Gilbane Analyst Blog

Looking to make the most of your experience at Gilbane Boston 2011? Want to be current on the latest content trends and technologies? Download our recent papers, some of which you may have missed.

Smart Approaches to Managing Mobile Learning Content. Just published! Why a content strategy rather than a project mentality is the only way to take full advantage of the business performance benefits and productivity gains that are possible with mobile learning. Listen to the webinar.

Magazines at a Digital Crossroads: eCommerce and New Models for the Future. Makes the case for a growing need for contemporary eCommerce platforms to support publishers as they experiment, win, iterate, and drive their businesses into the future. Listen to the webinar.

Content, Audience, and Targeted Messaging: The Virtuous Circle of Customer Engagement. Presenting marketing messages and advertisements that are relevant at the right moment to create the tipping point from engagement to conversion.

A Fresh Look at Web Content Management: Mastering the Core Capabilities of Contemporary Platforms. The core aspects of today’s WCM systems for anyone evaluating, or reevaluating, the WCM needs of their organizations. Listen to the webinar.

Addressing Digital Product Development Risks: Best Practics for Creating Strategic Outsourcing Relationships. Digital products fail for all kinds of reasons. Poor development does not have to be one of them.

Understanding Best Practices for Profiling, Personalizing, and Targeting Next-Generation Engagment. Develop a new appreciation for the power and value of contemporary personalization, and gain an understanding of how to realize its benefits within your organization.

Global Digital Engagement: Leveragng Opportunities to Increase Impact and Reduce Complexity. How to remove the mystery and anxiety of delivering high-value interactions that lead to engagement by improving the dynamics of each.

Of course we think all of our conference sessions are not to be missed, but for those specially interested in enterpirse social networks, and process transformation we've paired up AIIM President John Mancini, to share some of the research his organization is completing on this topic, and Mike Gotta, Senior Technical Manager for Social Software at Cisco, and ex Gartner VP & Research Director. Be sure to check this one out the latest trends in this area

C4. From Collaboration to Business Transformation: Expanding the role of Enterprise Social Networks

1. sales and marketing;
2. product design and innovation; and
3. knowledge worker creativity and productivity.

This session will demonstrate why the time has come to move discussions of social business from the abstract benefits of "collaboration" to a richer focus on process and value chain transformation. 

We've been adding content about mobile app development and publishing for a couple of years. We will be adding a full track threaded through the entire conference to our next event, but this year's Gilbane Boston has quite a few sessions covering aspects of mobile development and content management relevant to Web, marketing/business, IT strategists, and developers.

In fact, we have a sort of a stealth mobile track - stealth, because the sessions are spread out across other tracks. To make it easier to plan schedules for those of you specifically interested in doing more with smartphones and tablets, below are five sessions that are the most directly relevant to mobile. There are other sessions that also cover mobile topics, so be sure to check the overall conference at-a-glance schedule and session descriptions. 

Stealth Mobile Track:

T1: Mobile Development: App, Mobile Web, or Hybrid? 

Wednesday, November 30, 1:30 - 2:30

You know mobile is becoming the dominant channel, but of course it is actually multiple channels - multiple devices with multiple APIs, form factors, interfaces and capabilities. Do you optimize for each device? Do you try and build a mobile web application? Do you mix it up with a little bit of both? This session will help you understand the pros and cons of different approaches.

Moderator: Jon Marks, Co-founder, Kaldor Product Development Group

Jon Marks, Co-founder, Kaldor Product Development Group

Introduction

Ashley Streb, 
Vice President, Technology, Brightcove

Hybrid Position

Stefan Andreasen, 
CTO Kapow

Browser Position

Philip Ramsey
, Manager, Technical Design, BNA 

App Position   
  

P2. iPad Publishing and UI Design

Wednesday, November 30, 2:40 - 4:00

With smartphones and tablets exploding in usage, publishers are racing to deliver content to new types of users who are expecting rich, interactive experiences. Yet publishers are often dependent on third parties who can create these apps for them. This session delves into how some of the standard publishing apps work, and how developers create some of the more advanced features that users are demanding.

