Gilbane

Conferences & Advisor

Author: Frank Gilbane (page 1 of 46)

What’s your digital experience IQ (integration quotient)?

digital experience networking at Gilbane DX conference

Digital experience integration: learn & network

Technology and operational integration remain the most difficult and costly implementation issues for digital experience and digital transformation initiatives. Understanding the integration technologies and practices most critical for your project is a requirement for success.

This year in DC we are expanding our ability to help organizations with some of the most common integration challenges by co-locating with three events that focus on key components of digital experience strategies. These include CRM, natural language, speech, and chatbot technologies.

To encourage cross-discipline learning and networking there are “All Access” passes available for all conference attendees to attend sessions in the other events; and a combined technology showcase and networking events are available to all attendees.

Reserve your seat today and take advantage of four multi-track events in one location to up your DX “IQ” – integration quotient.

Learn more ▪︎ Program ▪︎ Register

Gilbane Advisor 1-30-19 — Structured content & robots, website first, AR & Blockchain almost

Conversations with robots: voice, smart agents & the case for structured content

The benefits of structured content have been clear for decades, but the cost and effort to create and manage it limited adoption to complex ‘mission-critical’ applications. Today, there are better tools, more expertise, and a much broader range of business and consumer applications that require structured content to be effective, competitive, cost efficient, and future-ready. Designer Andy Fitzgerald explains why structured content is more important than ever.

voice agents

Illustration by Dougal MacPherson

A useful read for project teams, with illustrated examples helpful for shared understanding. Read More

Why founders should start with a website, not a mobile app

And not just founders, though it is more critical for them. Most startups have few resources, and need to rapidly build a product, customer base, and supporting infrastructure before their money, or investor patience, runs out. Kapwing founder & CEO Julia Enthoven’s description of her startups’ decision cuts to the chase. Read More

Despite limitations, publishers plot more augmented reality for 2019

That bet is motivated by lots of work publishers did last year. The New York Times produced 13 different augmented reality projects in 2018, ranging from an investigation into a bombing in Syria to a visit to the large hadron collider at CERN; Time Magazine launched its first-ever augmented reality issue of its magazine; The Washington Post, which started producing augmented reality content in 2017, continued producing projects in 2018… But augmented reality still faces significant limitations. Read More

Blockchain’s Occam problem

Blockchain has yet to become the game-changer some expected. A key to finding the value is to apply the technology only when it is the simplest solution available. Read More

Also…

Gilbane digital experience conference

April 29 – May 1, 2019, Washington DC
Digital experience strategies, technologies, and practices, for marketing and the workplace.

Learn more & use code FG19 for best available price

 

Gilbane’s Digital Experience Conference program live

Gilbane’s Digital Experience Conference program and registration are now available at digitalexperienceconference.com.

Conference tracks

Digital experience technologies for customers and the workplace

Focused on what you need to know about evolving, and potentially disrupting, content and digital experience technologies for marketing and the workplace. We’ll be looking at what web and data analysis technologies are effective today. We’ll also examine what is practical and should be considered today or in the near future regarding deep learning, AR, and blockchain applications.

Designed for technology strategists and executives focused on near-term and future software for creating, analyzing, managing, and delivering compelling digital experiences across platforms, channels, and form factors. 

Digital experience practices for customers and the workplace

Focused on how to overcome challenges and implement successful digital experience strategies and practices to reach, engage, and retain customers, employees, and partners. We’ll be looking at strategies for inter- and intra- departmental collaboration that support customer-facing and internal operations that are a necessary part of the foundation for a consistently high quality digital experience.

Designed for digital transformation leaders, marketing, business, and workplace executives, information managers, content strategists, and UX professionals.

Co-located conferences

The DX Conference is co-located with three additional conferences: Smart Customer Service, CRM Evolution, and SpeechTEK. Each of these events provides an additional opportunity for “All Access” pass holders to learn more about the technologies and tools available to create great customer experiences.

Please join us in Washington, DC April 29-30 for the DX Conference, and May 1 for in-depth workshops .

Learn more ▪︎ Program ▪︎ Register

Gilbane Advisor 1-7-19 — Open gov data, AGI, analog revolution, future book

Happy New Year Dear Reader! We’re back from our holiday break. Though we don’t publish in December we do continue to read and select trustworthy content worthy of your valuable time. Enjoy.

Congress votes to make open government data default in U.S.

