Gilbane Advisor 1-7-16 — 16 Mobile Theses

Happy New Year!
We’ve been busy with December’s Gilbane Conference and the holidays, so to get caught up and keep this issue a reasonable size we have collected conference content in a separate blog post, and included a larger Short Takes section below.

16 Mobile Theses

Benedict Evans summarizes his view of fundamental issues at the intersection of mobile and computing. There are links to more detailed analysis which should be read to fully understand his position.

We’re now coming up to 9 years since the launch of the iPhone kicked off the smartphone revolution, and some of the first phases are over – Apple and Google both won the platform war, mostly, Facebook made the transition, mostly, and it’s now perfectly clear that mobile is the future of technology and of the internet. But within that, there’s a huge range of different themes and issues, many of which are still pretty unsettled. Read More

and see…

Contextual Runtimes

Fred Wilson on Evans’ 16 mobile theses…

… my favorite part is titled “Post Netscape, post PageRank, looking for the next run-time.” In this part Ben describes what used to be the dominant environment and the search for what is next. At the end he states: “Really, we’re looking for a new run-time – a new way, after the web and native apps, to build services. That might be Siri or Now or messaging or maps or notifications or something else again.” … I agree with Ben but I think there won’t be one runtime in the mobile era. I think what is emerging is multiple runtimes depending on the context – “contextual runtimes.”

Fred is right, and further, some runtimes will be open and some closed. This tension between “open” and “closed” has been a constant of computing systems and standards for decades and has fed creative development of both. Context determines the leverage of “open” or “closed” and is fluid. Read More

and see…

Mobile Counter-theses

Tim Bray on Evans’ 16 theses…

I think the the­ses are about half wrong. … I’ll run through his the­ses one-by-one. But first, I think our dif­fer­ences cen­ter on two things; one that’s pre­dictable giv­en who I am, name­ly the cloud. The sec­ond is per­haps sur­pris­ing: Whether key­boards mat­ter.

After trying to come up with my own tally of who was more correct, I would go further than Tim and say that their backgrounds account for a lot of the apparent difference. At the risk of over-simplifying, Benedict is an analyst from the telecom market which now includes client computing products, and Tim is a developer with deep involvement in web, mobile and enterprise systems. In any case, you’ll want to read what both have to say. Read More

Rating the Crowd-Sourced Marketing Software Review Sites

What began as a whimsical “landscape of landscapes” led me to realize crowd-sourced review sites are the most common type of vendor directory, accounting for 15 of the 23 sources listed in my original graphic. This begged for a deeper look at the review sites to understand how they differ which, if any, could replace the work of professional reviewers (like me)…

Marketing technology consultant and analyst David Rabb helpfully checks out his crowd-sorting competition and happily finds a role for experts like himself and crowd-sourced reviews. Read More

Is Facebook Driving Less Traffic to Publishers’ Sites?

Recent data from content measurement firm SimpleReach… said Facebook referral traffic to a group of 30 publishers’ sites dropped 32% between January and October… The 30 sites analyzed were those in SimpleReach’s network deemed most reliant on Facebook for their traffic… But online analytics firm Chartbeat… aggregated information from 100 “major news and media” sites … found Facebook referral traffic remained relatively consistent between January and October.

A third firm saw a slight increase in Facebook referral traffic in the same time frame.It seems it depends who you ask. We’ll be learning more in 2016. Read More

“Why not be all the way in?” How publishers are using Facebook Instant Articles

The quote above is from the enthusiastic Washington Post, who doesn’t seem to need any help with the speed of its site these days. Read More

You can also see what some other publishers, including the New York Times and Harvard Business Review think about Instant Articles in the video of the recent Gilbane conference session on New Frontiers in Digital Content Distribution.

