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Category: Marketing & e-commerce (Page 9 of 77)

Optimizely expands partnership with Contentsquare

June 2, 2023 /

Optimizely, a digital experience platform (DXP) provider, announced it has expanded its partnership with digital experience analytics platform Contentsquare to enhance its experimentation capabilities with comprehensive journey analytics. Zone-Based Heatmaps from Contentsquare is a part of a two-way integration that provides Optimizely Web Experimentation users with insights on customers’ in-page behavior, a deeper understanding of the reasons behind experiments’ performance, and a pathway toward optimized digital experiences.

Available as a Chrome Extension, Zone-Based Heatmaps allows marketing teams to access a holistic view of customer behavior needed to establish always-on optimization that fuels personalization. Zone-Based Heatmaps enables marketing teams to glean and quickly act on unique engagement, conversion, and revenue data for each of its website page elements. Paired with Optimizely, marketers can perform deeper evaluations of ongoing and completed experiments and uncover new, revenue-driving experiments to run.

In addition to Optimizely and Contentsquare customers, this news could help users of Google Optimize who will need an experimentation offering when the platform sunsets on September 30, 2023.

https://www.optimizely.com/insights/blog/optimizely-x-contentsquare-5-ways-were-better-together/

Acquia updates Acquia DAM

May 24, 2023 /

Digital experience company Acquia announced enhancements to its digital asset management platform, Acquia DAM (Widen), including an artificial intelligence (AI) chatbot to assist in creative workflows. The capability enhances creative collaboration across content and creative teams with an always-ready sounding board and idea generator.

AI Assistant is integrated into the comments functionality of the Acquia DAM review and proofing tool, Workflow. Using it, anyone reviewing a content proof can ask the AI assistant a question in a conversational way and get a response in seconds to help spur creativity. Examples include getting copy suggestions to improve the written aspect of a project, requesting design suggestions, getting suggestions for visuals such as images or videos, receiving suggestions based on audience segmentation such as interests or behavior, or analyzing competitors’ content to help ensure differentiation.

Acquia also released new integrations for Acquia DAM to streamline collaboration across content and marketing teams and extend the value of their content across their martech stacks. These include: Canva, Jira, Dropbox, Marq, and Salesforce.

https://acquia.com/products/acquia-dam

TransPerfect launches GlobalLink Connect app for Contentstack’s DXP

May 8, 2023 /

TransPerfect, a provider of language and technology solutions for global business, announced that its new GlobalLink Connect app is now available on the Contentstack Marketplace, part of Contentstack’s Composable Digital Experience Platform (DXP). Contentstack Marketplace’s apps allow users to extend the capability of Contentstack’s content management solution and customize its functionalities by easily integrating third-party platforms. The GlobalLink Connect for Contentstack app enables customers to:

  1. Select single or multiple entries for translation using the Translation Wizard dashboard
  2. Track the status of any project in real time with the new entry sidebar widget
  3. Manage and control content translation projects with the new configuration screen
  4. Configure translation for any content type using the new field configuration widget

GlobalLink is TransPerfect’s modular suite of tools specifically designed to manage the complex demands of creating, deploying, and maintaining multilingual content, drastically reducing the time and effort required throughout the localization process.

https://www.transperfect.com/about/press/transperfect-launches-globallink-connect-app-contentstacks-composable-digital

Bloomreach integrates ChatGPT with CMS

April 19, 2023 /

Bloomreach announced an integration of OpenAI with Bloomreach Content, the company’s headless content management solution (CMS). Through the Bloomreach Content marketplace, businesses can now easily install OpenAI’s ChatGPT Text Generator, a writing assistant designed to support the creation and integration of text into e-commerce web pages.

With ChatGPT, Bloomreach Content users can recognize time savings and increased efficiency in their content creation. It can generate ideas, write articles, and even proofread content, helping users feel confident that content published on the CMS is high quality and free of errors. It can also further personalization efforts, enhancing the customer experience by using data from the CMS to tailor content for individual users. In addition, utilizing ChatGPT within Bloomreach Content enables business users to more easily scale their content efforts across the site, reducing user workloads while maintaining the voice of the brand throughout content. The ChatGPT Text Generator is available for installation through the Bloomreach Content marketplace.

https://www.bloomreach.com/

Bloomreach unveils SMS marketing updates

April 13, 2023 /

Bloomreach announced expansive updates to its Bloomreach Engagement SMS marketing capabilities. Through its ten new features, Bloomreach Engagement is making it easier for marketers to integrate this channel into their omnichannel strategies. From AI content generation to optimal send time prediction, marketers will have access to tools to reach engaged subscribers with personalized SMS campaigns. Features:

