Category: Marketing & e-commerce (Page 16 of 75)

Bloomreach launches new content module

June 30, 2021 / NewsShark

Bloomreach announced the launch of its new headless content module, Bloomreach Content. Bloomreach Content is built for commerce, enabling marketers and merchandisers to work as one to build immersive e-commerce experiences that enhance the customer journey.

Businesses of all kinds differentiate through immersive storytelling — content, images, and personalization that connect with customers and encourage them to convert with confidence. To achieve this, marketers and merchandisers must be empowered to work together, seamlessly connecting content and products throughout the consumer’s researching and shopping journey. Bloomreach Content helps close this gap with three areas of differentiation:

Fully SaaS: The Bloomreach Content module is fully SaaS, meaning it’s nimble, easy to implement, upgrades are automatic.
Merchandiser-friendly: Bloomreach Content offers marketers and merchandisers the ability to build and control the customer journey across digital channels, creating, testing, and customizing targeted, on-brand digital experiences.
Commerce-specific tools: Bloomreach Content users can enjoy fast page creation; in-page product merchandising; page scheduling; an API-first architecture; the ability to launch, manage, and customize campaign-specific landing pages and microsites, and more.

The new Bloomreach Content module is also integrated with modern commerce storefronts including Vue Storefront, Next.js Commerce, React Storefront 8, and SAP Spartacus, and supports modern web development platform partners Layer0, Netlify, and Vercel.

https://www.bloomreach.com

MerlinOne introduces visual search for DAM

June 30, 2021 / NewsShark

MerlinOne announced NOMAD, their new technology to search the visual content of objects, with no dependence on textual metadata. Need a photo of four people at a picnic? Just ask NOMAD to find it for you. Organizations may have their photos, graphics, illustrations and videos in a Digital Asset Management (DAM) system, but they still cannot find the right object they need while on deadline for a campaign. The problem is the scarcity of useful textual metadata which, so far, has been the only way DAM users can search their collections.

By applying a combination of Deep Learning AI technologies (all developed in-house by MerlinOne) to your search query, NOMAD understands the concept you are looking for and delivers precise results based solely on the visual content of an image, completely independent of the existence or accuracy of its metadata.

NOMAD understands language patterns as well as visual content. Just like it knows to group visually similar images, it also clusters phrases of similar meaning, reducing the dependency on a specific, controlled vocabulary to find what you’re looking for. NOMAD can be combined with other MerlinAI tools such as IMPACT and Visual Similarity to provide additional search capabilities.

https://merlinone.com

Coveo features target cold-start shopper problem

June 29, 2021 / NewsShark

Coveo, provider of relevance platforms that transform search, recommendations, and personalization within digital experiences, announced new features in the Coveo Relevance Cloud to help ecommerce providers overcome a common obstacle in creating relevant web interactions, specifically for cold-start shoppers: lack of data. The Coveo Relevance Cloud’s new personalization-as-you-go capability leverages machine learning to help deliver personalized recommendations in real-time for anonymous shoppers without high volumes of data or segmentation rules, much like a sales assistant would look for visual cues from an in-store shopper. Coveo can learn in just a few clicks and react to current shopper intent with predictive query suggestions. Retailers can now aim to deliver personalization without the need for segments, profiles, user identification, or high volumes of data. Other capabilities now available in the Coveo Relevance Cloud that are salient to ecommerce practitioners, include: buy again recommendations, headless controller for product recommendations, smart catalog indexing, enriched commerce analytics and attribution dashboards, and Snowflake reader account access.

https://www.coveo.com/en/solutions/ecommerce

DRUID introduces Oxygen

June 24, 2021 / NewsShark

DRUID introduces Oxygen, its latest technology release to advance the conversational automation space by making AI-driven virtual assistants’ deployments dramatically faster and simpler for companies of any size. DRUID Oxygen also introduces a new, more straightforward way for clients to design their intelligent virtual assistant with the help of an intuitive graphic interface. Conversational experiences can be designed visually by dragging and dropping different conversational flows into one diagram, which shows how the conversation with the bot would evolve. At the same time, this makes the chatbot implementation equally fast for a multinational with distributed teams of thousands of people as a small company with a dozen employees.