Why Facebook Still Worries About Android

Yes, even Facebook has platform fear. The Information’s Amir Efrati reports…

This summer, conversations between Google and Facebook sparked concern at the social media company. The issue: whether Google would eventually ask Facebook to pay for various app requests made by Facebook users on Android smartphones. … These app requests included Google Maps information viewed within the Facebook app and app-related push notifications to be delivered to the phone. Google’s servers handle such app requests before they are passed on to the network provider and end up on an Android phone. … Google doesn’t charge mobile app developers for such standard services. But on Android, Facebook is the top user of such API calls, … And handling those calls costs Google money. Read More

What is Facebook doing about it? Lots… 

Facebook’s Android Contingency Planning

Facebook has been secretly preparing contingency measures to allow its apps to operate on Android phones without going through Google’s app store, … Facebook’s goal is to be ready in case it has an intractable conflict with Google … over future rules governing how apps can function on Android. Read More

Short takes

Summary with handy links… Gartner, IDC and Forrester on the Future of Digital Transformation via What’s The Big Data?

Insight on AMP in interview with Richard Gingras… Inside Google’s plan to speed up the mobile Web via Poynter

2016 predictions for mobile marketing, by a newly discovered business-savvy developer via Mobile Dev Memo

The management tool everyone has been waiting for?… Introducing Guesstimate, a Spreadsheet for Things That Aren’t Certain via Medium

You need to read to understand why a post with such a title actually delivers. How to get rich in tech, guaranteed. via Startups and Shit 

Biting, funny, and true… How to Swallow $200 Million Accidentally via Medium

Slippery slope… 350 Words — Ad — 150 Words via Medium

Why is social media failing? Because The Consumer isn’t a Moron, at least in general. via Medium

Bet you didn’t know that Email Is the Best Way to Reach Millennials via HBR

Handy for getting started with some IoT market research… Internet of Things (IoT) Market Ecosystem Map via Medium

Hiring help… Identifying the essential skills for data scientists. Beyond the Venn diagram via oreilly.com

Digital Asset Management Round-Up, December 2015… SAP hybris / CELUM, Canto / inMotionNow, and some predictions for 2016 via Digital Clarity Group

Updating Our Search Quality Rating Guidelines includes a link to a major revision of Google’s rater guidelines. via Google Webmaster Central Blog

E-Commerce Round-Up: November 2015… Multichannel challenges at Macy’s, Nordstrom, Target, service provider ambitions at Zalando and Farfetch, and Mercadolibre growth. via Digital Clarity Group

CMS, etc. corner

WCM market share estimates… Web Content and Experience Management – Industry Maps via Real Story Group

What’s New for You This December in Open Source CMS… Liferay, Hippo, Typo3, Telerik, Enonic, dotCMS, eZ Systems, Jahia, Magnolia, Umbraco, Xoops… via CMSWire

What’s New This January in Open Source CMS… Composite C1, Enonic, Joomla, Hippo. via CMSWire

WordPress or No? WCMS – the WordPress problem as we have experienced it via diginomica

About

The Gilbane Advisor curates content for our conference community of content, computing, and digital experience professionals throughout the year. You can also subscribe via our feed.

The Gilbane Conference on Content, Technology, and Customer Experience helps marketers, IT, and business managers integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders.

Gilbane Conference 2015 resources

Whether you were able to join us for the Gilbane Conference 2015 or not, the conference presentations are available. There are also videos of the keynote presentations and a couple of interactive panels. Below is a list of the videos with direct links to individual presentations and panels. Also, below are links to some blog posts and speaker spotlights.

