To help brands build better digital experiences and establish greater digital trust with customers, Contentsquare, a provider of digital experience analytics, announced a an analytics solution that allows teams to access critical revenue insights without any use of cookies. This announcement comes on the heels of a recent $500M Series E round led by Softbank. Contentsquare has never relied on third-party cookies, and instead aggregates and analyzes trillions of consumer interactions that demonstrate intent, such as mouse movements, touch and mobile interactions, to help brands deliver the best possible experiences to their customers. The solution will now give businesses the option to turn off both first and third-party cookies. This latest innovation extends Contentsquare’s privacy-first approach.
Category: Marketing & e-commerce (Page 16 of 74)
Language I/O released its multilingual chatbot for Salesforce. Customers expect immediate responses from businesses when they are searching for help with an issue, and 64% of customers expect 24-hour customer service support to be available. The challenge comes in meeting those customers in their native language, so effective problem solving and direction is provided. In the US alone, approximately 13% (50 million people) of consumers are not native English speakers. Messages passed to chatbots, as with live chat, are often not written out in complete sentences with proper grammar. Customers are more conversational, the way people actually speak to each other in real life. The challenge of multilingual translation for chatbots, that Language I/O solves, is processing all the messy user generated content (UCG) including jargon, misspellings, acronyms, product names, etc.
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LivePerson, Inc., a provider of conversational AI, and Adobe announced an integration to help brands transform digital customer experience by seamlessly extending personalization from digital experiences into messaging channels and one-to-one conversations at massive scale.
The LivePerson-Adobe combination focuses on the seamless integration of LivePerson’s Conversational Cloud with Adobe Experience Cloud to help brands serve highly personalized and contextualized messages, recommendations, and offers on their customers’ favorite messaging channels. The integration helps brands to:
- Enrich customer intelligence, track attribution, and drive long-term customer value by easily sharing intent data from customer conversations on the Conversational Cloud with insights on that customer’s activity and history from Adobe Analytics
- Capture more qualified leads and accelerate net-new conversions by integrating the Conversational Cloud with Adobe Marketo Engage for proactive, automated conversations
- Increase sale conversions and decrease checkout abandonment by offering relevant assistance at any point in the buying journey
- Apply LivePerson’s Natural Language Understanding, built on over 20 years of goal-based customer conversation data, to these engagements
Amplitude, a Digital Optimization System, introduced Amplitude Experiment, an experimentation solution combining customer behavior and product analytics. Amplitude Experiment provides organizations an end-to-end experimentation and delivery workflow that integrates customer data into every step from generating a hypothesis to targeting users to measuring results. Organizations can run higher impact A/B tests and remotely configure experiences for key segments.
Organizations can get stuck in low-value activities that don’t drive growth, like testing small tweaks to copy and color changes or using basic on/off toggling to manage new feature release risk, or they waste resources and time on experiments that are doomed to fail, like starting from a weak hypothesis or not being able to reach the right segments. The Behavioral Graph and Amplitude’s Digital Optimization System, Amplitude Experiment addresses these challenges by resolving the underlying issues of experiment design, targeting, identity resolution and analysis. With the Amplitude Experiment solution, organizations have a complete learning and growth loop from insight to action to testing and delivery in a single system.
- Amplitude Analytics identifies problems, uncovers opportunities, and measures impact.
- Amplitude Recommend matches the right messages, content, and items to each individual user.
- Amplitude Experiment tests bets and serves the best experience to customers.
Widen launched upgrades to the Widen Collective, its platform that combines digital asset management (DAM) and product information management (PIM) into one solution. The Collective equips brands to bring together product data, marketing content, and digital assets, send them anywhere their customers shop, and automate the steps in that process. The upgrades will help brands establish a product content supply chain that minimizes manual steps. Marketing teams often struggle to bring products to market efficiently when the required product data, marketing content, and digital assets are siloed in multiple systems and files. The Widen Collective offers a central place to assemble, manage, and distribute all product information. Upgrades include:
- Product hierarchies. Marketers can categorize their product catalog into a hierarchy with product brands, families, and lines that is reflective of what customers see online.
- Product variants. When marketers update specs like dimensions, weight, and materials for a “parent” product, the new data automatically cascades to every product variant in that family.
- Auto-updating portals. Users can configure portals to automatically ingest the newest product assets based on metadata rules.
- E-commerce syndication bundle. Brands can purchase Widen’s combined DAM and PIM solution in a bundle with Productsup, an e-commerce syndication platform.
Globaledit, provider of creative workflow management solutions, helps creative teams produce and distribute content. Globaledit’s cloud based digital asset management platform already provided project management for creatives and marketers focused on producing visual Assets. Now, the company announced a way for creative and marketing teams to automate steps throughout the entire creative & marketing workflow. Globaledit’s Marketplace and Workflow Automation Recipes optimize workflow through the complete lifecycle of an asset, ingest to distribution. This allows users to create workflow rules based on business logic to automate tasks within production processes and demonstrate how the entire technology stack can communicate.
Globaledit’s Marketplace allows organizations to choose from hundreds of apps that natively integrate with Globaledit. The Globaledit marketplace encompasses turnkey integrations with partners across project management, digital asset management and content management systems. Globaledit also is introducing iterations of existing features, including:
- Projects allow for a customizable dashboard so project managers, creative leaders or stakeholders can manage workflows across multiple productions, teams & product lines.
- Sync 2.0, new additions to Globaledit’s Sync tool allow creatives to automatically sync full capture sessions.
- Enhanced Search allows users to search for assets via metadata with expandable search terms and asset recommendations.
Bridgeline Digital, Inc., a provider of cloud-based Marketing Technology software, announced that it entered into an agreement to acquire Hawksearch, an intelligent product search and recommendation engine. Hawksearch’s AI-powered technology helps online retailers engage customers and convert more sales with personalized site search and intelligent recommendations that connect customers with hyper-relevant products and boost online revenue.
Hawksearch’s capabilities fit into Bridgeline’s eCommerce360 strategy to help its customers increase traffic, conversion and average order size with an intelligent recommendation dashboard and a broad suite of Apps. Hawksearch integrates with multiple ecommerce and content management platforms, including BigCommerce, Salesforce B2B, Sitecore, Optimizely and many others, adding to Bridgeline’s partner network.
Voicify has released the third major update to the platform since its inception in 2017. Voicify 3.0 is notable in its delivery of features that categorize it as an enterprise solution, sitting within the ecosystem of digital platforms responsible for managing the customer experience. In 3.0, Voicify enables brands to engage customers as individuals through personalization and connectivity to systems like CRM, PIM, CMS etc. Conditional logic available within Voicify ranges from simple session information (first time versus returning) to specific user data (like transaction history).
Additionally, Voicify makes it easier for brands to get started in voice with the advent of VUX (Voice User Experience) Spark Templates. Spark is the componentry of Voicify that allows for the templatization of conversation flows that may be re-usable into an even simpler UI. To further support quick and simple voice app spin up, Voicify created a marketplace where VUX Spark Templates and Integrations are available to be added to customer voice apps. This release establishes over 100 major features to the platform and is immediately accessible.
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