The Gilbane Advisor

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Category: Content management & strategy (Page 67 of 468)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

NewsCred unveils Welcome – a new product and a new name

October 14, 2020 /

NewsCred announced the launch of Welcome, a software solution for marketing work management, strategic campaign planning, collaborative content creation, and real-time performance measurement, all of which is underpinned by a differentiated integration framework. Off the back of this product launch, NewsCred will be changing its name to Welcome, with the full rebrand to be complete in Q1 of 2021.

Welcome, a NewsCred brand, delivers a suite of functionality, including: global calendars and shared briefs for strategic planning; capacity planning and time tracking to maximize resources; content editors and intelligent workflows to accelerate campaigns and content creation; native publishing and digital asset management to govern distribution and reuse; as well as content and campaign performance analytics for real-time measurement. All of these modules are underpinned by an API and integration marketplace consisting of hundreds of no-code connectors — a framework designed to offer strategic integrations for every phase of the marketing process. Welcome refers to this complete technology set as its Marketing Orchestration Platform.

https://welcomesoftware.com

Altova updates MissionKit, includes XBRL Taxonomy Manager

October 14, 2020 /

Altova announced the release of Version 2021 of its MissionKit desktop developer tools and server software. This new version includes numerous new features and improvements, including a new XBRL Taxonomy Manager that provides easy, centralized taxonomy installation and management across all XBRL-enabled products; data mapping for SWIFT messages; improvements for editing in JSON Grid View; attaching files to PDF during report generation; and more. In version 2021 Altova MapForce now also supports mapping SWIFT data to or from any other MapForce-supported format, including databases, XML, JSON, other EDI formats.

Some additional new features:

  • JSON Grid View was introduced in XMLSpy last year, and in this latest release has undergone some significant updates and enhancements. Some of the improvements for editing in JSON Grid View in XMLSpy include new entry helpers, additional copy/paste options, mouse-over tool tips, easy options for working with very large files, and more.
  • While MapForce has long supported conversion of EDI messages to XML by graphically mapping EDI fields to a target XML Schema, Version 2021 takes this capability further. In response to numerous customer requests, one-click conversion of EDI to XML in MapForce without the need for loading a target XSD or mapping fields is now a reality.
  • Customers often request the ability to attach files to a PDF during report generation in StyleVision. Examples include high-resolution images, source files, other document formats such as .docx, and so on. StyleVision 2021 now makes this possible.

https://www.altova.com/whatsnew

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Gilbane Advisor 6-9-21 — stacks & aggregation, JavaScript for data, news

Bridgeline announces release of Celebros Studio 9.0

October 13, 2020 /

Bridgeline Digital, Inc., a provider of cloud-based digital experience software, announced the release of Celebros Studio 9.0. The upgrade includes a newly designed Studio, and new features to drive increased revenue for eCommerce websites. The improved look-and-feel makes managing eCommerce website search and merchandising more efficiently. In addition, there are new features such as the ability to filter and export lists from Campaigns, Queries, and Merchandising in addition to enhancements to the Instant Search and Auto Complete capabilities. Improvements to the Celebros Instant Search feature improves the customer experience by automatically updating search results as a customer types their query – allowing them to narrow their selection and find products of interest quicker. New updates to the Auto Complete make it more dynamic – visually suggesting up to nine related product thumbnails which automatically update as users hovers over top queries. The new Celebros Studio 9.0 upgrade includes:

  • User experience overhaul
  • New list views with slide-out detail panels
  • Merchandising list vs. thumbnail view
  • Updated pop-up modals with user-friendly validation
  • Ability to filter campaign lists, query lists, and merchandising lists
  • Ability to export campaign lists, query lists, and merchandising lists
  • Catalog user interface redesign

https://www.bridgeline.com/products/search/celebros-search-free-trial

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Gilbane Advisor 6-9-21 — stacks & aggregation, JavaScript for data, news

Adobe announces AI customer experience capabilities

October 12, 2020 /

Adobe announced new capabilities to their Intelligent Services with AI throughout organizations to improve customer experience, giving brands access to smarter workflows and real-time scalability.

Content and Commerce AI
Now in beta, Content and Commerce AI helps brands understand context around how the content is performing in market, by delivering insights and guidance on content features such as colors, or subjects. Brands can combine the power of Adobe Experience Manager with Content and Commerce AI to automatically extract keywords and tags from documents and content fragments, as well as label documents and images with custom AI models, a process that previously could take a long time and manual effort. For example, a retailer can automatically label and quantify the color composition of an image, and deliver visually similar product recommendations to customers based on intuitive product features such as shape, design and color, based on customer actions. The use of content intelligence can also be important for B2B businesses. Search based on color metadata or visual similarity can be used by franchisees to optimize their product selections from catalogs.

