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One week till Gilbane Boston speaking proposals deadline!

May 7, 2012 Clea
Analytics, CMS, content management, content strategy, DAM, Gilbane Boston 2012, Gilbane Conferences, Localization, Marketing, Mobile, Multi-channel publishing, Multilingual technology, Semantic Technology, Social software, Tablets, WCM
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Every year we get a last minute rush of speaking proposals for Gilbane Boston, and then… we get tons of emails asking when the deadline is, and then… we get requests for an extra day or two, and then… well, you get the picture. You’ve got a week, but why wait till the weekend!?

The deadline this year is May 14th. Here are the relevant links:

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New posts on embedded search and mobile development

April 27, 2012 Clea
Enterprise Search, Mobile
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Check out two new posts this week on the Bluebill blog, one from Lynda on Embedded Search in the Enterprise, and one from Frank on Time to Re-check Your Mobile Development Strategy.

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Marketing, big data, and content

March 21, 2012 Frank
Analytics, Big data, CMS, Gilbane Boston 2011, Gilbane Boston 2012, Marketing, WCM
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“Content” in this context means unstructured data. The need to manage unstructured data is one of the main reasons big data technologies exist – the other being the need for dealing with scale and speed. This is why it is important for us to cover at our conferences. Not every company needs to build new infrastructures around Hadoop-like technologies… yet. But marketers need to manage the mostly unstructured content that is part of their world, and also process and manage the more structured analytic data that will rapidly become “big” for even small organizations, so big data technologies need to be on marketing organizations’ radar as they continue to increase their expertise and spending on technology. See yesterday’s post on Why marketing is the next big money sector in technology.

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Call for Papers for Gilbane Boston 2012 now open

March 7, 2012 Frank
Gilbane Boston 2012
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Proposal deadline is May 14th!

This year’s conference takes place November 27-29, 2012, at The InterContinental Boston Waterfront in Fort Point Channel & Boston’s Innovation and Seaport District.

The Gilbane conference is all about helping organizations apply content, web, and mobile technologies to increase communication and engagement with their ecosystem of customers, employees, suppliers, and partners in the most effective and efficient way possible.

This means understanding what technologies can and can’t do, what practices in applying them succeed or fail, how to effectively analyze data and apply results, and how to plan for rapid changes in market and technology evolution. Companies need to be agile and able to incorporate multiple mobile platforms with different form factors and capabilities, and also need to combine engaging content and interfaces with small devices and big data. Our program will be designed to help.

To submit a proposal for a presentation or panel please see the topics below listed for the four tracks, then read the guidelines and submit your proposal using our proposal submission form. Please feel free to suggest additional topics on the proposal form.

You can also learn more by visiting the conference website at http://gilbaneboston.comwhere you can see information from our 2011 conference.

 

Customers & Engagement track

Designed for anyone responsible for content, marketing, business, or technical aspects of public facing websites, including, sales & marketing, digital marketing, brand managers, business units with P&L, Web strategists, IT, Web managers, business managers, digital media, e-commerce managers, content managers & strategists. Topics:

  • Web content management
  • Digital marketing
  • Web and mobile analytics
  • User experience
  • Responsive design
  • Localization
  • Social marketing
  • Content strategies
  • Cross-channel marketing
  • e-commerce integration
  • Search engine strategies

 

Colleagues & Collaboration track

Designed for anyone responsible for internal websites, portals, collaboration & knowledge sharing, including, knowledge managers, product managers, project managers, IT, departments (R&D, support, mfg, financial, legal, authoring, etc.). Topics:

  • Collaboration tools
  • Social software platforms
  • Adoption strategies
  • Social media metrics
  • Knowledge sharing
  • Federated search

 

Content Technologies track

Designed for those who are either responsible for technology decisions, or those who need to keep up-to-speed with the latest technology for enterprise content applications of all types, including, central IT, departmental IT, strategists, and managers who need to know what’s possible and what’s coming. Topics:

  • Multilingual technologies
  • Big data
  • Big analytics
  • HTML5
  • Search
  • Semantic technologies
  • Visualization
  • Touch interfaces
  • Content migration
  • Digital asset management
  • Choosing the right technologies
  • Choosing a system integrator

 

Web & Mobile Publishing track

Designed for those responsible for content creation, management, and multi-channel/multi-lingual publishing, product managers, IT and others that need to learn about new mobile and multi-channel demands, including corporate or commercial publishers, content managers, developement managers. Topics:

  • Mobile development frameworks
  • App development strategies
  • HTML5
  • Multi-channel publishing
  • Ebook readers vs tablets
  • Tablets vs smartphones
  • Mobile publishing workflows
  • Matching content to platform

Speaker guidelines • Speaker submission form • Questions? speaking@gilbane.com

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Mark your calendar for Gilbane Boston 2012!

