Category: Marketing & e-commerce (Page 13 of 74)

Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile, and connected devices, released Liferay DXP 7.4. Liferay DXP 7.4 expands capabilities to help business users create, manage, and improve rich digital experiences, using data driven insights and low-code / no-code capabilities. Organizations can focus on reducing the cost to launch and maintain digital experiences. IT teams will also benefit as they can focus on delivering digitization on a large scale. Release highlights:

• Search Experiences: Blueprints. With low-code and no-code capabilities, such as Blueprints, on Liferay DXP 7.4, users can manage and create the experiences, and customize search behavior with the Liferay Enterprise Search Experiences application. 
• Low Code Application Builder. Business users can also build their own applications. Users can leverage Liferay Objects to customize DXP, allowing users to create and manage objects, adding fields, object layouts, relationships, and define the scope for each custom object.
• Click to Chat Connector. Customers can communicate with sales and/or support reps through chatbot integration. 
• Accessibility and SEO Audits. Check a page’s compliance for performance, accessibility, and search engine metadata.
• Auto-translation of Web Content. Content creators can save time by focusing on polishing automatically translated web content.  
• DocuSign Integration 

https://www.liferay.com/products/dxp

Brightcove unveiled Brightcove Marketing Studio, a new solution that gives marketers access to easily find, use, and repurpose video assets, which are costly to create and underutilized across marketing teams.

Marketing professionals are often forced to search multiple systems to find ideal videos for their initiatives, often lacking insight into which videos perform best or what useful assets actually exist. And, although 3 out of 4 marketers say video is “important” or “central” to their content strategies, more than half say “unclear processes” or “technical constraints” prevent them from using video more. Brightcove Marketing Studio provides role-based access to video assets through a team’s preferred social platforms, marketing automation, digital asset management, and content management tools. Marketing Studio features:

• Centralized video management: Puts everything marketers need at their fingertips, including full-length videos, social clips, and thumbnails.
• Integration into existing workflows: Pulls video into the tools marketers use for discovery and implementation in email, social, partner, web, and event campaigns.
• Smart search: Surfaces relevant videos for every initiative with smart tagging and recommendations based on topic, format, audience, and buyer stage.
• Viewer intelligence: Provides insights into video performance and viewer engagement, displayed in intuitive dashboards or existing third-party analytics systems.

https://www.brightcove.com/en/company/press/Brightcove-Announces-Brightcove-Marketing-Studio