  • AI-powered optimal send time: determine the best time to send SMS campaigns for every customer.
  • AI content generator: generate SMS content ideas or fine tune messaging.
  • TCPA List Validation: automatically removes reassigned or deactivated numbers and national Do Not Call registries.
  • SMS Campaign visual builder: create, test, preview SMS messages.
  • Sign-up units: grow SMS lists with sign-up units that include TCPA consent language.
  • Text-to-join keywords: grow subscribers with “text to join” keywords that can be shared across marketing channels.
  • Campaign evaluation dashboard: monitor campaign performance and make real-time adjustments.
  • Pre-built templates: for converting SMS campaigns.
  • Scenario node and visual builder: switch between SMS and MMS message in scenarios.
  • Contact card creator: make every message recognizable by ensuring SMS messages appear from a set contact name.

https://www.bloomreach.com/en/news

Adobe announces multiple product updates

March 21, 2023 /

At Adobe Summit Adobe unveiled a wide range of product updates across Adobe Experience Cloud, a customer experience management solution, and Adobe Creative Cloud a platform for creating compelling content, to help brands drive experience-led growth.

Adobe debuted new Adobe Sensei GenAI services, including Adobe Firefly – a new family of creative generative AI models, as well as new generative AI innovations across Adobe Experience Cloud to power marketing workflows. The company also announced new Adobe Product Analytics and a reimagined content management solution enabling marketers to self-serve website and mobile app edits.

Adobe unveiled Adobe Express for Enterprise, allowing anyone within an organization to rapidly create and iterate content, regardless of their creative skill level. Adobe also announced a Content Supply Chain solution, made possible through Creative Cloud and Experience Cloud that connect popular tools for planning, creating, reviewing and distributing creative collateral so teams can collaborate more efficiently.

AI and generative AI services will be integrated natively in Adobe Experience Cloud as a co-pilot for marketers, improving productivity and efficiency while providing full creative control and trusted governance capabilities. Sensei GenAI will leverage multiple large language models (LLMs) including Microsoft Azure OpenAI and FLAN-T5 within Adobe Experience Platform, depending on business needs.

https://news.adobe.com/home/default.aspx

Acquia adds integrations to Digital Asset Management (DAM) System

March 7, 2023 /

Digital experience company Acquia announced new integrations for its digital asset management platform, Acquia DAM (formerly Widen Collective), to enable customers to create a more efficient, automated content supply chain. These new integrations give customers more control over brand consistency, extend the value of content and data created in other systems, and help marketers and content creators become more productive.

Acquia DAM supports their digital experience platform (DXP) by delivering a brand’s content across all its channels. A DAM enables content search and access within the DXP, provides on-the-fly content conversions and easy file resizing to better present content to customers, ensures that only approved and on-brand content is published, monitors content performance, and streamlines content reuse to help marketing teams move faster.

Acquia DAM is now able to integrate with: Airtable, Asana, Google Sheets, HubSpot, Monday.com, Optimizely, Shopify, Slack, Smartsheet, and Templafy.

Acquia offers nearly 60 integrations for Acquia DAM. In addition, customers can use the Acquia DAM API to build their own integration.

https://www.acquia.com

Slang Labs launches CONVA

March 1, 2023 /

Slang Labs, a Google-backed startup from Bengaluru, announced the launch of CONVA, a full-stack solution that provides smart and highly accurate multilingual voice search capabilities inside e-commerce apps. CONVA is available as a simple SDK (Software Development Kit) that can be integrated into existing e-commerce apps in less than 30 minutes without developers needing any knowledge of Automatic Speech Recognition (ASR), Natural language processing (NLP), Text-to-Speech (TTS) and other advanced voice tech stack concepts.

CONVA-powered voice search comprehends mixed-code (multiple languages in one sentence) utterances, enabling consumers to speak naturally in their own language in order to search for products and information inside e-commerce mobile and web apps – while allowing the brand to maintain its app backend in only one language i.e. English. For instance, when people use English and another vernacular language within the same sentence for searching for something, CONVA will understand both languages and provide a seamless search experience to the consumer.

Customers can search for products inside the applications using their typical colloquial terms for well-known products using voice search that is enabled by CONVA, and the apps will still be able to recognise the correct product being searched.

https://www.slanglabs.in/media

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