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Category: Marketing & e-commerce (Page 4 of 72)

Bloomreach and Shopware partner

June 20, 2023 /

Bloomreach, a digital experience and content management platform provider and Shopware, an omnichannel digital commerce platform for e-commerce businesses, announced they have partnered to empower businesses to unlock new growth across their e-commerce experience. The partnership will enable businesses built on the Shopware commerce platform to enhance their digital experience across every touchpoint using Bloomreach’s data and AI-driven solutions. Businesses worldwide will be better poised to drive greater personalization for every customer.

Shopware is an open commerce platform for mid-market and lower enterprise merchants across EMEA, with comprehensive solutions for B2C and B2B businesses. Through its partnership with Bloomreach, Shopware will expand its global presence.

Bloomreach empowers businesses to deliver personalized experiences across their digital channels by combining unified customer and product data with AI-optimization. For e-commerce businesses built on the Shopware platform, the addition of Bloomreach’s marketing automation, product discovery, and content management solutions will allow them to enhance customer journeys by creating personalized, end-to-end e-commerce experiences, fueled by the AI built into all Bloomreach products and Shopware’s AI Copilot program.

https://www.bloomreach.com ■ https://www.shopware.com/en/

Acquia enhances digital experience platform for personalization

June 15, 2023 /

Acquia has enhanced the capabilities of its digital experience platform, Acquia DXP, to create more personalized experiences for customers. The combination of the customer data platform (Acquia CDP) and Acquia Personalization enables customers to create digital experiences based on knowledge gained from a broader array of channels, making the most of their anonymous, known, and understood customer data.

  • Personalizing customer journeys of anonymous visitors as they become known and understood. By continuously collecting behavioral data, marketers can assemble it into a single profile view. This improves as additional identifying information becomes available, allowing the visitor to progress from anonymous to known to understood.
  • Consolidating all IDs associated with a unique individual, regardless of channel and device. As a customer moves among channels, multiple tracking IDs are generated through interactions with different systems and potentially from multiple client devices.
  • Creating responses to customer actions that take into account interactions at every touch point. Use behavioral data from the website to make product recommendations based on past interactions, even before the customer has been identified.

Acquia CDP and Acquia Personalization are available standalone or within Acquia DXP. Both products support composable customer data strategies through integrations with other Acquia and third-party marketing products.

https://www.acquia.com/newsroom/press-releases/acquia-enhances-digital-experience-platform-power-omnichannel-customer

Optimizely introduces Content Graph

June 12, 2023 /

Optimizely, a digital experience platform (DXP) provider, introduced Content Graph: a service that developers can use to search and deliver content anywhere. This update to Optimizely’s Content Management System (CMS), makes it possible to repurpose content, provide customized search experiences, and create content blocks, enabling more dynamic content experiences.

Content Graph uses GraphQL, a query language for APIs known for its powerful yet simple form of data fetching. It serves as an on-demand content library that provides a streamlined way to access content, enabling the delivery of content across multiple platforms, channels, and devices. Content Graph extends GraphQL to offer search and full text indexing, speeds served from CDNs, and a universal API that will layer into all Optimizely products beyond just the CMS.

A traditional CMS offers an intuitive interface, ensuring ease of use for marketers; however, it may pose challenges when it comes to repurposing content across channels. On the other hand, a headless CMS addresses this issue but lacks a marketer-friendly interface, which means that it can create dependencies on developers. Optimizely customers no longer have to choose – they can use the CMS in a headless or traditional fashion, or a combination of the two.

https://www.optimizely.com/headless

Bloomreach enhances customer experience with Gorgias integration

June 8, 2023 /

Bloomreach announced businesses using Bloomreach Engagement can now integrate their services with Gorgias , a helpdesk platform designed to streamline customer support operations. As an integral part of the Shopify ecosystem, Gorgias provides essential data about the customer experience and gives Engagement users a more in-depth understanding of the customer journey. Gorgias can help to improve conversion rates and customer satisfaction, ensuring a positive journey from beginning to end. Its integration with Bloomreach Engagement will offer businesses a more in-depth understanding of the customer, ensuring every communication a customer receives is based on a complete understanding of their journey.

It’s essential to have helpdesk data readily available within a marketing platform to consistently offer relevant information and context. By integrating Bloomreach Engagement with Gorgias, marketers using Engagement gain comprehensive insights into all aspects of a purchase. Gorgias assists in refining a marketing team’s personalization efforts and enables the creation of more tailored campaigns.

