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Meet the Gilbane Conference keynote speakers

Gilbane Conference keynote

Join us in Boston to learn how your peers and competitors in marketing, IT, business, and content across industries integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders.

Keynote presentations

Rachael Schwartz Gilbane Conference
Rachael Schwartz, VP, Product Management & General Manager, Keurig Connect, Keurig Green Mountain

Build Customer Conversations (NOT Impressions): A Keurig Green Mountain Digital Success Story​




Subrata Mukherjee | Gilbane Conference
Subrata Mukherjee, Digital Transformation Strategist, Chief Digital Officer, RealConnex

Disruption – Is Enough Really Enough?​


Gerry Murray, Research Director, Customer Experience: Sales and Marketing Tech, IDC

The Rise of AI in Marketing: IDC Shares What Every Marketer Should Know

The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.

Main conference program: November 28 and 29
Post-conference workshops: November 30

The Renaissance Boston Waterfront Hotel

Questions?

Adobe Digital Enterprise Platform Now Available

Adobe Systems Incorporated announced the immediate availability and free trial of its new Adobe Digital Enterprise Platform and first set of solutions for Customer Experience Management (CRM). The Adobe Digital Enterprise Platform, first unveiled in June, is an open, modular, standards-based offering for delivering engaging digital solutions across social, Web, mobile, and print channels. The platform includes integration with the Adobe Online Marketing Suite to optimize digital marketing campaigns and personalize digital experiences across all marketing, sales and service delivery channels. In addition, integration with Adobe Flash Builder(R) 4.5 and Flex 4.5 helps enterprise IT organizations build highly expressive mobile applications for Android devices, BlackBerry PlayBook, iPhone and iPad. Built on the Adobe Digital Enterprise Platform, an initial set of the company’s Customer Experience Solutions are available now‚ Integrated Content Review; Web Experience Management; and Customer Communications. http://www.adobe.com/uk/solutions/customer-experience/enterprise-platform.html

Adobe Announces Website Creation Tool for Graphic Designers

Adobe has unveiled the public beta of new software, code-named “Muse”, that enables graphic and web designers to design and publish HTML websites without writing code or working within restrictive templates. Leveraging the latest Web standards, Muse combines design and creative freedom with frameworks for adding navigation, widgets and HTML for advanced interactivity on a website. Designers can add fully customizable interactive elements like slideshows, lightboxes, remote rollovers and more. Muse embeds HTML code snippets from sources including Google Maps, YouTube and Facebook and allows for the creation of Adobe‚Äêhosted trial sites for testing and review purposes. A site can be sent to clients, converted to a paid Adobe‚Äêhosted site or exported for FTP to other hosting providers. Muse is different from other Adobe web design products such as Dreamweaver, which requires coding to build websites; Edge, which is for creating HTML5 animations and motion-based graphics (not websites) or Flash Catalyst, a tool for designing internet applications built on Flex. http://muse.adobe.com

Adobe Acquires EchoSign

Adobe Systems Incorporated announced that it has acquired EchoSign, a leading Web-based provider of electronic signatures and signature automation. EchoSign’s electronic signature solution will be a key component of Adobe’s document exchange services platform. The EchoSign solution will be integrated with other Adobe document services including SendNow for managed file transfer, FormsCentral for form creation and CreatePDF for online PDF creation. The EchoSign electronic signature solution automates the entire signature process from the request for signature to the distribution and execution of the form or agreement. The EchoSign service includes a rich set of APIs for incorporation with company-specific solutions to improve the process of sending, tracking and signing digital documents. EchoSign is based in Palo Alto, Calif. with a sales presence in the U.K. and Germany. The founders of EchoSign and all full-time employees will join Adobe. http://www.adobe.com http://www.echosign.com/

Professional Edition of Adobe Digital Publishing Suite Available

Adobe Systems Incorporated announced the immediate availability of the Professional Edition of Adobe Digital Publishing Suite, a solution that includes hosted services and viewer technology that allow a spectrum of publishers to publish content to Android tablets, BlackBerry PlayBook and Apple iPad. Aimed at publishing houses, business publishers, and education institutions that require an off-the-shelf tablet publishing solution, the Professional Edition taps the huge interest in digital publishing across a range of industries. http://www.adobe.com/