Moderator: Ned May, Vice President & Lead Analyst, Outsell

Jim Nasr
, CEO, Armedia

Best Practices for Developing Content Rich Applications for the iPad

Michael Mahoney, 
Senior User Experience Specialist, Microlink

Information as Design 
  

T3. Is HTML5 the Future - If so, When? 

Wednesday, November 30, 4:00 - 5:00

HTML5 enjoys widespread partial support. That is, the major browsers support some HTML5 functionality, and Mozilla, Google, Microsoft, and Apple support it politically. HTML5 promises lots of important new capabilities, but it is an ongoing development is scheduled to become a W3C recommendation in 2014. Many organizations are already using HTML5 for app development, but should they? Is it too soon?

Moderator: Richard Rubin, Principal Consultant, Professional Services, Innodata Isogen

Lubor Ptacek
, VP, Strategic Marketing & GM, Microsoft Solutions Group, Open Text

Phillip Hyun, 
CTO, EndPlay
  

E5. Thinking Beyond the Website - Mobile and Other Channels Deserve Your Attention Too

Thursday, December 1, 9:40 - 10:40

As phones and other mobile devices get "smarter", so must marketers get smarter about their multi-channel strategies. It used to be acceptable for brands to focus on their desktop browser experience, and then, at some point, dumb them down by removing flash, videos, and all the other extras so that prospective customers could view the website on their phones. But this strategy is no longer viable. The Splinternet Age brings not only smart phones, but also tablets, mobile applications, social sites, and wifi-ready televisions just to name a few. As more and more consumers seek to experience your brand through these mediums, having a strong multi-channel strategy is essential.

Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Outsell's Gilbane Services



Arje Cahn
, CTO, Hippo 

Tom Wentworth, 
CMO, Ektron

New Reality - Mobile First

Michael Assad
, Co-founder & CEO, Agility

Content Management for Digital Marketing: Thinking Beyond the Website
 

The day before the main conference we also have a pre-conference workshop covering important issues for mobile customer engagement:

Workshop B: Integrating Website and Mobile Strategy for Consistent Customer Engagement
Wednesday, November 29, 9:00 - 12:00

You’ve heard all the talk about web engagement management. You’ve read about web and content optimization for contextual consumption. You may even have preached to others about the rise of mobile-, social-, and personal-ization. We suppose you could even be doing some of these successfully, but we doubt it. These are just a few a few of the sexiest, most contemporary practices that everyone likes to talk about but no one is really doing… but they should. 

In this workshop, renowned author and digital marketing expert Robert Rose teams up with industry analyst and web content management expert Scott Liewehr to teach you how to realize true web engagement across web and mobile channels for your organization. Robert and Scott will teach attendees how to integrate content optimization into the marketing process by pragmatically focusing on three of the primary aspects of web engagement: testing, targeting and contextual design. The workshop walk attendees through a step-by-step approach to each practice, focusing on both the marketing process implications as well as the implementation and operationalization aspects. Web engagement management is more process than technology, so while you may not be able to buy it in a box, you can learn an awful lot about how to implement it in three entertaining, fun-filled and educational hours.

 Attendees will also receive Robert's brand new book, co-authored with Joe Pulizzi: Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand. 

Instructors: Scott Liewehr, Lead Analyst WCM, Outsell Gilbane, and Rob Rose, Chief Troublemaker, Big Blue Moose 

Register for the conference, workshop, or both (speaking of mobile ... note a Conference Plus registration includes the Workshop also includes a new Kindle Fire tablet.

We are going to have fun with the keynotes this year with our new rapid-fire format. You won't want to miss any of it so be sure to get their early enough for a good seat. Also, please remember that after seven years at the Westin at Copley Place we have moved to a roomier spot at the Westin Waterfront at 425 Summer Street. You could easily lose 45 minutes by showing up at the wrong hotel!