February 11, 2012 Clea
Analytics, Big data, CMS, Content Management Professionals, Digital publishing, Gilbane Boston 2012, Localization, Marketing, Mobile, WCM
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It is time to mark your calendar for Gilbane Boston 2012. We will be back on Boston’s waterfront adjacent to the new “innovation district“, at the Intercontinental Boston Waterfront. The dates are November 27-29. As is our practice, we’ll be leaving the information from our 2011 conference on the site until we have updated details for 2012.

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Up-to-Speed Reading for Gilbane Boston: Recent Publications

November 21, 2011 Mary Laplante
CMS, Gilbane Boston 2011, Localization, Mobile, Multi-channel publishing, Multilingual technology, WCM
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Looking to make the most of your experience at Gilbane Boston 2011? Want to be current on the latest content trends and technologies? Download our recent papers, some of which you may have missed.

Smart Approaches to Managing Mobile Learning Content. Just published! Why a content strategy rather than a project mentality is the only way to take full advantage of the business performance benefits and productivity gains that are possible with mobile learning. Listen to the webinar.

Magazines at a Digital Crossroads: eCommerce and New Models for the Future. Makes the case for a growing need for contemporary eCommerce platforms to support publishers as they experiment, win, iterate, and drive their businesses into the future. Listen to the webinar.

Content, Audience, and Targeted Messaging: The Virtuous Circle of Customer Engagement. Presenting marketing messages and advertisements that are relevant at the right moment to create the tipping point from engagement to conversion.

A Fresh Look at Web Content Management: Mastering the Core Capabilities of Contemporary Platforms. The core aspects of today’s WCM systems for anyone evaluating, or reevaluating, the WCM needs of their organizations. Listen to the webinar.

Addressing Digital Product Development Risks: Best Practics for Creating Strategic Outsourcing Relationships. Digital products fail for all kinds of reasons. Poor development does not have to be one of them.

Understanding Best Practices for Profiling, Personalizing, and Targeting Next-Generation Engagment. Develop a new appreciation for the power and value of contemporary personalization, and gain an understanding of how to realize its benefits within your organization.

Global Digital Engagement: Leveragng Opportunities to Increase Impact and Reduce Complexity. How to remove the mystery and anxiety of delivering high-value interactions that lead to engagement by improving the dynamics of each.

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Get the inside scoop at the Insider’s Guide to Selecting WCM Technology

November 9, 2011 Clea
Gilbane Boston 2011
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Today we highlight Workshop A: Insider’s Guide to Selecting WCM Technology taking place at Gilbane Boston, November 29, 9:00am – 12:00pm at the Westin Boston Waterfront.

If you are a website or intranet manager or architect, this year may well find you looking to implement new tools or refresh dated platforms. However, you face a wide and growing array of vendors willing to address your problems. Which ones offer the best fit for your particular circumstances?

This fast-paced workshop led by CMS Watch founder Tony Byrne will help you understand the broad but converging marketplaces for Web CMS technologies. Tony will sort out the key players and business models, and offer you a roadmap for deciding which types of technologies and vendors provide the best long-term fit for your needs.

The workshop will answer several key questions:

  • How can you quickly distinguish among the 120 major toolsets across these marketplaces?
  • How are changes in the open source landscape impacting your options today and going forward?
  • Where does Web Publishing intersect with emergent technologies?
  • What should you expect to pay for these tools?
  • What are the critical, can’t-ignore architectural distinctions you need to make?
  • How mature are the vendors?
  • What are the strengths and weaknesses of some key players, including Microsoft, IBM, and Oracle
  • How can you insure that your selection process meets your original business objectives?
  • Which should you pick first: Agency, Integrator, Vendor, or…?
  • What are some major pitfalls others have made that you can readily avoid?
  • How are these marketplaces likely to evolve in the coming years, and how can you best align your firm to take advantage of future innovation?

