From the September 18 issue of the Gilbane Advisor…

Designing multi-purpose content

The efficiency and effectiveness of multi-purpose content strategies are well known, as are many techniques for successful implementation. What is not so easy is justifying, assembling, and educating a multi-discipline content team. Content strategist Michael Andrews provides a clear explanation and example of the benefits of multi-purpose content designed by a cross-functional team that is accessible for non-specialists. Read More

Also in this issue…

Less than half of Google searches now result in a click ● Face recognition, bad people and bad data ● Google moves to prioritize original reporting in search ● It is limited… Should we still be selling responsive web design? ● The need for personal control… Getting past broken cookie notices