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Category: Marketing & e-commerce (Page 13 of 73)

TransPerfect acquires Webcertain

August 24, 2021 /

TransPerfect, provider of language and technology solutions for global business, announced that it has acquired Webcertain Group Ltd., a specialized international digital marketing agency. Financial terms of the transaction were not disclosed.

Founded in 2003 by Andy Atkins-Krüger in York, England, Webcertain has grown to over 100 employees in its York and Barcelona offices. The agency provides international digital marketing services, covering SEO, SEM, social media, and content services primarily focused on the B2B sector. Clients include technology companies such as Akamai, global manufacturers like Fellowes, and travel industry leaders such as NH Hotels.

Webcertain will complement TransPerfect’s TPT Digital division, joining together two digital agencies who share a common focus on targeted campaigns that go beyond language translation. Webcertain is also known for its community building within the digital marketing world. Its International Search Summit series is a program for digital marketers that comprises four events annually across Europe and the US. TransPerfect was advised on the transaction by Simons Muirhead Burton. Webcertain was represented by Consulting M&A and Wallace LLP.

https://www.transperfect.com

Bloomreach enhances e-commerce search experience

August 11, 2021 /

Bloomreach announced it has launched Automatic Query Filtering (AQF), a new product feature within its AI-powered search and merchandising module, Bloomreach Discovery.  In an e-commerce site’s typical product search, results are often imprecise (though still relevant) by design in order to give customers the opportunity to explore products they would not otherwise see. When a merchandising team needs to take a different approach and apply precision for specific business goals, they can now use AQF. 

AQF helps businesses cut through noisy search results that are generated when customers search for products with specific attributes such as color, size, or brand. It allows merchandisers to pre-filter products on the results page based on these attributes, delivering more precise search results and shortening the time it takes for shoppers to find the product they want.

Utilizing AQF, a retail company could ensure searches for a red dress, for example, only result in red dresses — without the shopper needing to pick “red” from an additional selection of filters. An automotive company would be able to ensure a search for “2015 Toyota Corolla brake pads” only offers customers results that match each of those attributes.

https://www.bloomreach.com/en/products/discovery

HubSpot launches CMS Hub Starter

August 3, 2021 /

HubSpot announced the launch of CMS Hub Starter, a new tier of the company’s existing web content management system that gives marketers and developers tools to generate business through their website. CMS Hub Starter is built with the needs of marketers in mind, prioritizing security, ease of use, and the ability to tap into customer data. With CMS Hub Starter customers can:

  • Build fast, secure, and reliable websites
    CMS Hub Starter takes care of the maintenance associated with a CMS so marketing teams can focus on customer experience. Standard security features like SSL, a web application firewall, and a globally hosted CDN are included. 
  • Easily build websites
    CMS Hub Starter lets developers use the tools, technologies, and workflows that they prefer to create flexible themes for marketers. Marketers can then take ownership of the site – updating the look and feel of their website as they see fit, without being restricted by the dev team’s sprint cycle. 
  • Tap into the HubSpot CRM platform
    CMS Hub Starter is built as part of HubSpot’s CRM platform to give customers seamless access to all of their data to inform their web strategy and understand exactly what pieces of content are resonating with their audience.

http://hubspot.com/products/cms

Widen and Clarifai Enhance Computer Vision for DAM

July 13, 2021 /

Widen, maker of digital asset management (DAM) and product information management (PIM) software, and Clarifai, an AI lifecycle platform provider for managing unstructured image, video, text, and audio data, announced an advancement in their partnership. Clarifai, which powers AI metadata tagging in the Widen Collective, has introduced a visual similarity search that instantly finds related images. It will enable Widen users to save time and money spent on manual DAM processes while improving their return on content investments.

In 2017, Widen and Clarifai partnered to bring AI metadata generation into the Collective. This service generates metadata faster than manual processing, at lower cost, in 53 languages. Many DAM administrators use the Clarifai platform to take the first pass on new content. This saves time and makes new content available to marketing, e-commerce, and sales teams faster. It also makes untagged stock images searchable with descriptive keywords.