Keynote Presentations

Donna Tuths, Global Managing Director, Accenture Interactive, Accenture Digital
Global Marketers and Digital Transformation: What They are Doing and What They are Thinking
Video
Slides

Scott Brinker, Founder, chiefmartec.com & Co-founder & CTO, ion interactive
Hacking Marketing: What Marketers Can Steal from Software Developers
Video
Slides

Jon Marks, CTO and co-founder, Kaldor
Are Apps All They’re Cracked Up to Be? (Or Should We Just Embrace Mobile Web Instead?)
Video
Slides

Kevin Newman, Director of Technology, Harvard Business Publishing
Using Strategic Thinking in Technology
Video
Slides

Michele J. Givens, Publisher and General Manager, Editorial Projects in Education, Inc.
Strategies for Improving Digital Outreach & Increasing Audience Engagement
Video
Slides

New Frontiers in Digital Content Distribution

Moderator: Mark Walter, Director, Strategic Solutions, Managing Editor Inc. (MEI)
Introduction overview
Slides
Brad Kagawa, VP Technology, Content Management Systems, The New York Times
Jay Brodsky, Principal, Align Digital
Eric Hellweg, Managing Director, Digital Strategy, Harvard Business Review
Interactive Panel
Video

Aligning Technology with Strategy – Harvard Business Review

Moderator: Kevin Newman, Director of Technology, Harvard Business Publishing
Fred Lalande, Technical Production Manager, Harvard Business Publishing
Daigo Fujiwara, Web Developer, Harvard Business Publishing
Matt Wagner, Web Developer, Harvard Business Publishing
Kianosh Pourian, President/Founder, Cielo Concepts Inc.
Matt Serbian, Web Developer and Tech Lead
Interactive Panel
Video

Recurring Revenue: Why Subscription Models are the New Hot Business Model (Again)

Moderator: Kathy Greenler Sexton, CEO & Publisher, Subscription Insider
Conference session
Video
Catherine Giffi, Director, Strategic Market Analysis, Wiley
Slides
Jim Fosina, CEO & Founder, Amora Coffee & Tea Fosina Marketing Group
Slides
Dan Burkhart, CEO, Recurly
Peter Figueredo, Founding Partner, Subscription Practice Lead, & Head of Client Services, House of Kaizen
Slides

Blog posts

Destination CRM
Gilbane Conference 2015: Understand Customer Reactions, and Deliver Content Accordingly
2015 Gilbane Conference Day Two: Companies Must Personalize Content for Global Markets

CMS Wire
Discussion Point: What’s on Your 2016 Digital Radar?

Jostle
5 observations on the state of employee social networks

TechTarget SearchCRM
Creating an effective content marketing strategy

TechTarget SearchCIO
Gilbane Conference: HBR’s IT team uses Agile and wins a seat at the table

CMS Wire
Discussion Point: What’s on Your 2016 Digital Radar?

Diginomica
Digital distraction disorder – a problem for consumers, a bigger problem for marketers
WCM alternatives: build, buy, customize – what would you do?

a Technologies Blog
Review Gilbane Conference 2015

Speaker Spotlights

Gilbane Conference 2015 speaker spotlights are on the main conference site here.

Speaker spotlights for the 2014 and 2013 conferences are here.

Gilbane Conference Keynote Presentations

Join us for the Gilbane Conference keynote presentations Wednesday, December 2, 8:30 am – Fairmont Copley Plaza Hotel, Boston

speaker panel_new

Moderator: Frank Gilbane, Founder, Bluebill Advisors, Gilbane Conference

Donna Tuths, Global Managing Director, Accenture Interactive, Accenture Digital
Global Marketers and Digital Transformation: What They are Doing and What They are Thinking

Scott Brinker, Founder, chiefmartec.com & Co-founder & CTO, ion interactive
Hacking Marketing: What Marketers Can Steal from Software Developers

Jon Marks, CTO and co-founder, Kaldor
Are Apps All They’re Cracked Up to Be? (Or Should We Just Embrace Mobile Web Instead?)

Kevin Newman, Director of Technology, Harvard Business Publishing
Using Strategic Thinking in Technology

Michele J. Givens, Publisher and General Manager, Editorial Projects in Education, Inc.
Strategies for Improving Digital Outreach & Increasing Audience Engagement

The complete schedule, program and other details can be found on the conference site.

