We posed the questions below to some of our conference speakers and will be publishing their answers over the next few weeks. You can keep up with what they think here.
Although sometimes used interchangeably ‘content strategy’ and ‘content marketing’ refer to very different though often connected disciplines. How and where should these activities be organized?
Marketing is the most talked about discipline that needs to take on more responsibility for technology to be effective. What can other departments learn from the discussion around marketing technology and marketing technologists?
Given that there are more smartphones than PCs on the planet and both will be important for the foreseeable future, how should organization’s content delivery priorities and technologies change? How is yours changing?
Does the ‘internet of things’ have an immediate or near-term impact on your organization’s information or collaboration infrastructure? How so?