Adobe Delivers Technical Communication Suite 3

Adobe Systems Incorporated announced Adobe Technical Communication Suite 3, the latest version of its single-source authoring and multi-device publishing toolkit for the creation and publication of standards-compliant technical information and training material. The new improved version of Adobe’s suite enables technical writers, help authors and instructional designers to author, enrich, manage, and publish content to multiple channels and devices. Adobe also introduced new versions of the suite’s core components: Adobe FrameMaker 10, a template-based authoring and publishing solution for technical content; and Adobe RoboHelp 9, an HTML and XML help, policy and knowledgebase authoring and publishing solution. Adobe Photoshop CS5, Adobe Captivate 5 and Adobe Acrobat X Pro round out the suite, integrating image editing, eLearning and demo creation, and dynamic PDF functionalities. New Features  in Technical Communication Suite 3: Import FrameMaker content into RoboHelp with support for FrameMaker books. Directly link DITA (Darwin Information Typing Architecture) maps, automatically convert table and list styles, and publish multiple RoboHelp outputs from within the native authoring environment. Dynamic “single-click” publishing: Create standards-compliant XML and DITA (1.2) content and output to multiple formats, including print, PDF, Adobe AIR, WebHelp, EPUB, XML and HTML, and deliver it to a wide range of mobile devices, such as eReaders, smartphones and tablets. Lend your content to search engine optimization, via enhanced metadata tagging of published content. Expanded multimedia capabilities: Take advantage of more than 45 video and audio formats and engage audiences by adding 3D models, training demos and simulations. FrameMaker 10 Standards support: Take advantage of significantly enhanced XML/DITA authoring capabilities of FrameMaker 10, which is an early adopter of industry standards including DITA 1.2. Usability enhancements: Work with standards-compliant, prebuilt tools and templates designed for easier authoring. Use utilities like Auto Spell Check, Highlight Support, scrolling for lengthy dialogue, and enhanced Find and Replace. Content Management System (CMS) connectors: Integrate seamlessly with leading content management systems, including Documentum and MS SharePoint, included in FrameMaker 10 at no additional cost. The new offering enables enterprises to better streamline publishing workflows while reducing localization costs by leveraging the enhanced SDL Author Assistant in FrameMaker 10. Users can also automatically schedule and publish content to multiple channels and screens, and gain analytical insights into content usage for effective optimization. http://www.adobe.com/

Adobe Releases Digital Publishing Suite

Adobe has released a series of tools designed to expedite digital publishing across various platforms. Digital Publishing Suite allows publishers to upload articles directly from InDesign CS5, and supports PDF and HTML5. The software can run on RIM’s PlayBook, Samsung’s Galaxy Tab, Apple’s iPad and forthcoming Android platforms. The software allows dynamic user control of online publications, and readers are able to resize pages and move content around to suit their needs. Graphics, video and audio content can be built into the publications. The full version of Digital Publishing Suite will be available next year for a $699 licence fee, but beta code is now available from Adobe. http://www.adobe.com/

Adobe to Acquire Day Software

Adobe Systems Incorporated and Day Software Holding AG announced the two companies have entered into a definitive agreement for Adobe to launch a public tender offer to acquire all of the publicly held registered shares of Day Software, for about $240 million. Adobe’s acquisition of Day will strengthen the company’s enterprise software solutions with Web Content Management (WCM), Digital Asset Management and Social Collaboration offerings. Day’s lweb solutions combined with Adobe’s existing enterprise portfolio will enable customers to better integrate their global web presence and business applications, unlocking value across their marketing, sales and service processes. In addition, Day customers will be able to leverage more interactive application and document capabilities from Adobe AIR, Adobe Flash, Flex, Adobe LiveCycle and PDF. http://www.adobe.com/ http://www.day.com 

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