New Frontiers in Digital Content Distribution

As we said in our most recent Gilbane Advisor, “There are tectonic shifts underway among competing web, mobile, and social platforms, that will have profound effects on digital strategies.” While these shifts will impact everyone who distributes content, the major publishers have the most at stake, are paying the most attention, and are already experimenting. By now these experiments have provided some initial data, in particular with Facebook Instant Articles, though likely not enough to base major decisions on. Since we wrote the session description below a few months ago, Google announced Accelerated Mobile Pages (AMP) project and Facebook announced Notify. Events are moving quickly.

Whether you are a publisher, brand marketer, or  independent blogger, this panel discussion is bound to be enlightening.

P1. New Frontiers in Digital Content Distribution

Publishers have been using social media as a means to extend their brands, drive traffic to web properties, and cultivate direct relationships with consumers. But the arrival of “off-site” digital media outlets—Facebook’s Instant Articles, Apple News, Snapchat, Twitter Lightning, and whatever Google might dream up next—has publishers asking: will social media platforms usurp publisher’s own brand sites or be a lucrative extension? What are the results from those who are early participants? What are the business and technology issues to consider when deciding whether to take part? How can you prepare your organization, infrastructure and content to be ready if your CEO/CMO decides to take the plunge?

A panel of media technologists will report on their experiences and share their insights as we explore the latest trend in the evolution of digital media.

Wednesday, December, 2: 1:30 p.m. – 2:30 p.m.
Moderator: Mark Walter, Director, Strategic Solutions, Managing Editor Inc. (MEI)
Panelists:
Brad Kagawa, VP Technology, Content Management Systems, The New York Times
Jay Brodsky, Principal, Align Digital
Eric Hellweg, Managing Director, Digital Strategy, Harvard Business Review

Is your personalization strategy up-to-date?

At last year’s conference the topic of personalization was hot, but much of the attention was on how hard it is and how easily it can go terribly wrong. As @jeffcram tweeted during the analyst panel, “I think the analysts at #Gilbane just stuck a fork in Personalization. So, what’s the next shiny object?”. In cooler moments there was much agreement that when personalization is done right it can work well — the resource/risk/reward calculation can be difficult and will differ between applications and audiences. In any case, personalization is not going away even as, or if, tracking and data collection is moderated by the increased use of ad/content/javascript etc. blockers, so marketers need to dig in and keep up. Personalization will certainly be discussed in many conference sessions this year, but especially in those below.

C6. Personalization: The Advanced Crash Course

Digital teams are often frustrated with the difficulty of getting their personalization practice beyond adding a few targeted components in their digital ecosystem. This is partially because it seems that inroads to the more advanced aspects of the personalization practice have been closely held secrets. Many organizations have had to reinvent the wheel, for lack of access to best practices. In this panel presentation, we will address that gap directly, with three personalization experts discussing what they consider to be the most hard-won aspects of their practice. For digital teams trying to enhance their game, this session will give unusual visibility into the challenges — and successes — of running more serious personalization programs within their organizations. Attendees of this session will receive an overview of topics for the “advanced course” in personalization and to get inspiration to move personalization activities forward.

Thursday, December, 3: 11:40 a.m. – 12:40 p.m.
Moderator: John Berndt, CEO, TBG (The Berndt Group)
Speakers:
Amanda Shiga, Vice President, Digital, Nonlinear Creations
Dave Ingram, Product Manager, Acquia

T2. Brain Science for Marketing to Digital Brains

In the battle for attention and engagement marketers need all the help they can get. Personalization is where the biggest hope lies but getting it to work is problematic, mainly because of the difficulty piecing together and making sense of the various customer data sources. This can be especially off-putting with real-time programmatic ads. Understanding a customer’s state of mind and emotions in real-time can help avoid or recover from a negative experience. There is already commercial technology that provides emotional state information using facial recognition software (Affectiva, for example), and marketers are already using it in campaigns.