K1. Opening Keynotes: Big Ideas - Bold Statements
Wednesday, November 30, 8:30 - 10:00 & 11:00 - 12:00

Our keynotes are designed to inspire, provoke, and provide perspective on the big issues, trends, and shifting foundation of technologies, digital strategies, and channels for communication and engagement. Our keynote sessions this year will use a rapid-fire format. Each speaker will focus on describing a single big idea or making a bold statement that will help us think a little differently about our use or expectations of content and content technologies. Presentations are limited to 10-15 minutes with 5 minutes for Q&A. Use of slides will be minimal.

Moderator: Frank Gilbane

Christos M. Cotsakos, Ph.D.
Founding Chairman, CEO & President, EndPlay
Christer Johnson 
Partner, North American BAO Advanced Analytics Leader, IBM Global Business Services
Georgiana Cohen 
Manager, Web Content and Strategy, Tufts University & Co-founder, Meet Content
Maureen Chew 
Chief Applications Officer, Information Technology Division, Commonwealth of MA
Stephen Powers 
Principal Analyst & Research Director, Forrester Research
Tony Byrne
Founder, Real Story Group & CMS Watch
Scott Liewehr 
Lead Analyst, Web Content Management, Outsell Gilbane Services & President, Content Management Professionals Assoc.

Registration information

The program for our annual Boston event is about 98% complete. We have a great keynote line-up with more to come, 30 additional conference sessions, 6 pre-conference workshops, and 12 product labs. Other useful links are sponsors & exhibitors, speakers, registration, and hotel. Note that we moved from the Westin Copley to the Waterfront Westin this year to be in the new Boston Innovation District and fast-growing Seaport / Fort Point Channel neighborhoods.

Repost from Outsell Blog

Authors:

Ned May (Twitter, LinkedIn) Kate Worlock (Twitter, LinkedIn) Pooneh Fooladi (LinkedIn) 

Audience:

This report defines the worldwide book market and major sub-segments, explores the underlying dynamics across these markets, and sizes and forecasts the current print and e-book opportunity across each. In doing so, Outsell is providing the first worldwide view of the entire market, which will be found valuable by publishers, retailers, journalists, and others covering or interested in the book market on a global scale. 

Highlights:

• Despite all the attention on e-books today, they only accounted for 5.2% of worldwide book sales in 2010
• By the end of 2013, however, Outsell foresees the worldwide share for e-books to rise to 16.1%
• Today, growth and penetration of e-books varies greatly by region and by segment making the underlying details as contained in this report critical for understanding how the market is and will continue to unfold

You can purchase this report in the Outsell Store

Press Inquiries for this report Questions: Scott Templeman (Twitter, LinkedIn) stempleman@outsellinc.com

Update - We have received a phenomenal number of proposals – almost 50% more than last year. We have also had a huge number of requests for extensions, so we have extended the deadline for speaking proposals through next week – until May 28th. Don’t delay though, as our program committee is already pouring over the proposals we have.

Proposal Deadline: May 16th 28th, 2011

The Gilbane conference is all about helping organizations apply content, web and mobile technologies to communicate with their ecosystem of customers, employees, suppliers, partners, and the rest of the world in the most effective and efficient way possible.

This means understanding what technologies can and can't do, what practices in applying them succeed or fail, and how to plan for changes in market and technology evolution. We bring together a diverse audience of technologists, marketers, strategists, business managers and analysts to learn, share, and debate best practices and strategies. Our conference is organized into four tracks so attendees in marketing, technology, a business unit, or an internal function will be able to plan a customized agenda.

To submit a proposal for a presentation or panel to contribute your expertise and experience, please see the topics below listed for the four tracks, then follow the instructions and guidelines for submitting proposals using our proposal submission form. Send any questions to speaking@gilbaneboston.com. 

You can also learn more by visiting the conference website at http://gilbaneboston.com, where you can also see information from our 2010 conference. 

