You may have heard about our Digital Experience conference taking place in Washington DC, April 29 – 30, followed by workshops on May 1, 2019. And if you’ve been a regular attendee at our Boston conference and are wondering why we are returning to DC, There is a reason, aside from the fact that late April is a great time to visit DC.
Since our first conference on content management in 2002, we have covered requirements and strategies for integrating content management with other front and back end enterprise systems. The technology and practical experiences in deployment have allowed organizations to make tremendous progress over the years. But the demand for new channels, new audiences, improved digital experiences, the explosion of marketing technology software, all combined with emerging technologies, make earlier integration challenges seem tame. Technology and process integration remain the most difficult and costly implementation issues for digital experience and digital transformation initiatives.
Moving to DC allows us to expand our ability to help organizations with some of the most common integration challenges by co-locating with three other events that focus on key components of digital experience strategies: CRM Evolution, Smart Customer Service, and SpeechTek. There are passes available for our Digital Experience conference attendees to also attend sessions in each of the other events, and there is a combined technology showcase.
Gilbane’s Digital Experience conference continues to provide the same highly-curated vendor-neutral program focused on content and digital experience strategies, technologies, and practices for marketing and the workplace, that we have in the past. Please see our new Digital Experience Conference site for information about the program tracks, schedule, venue, and partner events.
And if you have an idea for a presentation, our call for speakers is open until October 12th.
Of all the different functions and systems that need to be integrated to provide a clean consistent customer experience, content management systems and commerce systems are the most obvious. Speakers look at three areas: e-commerce and CMS integration, why content is so critical to e-commerce success, and strategies for optimal conversion.
There are tectonic shifts underway among competing web, mobile, and social platforms, that will have profound effects on digital strategies. There are too many moving parts and shifting alliances for anyone to predict outcomes with any certainty. But Apple, Google, Facebook, and others are making moves that need to be considered in the context of platform competition, whether it is Apple ad-blocking, and News, Google AMP, and Polymer, Facebook Instant Articles, and Notify, or Twitter Moments. Some thoughts…
Mobile is not a neutral platform
For sure. Benedict Evan’s lead-up discussion on desktop vs mobile platform doesn’t sit quite right, but it isn’t necessary to the argument or the other insights which are on target. It is certainly true that mobile operating systems are becoming less neutral and more intrusive and there will be serious consequences as this trend continues.
… this summer we saw moves from Apple and Google to create their own real-estate around the home screen. … but the broader point is that this is Apple’s screen or Google’s screen, and another content provider gets there only if Apple or Google want (and if they implement the indexing APIs that Apple and Google require). This will get bigger… Next, Apple and Google are exploring new ways to unbundle the content within apps into new usage models. Hence Apple’s 3D Touch unbundles app content into the home screen … Can there be apps where this is the main UI? (And of course this isn’t on Android, so the fantasy of a cross-platform app gets even further away.) Read More
Notes from the Platform’s Edge
“Platforms for everyone, publications for no one”. John Herrman on the fascinating dance between publishers and platforms and social “platforms” like Facebook and Twitter who want to compete / survive via notification control. Referrals to websites from Facebook are trending down for many and the top ten membership is changing, and…
Facebook is … experimenting with a new editorial space… an app called Notify, which lets people aggregate… notifications? It was previously reported by Business Insider to be “a standalone mobile news publication.” … An Apple Watch future or a Siri future or a notifications-based future would threaten the most obvious ways Facebook and Twitter make money—by cramming ads into feeds—so it makes sense, probably, to at least try to get ahead of it, by becoming a sort of news notification clearinghouse—better or more vital than the notifications sent to users by, say, an Apple or Google News app…All along, platforms and publications have been interacting in two ways: on one end, by mingling audience and attention; on the other, by the advertising business model of one replacing the advertising business model of the other. Read More
Apple wants mobile devices to be filled with apps. Google supports a world where people browse the web for most things. Now websites are increasingly caught in the middle of those competing visions.
The full title of the article is “Publishers Straddle the Apple-Google, App-Web Divide”, but it is not just about publishers—everyone has to to figure out how to navigate among this divide and all of the exhaust from it. Ad-blocking, app-blocking, AMP-advantaging, non-neutral mobile platforms, and (healthy) web standards (e.g., web components) development competition, are all driven by the competing business models. Read More
Google’s Accelerated Mobile Pages AMP Project
Google’s latest strategic salvo in the app-web battle is to provide another way to speed up web pages with an open source project based on the web components standard. The idea is to neutralize any speed advantages of Facebook Instant Articles, Apple News, or other apps. Of course this also serves to influence the direction of the web components standard development in the same way as Polymer. This is all good, but there are some concerns about how open AMP is in its current form. There is already a (beta) WordPress plugin which I have installed on gilbane.com but haven’t tested yet. Danny Sullivan’s post from the announcement contains a description and useful links. Read More
And now back to our regularly scheduled programing…
Integrating marketing technologies? That’s the easy part
It would be difficult to find someone more qualified than Scott Brinker to talk about integrating marketing technology. He knows firsthand how hard it is, which is why you should listen to what he has to say about what’s even more difficult.
Is the “integration” challenge of marketing technology really our top obstacle?… There are two studies that I’ve come across in the past couple of weeks that have caused me to wonder if integration has become a bit of a red herring for marketers who are wrestling with the much more hairy, vicious, pointy-toothed beast of digital transformation… Integration is getting easier. Marketing, however, is not. Read more
The Gilbane Advisor curates content for our conference community of content, computing, and digital experience professionals throughout the year. You can also subscribe via our feed.
The Gilbane Conference on Content, Technology, and Customer Experience helps marketers, IT, and business managers integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders.
November 20, 2007 / NewsShark / Comments Off on Lionbridge Launches CMS Alliance Program with Top Tier Content Management Partners
Lionbridge Technologies, Inc. (Nasdaq: LIOX) announced the formation of the Content Management System (CMS) Alliance Program, an ecosystem of CMS providers and system integrators who are committed to simplifying global content management and publishing. Combining the expertise of all participants, Lionbridge is using Web Services to connect Freeway, Lionbridge’s free, hosted translation management platform, to leading CMS platforms, helping companies greatly improve processes and lower the costs of global content management. In forming the CMS Alliance Program, Lionbridge has established alliances and connections with an initial group of leading CMS providers, including Ektron, CrownPeak, Interwoven, Acumium, and Vasont, with an open invitation for additional systems providers to join the program. In addition, key system integrators, including, Klish Group, Armedia, and iSITE Design, have lent their support in providing a simple Web Services solution for customers to globalize their content. “A major challenge for organizations today is the integration of the people, processes, and technologies within the global content lifecycle,” said Leonor Ciarlone, Globalization Practice Lead Analyst, The Gilbane Group. “Lionbridge’s work with a number of integrators and CMS providers addresses this challenge by focusing on integrated content and translation management as an enabler of automation and decreased time-to-market. Providing a SaaS delivery model with Web services-based connectivity enhances the focus through a centralized, yet flexible approach for real-time collaboration.” In formalizing the CMS Alliance Program, Lionbridge is offering customers a new way of distributing their content on a global scale, with several benefits over more traditional methods including improved workflow for content managers, seamless connection to automate processes, and no need for additional technology purchases (Freeway is a Software as a Service platform delivered free to Lionbridge customers.) http://www.lionbridge.com/cms
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