Our brains are also changing to better adapt to the over-stimulating digital world we live in. Will our brains learn to fight back? Send fake emotional signals to discourage ads? Brain science is progressing rapidly and for better or worse, marketers should understand what’s possible, what might be soon, and what your peers are already doing. This session will get you started, and should be fun.

Wednesday, December, 2: 2:40 p.m. – 3:50 p.m.
Moderator: Barb Mosher Zinck, Content & Product Marketer, MarTech Analyst, Publisher, BMZ Content Strategies / Digital Tech Diary
Speakers:
Kevin Lindsay, Director of Product Marketing, Adobe Target, Adobe
How Decision Science Guides Digital Marketing
Jesse Kalfel, Senior Director, Creative Services and Consulting, SAP Global Marketing, SAP
Are Customers ADD? Blame it on the Digital Brain

Workshop A. Developing a Personalization Strategy: One Size Doesn’t Fit All

In this workshop, we will discuss the thinking necessary to build a strong personalization strategy for any organization. Illuminating a range of different types of strategy and effective scenarios for different organization types, we will pull back the details to understand the commonalities, decision paths, and frameworks for organizing these strategies.

The session will also ground the discussion in some operational complexity associated with personalization strategy, including:

  • Assessing existing user behavior as a prerequisite of personalization strategy
  • Audience segmentation and CRM
  • The interaction between personalization strategy and UX planning

For attendees, the workshop will provide both an overview of this complex subject, and the chance to discuss their own challenges and align them with strategies that can work.

Tuesday, December, 1: 9:00 a.m. – 12:00 p.m.
Instructor: John Berndt, CEO, TBG (The Berndt Group)

Subscribers save $200 on conference registration – use priority code 200BB

 

Gilbane speaker spotlights for Boston 2015

In case you are looking for this year’s Gilbane speaker spotlights, you can find them on the official conference site speaker spotlight page.

Speaker spotlights from previous conferences are here.

Gilbane Conference 2014 bulbGilbane Conference 2015

Join us in Boston December 1-3

Subscribers save $200 on  registration with priority code 200BB
Register Today

 

Thank you Gilbane Sponsors

Thanks to all the Gilbane Conference sponsors and exhibitors this year!

Diamond Sponsor

Brightspot

Brightspot is an enterprise user experience platform that powers large-scale, highly dynamic and editorially rich consumer experiences. Brightspot delights editors with a consistent, familiar and uncluttered user interface that supports their workflows. It unleashes designers, allowing them to create visually stunning experiences with complete design flexibility and zero platform constraints. And it empowers developers, by automating routine tasks and injecting industry best practices in the development workflows they already know and understand. Brightspot brings teams together from day one, resulting in high quality deployments and faster time to market. For more information, visit brightspot.com.

Platinum Sponsor

Adobe

Adobe is the global leader in digital marketing and digital media solutions. Our tools and services enable our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. We help our customers make, manage, measure and monetize their digital content across every channel and screen. For more information, visit www.adobe.com.

Gold Sponsors

logoconstructionsknew

HP Marketing Optimization empowers organizations to understand and engage audiences, reach new customer segments, and deliver dynamic and personal experiences across every channel, including print, web, contact centers, and augmented reality. With a portfolio of industry-leading products, including HP Exstream, HP TeamSite, HP MediaBin, HP Qfiniti, and HP Aurasma, marketers can increase revenue, conversion rates, and customer loyalty using the diverse and growing volume of information that powers today’s world. For more information, visit http://hpengage.com.


