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Category: Marketing & e-commerce (Page 9 of 75)

Acquia enhances customer data platform 

December 22, 2022 /

Acquia introduced enhancements to its customer data platform (CDP) to deepen support for enterprise marketing teams. The new capabilities expand the ways marketers and data scientists can work with information managed by Acquia CDP and strengthen the product’s central role in composable customer data strategies. Acquia CDP now includes: 

  • Unified data layer: Powered by Snowflake, Acquia’s unified data layer allows for centralized storage of customer data. Acquia CDP and other martech products no longer need to pass data back and forth to keep information such as customers lists in sync. This lowers costs associated with the system, helps ensure better data quality, and can increase system performance.
  • Direct SQL access: Data scientists can directly access analytics, insights, and data in Acquia CDP. This capability allows data scientists to run data models directly on Acquia CDP without requiring users to download data and move it to other systems.
  • Integration with Acquia DAM: Acquia CDP can integrate with every product information management system, including Acquia PIM. Now it also integrates with the company’s digital asset management (DAM) system, allowing customers to seamlessly use existing marketing content, product information, and marketing strategies across both platforms.

https://www.acquia.com/products/marketing-cloud/acquia-cdp

Acquia readies support for Drupal 10

November 17, 2022 /

Digital experience company Acquia announced it is set to support Drupal 10 when the open source community releases it on December 14. Acquia’s products ready for the newest version of the open source framework for building digital experience include: Acquia Code Studio and Cloud IDE developer tools, low-code Acquia Site Studio and Site Factory solutions for building and managing experiences, Acquia CMS and Acquia DAM for managing and publishing content, and Acquia Personalization for one-to-one experiences. Many customers are already beta testing Drupal 10 on Acquia Cloud Platform. They can also begin upgrading their sites on their Acquia Cloud Enterprise or Acquia Cloud Next development environments.

Acquia is the largest contributor to Drupal 10, and has contributed all updates required to make Acquia CMS compatible with Drupal 10 back to the Drupal community. After Drupal 10’s release, companies will have 11 months to update their applications from Drupal 9 to 10 to avoid potential unmaintained third-party dependencies. A timely upgrade reduces this risk, and allows their technical and marketing teams to take advantage of the innovative features that the open source community has contributed to Drupal 10.

https://acquia.com ■ https://www.drupal.org

Optimizely launches digital experience platform on Azure

November 14, 2022 /

Optimizely, a digital experience platform (DXP) provider enabling Boundless Digital Invention, announced its content management, commerce, and personalization solutions are now available on the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. Optimizely DXP offers personalization features, powered by artificial intelligence (AI) and benefitting from the scalability, reliability, performance, and security of Azure.

Optimizely DXP is an advanced Content Management System (CMS) offered in a platform-as-a-service (PaaS) model, built on Microsoft .NET 5/6, and natively designed to run on Azure, enabling customers to take full advantage of Microsoft Azure for ease of use, reduced complexity, and cost-effective technology consumption. This launch allows customers to benefit from the latest release of Optimizely Content Management Version 12 and B2C Commerce Version 14, which is Optimizely’s first version built on ASP.NET Core. It also comes on the heels of the recent release of the .NET Upgrade Assistant to make it easier for customers to move to .NET 5/6.

https://azuremarketplace.microsoft.com/en-us/marketplace/apps/episerver.optimizely_customer-centric_digital_experience

Bloomreach joins the MACH Alliance

November 8, 2022 /

Bloomreach, a commerce experience cloud, announced it has joined the MACH Alliance, a group of independent tech companies dedicated to advocating for open, technology ecosystems. Its inclusion in the MACH Alliance certifies that Bloomreach now meets the MACH standard of modern technology: Microservices based, API-first, Cloud-native SaaS, and Headless.

With solutions built specifically to enable digital commerce growth, Bloomreach has been recognized by customers for the control and revenue-optimization it offers to non-technical business users. Its products — Engagement, Discovery, and Content — empower users to personalize the entire customer journey with a business-oriented UI that offers access to relevant, real-time customer and product data. As a MACH certified company, Bloomreach is ensuring its solutions meet the needs of developers as well, offering the MACH agility that allows them to build a modern composable commerce environment that is both easy to integrate from a technical standpoint and maximized for value from a business standpoint.

https://www.bloomreach.com/en/blog/2022/mach-alliance

Adobe delivers new creative, document, and marketing capabilities

October 17, 2022 /

At this weeks Adobe Max event Adobe announced new automation and collaboration features across Adobe Creative Cloud and the Adobe product portfolio, helping small and mid-sized businesses (SMBs) modernize workflows in creativity and productivity. 

