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Category: Marketing & e-commerce (Page 13 of 75)

Optimizely launches integrated B2B Commerce & Content Cloud solution

December 21, 2021 /

Optimizely, a digital experience platform (DXP) provider, announced it is launching an integrated version of its B2B Commerce Cloud and Content Cloud products. The integration allows the two products to be easily implemented together, enabling brands to reach audiences with more sophisticated content strategies and work more effectively across large teams of marketers. The integration makes use of the B2B Commerce Cloud as a headless commerce API to make B2B data and capabilities available within the Content Cloud. Now, B2B customers choosing to select both the B2B Commerce Cloud and Content Cloud with the new integration can:

  • Take advantage of B2B-specific features within the B2B Commerce Cloud
  • Use the Content Cloud to manage all the pages, templates, content and assets of their site
  • Benefit from an out-of-the-box, combined site search engine that searches products in the B2B Commerce catalog while searching content in the Content Cloud and combining the results
  • Manage their product catalog in B2B Commerce, but have all the products available for use in the Content Cloud
  • Build and manage multi-sites in the Content Cloud while leveraging the shared data for customers, products and orders in the B2B Commerce Cloud.

https://www.optimizely.com/products/content/

Optimizely to acquire Welcome

December 1, 2021 /

Digital experience platform (DXP) provider, Optimizely, announced it has entered into a definitive agreement to acquire Welcome, who brings capabilities of content marketing platforms (CMP), marketing resource management (MRM) and digital asset management (DAM) together in a single solution. The combined company will help marketing teams at brands across the globe to achieve business value through better customer experiences. The complexity and fragmentation of the marketing stack compromises marketers’ ability to deliver personalized, contextual experiences and create relevant content. Welcome’s capabilities combined with Optimizely’s solutions for commerce and content management – as well as its tools for experimentation, personalization and recommendations – means marketers can now:

  • Accelerate the end-to-end marketing lifecycle from concept to execution
  • Gain control and transparency to manage content
  • Grow revenue by scaling adoption of optimization.

The acquisition is expected to close in Q4 of 2021. Until such closing, the companies will continue to operate independently, with Welcome’s core marketing orchestration and asset management capabilities operating standalone.

https://www.optimizely.com/welcome/

MediaValet partners with FFW

November 10, 2021 /

MediaValet Inc., provider of cloud-native enterprise digital asset management (DAM) and creative operations software, and FFW, a global digital experience agency, announced a new partnership to enable enterprise organizations to achieve digital scale faster and with a higher degree of success.

As a global digital experience practitioner, FFW helps clients such as Pfizer, Panasonic and General Electric, unlock new capabilities, streamline control and achieve sustainable business impact. With their user and category structure, UI, easy-to-use API, scalability, and redundancy, compliance, and security, MediaValet was the chosen digital asset management partner to incorporate into FFW’s customers’ Digital Experience Platforms (DXPs). With this new partnership, FFW customers will be able to aggregate, secure, organize and access their digital assets as their organizations grow. Through out-of-the-box and deep custom integrations, facilitated by FFW, organizations will be able to support internal processes, streamline the creation of digital assets, and expedite the distribution of those assets to relevant audiences within a secure and redundant environment.

https://www.mediavalet.com/news/mediavalet-announces-partnership-with-global-digital-experience-agency-ffw/ ■ www.ffwagency.com

Vaimo partners with Contentful

November 4, 2021 /

Vaimo, a full-service global omnichannel agency, announced a partnership with Contentful, a content platform for digital-first business. With the fast-paced changes in digital commerce, Vaimo has initiated this partnership to help merchants deliver great customer experiences across channels and devices.