Customers & Engagement track
Topics to be covered include: Web content management, content strategies, analytics, web design and UI, social media, digital and cross channel marketing, rich media, global reach, multilingual practices, personalization, information architecture, designing for mobile devices, e-commerce, search engine optimization. Read more

Colleagues & Collaboration track
Topics to be covered include: Collaborative authoring, intranets, knowledge management, search, wikis, micro-blogging and blogging, managing social and user-generated content, integrating social software into enterprise applications, SharePoint, portals, social software platforms, enterprise 2.0 strategies. Read more

Content Technologies track
Topics to be covered include: Multi-lingual technologies and applications, smartphone, iPad and tablet app development, XML, standards, integration, content migration, search, open source, SaaS, semantic technologies, social software, SharePoint, and relevant consumer technologies. Read more

Cross-channel Publishing track
Topics to be covered include: Multi-channel publishing, multi-lingual publishing, mobile app and digital product development and marketing strategies for the iPad, and other tablets and ebook readers, mobile content management, digital rights, digital asset management, DITA, documentation, structured content, and XML. Read more

http://gilbaneboston.com/speaker_guidelines.html

http://gilbaneboston.com/speaker-submission-form.html

Follow the conference on Twitter at http://twitter.com/gilbaneboston. Tag: gilbaneboston

Questions?: speaking@gilbaneboston.com

Sneak peek at the conference community site to be announced next week.

Outsell has just published some fascinating new research on smartpens, 2011 Smartpen Landscape Report. Outsell defines a smartpen as "any handheld device that digitally captures text and drawings while they are being written or drawn, and either renders them immediately on a computer or saves the data for later transfer."

As our colleague & author, Ned May says, "The smartpen epitomizes the changes ahead as computing is embedded into everyday objects, enabling us to generate and share information and content all at once, rather than as separate events".

Outsell conducted a short web-based survey in March 2011 to examine smartpen adoption and general note-taking habits of 428 physicians, educators, and students. This report examines the results of that survey, including the note-taking needs and behaviors of the survey respondents. It also explores the potential market demand for smartpens and examines some of the leading providers of these pens. This report contains:

• Ownership data for smartpens from Livescribe, Wacom, IOGear, Solidtek USA, Dane-Elec, and LogiPen;
• Analysis of note-taking habits, digital note usage, audio vs. handwriting capture, and note-taking surfaces;
• Discussion of smartpen market penetration, price sensitivity, and potential demand;
• Exploration of the most desired features in smartpens.

Outsell’s research indicates that the market for smartpens could explode the way the e-reader market has. Sixty percent of those we surveyed had heard of smartpens and seven percent had used them (more than the usage figures for e-readers at this time last year). Among current owners, usage is extremely high with nearly half (48%) indicating they use these devices “all the time”. We see the smartpen market tracking the e-reader market, which is now experiencing significant demand.

Additional information on the report content and ordering information is at:
http://www.outsellinc.com/it_telecom_research/products/991

Our latest on content globalization practices, Multilingual Marketing Content: Growing International Business with Global Content Value Chains, which infomed the presentations for the webinar Scott mentions below, was made available as a free download at http://gilbane.com/Research-Reports.html last week. We believe this report is the first study ever of global companies’ practices for managing multilingual content for marketing. The report is also available from study sponsors Across Systems, ADAM Software, Lionbridge, and SDL. Check it out! Also see our content globalization blog. 

Just wanted to quickly remind everyone that our webinar on Managing Multilingual Marketing Content for Global Brands is tomorrow at 12:30 PM EST (there is also an earlier showing for those on the other side of the Atlantic). You can register for it here (there is also an option for those that can't make either time slot).

Key Topics Discussed:

• What global business drivers are having the most impact on multilingual marketing content?
• What obstacles prevent the alignment of multilingual marketing content with businesses’ larger goals?
• What challenges do digital marketers face when trying to manage multilingual content assets effectively?

Be sure to register ahead of time, and hope to "see" you there!