DRUID intelligent virtual assistants use an advanced NLP engine and proprietary conversational technology to accept and take action on virtually any data or document request within an enterprise’s technology ecosystem. Available in more than 45 languages, on any communication channel, including MS Teams, Slack, WhatsApp Business, FB Messenger, WeChat, and more. DRUID also includes more than 500 predefined conversational templates, targeting specific roles and processes in Financial Services, Insurance, Healthcare, Telecom, Retail, Energy and Utilities, Logistics, and other industries.

https://www.druidai.com/

Mirakl joins Adobe Exchange Partner Program

June 24, 2021 / NewsShark

Mirakl, an enterprise marketplace SaaS platform, announced it has joined the Adobe Exchange Partner Program as a Premier Partner. The new partnership builds upon the existing integration between Mirakl and Adobe Commerce, powered by Magento, and equips Adobe Commerce and Magento Open Source customers with the technology, expertise, and ecosystem to build and operate enterprise marketplaces. Customers using Mirakl and Adobe Commerce or Magento Open Source together gain access to eCommerce solutions that, when combined, help them serve customers better and adapt their business to lead in the changing eCommerce landscape. Benefits include:

Accelerate time to market: Adobe Commerce and Magento Open Source customers can leverage pre-built integrations to launch a Mirakl-powered marketplace in days and quickly onboard marketplace sellers.
Operate your enterprise marketplace at scale: The Mirakl Marketplace Platform enables Adobe Commerce and Magento Open Source customers to quickly expand their online product offerings, reach new buyers, and develop customer loyalty through improved availability and broader assortment.
Tap into expertise developed through the implementation and optimization of 300+ enterprise marketplaces: Adobe Commerce and Magento Open Source customers that launch marketplaces powered by Mirakl gain access to Mirakl’s marketplace expertise and ecosystem of partners.

https://www.mirakl.com/mirakl-joins-adobe-exchange-partner-program-to-enable-more-enterprises-to-build-and-operate-marketplaces-at-scale/

Contentsquare launches cookieless experience analytics solution

June 17, 2021 / NewsShark

To help brands build better digital experiences and establish greater digital trust with customers, Contentsquare, a provider of digital experience analytics, announced a an analytics solution that allows teams to access critical revenue insights without any use of cookies. This announcement comes on the heels of a recent $500M Series E round led by Softbank. Contentsquare has never relied on third-party cookies, and instead aggregates and analyzes trillions of consumer interactions that demonstrate intent, such as mouse movements, touch and mobile interactions, to help brands deliver the best possible experiences to their customers. The solution will now give businesses the option to turn off both first and third-party cookies. This latest innovation extends Contentsquare’s privacy-first approach.

https://contentsquare.com

Language I/O introduces multilingual chatbot for Salesforce

June 16, 2021 / NewsShark

Language I/O released its multilingual chatbot for Salesforce. Customers expect immediate responses from businesses when they are searching for help with an issue, and 64% of customers expect 24-hour customer service support to be available. The challenge comes in meeting those customers in their native language, so effective problem solving and direction is provided. In the US alone, approximately 13% (50 million people) of consumers are not native English speakers. Messages passed to chatbots, as with live chat, are often not written out in complete sentences with proper grammar. Customers are more conversational, the way people actually speak to each other in real life. The challenge of multilingual translation for chatbots, that Language I/O solves, is processing all the messy user generated content (UCG) including jargon, misspellings, acronyms, product names, etc.

https://languageio.com

Information Model

Gilbane Advisor 6-9-21 — stacks & aggregation, JavaScript for data, news

LivePerson and Adobe announce integration

June 15, 2021 / NewsShark

LivePerson, Inc., a provider of conversational AI, and Adobe announced an integration to help brands transform digital customer experience by seamlessly extending personalization from digital experiences into messaging channels and one-to-one conversations at massive scale.

The LivePerson-Adobe combination focuses on the seamless integration of LivePerson’s Conversational Cloud with Adobe Experience Cloud to help brands serve highly personalized and contextualized messages, recommendations, and offers on their customers’ favorite messaging channels. The integration helps brands to:

Enrich customer intelligence, track attribution, and drive long-term customer value by easily sharing intent data from customer conversations on the Conversational Cloud with insights on that customer’s activity and history from Adobe Analytics
Capture more qualified leads and accelerate net-new conversions by integrating the Conversational Cloud with Adobe Marketo Engage for proactive, automated conversations
Increase sale conversions and decrease checkout abandonment by offering relevant assistance at any point in the buying journey
Apply LivePerson’s Natural Language Understanding, built on over 20 years of goal-based customer conversation data, to these engagements

https://www.liveperson.com