span world?

“Social media moves fast and rewards scrolling quickly past one message and onto the next. And mobile devices aren’t usually associated with spending long periods of time sitting and reading. It’s natural for people to assume these trends point toward a preference for shorter, “snackable”

long form content performance

content that can be consumed quickly… And yet, actual research looking into the issue of how content of different lengths performs doesn’t back up that assumption.” Read More

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month except for August and December. See all issues

Gilbane Advisor 11-15-17 — news value, implausible AI, software & CMS 2.0

Scoring news stories is hard​

Frederic Filloux dives into some research and unique challenges the News Quality Scoring project faces. A worthy project to benefit producers and consumers, the NQS “is aimed at assessing the value-added deployed by a media for a given news coverage in terms of resources, expertise, thoroughness of the process, and ethical guarantees.” Read More

Scoring news is hard | News quality scoring | NQS

True AI is both logically possible and utterly implausible

Wonderful and witty example of a philosopher rescuing us from a current confusion.

… It is like a two-knife system that can sharpen itself. What’s the difference? The same as between you and the dishwasher when washing the dishes. What’s the consequence? That any apocalyptic vision of AI can be disregarded. We are and shall remain, for any foreseeable future, the problem, not our technology. So we should concentrate on the real challenges. By way of conclusion, let me list five of them… Read More

1 million software companies by 2027?

Consolidation does not necessarily mean shrinkage ― the CMS market is a perfect example of one just kind of software company. The idea is not as crazy as it may sound. Read More

Software 2.0

This is a bit technical but will help you understand the types of applications where you’ll need machine learning to be competitive, which “at the very least involve anything to do with images/video, sound/speech, and text” (managing unstructured data or CMS 2.0!) and what kinds of developer skills are required.

I sometimes see people refer to neural networks as just “another tool in your machine learning toolbox”. They have some pros and cons, they work here or there, and sometimes you can use them to win Kaggle competitions. Unfortunately, this interpretation completely misses the forest for the trees. Neural networks are not just another classifier, they represent the beginning of a fundamental shift in how we write software. They are Software 2.0. Read More

Also…

Thankfully still plugging along… HTML 5.2 is a W3C proposed recommendation via W3C

Since we are waxing philosophical this issue… On software development, language games, tech adoption and the death of the author via RedMonk

Yay! Millennials flocking to pay for trusted news sources via Politico

The prediction season starts…Gartner Top 10 Strategic Technology Trends for 2018

The Gilbane Digital Content Conference

The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.

Conference: November 28–29 ● Workshops: November 30
Renaissance Boston Waterfront Hotel

 

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month. See all issues

Who you’ll meet at Gilbane Boston

Gilbane Conference 2017 skinny banner

Dear Reader:

Join us in Boston in 3 weeks to network with your peers and learn how they are building successful next generation content strategies and digital experiences for customers and employees. Here is just a sample of who you’ll meet…

Starwood Hotels & Resorts ● Elisa Oyj ● State Street Global Advisors ● KrellTec ● Commonwealth of MA ● Sodexo ● MITRE Corporation ● Keurig Green Mountain ● Capital One ● ViaSat ● Sandia National Labs ● Liberty Mutual Insurance ● Staples ● Moody’s Investors Service ● SAS ● Gale/Cengage Learning ● Federal Reserve Bank of San Francisco ● Volvo Construction Equipment ● HCA IT&S ● Fidelity Investments ● American Tower ● The MIT Press ● LDS Church ● UNICEF ● Salesforce ● Southern Farm Bureau Life Insurance Company ● Raymond James ● Eaton Vance ● Dell EMC ● Bentley University ● The Nielsen Company ● Capital One ● VMware ● FINRA ● The Hartford ● Milton CAT ● IMAX Corporation ● Hollister Inc. ● CNYH Electric Group ● Lazard Asset Management ● and many more…

The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.

Main conference program: November 28 and 29
Post-conference workshops: November 30

Integrating Multilingual Content into Operations and Growth

Gilbane Boston 2017 banner

Featured session:
Integrating Multilingual Content into Operations and Growth

As global content becomes more mainstream there is increasing pressure for broader and more efficient integration with corporate functions and strategies. Both presentations in this session address some ways to accomplish this: one focused on the multilingual content supply chain and API integration, and one focused on deeper integration with marketing and growth strategies.

Wednesday, November 28: 1:45 p.m. – 2:45 p.m.