Contentful unifies content in a single platform and structures it for use in any digital channel so digital teams can assemble content and deliver digital experiences faster and at scale. With an API-first approach, Contentful can be easily integrated with a company’s existing systems and extended through Contentful’s market-leading App Framework.

https://www.vaimo.com/ ■ https://www.contentful.com/

Bridgeline and Luminos Labs to productize Hawksearch connector for Optimizely

November 4, 2021 /

Bridgeline Digital, Inc., a cloud-based marketing technology software provider, announced that their Hawksearch software team is working alongside Luminos Labs to produce an Optimizely Commerce and Content Cloud B2C connector, available in the Optimizely marketplace in the coming weeks. Hawksearch provides advanced search, personalization, and recommendations for organizations on the Optimizely platform, and is already integrated and in use by several customers with the Optimizely B2C platform. The connector adds to Hawksearch’s library of integrations that include Salesforce B2B Commerce, Big Commerce, Magento, Sitefinity, and many others, enhancing the online buying experience and driving conversion through AI-powered search and insight driven recommendation strategies for enterprises.

https://www.bridgeline.com ■ https://www.luminoslabs.com

Liferay unveils DXP 7.4

November 3, 2021 /

Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile, and connected devices, released Liferay DXP 7.4. Liferay DXP 7.4 expands capabilities to help business users create, manage, and improve rich digital experiences, using data driven insights and low-code / no-code capabilities. Organizations can focus on reducing the cost to launch and maintain digital experiences. IT teams will also benefit as they can focus on delivering digitization on a large scale. Release highlights:

  • Search Experiences: Blueprints. With low-code and no-code capabilities, such as Blueprints, on Liferay DXP 7.4, users can manage and create the experiences, and customize search behavior with the Liferay Enterprise Search Experiences application. 
  • Low Code Application Builder. Business users can also build their own applications. Users can leverage Liferay Objects to customize DXP, allowing users to create and manage objects, adding fields, object layouts, relationships, and define the scope for each custom object.
  • Click to Chat Connector. Customers can communicate with sales and/or support reps through chatbot integration. 
  • Accessibility and SEO Audits. Check a page’s compliance for performance, accessibility, and search engine metadata.
  • Auto-translation of Web Content. Content creators can save time by focusing on polishing automatically translated web content.  
  • DocuSign Integration 

https://www.liferay.com/products/dxp

Acquia builds out Digital Experience Platform (DXP)

October 26, 2021 /

Acquia announced major updates to the Acquia Open Digital Experience Platform (DXP). These are aimed at accelerating the development and optimization of composable digital experiences by bringing together the workflows of siloed digital marketing and development teams within a single platform. Automated and machine learning features in both Drupal Cloud and Marketing Cloud, which together comprise Acquia Open DXP, make it easier to launch new websites, applications and marketing campaigns with modular components.

Updates to the Drupal Cloud developer experience streamline and connect workflows to help fusion teams with no-code/low-code solutions that span DevOps, WebOps, ContentOps and ExperienceOps.

  • Acquia Code Studio: A new cloud-based development environment integrates with GitLab and Acquia Cloud IDE.
  • Acquia Cloud Actions: A new, collaborative release management process automates the process of deploying and managing code to the Acquia Cloud environment.
  • Acquia Digital Commerce Integrations: No-code Acquia Site Studio pre-built integration components make it possible for anyone to assemble digital commerce experiences, including rich product experiences with Acquia’s DAM and PIM.

Updates to Acquia Marketing Cloud, include features focused on composable machine learning, analytics, privacy and multi-tenant distributed marketing to support teams across CampaignOps and and MLOps.

https://www.acquia.com

Cloudflare collaborates with Microsoft and search engines to help improve websites’ search results

October 18, 2021 /

Cloudflare, Inc. announced it will work with Microsoft, Yandex, and other search engines to help businesses get the most timely and relevant search results to their customers. By participating in the IndexNow.org initiative, Cloudflare will allow websites to automatically notify search engines whenever content is created, updated, or deleted so they can be more efficiently crawled. Now, all Cloudflare customers can ensure users see the most up-to-date version of their content, all with a single click.

Search engines use a complex network of bots to crawl the ever-changing content on the Internet so people can find relevant, timely content. Today, approximately 45% of Internet traffic comes from web crawlers and bots. To help improve the efficiency of crawlers on the web, Cloudflare launched Crawler Hints, an easy way to signal to bot developers when content has been changed or added to a site, so they can make more efficient choices about what to crawl. Website owners will be able to improve site performance by reducing unnecessary bot traffic and to provide timely content, which ultimately helps improve search rankings. Now, Cloudflare is using the IndexNow standard to bring Crawler Hints to major search engines.

https://blog.cloudflare.com/cloudflare-now-supports-indexnow/ ■ https://www.indexnow.org/index

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