Gorgias fits into any personalization-driven marketing strategy or campaign. Through this integration, marketers can identify dissatisfied customers, adjust their communications accordingly, enhance personalized experiences for loyal customers, or win back those with bad experiences in the past. Gorgias provides an additional level of insight for Engagement users.

https://www.bloomreach.com/

Optimizely expands partnership with Contentsquare

June 2, 2023 /

Optimizely, a digital experience platform (DXP) provider, announced it has expanded its partnership with digital experience analytics platform Contentsquare to enhance its experimentation capabilities with comprehensive journey analytics. Zone-Based Heatmaps from Contentsquare is a part of a two-way integration that provides Optimizely Web Experimentation users with insights on customers’ in-page behavior, a deeper understanding of the reasons behind experiments’ performance, and a pathway toward optimized digital experiences.

Available as a Chrome Extension, Zone-Based Heatmaps allows marketing teams to access a holistic view of customer behavior needed to establish always-on optimization that fuels personalization. Zone-Based Heatmaps enables marketing teams to glean and quickly act on unique engagement, conversion, and revenue data for each of its website page elements. Paired with Optimizely, marketers can perform deeper evaluations of ongoing and completed experiments and uncover new, revenue-driving experiments to run.

In addition to Optimizely and Contentsquare customers, this news could help users of Google Optimize who will need an experimentation offering when the platform sunsets on September 30, 2023.

https://www.optimizely.com/insights/blog/optimizely-x-contentsquare-5-ways-were-better-together/

Acquia updates Acquia DAM

May 24, 2023 /

Digital experience company Acquia announced enhancements to its digital asset management platform, Acquia DAM (Widen), including an artificial intelligence (AI) chatbot to assist in creative workflows. The capability enhances creative collaboration across content and creative teams with an always-ready sounding board and idea generator.

AI Assistant is integrated into the comments functionality of the Acquia DAM review and proofing tool, Workflow. Using it, anyone reviewing a content proof can ask the AI assistant a question in a conversational way and get a response in seconds to help spur creativity. Examples include getting copy suggestions to improve the written aspect of a project, requesting design suggestions, getting suggestions for visuals such as images or videos, receiving suggestions based on audience segmentation such as interests or behavior, or analyzing competitors’ content to help ensure differentiation.

Acquia also released new integrations for Acquia DAM to streamline collaboration across content and marketing teams and extend the value of their content across their martech stacks. These include: Canva, Jira, Dropbox, Marq, and Salesforce.

https://acquia.com/products/acquia-dam

TransPerfect launches GlobalLink Connect app for Contentstack’s DXP

May 8, 2023 /

TransPerfect, a provider of language and technology solutions for global business, announced that its new GlobalLink Connect app is now available on the Contentstack Marketplace, part of Contentstack’s Composable Digital Experience Platform (DXP). Contentstack Marketplace’s apps allow users to extend the capability of Contentstack’s content management solution and customize its functionalities by easily integrating third-party platforms. The GlobalLink Connect for Contentstack app enables customers to:

  1. Select single or multiple entries for translation using the Translation Wizard dashboard
  2. Track the status of any project in real time with the new entry sidebar widget
  3. Manage and control content translation projects with the new configuration screen
  4. Configure translation for any content type using the new field configuration widget

GlobalLink is TransPerfect’s modular suite of tools specifically designed to manage the complex demands of creating, deploying, and maintaining multilingual content, drastically reducing the time and effort required throughout the localization process.

https://www.transperfect.com/about/press/transperfect-launches-globallink-connect-app-contentstacks-composable-digital

Bloomreach integrates ChatGPT with CMS

April 19, 2023 /

Bloomreach announced an integration of OpenAI with Bloomreach Content, the company’s headless content management solution (CMS). Through the Bloomreach Content marketplace, businesses can now easily install OpenAI’s ChatGPT Text Generator, a writing assistant designed to support the creation and integration of text into e-commerce web pages.

With ChatGPT, Bloomreach Content users can recognize time savings and increased efficiency in their content creation. It can generate ideas, write articles, and even proofread content, helping users feel confident that content published on the CMS is high quality and free of errors. It can also further personalization efforts, enhancing the customer experience by using data from the CMS to tailor content for individual users. In addition, utilizing ChatGPT within Bloomreach Content enables business users to more easily scale their content efforts across the site, reducing user workloads while maintaining the voice of the brand throughout content. The ChatGPT Text Generator is available for installation through the Bloomreach Content marketplace.

https://www.bloomreach.com/

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