Are there other questions you want answered? Feel free to send them to Tony at tbyrne@cmswatch.com, so that he can weave them into the workshop. Or, simply bring them that day. Hope to see you there.

Instructors: Tony Byrne, Founder & Irina Guseva, Analyst, RealStoryGroup (CMSWatch)

Register today!

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Did you know there is a mobile track at Gilbane Boston?

November 2, 2011 Frank
ebooks, Gilbane Boston 2011, Marketing, Mobile, Tablets, WCM
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We’ve been adding content about mobile app development and publishing for a couple of years. We will be adding a full track threaded through the entire conference to our next event, but this year’s Gilbane Boston has quite a few sessions covering aspects of mobile development and content management relevant to Web, marketing/business, IT strategists, and developers.

In fact, we have a sort of a stealth mobile track – stealth, because the sessions are spread out across other tracks. To make it easier to plan schedules for those of you specifically interested in doing more with smartphones and tablets, below are five sessions that are the most directly relevant to mobile. There are other sessions that also cover mobile topics, so be sure to check the overall conference at-a-glance schedule and session descriptions.

Stealth Mobile Track:

T1: Mobile Development: App, Mobile Web, or Hybrid?

Wednesday, November 30, 1:30 – 2:30

You know mobile is becoming the dominant channel, but of course it is actually multiple channels – multiple devices with multiple APIs, form factors, interfaces and capabilities. Do you optimize for each device? Do you try and build a mobile web application? Do you mix it up with a little bit of both? This session will help you understand the pros and cons of different approaches.

Moderator: Jon Marks, Co-founder, Kaldor Product Development Group

Jon Marks, Co-founder, Kaldor Product Development Group

Introduction

Ashley Streb, 
Vice President, Technology, Brightcove

Hybrid Position


Stefan Andreasen, 
CTO Kapow

Browser Position


Philip Ramsey
, Manager, Technical Design, BNA

App Position

P2. iPad Publishing and UI Design


Wednesday, November 30, 2:40 – 4:00

With smartphones and tablets exploding in usage, publishers are racing to deliver content to new types of users who are expecting rich, interactive experiences. Yet publishers are often dependent on third parties who can create these apps for them. This session delves into how some of the standard publishing apps work, and how developers create some of the more advanced features that users are demanding.

Moderator: Ned May, Vice President & Lead Analyst, Outsell

Jim Nasr
, CEO, Armedia


Best Practices for Developing Content Rich Applications for the iPad

Michael Mahoney, 
Senior User Experience Specialist, Microlink


Information as Design 

T3. Is HTML5 the Future – If so, When?

Wednesday, November 30, 4:00 – 5:00

HTML5 enjoys widespread partial support. That is, the major browsers support some HTML5 functionality, and Mozilla, Google, Microsoft, and Apple support it politically. HTML5 promises lots of important new capabilities, but it is an ongoing development is scheduled to become a W3C recommendation in 2014. Many organizations are already using HTML5 for app development, but should they? Is it too soon?

Moderator: Richard Rubin, Principal Consultant, Professional Services, Innodata Isogen

Lubor Ptacek
, VP, Strategic Marketing & GM, Microsoft Solutions Group, Open Text

Phillip Hyun, 
CTO, EndPlay

E5. Thinking Beyond the Website – Mobile and Other Channels Deserve Your Attention Too


Thursday, December 1, 9:40 – 10:40

As phones and other mobile devices get “smarter”, so must marketers get smarter about their multi-channel strategies. It used to be acceptable for brands to focus on their desktop browser experience, and then, at some point, dumb them down by removing flash, videos, and all the other extras so that prospective customers could view the website on their phones. But this strategy is no longer viable. The Splinternet Age brings not only smart phones, but also tablets, mobile applications, social sites, and wifi-ready televisions just to name a few. As more and more consumers seek to experience your brand through these mediums, having a strong multi-channel strategy is essential.

Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Outsell’s Gilbane Services



Arje Cahn
, CTO, Hippo

Tom Wentworth, 
CMO, Ektron


New Reality – Mobile First


Michael Assad
, Co-founder & CEO, Agility


Content Management for Digital Marketing: Thinking Beyond the Website

The day before the main conference we also have a pre-conference workshop covering important issues for mobile customer engagement:

Workshop B: Integrating Website and Mobile Strategy for Consistent Customer Engagement

Wednesday, November 29, 9:00 – 12:00

You’ve heard all the talk about web engagement management. You’ve read about web and content optimization for contextual consumption. You may even have preached to others about the rise of mobile-, social-, and personal-ization. We suppose you could even be doing some of these successfully, but we doubt it. These are just a few a few of the sexiest, most contemporary practices that everyone likes to talk about but no one is really doing… but they should. 

In this workshop, renowned author and digital marketing expert Robert Rose teams up with industry analyst and web content management expert Scott Liewehr to teach you how to realize true web engagement across web and mobile channels for your organization. Robert and Scott will teach attendees how to integrate content optimization into the marketing process by pragmatically focusing on three of the primary aspects of web engagement: testing, targeting and contextual design. The workshop walk attendees through a step-by-step approach to each practice, focusing on both the marketing process implications as well as the implementation and operationalization aspects. Web engagement management is more process than technology, so while you may not be able to buy it in a box, you can learn an awful lot about how to implement it in three entertaining, fun-filled and educational hours.

 Attendees will also receive Robert’s brand new book, co-authored with Joe Pulizzi: Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.

Instructors: Scott Liewehr, Lead Analyst WCM, Outsell Gilbane, and Rob Rose, Chief Troublemaker, Big Blue Moose

Register for the conference, workshop, or both (speaking of mobile … note a Conference Plus registration includes the Workshop and also a new Kindle Fire tablet.

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Getting to Yes on Enterprise 2.0 in Your Company

October 25, 2011 Events
Gilbane Boston 2011, Gilbane Conferences, Social software
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Today we highlight Workshop D: Getting to Yes on Enterprise 2.0 in Your Company taking place at Gilbane Boston, November 29, 1:00pm – 4:00pm at the Westin Boston Waterfront.

This workshop provides attendees with the tools to construct a business case for collaborative and social tools in their companies, sell the proposal to senior management, and ensure buy-in and use by company employees. The workshop is a practical blend of presentations and hands-on working sessions where participants will begin to construct their own program for selling and introducing Enterprise 2.0 tools and strategies to their own companies. Topics include:

  • Use cases for key Enterprise 2.0 tools
  • Barriers and objections from senior management and how to counter
  • Elements of a business case for Enterprise 2.0
  • Success factors in introducing Enterprise 2.0 and how to drive utilization,
  • Metrics for measuring the success of Enterprise 2.0 initiatives.

Instructor: Marc Strohlein, Principal Consultant, Agile Business Logic

Register today!

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Integrating Website and Mobile Strategy for Consistent Customer Engagement

October 17, 2011 Clea
CMS, Gilbane Boston 2011, Marketing, Mobile, WCM
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Today we highlight Workshop B: Integrating Website and Mobile Strategy for Consistent Customer Engagement taking place at Gilbane Boston, November 29, 9:00am – 12:00pm at the Westin Boston Waterfront.

You’ve heard all the talk about web engagement management. You’ve read about web and content optimization for contextual consumption. You may even have preached to others about the rise of mobile-, social-, and personal-ization. We suppose you could even be doing some of these successfully, but we doubt it. These are just a few a few of the sexiest, most contemporary practices that everyone likes to talk about but no one is really doing… but they should.

In this workshop, renowned author and digital marketing expert Robert Rose teams up with industry analyst and web content management expert Scott Liewehr to teach you how to realize true web engagement across web and mobile channels for your organization. Robert and Scott will teach attendees how to integrate content optimization into the marketing process by pragmatically focusing on three of the primary aspects of web engagement: testing, targeting and contextual design. The workshop walk attendees through a step-by-step approach to each practice, focusing on both the marketing process implications as well as the implementation and operationalization aspects. Web engagement management is more process than technology, so while you may not be able to buy it in a box, you can learn an awful lot about how to implement it in three entertaining, fun-filled and educational hours.

You’ll also receive Robert’s brand new book, co-authored with Joe Pulizzi: Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.

Instructors: Scott Liewehr, Lead Analyst WCM, Outsell Gilbane, and Rob Rose, Chief Troublemaker, Big Blue Moose

Register today!

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