Surprise! “On December 21, 2018, the United States House of Representatives voted to enact H.R. 4174, the Foundations for Evidence-Based Policymaking Act of 2017, in a historic win for open government in the United States of America… The Open, Public, Electronic, and Necessary Government Data Act… (AKA the OPEN Government Data Act) is

open government data

about to become law as a result.” Ok, now for the implementation… Read More

AGI is nowhere close to being a reality

When people talk about “AI” the first thing to understand is what they are really talking about. There are three possibilities: first, advanced machine learning techniques such as deep neural networks (DNNs), second, artificial general intelligence (AGI) that will perform tasks at human level, and third, anything or everything from basic software algorithms to super AGIs far beyond human intelligence. Mixing these up causes confusion, hype, and fear. The first of these defines the sense of “AI” of the vast majority of existing and near term opportunities for application. This post, with input from Geoffrey Hinton and Demis Hassabis, who ought to know, explains where we are and aren’t. Read More

Childhood’s End

In this short, rich essay, George Dyson argues that the digital revolution has morphed into something else altogether right under our noses. The new “analog revolution” has begun and we need to deal with it. Definitely don’t rush this one. Grab a coffee and get comfortable. While you’ll likely see his main point quickly, there is much to think about.

We imagine that individuals, or individual algorithms, are still behind the curtain somewhere, in control. We are fooling ourselves. … The search engine is no longer a model of human knowledge, it is human knowledge. What began as a mapping of human meaning now defines human meaning, and has begun to control, rather than simply catalog or index, human thought. No one is at the controls. If enough drivers subscribe to a real-time map, traffic is controlled, with no central model except the traffic itself. Read More

The ‘Future Book’ is here, but it’s not what we expected

An instructive history of electronic books by Craig Mod. Perfectly reasonable predictions don’t always pan out.

… We were looking for the Future Book in the wrong place. It’s not the form, necessarily, that needed to evolve … Instead, technology changed everything that enables a book, fomenting a quiet revolution. … Funding, printing, fulfillment, community-building—everything leading up to and supporting a book has shifted meaningfully, even if the containers haven’t. Perhaps the form and interactivity of what we consider a “standard book” will change in the future, as screens become as cheap and durable as paper. But the books made today, held in our hands, digital or print, are Future Books, unfuturistic and inert may they seem. Read More

Also…

Mark your calendar for
Gilbane’s DX conference

April 29 – May 1, 2019, Washington DC
Digital experience strategies, technologies, and practices, for marketing and the workplace.

Gilbane DX 2019 banner

Learn more

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues

Gilbane Advisor 11-15-18 — Design value, pencil vs mouse, mobile apps future

Business value of design

Some welcome help for those of you struggling to justify the effort, and cost, of good design.

We tracked the design practices of 300 publicly listed companies over a five-year period in multiple countries and industries. … Our team collected more than two million pieces of financial data and recorded more than 100,000 design actions. … The four themes of good design described below form the basis of the McKinsey Design Index (MDI), which rates companies by

Business value of design

how strong they are at design and … how that links up with the financial performance of each company. Read More

Intranet design after a merger or acquisition

When a merger or acquisition occurs, it’s not uncommon for management and employees to become frantic, unsettled, and disorganized. So, it might seem puzzling that truly great intranets may arise after a merger. But they do. In fact, each year, our Intranet Design Annual Award includes remarkable designs that were catalyzed by a merger or acquisition. Read More

The pen(cil) is mightier than the mouse

When the first iPad came out in 2010 my main interest was whether it could eventually replace laptops for general business use. For most of us, the answer is still ‘no’, but that doesn’t mean it won’t get there. Ben Bajarin has a thoughtful post on how the newest iPad Pro makes progress. His headline is about the pencil and its new gestures. But he also argues that in combination with the new keyboard and magnets there is a more integrated experience. This leads to thoughts on packaging. Read More

Is the end near for mobile apps?

Lance Ng thinks so, and though the title is click-baity he believes it, explains why, and is mostly right…

In the next three to seven years, I expect most mobile apps to disappear. With them, we’ll witness the loss of billions in venture capital that we’ve poured into the mobile startup sector. It will all be burned to ashes, with nothing left but stray lines of code. Read Morethen see his responses to comments here.

Mark your calendar for
Gilbane’s DX conference

April 29 – May 1, 2019, Washington DC
Digital experience strategies, technologies, and practices, for marketing and the workplace.

Gilbane DX 2019 banner

Learn more

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues

Gilbane Advisor 10-25-18 — flat world, infrastructure app cycle, digital archives

Internet, social, device growth flat in U.S.