Oracle

Oracle offers a comprehensive and fully integrated stack of cloud applications, platform services, and engineered systems. With more than 400,000 customers—including 100 of the Fortune 100—in more than 145 countries, Oracle provides a complete technology stack both in the cloud and in the data center. Oracle’s industry-leading cloud-based and on-premises solutions give customers complete deployment flexibility and unmatched benefits including application integration, advanced security, high availability, scalability, energy efficiency, powerful performance, and low total cost of ownership. For more information about Oracle (NYSE:ORCL), visit oracle.com

Exhibitors

Accenture_Interactive

Accenture is a global management consulting, technology services and outsourcing company, with approximately 323,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. https://www.accenture.com/us-en


logo_acclaro

Acclaro is a translation and localization services firm that specializes in adapting products and information for worldwide markets. We help brands transcend borders, open new markets and gain a competitive edge in new languages worldwide. From transcreation of marketing campaigns, to website and product localization, to translation and production of eLearning, we help businesses succeed across cultures. www.acclaro.com


ActiveStandards

ActiveStandards is the leader in digital governance, providing global enterprises with end-to-end digital governance solutions through a powerful blend of technology and consulting services. These solutions help companies realize value from their online presence and mitigate risk by optimizing the management of complex digital operations and improving the quality and effectiveness of their digital content. ActiveStandards has an international client base across all industry sectors and supports the digital governance programs of some of the largest brands in the world, including Unilever, Shell, CSC, HP, Thomson Reuters and Canon. www.activestandards.com


Enonic_AS

Enonic’s innovative platform provides a faster way to create and deliver powerful digital experiences. We solve everyday problems in all stages of the digital delivery process. Our simplified architecture reduces the number of moving parts, and enables delivery of content, services and applications from a single, scalable platform. Visit https://enonic.com.


Episerver_Inc.

EPiServer connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. Sitting at the center of the digital experience ecosystem, EPiServer empowers digital leaders to embrace disruptive, transformational strategies to deliver standout experiences for their customers – everywhere they engage. Founded in 1994, EPiServer has offices in the USA, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia, Singapore, Spain, UAE and the UK. www.episerver.com


IAE_North_America_Inc.

IAE makes the Digital Strategy of A-brand multinationals an affordable reality. IAE delivers hands on digital execution services such as web content implementation, online campaign management, creative maintenance and digital reporting. IAE makes the Digital Strategy of A-brand multinationals an affordable reality. IAE delivers hands on digital execution services such as web content implementation, online campaign management, creative maintenance and digital reporting from 5 locations around the world, catering for the 24/7 needs of its customers, among others Philips Electronics, The Hertz Corporation, Unilever, Sony Corporation and TomTom. By customizing its operating model, delivery location, scaling and workflows, IAE offers companies ‘a perfect fit’ for their global digital execution requirements. www.iaenorthamerica.com


Jostle_Corporation

Jostle’s intranet helps leaders engage their workforce, it helps teams collaborate, and it helps organizations build and sustain vibrant cultures. Its elegance and relevance yield exceptional participation rates – exceeding five times industry standards. Jostle’s intranet is turnkey, cloud-based, and requires no IT resources to maintain. For more information contact info@jostle.me or visit us online at www.jostle.me.


SDL

SDL is the leader in global customer experience. We untangle the complexity of managing your brand’s digital footprint as it grows across websites, devices, channels, multiple languages and cultures. Customer expectations are high. To turn shoppers into buyers and likes into loves, SDL technologies and language services enable you to engage customers with authentic, in-context brand experiences at every touch point—before, during and after the sale. With a complete integrated cloud solution for content management, analytics, language and documentation, SDL doesn’t just bring your brand to the world. We bring the world to your brand. Learn more at SDL.com. www.sdl.com


SearchBlox_Software,_Inc.

SearchBlox is a text analytics and search platform for unstructured data with built-in connectors to multiple data sources. SearchBlox is used for customer feedback and employee feedback analysis. SearchBlox can visualize multiple streams of text data for actionable insights leading to faster decisions. www.searchblox.com

Associate Sponsor

Digital_Clarity_Group

Also thanks to all our Gilbane conference media sponsors!

