Our recent conference in Boston November 29-30, 2017, was focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace. View the conference program and many of the presentations.
In between our conferences, keep up with the topics we’re covering in 2018 with our Gilbane Advisor newsletter. From our March 26th issue…
The Facebook / Cambridge Analytica scandal is Facebook’s most serious crisis so far because it exposes the particular weakness of their business model at a time, and in a way, that can no longer be ignored by those who understood it, namely, investors and paying customers. There is no obvious fix that does not reduce Facebook’s value. And then there are the Facebook users paying with ‘only’ personal data – how many of these will now become woke? And what will they do? As Ethan Zuckerman, points out though, and the reason I singled out his excellent article, the problem is much bigger.
… Zuck didn’t mention that Facebook’s business model is based on collecting this demographic and psychographic information and selling the ability to target ads to people using this data about them… This is a known bug not just for Facebook and other social networks, but for the vast majority of the contemporary web. Read More