*Register today to save your seat and use priority code 100FG17 for an extra discount*

Mary Laplante, Digital Clarity Group

Moderator:
Mary Laplante, Vice President Client Services, Digital Clarity Group

Laura Brandon, GALA - Gilbane Conference  
Laura Brandon, Executive Director, Globalization and Localization Association
&
Jim Compton,
Technology Program Manager, Moravia
Workflow Automation in Multilingual Content Delivery: A Collaborative Initiative for Standardized Translation APIs

Juliana Pereira, Smartling - Gilbane conference
Juliana Pereira, Head of Marketing, Smartling
Translation Strategy is a Growth Strategy: The Smart Approach to Global Content

Gilbane Digital Content Conference
Renaissance Boston Waterfront Hotel, November 28 – 29, 2017

Brand Content Strategies

Gilbane Boston 2017 banner

Featured session:
Brand Content Strategies

“Content strategy” covers a lot of territory, within organizations, and across industries. While every business is unique, cross-pollinization of ideas often leads to some of the most valuable and unpredictable insights. In this session speakers from well-known brands, Starwood and Volvo, share content strategies that have worked for them, and might inspire you in surprising ways.

Tuesday, November 28: 10:30 a.m. – 11:30 p.m.

*Register today to save your seat and use priority code 100FG17 for an extra discount*

Melissa Webster IDC at Gilbane Conference

Moderator:
Melissa Webster, Program Vice President, Content & Digital Media Technologies, IDC

Ora Solomon Starwood at Gilbane Conference

Ora Solomon, Director of Global Product Management, Starwood Hotels & Resorts
Measuring your translation ROI, Starwood’s model

John Johnston, Volvo, at Gilbane Conference

John Johnston, Director, Digital Marketing, Volvo Construction Equipment
Targeting Content for the Right Location

Gilbane Digital Content Conference
Renaissance Boston Waterfront Hotel, November 28 – 29, 2017

Gilbane Advisor 10-23-17 — martec orgs, aligning vectors, emotion AI, search

Martech & marketing orgs

Scott Brinker looks at two surveys on how modern marketing organizations are re-structuring to manage marketing technology. In short, they have and are. Read More

Martech and marketing organizations

What Elon Musk taught me about growing a business

Dharmesh Shah was inspired by Elon Musk’s advice on growing and scaling a business, “Every person in your company is a vector. Your progress is determined by the sum of all vectors.” In this post, he explains what Musk meant in a way that doesn’t require any knowledge of linear algebra. This is a simple, practical, and powerful tool for anyone managing either a company or project. Read More

Emotional intelligence needs a rewrite

Software that can recognize emotions “emotion AI”, has a lot of potential and is already in use (learn more at this keynote at our upcoming conference). But recognizing emotions is not easy for humans, never mind software. Large amounts of data in specific contexts and application domains will continually help as data sets grow. Even so there is a lot to learn/unlearn in our understanding of how humans experience and process and exhibit emotional behavior. Read More

Google and the disintermediation of search

Jan Dawson argues, correctly I think, that the continued increase in Google’s traffic acquisition costs and effect on margins is something to watch, but of more concern…

… the threat of disintermediation could undermine the revenue base on which those margins are generated in the first place. What do I mean by disintermediation here? The fact that many of what would once have been Google searches are now pre-empted by other apps and services before the user ever reaches Google. Read More

The seven deadly sins of AI predictions

A lot of AI researchers and pundits imagine that the world is already digital, and that simply introducing new AI systems will immediately trickle down to operational changes in the field, in the supply chain, on the factory floor, in the design of products. Nothing could be further from the truth. Almost all innovations in robotics and AI take far,

Joost Swarte - AI Performance versus competence

far, longer to be really widely deployed than people in the field and outside the field imagine. Read More

Also…

Is AI riding a one-trick pony? No, but we are attaching too many expectations too soon. via Technology Review

Good advice… Three Paths in the Tech Industry: Founder, Executive, or Employee via Y Combinator

This could be you… Even smart people are shockingly bad at analyzing sources online. via Nieman Lab

If you want to dig in to Facebook’s About Face re React. via RedMonk

The Gilbane Digital Content Conference

The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.

This discount is in addition to the $100 early bird discount!

Conference: November 28–29 ● Workshops: November 30
Renaissance Boston Waterfront Hotel

 

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month. See all issues