Category: Marketing & e-commerce (Page 9 of 73)

Progress a provider of infrastructure software, announced new capabilities and enhancements in the Progress Sitefinity DX platform. Building on its composable digital experience platform, Progress enables organizations to develop and deploy digital experiences across platforms and devices using .NET 6 and strengthen personalization and brand consistency with new digital asset management, advanced search and audience analysis, segmentation and targeting tools.

Using the latest cross-platform .NET, the successor of .NET Framework for Windows, organizations can speed up frontend development and cross-platform deployment as well as shift and scale their digital presence as needed, both on-premises and in the cloud. What’s new in Sitefinity DX digital experience platform:

• .NET 6 Package – Framework for building your frontend while delivering high performing and scalable cross-platform experiences. New development paradigm for developers and content builder for marketers.
• Digital asset management system integration – Marketing teams can organize, optimize and deliver digital assets across channels through enterprise-ready integrations with Cloudinary and Frontify.
• Advanced search capabilities – Enhanced content discovery and customizable, personalized experience augmented by AI through Microsoft Azure Cognitive Search.
• Audience analysis, segmentation, and targeting – AI-assisted audience segmentation based on content consumption and expanded personalization by conversions and touchpoints.

https://www.progress.com/sitefinity-cms/dxp

Conscia, provider of the Digital Experience Graph (DXG), has been accepted into Contentstack’s Catalyst Program. Contentstack will be working with Conscia to bring headless personalization to their existing and prospective Content Experience Platform (CXP) customers. Conscia’s API-first DXG orchestrates personalized content across all customer touchpoints from a central point of control, giving business teams an intuitive way to manage personalization logic. Conscia and Contentstack are aligned on the principle that the logic for who sees what content on what channel and how that content is rendered on a specific screen, is a presentation concern, not that of the underlying content.

Conscia separates experience management from content management and sits on top of content sources such as CMSs, Commerce and Search platforms. UX and Marketing teams can get a channel, market, brand, and campaign centric view of the experience, and control the personalization logic without cluttering the content with ambiguous tags and/or hardcoding this logic on the front-end.

https://www.conscia.ai/ ■ https://www.contentstack.com

Bridgeline Digital, Inc., a cloud-based marketing technology software provider, announced they are launching a new product suite focused on the franchise industry and multi-location businesses called TruPresence. The suite of products includes specialized software for managing multiple websites including location pages, local eCommerce, advanced location finder, search, reporting, analytics, and more. TruPresence plans to release a web analytics dashboard that can index, benchmark, and drive insight and analysis to make game-changing improvements to each location, as well as the national brand’s presence.

https://www.bridgeline.com/news/bridgeline-announces-new-product-suite-for-multi-location-businesses

Piano, a Digital Experience Cloud provider, announced it has acquired SocialFlow, a social distribution and marketing platform for media companies. The addition of SocialFlow onto Piano’s platform will allow social media teams to optimize engagement and attention across multiple accounts and gain a deeper level of insight into how content is driving revenue. SocialFlow’s tools help streamline execution to efficiently manage organic posting across platforms, manage paid social media campaigns, and collect data on user clicks.

Organizations often face a fundamental challenge in determining which content will perform well on social media, when to publish it for maximum impact and then tracking results. These brands produce hundreds to thousands of articles and videos per month and have scores of social media accounts, with multiple team members managing those channels. Executing a social media strategy at scale requires tools built intentionally for the needs of publishers.

The transaction is a cash purchase, with funding provided by Updata Partners, Rittenhouse Ventures and Sixth Street Partners, and results in Piano acquiring 100% of the shares of SocialFlow.

https://resources.piano.io/articles/piano-acquires-socialflow-to-connect-social-media-strategies-to-customer-journey-orchestration ▪︎ https://www.socialflow.com