Category: Marketing & e-commerce (Page 16 of 73)

Arc XP announced the launch of its eCommerce platform, Arc Commerce, which equips brand marketers with the tools and capabilities to build deeper relationships with consumers through brand storytelling and drive omnichannel revenue goals. Arc XP cloud-native digital experience platform brings together headless CMS, headless commerce, and a front-end storefront experience. Arc Commerce builds on Arc’s subscriptions platform and features:

• Marketer-first design which emphasizes ease-of-use and control so marketers can build and execute on their commerce strategy without having to rely on development and design teams.
• Seamless integration that draws on the benefits of a SaaS environment, allowing large or scaling businesses to launch new commerce experiences quickly and with minimal interruption for the business.
• Merchandising capabilities like real-time inventory management, auction and bidding capabilities, sophisticated product information management (PIM) as well as a headless API that allows brands to create omnichannel B2C experiences.
• Enhanced testing and targeting for campaigns and offers, advanced audience segmentation and targeting capabilities, identity management, customer service, and a payment infrastructure that supports many different gateways for global sales.

https://www.arcxp.com

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Myplanet announced it has joined the MACH Alliance, the group of independent tech companies dedicated to advocating for open technology ecosystems. Myplanet was an early pioneer in the headless and composable technology space, having specialized in their implementation since its founding in 2009. Joining the MACH Alliance is another public step forward in Myplanet’s mission to advocate for and support the use of composable and headless technology. Myplanet already partners with multiple MACH Alliance members including Amplience, commercetools, Algolia, and Contentful. Joining the Alliance means more opportunity for Myplanet customers to access best-of-breed technology for building custom digital experiences.

This announcement follows Myplanet launching six pre-composed solutions that help large retailers and direct-to-consumer brands execute more quickly while building high-quality customer experiences. A common challenge with MACH architecture is the time required to connect multiple platforms in a custom digital experience. Myplanet’s pre-composed solutions offer speed to execution while freeing up resources for brands to customize their unique experience differentiators with best-in-class headless and composable technology.

https://www.myplanet.com

Acquia announced updates to the Acquia Open Digital Experience Platform (DXP) to help marketers and developers architect a composable enterprise. These include the launch of Acquia Experience Platform, including Acquia CMS, a content management system (CMS) built on Drupal, and enhancements to Acquia Drupal Cloud and Acquia Marketing Cloud. New to Drupal Cloud, the Acquia Experience Platform includes Acquia CMS, Site Studio and Cloud IDE. All run on the Acquia Cloud Platform, a Kubernetes-native, autoscaling cloud platform for digital experiences:

• Acquia CMS: a brand new CMS that includes capabilities from the Drupal community in a simple, out-of-the-box experience.
• Acquia Site Studio: a no-code tool available within an enterprise CMS, allowing anyone to build websites without the need for technical expertise.
• Acquia Cloud IDE: development environment for Drupal to expedite development timelines and reduce barriers to entry for Drupal development.

Acquia Marketing Cloud updates:

• Unified analytics: Acquia Personalization now leverages the same analytics platform as Acquia CDP.
• New machine learning models: New fuzzy clustering capabilities allow customers to be segmented into multiple machine learning clusters.
• Reporting enhancements: New campaign performance reporting provides insights into the results from campaigns using CDP data.
• Compliance workflows: A new consumer data erasure request UI and API make it more efficient to honor GDPR and CCPA deletion requests and confirm that deletion requests were handled properly.

https://www.acquia.com/newsroom/press-releases/acquia-updates-open-digital-experience-platform-dxp-power-composable

Related articles:

• Acquia launches new open digital experience platform
• Acquia announces Acquia Digital Commerce
• Acquia announces major updates to Digital Experience Platform
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• Drupal 5.0 released

Digital experience platform provider Crownpeak announced that it has entered into a definitive agreement with German IT service provider adesso SE to acquire adesso subsidiary e-Spirit. Headquartered in Germany, e-Spirit enables businesses to rapidly deliver personalized, content-rich experiences across online channels. The acquisition doubles Crownpeak’s customer base, and brings together Crownpeak’s SaaS-based web content management system (CMS) and other offerings, which wrap digital quality, governance, and privacy into experience delivery, with e-Spirit’s content-driven commerce experiences and artificial intelligence (AI)-powered personalization.

The combination of Crownpeak and e-Spirit will create an agile digital experience platform for brands, regardless of location or vertical, to orchestrate digital experiences. Crownpeak’s built-in tools address content management, experience optimization and governance, personalization, web accessibility and privacy UX. Digital marketers across all industry sectors rely on the FirstSpirit platform, which includes a hybrid headless CMS, AI-driven personalization and omnichannel marketing capabilities, for individualized and synchronized content delivery across all channels.

https://www.crownpeak.com ▪︎ https://www.e-spirit.com/us/homepage/

Progress announced the latest release of the Progress Sitefinity Digital Experience Platform (DXP), Sitefinity 13.3. Progress now offers long-term support (LTS) for Sitefinity which gives customers four years or more of extended version support. The new release also provides ease-of-use capabilities, streamlined developer tooling and advanced analytics, personalization and optimization. With the new features and capabilities IT and marketing can:

• Define user groups by business units to ensure each site in a multisite environment meets specific needs for individual business units, divisions or locations
• Pinpoint highly engaged prospects with extended lead scoring options, negative lead scoring and common touchpoint reporting for personas, presented in an enhanced report UI
• Monitor the progress of all scheduled tasks and automatically detect and restart a task that has been halted due to an application recycle or system shutdown
• Reduce marketing reliance on IT with a reimagined UI spanning page management, content editing, taxonomy and digital asset management (images, videos, documents and files)

The Progress Sitefinity digital experience platform is available today.

https://www.progress.com/sitefinity-cms/dxp

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• Progress updates Sitefinity 13 digital experience platform
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OpenText announced the release of Cloud Edition (CE) 21.1, delivering a tailored combination of industry solutions, API services, flexible delivery models, and expert managed services. CE 21.1 provides updates across the five OpenText Clouds. 

The OpenText Content Cloud improves user productivity, process stability, and provides solutions to assist with regulatory compliance.

• Extended ECM for Microsoft Office 365 now integrates with the Microsoft Azure Information Protection (AIP). Users can maintain encryption and access levels for content, while enabling capabilities such as text searching with increased security.
• OpenText Intelligent Viewing – a universal file viewer enabling secure access to any file type with markup, annotation, redaction and transformation capabilities.
• Extended ECM supports Salesforce Financial Services Cloud.
• Now available OnDemand in the AWS cloud, Axcelerate Investigation provides insights to inform case strategy and decisions.

The OpenText Experience Cloud provides a single platform to create engaging customer experiences.  

• New Qfiniti integration with Twilio Flex delivers advanced call analytics and management for cloud contact centers.
• Updates to Media Management, including AI-driven search updates, quick preview capabilities and tools supporting faster content distribution.
• SAP HANA & SAP NetWeaver connectors for Fax2Mail allow faxing from SAP for uninterrupted workflows.
• New RESTful APIs in OpenText Notifications facilitate SMS app integration.

There are also updates for the: OpenText Business Network Cloud, OpenText Security & Protection Cloud, and OpenText Developer Cloud.

https://www.opentext.com/about/press-releases?id=9948A4E5BEFC479A9961DECCE8B0A16E