Contentstack, a digital experience platform, announced the launch of Contentstack EDGE, an adaptive digital experience platform built for the AI era. Their next-generation digital experience platform (DXP) unifies the company’s headless CMS, recently acquired real-time customer data platform Lytics, personalization, automation, AI, and front-end hosting capabilities. Together, Contentstack EDGE is capable of delivering adaptive experiences, reacting in real-time to every customer interaction while staying on-brand through AI and data-driven decision-making.
Contentstack EDGE is built on a composable architecture combining its headless CMS and real-time CDP into an easy-to-use solution backed by the company’s Care Without Compromise support program and no-fail AI guarantee.
Contentstack EDGE embraces the company’s vision for digital experiences that are:
- AI-Powered: Brand-aware generative AI and automated workflows to create, manage, and distribute intelligent content at scale with precision.
- Data-Driven: Real-time, first-party customer data unified across sources to deliver the right message, to the right person, in the right channel, at the right time, every time.
- Personalized: Content and journey analytics, and predictive modeling so brands can deliver highly dynamic and responsive experiences in real time.