Customer AI in Real-Time CDP
Adobe’s Real-time CDP bridges marketing and IT, helping brands find meaning in different data sets, from CRM to online analytics to offline point of sale (POS). Available today, brands can leverage Customer AI within Adobe’s Real-time CDP to analyze historical and real-time data to dig deeper and understand the underlying reasons behind customer actions. Customer AI in Real-time CDP will help brands understand and predict customer propensity such as the likelihood to convert or churn along with the reasons behind their actions.

https://blog.adobe.com/en/2020/10/12/adobe-announces-ai-powered-customer-experience-capabilities.html

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Gilbane Advisor 6-9-21 — stacks & aggregation, JavaScript for data, news

MarkLogic to be acquired by Vector Capital

October 7, 2020 /

Vector Capital, a private equity firm, announced it has entered into a definitive agreement to acquire MarkLogic Corporation, a provider of enterprise data integration and data management solutions. MarkLogic’s technology simplifies the integration of enterprise data across silos to provide. MarkLogic Data Hub Service is a managed cloud data platform that is able to assemble raw data, index it in real time for semantic search, and provide the ability to securely run operational and analytical applications. Over 2,500 customers including government agencies, financial services firms, insurance companies, manufacturing businesses, media companies, healthcare providers, and others utilize MarkLogic as a solution to simplify data integration. The proposed transaction is subject to customary closing conditions and is expected to close in the fourth quarter of 2020.

https://www.marklogic.com, https://www.vectorcapital.com

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Gilbane Advisor 6-9-21 — stacks & aggregation, JavaScript for data, news

Syncro Soft releases of version 1.3 of Oxygen Feedback

October 7, 2020 /

Syncro Soft, the developer of the Oxygen XML suite of products, announced the immediate availability of version 1.3 of Oxygen Feedback, including the new Enterprise edition. The Oxygen Feedback commenting platform provides an efficient way for your community to interact and offer feedback. Its modern, appearance is easy to configure and integrate, and it includes a user-friendly interface and numerous useful features for both Commenters and Administrators. It is specialized for technical documentation and can be easily integrated with Oxygen XML Editor/Author to make it more efficient for content authors to manage comments and react to community feedback. Features found in Oxygen Feedback version 1.3 include:

  • The new Enterprise edition Platform Admin account provides access to a special administration area to view and manage all of the site configurations for your organization,
    • offers the ability to enable and configure LDAP authentication.
    • is compatible with the old Oxygen WebHelp PHP-based commenting system, which means that you can migrate your database without losing any information.
  • A Dashboard page aggregates information about all of your existing site configurations and provides easier access to relevant parts of the interface,
    • includes a site pane that you can use to visualize information about your site configurations, navigate to them for management purposes, and create new ones.
    • has an activity stream pane that shows information about the most recent activities performed by members of your team or community.
    • contains some statistics panes (such as statistics for page views and comments).

If you already own an Oxygen XML Editor, Oxygen XML Author, Oxygen XML Developer, Oxygen WebHelp, or Oxygen Publishing Engine license key, you are eligible to get a 50% discount off the Oxygen Feedback Enterprise edition for the first year of subscription. This promotion applies to every Oxygen Feedback Enterprise edition subscription plan and requests must be received by 31 December 2020. To see if you are eligible to obtain this discount, visit:

http://www.oxygenxml.com/oxygen_feedback_enterprise/special_offer.html

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Gilbane Advisor 6-9-21 — stacks & aggregation, JavaScript for data, news

Headless content management system Strapi upgrades community and enterprise versions

October 6, 2020 /

Strapi announced enhancements to both its community and enterprise versions, adding features that simplify the user experience so that developers and content creators can be more productive. The new versions add publication workflow features, such as managing drafts and privileges, and introduces easy-to-get-started templates for many content-driven use cases. Strapi also added a “bronze plan” that provides access to its Role Based Access Control feature at a reduced subscription price. This plan is intended for startup to mid-market customers that are not seeking enterprise-level support services.

The Strapi CMS streamlines the delivery of content on any platform: websites, smartphones, and Internet of Things (IoT) devices. The Strapi CMS is customizable using application programming interfaces (APIs) and works with all the JAMstack static site generators and front-end frameworks (like Gatsby.js, Next.js, Nuxt.js, Angular, React, Vue.js). It provides support for both SQL and NoSQL databases and can be deployed anywhere: public or private cloud (AWS, Azure, Google Cloud, Digital Ocean), Platform-as-a-Service (Heroku, Platform.sh, etc.) or on-premise servers. The community version is free open source software available for download. The Enterprise Edition is now available in three self-hosted paid plans.

https://strapi.io/

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Gilbane Advisor 6-9-21 — stacks & aggregation, JavaScript for data, news

Expert System announces rebrand to Expert.ai

October 5, 2020 /

With more than 20 years’ industry experience in the Artificial Intelligence market, Expert System has rebranded to become expert.ai. This effort highlights the company’s vision to redefine what is possible in extracting value from language to make the most of information. As the AI market evolves, there is a growing demand from organizations to easily transform their information into knowledge and insight for better decision making with speed and accuracy. As part of this go to market transition, expert.ai is introducing a new logo, new corporate image and new website. The rebrand follows the rollout of the company’s 2020-2024 strategic plan which aims to accelerate global growth and capitalize on the flourishing artificial intelligence market and a newly released cloud-based Natural Language API.

https://expert.ai

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Gilbane Advisor 6-9-21 — stacks & aggregation, JavaScript for data, news
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