Widen users can now select an asset and let the AI find visually related photos allowing users to search for images connected to a specific product category, geographic location, demographic, theme, or style. Visual similarity search surfaces assets that might not otherwise be found and published. Thus, it can improve the return on investing in content.

https://www.widen.com ▪︎ https://www.clarifai.com

Acquia announces updates to digital experience platform

July 13, 2021 /

Acquia announced updates to the Acquia Open Digital Experience Platform (DXP). The integrated Acquia platform enables marketers, developers and IT operators to assemble and deploy digital experiences across the customer journey. The update includes support for the employee experience, a new China hosting service and a newly integrated user interface for Marketing Cloud. Drupal Cloud updates:

  • Employee Experience Solution: integrates HR applications with dynamic site-building and hosting capabilities for benefits and payroll, information access, discovery, cross-team collaboration.
  • Acquia Cloud Next: Improved performance, increased storage, enhanced security and resiliency.
  • China Managed Services: Deliver web experiences to China audiences through a managed Drupal service operated from within the country.
  • Fully Managed Search: Solr 7 search capabilities integrated into the Acquia Cloud Platform.
  • Acquia Cloud IDE: A new, cloud-based workflow for development, staging and production environments.
  • Developer Support: A new Lando plugin, support for PHP 8 and the latest version of Drupal.

Updates to Marketing Cloud:

  • Unified UI and Updated Look and Feel: Using multiple Marketing Cloud products, toggle between CDP, Personalization, Campaign Studio, and Acquia Campaign Factory.
  • Golden Template in Campaign Factory: Streamline campaign publishing with a golden template that can change all downstream child instances.
  • Machine Learning Center (“ML Center”): ML Center gives marketers and business a dashboard that unifies all machine learning-driven intelligence.

https://www.acquia.com

BigCommerce expands into the Netherlands, France and Italy

July 6, 2021 /

BigCommerce announced it has extended its European presence from the U.K., into the Netherlands, France and Italy. With BigCommerce, merchants will have access to an enterprise-grade ecommerce platform built to sell on a local and global scale. BigCommerce’s expansion will create new roles in France, Italy and the Netherlands to work directly with merchants in the region. As part of this fully localised experience, merchants will be able to use the BigCommerce platform to manage their store in their local language, as well as create a fully localized website experience for their shoppers, with their local payment methods and currencies. BigCommerce has already built an established customer base in each region. Prospective employees interested in local opportunities should visit the career section of the site at.

https://www.bigcommerce.com/

Bloomreach launches new content module

June 30, 2021 /

Bloomreach announced the launch of its new headless content module, Bloomreach Content. Bloomreach Content is built for commerce, enabling marketers and merchandisers to work as one to build immersive e-commerce experiences that enhance the customer journey. 

Businesses of all kinds differentiate through immersive storytelling — content, images, and personalization that connect with customers and encourage them to convert with confidence. To achieve this, marketers and merchandisers must be empowered to work together, seamlessly connecting content and products throughout the consumer’s researching and shopping journey. Bloomreach Content helps close this gap with three areas of differentiation: 

  • Fully SaaS: The Bloomreach Content module is fully SaaS, meaning it’s nimble, easy to implement, upgrades are automatic. 
  • Merchandiser-friendly: Bloomreach Content offers marketers and merchandisers the ability to build and control the customer journey across digital channels, creating, testing, and customizing targeted, on-brand digital experiences. 
  • Commerce-specific tools: Bloomreach Content users can enjoy fast page creation; in-page product merchandising; page scheduling; an API-first architecture; the ability to launch, manage, and customize campaign-specific landing pages and microsites, and more.

The new Bloomreach Content module is also integrated with modern commerce storefronts including Vue Storefront, Next.js Commerce, React Storefront 8, and SAP Spartacus, and supports modern web development platform partners Layer0, Netlify, and Vercel. 

https://www.bloomreach.com

MerlinOne introduces visual search for DAM

June 30, 2021 /

MerlinOne announced NOMAD, their new technology to search the visual content of objects, with no dependence on textual metadata. Need a photo of four people at a picnic? Just ask NOMAD to find it for you. Organizations may have their photos, graphics, illustrations and videos in a Digital Asset Management (DAM) system, but they still cannot find the right object they need while on deadline for a campaign. The problem is the scarcity of useful textual metadata which, so far, has been the only way DAM users can search their collections.

By applying a combination of Deep Learning AI technologies (all developed in-house by MerlinOne) to your search query, NOMAD understands the concept you are looking for and delivers precise results based solely on the visual content of an image, completely independent of the existence or accuracy of its metadata.

NOMAD understands language patterns as well as visual content. Just like it knows to group visually similar images, it also clusters phrases of similar meaning, reducing the dependency on a specific, controlled vocabulary to find what you’re looking for. NOMAD can be combined with other MerlinAI tools such as IMPACT and Visual Similarity to provide additional search capabilities.

https://merlinone.com

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