Creative Cloud now enables SMBs to move between interoperable apps, leverage the best tool for each task and access fonts and stock photo, illustration, video and 3D assets within the apps:  

  • Adobe Express enables easy creation of impactful social media posts based upon thousands of templates, which can be customized within the app or accessed within Adobe Fonts for blank canvas testing.
  • Share for Review (beta) allows users to share a version-specific link to a Photoshop or Illustrator file, then automatically flow reviewers’ comments back into the app.
  • AI powered by Adobe Sensei delivers new capabilities across Creative Cloud, simplifying and automating repetitive tasks.   

New capabilities for SMBs across Document Cloud and Experience Cloud, including Adobe Acrobat, Adobe Commerce and Adobe Marketo Engage:

  • Adobe Acrobat introduced free web-based watermarking, cropping, redaction, OCR, stamping, certifying and page numbering tools to take actions on documents.
  • Adobe Commerce enables incorporation of Walmart’s, PayPal’s and FedEx’s enterprise-grade solutions, enabling an omnichannel customer experience. 
  • Adobe Marketo Engage adds a new, entry-level automation package that helps SMBs automate and scale their marketing efforts.

https://www.adobe.com/max.html

Optimizely announces Orchestrate

October 4, 2022 /

Optimizely, a digital experience platform (DXP) provider, announced its new Orchestrate solution, combining its three products: Content Marketing (CMP), Content Management (CMS), and Digital Asset Management (DAM), into a comprehensive offering. The Orchestrate solution transforms the way marketing teams work by letting them manage the entire content lifecycle and deliver better digital experiences faster.

Optimizely’s new product integration will break down complexities and siloes, producing more efficient content experiences and allowing marketers to publish more strategic, individualized content, faster. Orchestrate enables the CMS to combine upstream content creation processes with downstream publishing capabilities through a unified solution for the entire content lifecycle, allowing teams to:

  • Plan & collaborate – Build campaign plans, propose ideas, assign tasks, and schedule work to be completed
  • Create, preview, & publish – Create content, preview drafts, and publish to the CMS—all from one centralized platform that’s purpose-built for marketers’ needs
  • Manage across channels – Manage content in one place and power digital experiences across any mix of channels and technologies
  • Store & access – Easily repurpose content by dragging-and-dropping from a full media library directly from within the context of the CMS page builder
  • Target & personalize – Test different versions of content, identify customer segments, and customize content experiences.

https://www.optimizely.com

Acquia adds new Channel Portals capabilities to Acquia DAM

September 14, 2022 /

Acquia announced new capabilities for Acquia DAM (previously Widen), Channel Portals. They allow businesses to easily create and share branded, secure, and up-to-date digital product catalogs with individual partners to accelerate sales and ensure products are accurately represented in the market.

In-store displays, sales conversations, email promotions, and websites all require current product content. Channel Portals makes it easier for a business user to filter down a product catalog to the information and assets each group needs to market and sell the products, and then share it in an portal. Channel Portals removes the need for ad hoc spreadsheet exports and zip files of images, videos, and PDFs.

Using Channel Portals, sales teams can access product details for training purposes or create a custom portal for each dealer and distributor channel, exclusively featuring their organization’s branding, including logo, font, and colors. Customers can embed Channel Portals into a webpage or share them via a link, made public or password-protected.

In addition, Acquia released task management for product enrichment, which extends Acquia DAM’s product information management (PIM) capabilities. Task management for product enrichment allows product managers to automatically delegate tasks for writers, marketers, and creatives as new products are added to the system.

https://acquia.com

Optimizely experimentation platform on Google Cloud Marketplace

September 6, 2022 /

Optimizely, a digital experience platform (DXP) provider, today announced its Web Experimentation and Full Stack solutions are now available on the Google Cloud Marketplace, which makes it easy for Google Cloud customers to purchase both products. Optimizely’s experimentation solutions aim to remove the guesswork from delivering personalized, meaningful engagements through science-backed data to improve customer experience (CX) and drive business outcomes.

The launch comes six months after Optimizely announced it had entered a multi-year, strategic partnership with Google Cloud to deliver next-gen experimentation solutions and move its experimentation solutions to Google Cloud. As part of the ongoing partnership, Optimizely and Google Cloud will coordinate a joint go-to-market and sales execution strategy to seamlessly deliver scalable, end-to-end experimentation solutions to customers across the globe.

https://www.optimizely.com/insights/blog/

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