Certainly not news to suppliers of these technologies and services, and unsurprising to others. But this is just the kind of trend that is so obvious the reach of the repercussions can easily be overlooked. Any business that, even indirectly, depends on these products for growth, needs to assess how the saturation effects their product and market strategies. Read More

Internet, social, device use
The myth of the infrastructure phase

A common narrative in the Web 3.0 community is that we are in an infrastructure phase and the right thing to be working on right now is building out that infrastructure… in fact, the history of new technologies shows that apps beget infrastructure, not the other way around. Read More

The battle for the home

We don’t usually include articles behind paywalls in this newsletter, but Ben Thompson often publishes free articles, and this free product / business / competitive overview Amazon, Google, Facebook, and Apple home products is an excellent read. It is also an example of high quality content marketing for a subscription-funded publication. Read More

Challenges in using blockchains to build trust in digital archiving

Public digital archives seem like a critical, and relatively straightforward, application for blockchains. Open Data Institute researchers have been investigating, and share their findings so far, and next steps. The author is a technical researcher but this is a very readable post suitable for anyone interested in digital archiving or potential blockchain applications. Read More

Mark your calendar: Gilbane’s DX conference

Gilbane’s Digital Experience conference focuses on DX strategies, technologies, and practices for marketing and the workplace.

Gilbane DX 2019 banner

Learn more

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues

Gilbane Advisor 9-26-18 — voice assistant use, blockchain martech, JS as CO2, disruption

The paradox of intelligent assistants

Nielsen Norman tries to reconcile the poor usability of voice assistants with their high adoption rate. TL;DR users stick with the simple. Read More

digital assistant common activities

22 blockchain-based martech companies you should know

Obviously this is an early market, though with lots of activity. This article provides some good advice and a useful look at some of the early use cases for marketers and the vendors involved in each. Read More

The “developer experience” bait-and-switch

JavaScript is the web’s CO2. We need some of it, but too much puts the entire ecosystem at risk. Those who emit the most are furthest from suffering the consequences — until the ecosystem collapses. The web will not succeed in the markets and form-factors where computing is headed unless we get JS emissions under control. … Against this grim backdrop, there’s something peculiar about conversations regarding the costs of JS-oriented development: a rhetorical substitution of developer value for user value. Read More

Innovation, software, and disruption

The actual title of Benedict Evans’ post is “Tesla, software and disruption”. But, as Evans suggests, the piece can be read as a valuable, and especially interesting, case study that is broadly applicable to many industries and markets. The more complex the product, the more hardware and software components to integrate, or replace. Disruptions happen up and down supply chains, and across supplier business models, and are not necessarily easy to predict. Read More

Call for Speakers: Gilbane’s DX conference 2019

Gilbane’s Digital Experience conference focuses on DX strategies, technologies, and practices for marketing and the workplace. We are especially interested in speakers from organizations that have implemented, or are planning on adopting, new technologies or practices for digital experience / transformation initiatives.

Gilbane DX 2019 banner

The deadline for proposals is
October 12, 2018

Submit your speaking proposal

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues

Update: Gilbane’s Digital Experience Conference in Washington DC

You may have heard about our Digital Experience conference taking place in Washington DC, April 29 – 30, followed by workshops on May 1, 2019. And if you’ve been a regular attendee at our Boston conference and are wondering why we are returning to DC, There is a reason, aside from the fact that late April is a great time to visit DC.

Since our first conference on content management in 2002, we have covered requirements and strategies for integrating content management with other front and back end enterprise systems. The technology and practical experiences in deployment have allowed organizations to make tremendous progress over the years. But the demand for new channels, new audiences, improved digital experiences, the explosion of marketing technology software, all combined with emerging technologies, make earlier integration challenges seem tame. Technology and process integration remain the most difficult and costly implementation issues for digital experience and digital transformation initiatives.

Moving to DC allows us to expand our ability to help organizations with some of the most common integration challenges by co-locating with three other events that focus on key components of digital experience strategies: CRM Evolution, Smart Customer Service, and SpeechTek. There are passes available for our Digital Experience conference attendees to also attend sessions in each of the other events, and there is a combined technology showcase.

Gilbane’s Digital Experience conference continues to provide the same highly-curated vendor-neutral program focused on content and digital experience strategies, technologies, and practices for marketing and the workplace, that we have in the past. Please see our new Digital Experience Conference site for information about the program tracks, schedule, venue, and partner events.

And if you have an idea for a presentation, our call for speakers is open until October 12th.

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