 

Intranets that succeed

Employees are customers too. You want to reach them, you want them responsive and engaged with your organization and your joint customers, and you want to keep them. Today’s employees have little patience  with poor workplace digital experiences. In addition, organizations need to consider the connection between engaged employees and the ultimate customer experience.

Below are a selection of four conference sessions with multiple intranet case studies at the upcoming Gilbane Conference that will be especially relevant to anyone planning for a new or more successful intranet.

E1. Strategies and Lessons from Successful Intranets

Intranets that work provide an invaluable resource. But too often intranet projects either never get off the ground, or struggle for months or even years before being put out of their misery. How do you know when intranets are working? There is only one metric that matters – adoption, at least voluntary, and ideally enthusiastic. Attend this session get inspired by the managers at two organizations responsible for building successful intranets tell you what they did and how.

Wednesday, December, 2: 1:30 p.m. – 2:30 p.m.
Moderator: Sara Redin, Senior Consultant, Think! Digital
Speakers:
Rachelle Byars-Sargent, Director, Collaborative Technologies, Public Broadcasting Service (PBS)
Productizing Intranets: Breaking away from the Service Catalog
Krista MacDonald, Manager, Business Services Portfolio, Employee Services, Business Systems Integration & Development, Jazz Aviation LP
Engaging Support at Every Level of the Organization – The JazzNet Story

E2. Critical Considerations for Building a Modern Intranet

In this session our speakers take a look at some specific areas to pay careful attention to when getting ready for a new intranet project, or for updating and modernizing an existing intranet.

Wednesday, December, 2: 2:40 p.m. – 3:50 p.m.
Moderator: Sara Redin, Senior Consultant, Think! Digital
Speakers:
Deb Lavoy, Founder and CEO, Narrative Builders
Employee engagement is the opposite of being patronizing
Shannon Ryan, President & CEO, non-linear creations
Imagining and designing your next intranet

E4. Growth Without Compromise: Using Intranets to Scale What Makes You Great

Growth organizations – those who are growing fast, from a few dozen to a few hundred or thousands, have a unique challenge. You’re doing things right. But how can you maintain quality and momentum as you grow? How will you stay great when there are more and more newcomers?

Scaling organizational greatness means scaling a strong community, a strong culture, and a strong sense of belonging. How can culture, leadership and community expand to embrace people who don’t work in the same place or have pre-existing relationships? With intranets or digital workplaces. This panel of HR and Communications leaders will talk about the challenges of scaling culture, and how a great intranet enables extended teams to remain powerful. No compromise.

Thursday, December, 3: 8:30 a.m. – 9:30 a.m.
Moderator: Deb Lavoy, Founder and CEO, Narrative Builders
Panelists:
J Ackley, Senior Director of Technology, Ivie & Associates
Amanda Connolly, Communications Manager, Plexxus
Eric Scholz, Sr. Director & Editor-in-Chief on Marriott Global Source, Marriott International, Inc

E5. Connecting Customer and Employee Experiences

Building a holistic and seamless customer experience is not just a job for marketing. It is not even a job limited to customer-facing employees because they are dependent on other internal employees and systems for their effectiveness. The two case studies in this session are excellent examples of the kind of efforts needed to achieve organizational level customer experience.

Thursday, December, 3: 9:40 a.m. – 10:40 a.m.
Moderator: Sara Redin, Senior Consultant, Think! Digital
Speakers:
Laurel Nicholes, Director, Information Experience, Emerging Technologies & Jill Orofino, Director, Information Experience, Core Technology, EMC
Build a Community not a Crowd: How employees and customers can build content communities to achieve shared goals
Gretchen Nadasky, Manager, Information Management, Optimality Advisors & Matt McClelland, Manager, Information Governance Office, Blue Cross and Blue Shield of North Carolina
The E3 of Enlisting Employees to Support Customer Experience: engagement, expectation, enthusiasm

Subscribers save $200 on conference registration – use priority code 200BB