The Gilbane Advisor

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Category: Content management & strategy (Page 24 of 468)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Vercel and Sitecore partner

January 12, 2023 /

Vercel, a cloud platform for frontend developers, together with Sitecore, a global provider of end-to-end digital experience solutions, announced a strategic partnership in response to the needs of brands for a more composable architecture. Marrying Vercel’s mission to power the frontend experience of businesses around the world, and Sitecore’s experience in helping brands potential to connect with their consumers globally, is meant to create new opportunities to scale on the Web.

Vercel and Sitecore have a history of collaborating on multiple engagements globally for clients across industries including Focus Brands and Avid Technology, with Platinum Sitecore implementation partners like Merkle and XCentium. Together, the companies help clients build composable digital experiences using Vercel’s Edge Middleware, Sitecore’s XM, and deep integrations built to allow for a headless solution by leveraging Vercel’s frontend as a Service (FaaS) experience expertise.

https://vercel.com ■ https://www.sitecore.com

Bloomreach adds catalog management feature

January 12, 2023 /

Bloomreach announced a new feature from Bloomreach Discovery that gives merchandisers greater control over their product catalogs. With Catalog Management, merchandising teams can use business user-friendly tools to configure and manage all product catalogs within their account. Bloomreach Discovery customers now provides all users with the ability to see data import activity and make configuration changes in real time. They are also able to select which data attributes they want to show up in the product feed, ensuring product data is relevant for their business and for customer queries.

The data implementation process for product discovery tools can take time, and often becomes more complicated with larger product catalogs. This can lead to delays in generating value from the tool, as merchandisers have to wait for the implementation process to be completed before they can make changes or customizations to the data. Catalog Management solves for this issue directly by enabling search and merchandising teams to manage the data integration process on their own. It offers users the ability to view, manage, diagnose, and explore data across all the catalogs in their account, allowing them to optimize their merchandising, make necessary changes or customizations in real-time.

https://www.bloomreach.com/en

NewSpark.io updates digital asset management platform

January 11, 2023 /

NewSpark.io announced a new release of Media Manager, a digital asset management platform. This latest build offers more features and improvements to help businesses of all sizes organize, store, and access their digital assets such as images, documents, and videos. The streamlined platform has been redesigned from the ground up with a focus on intuitiveness, allowing users to save a significant amount of time on core tasks around asset management and publishing operations. One of the enhancements in Media Manager is NewSpark’s AI tagging tool, a technology that uses computer vision to analyze and automatically tag assets with relevant keywords and phrases. This makes it possible for users to recall and re-use specific pieces of media assets for new projects through a search function. In addition to its search functionality, the platform also offers a range of tools for ingestion and publishing of assets. Users can create custom project folders, add tags and metadata, and collaborate with team members securely inside or outside of their organization. The platform is now available for a 30 day free trial.

https://www.newspark.io/

CI&T and Crownpeak partner

January 9, 2023 /

CI&T, focused on driving digital transformation for global brands, and Crownpeak, a digital experience platform (DXP) provider, announced a partnership to build retail experience management accelerators combining the companies’ expertise in the industry and technology.

The Retail Experience Platform is a digital experience platform using composable commerce architecture with reusable components to support specialty retail sales. As a result, retail and e-commerce companies can bring their brand’s unique customer experiences to life – launching and continuously optimizing those experiences to maximize conversions, revenue, and customer engagement. Leveraging a composable architecture to build a personalized “best-of-stack” platform, companies do not have to compromise on future, scalable performance or uncontrolled costs.

Crownpeak helps bring enterprise marketers and IT professionals together with its hybrid, headless, and composable DXP architecture to deliver content-driven commerce – fast, secure, accessible, and transactional omnichannel digital experiences. Crownpeak also finalized its acquisition of Attraqt in December 2022. Attraqt is a provider of SaaS solutions that powers product discovery experiences and online conversion for top brands and retailers globally.

https://www.crownpeak.com ■ https://ciandt.com/

Solodev launches serverless CMS

January 9, 2023 /

Solodev announced the launch of Solodev Serverless CMS: a cloud-native enterprise content management system that runs serverless on AWS. Solodev Serverless CMS is fully deployed on Amazon Web Services (AWS) and is capable of running high-availability workloads.

Solodev Serverless CMS delivers a composable set of cloud-based services to support traditional and headless websites and apps, including Jamstack frameworks like React. Solodev Serverless CMS utilizes container technologies, including Docker, Kubernetes, AWS Fargate, all instantly deployed on the AWS infrastructure. Solodev Serverless CMS also delivers cloud-first features such as dynamic modules, a drag-and-drop page builder, furl management, and advanced form capabilities, including security and fraud prevention. Solodev Serverless CMS users will also have access to the Solodev Marketplace, featuring hundreds of third-party platforms like Salesforce and cloud services from AWS.

Solodev Serverless includes everything from Git to container orchestration with AWS Fargate, cloud-based IAM with AWS Cognito, database services like AWS DynamoDB, monitoring via Amazon CloudWatch, and more. Powered by Solodev Serverless, Solodev Serverless CMS is now available and can be procured on-demand through the AWS Marketplace, via public sector schedule contracts, and soon through the Solodev Marketplace.

https://www.solodev.com

Confluent to acquire Immerok

January 6, 2023 /

Confluent, Inc., a data streaming platform, announced that it has signed a definitive agreement to acquire Immerok. Immerok is a contributor to Apache Flink, a technology for building stream processing applications and a popular Apache open source project. Immerok has developed a cloud-native, fully managed Flink service for customers looking to process data streams at a large scale and to deliver real-time analytical insight. Immerok leadership includes multiple Flink Project Management Committee members and Committers for the open-source technology, and would add extensive stream processing expertise to the Confluent team upon the closing of the transaction.

Confluent plans to accelerate the launch of a fully managed Flink offering that is compatible with its managed Kafka service, Confluent Cloud. Thanks to Flink, Kafka Streams, and ksqlDB offerings available natively on Confluent, customers are expected to soon have access to the three stream processing tools designed specifically to process and enrich data in real time.

Confluent’s initial focus will be to build an Apache Flink service for Confluent Cloud, bringing a cloud-native experience that delivers the same simplicity, security and scalability as Confluent for Kafka.

https://www.confluent.io ■ https://www.immerok.io

Progress to acquire MarkLogic

January 3, 2023 /

Progress, a provider of application development and infrastructure software, announced it has entered into a definitive agreement to acquire MarkLogic, specialists in managing complex data and metadata, and a Vector Capital portfolio company. Upon closing of the planned transaction, MarkLogic is expected to enhance Progress’ ability to deliver products to develop, deploy and manage high-impact applications by providing a unified enterprise-grade semantic data platform that helps customers derive value from complex data.

MarkLogic offers a proprietary, multi-model NoSQL database, along with semantic metadata management and AI capabilities, complementing the larger Progress product portfolio. MarkLogic also aligns with Progress’ Total Growth Strategy, adhering to Progress’ acquisition criteria, offering scale, a strong recurring revenue model and products with high customer retention. The acquisition is also expected to provide an opportunity for Progress to leverage its operating model and infrastructure to maximize efficiency. When closed, the acquisition is expected to add more than $100 million in annual revenue and contribute strong cash flows. Subject to the satisfaction of the terms and conditions set forth in the definitive agreement, Progress is expected to acquire MarkLogic for $355 million. The acquisition is currently expected to close in early 2023.

https://www.progress.com ■ https://www.marklogic.com

Acquia enhances customer data platform 

December 22, 2022 /

Acquia introduced enhancements to its customer data platform (CDP) to deepen support for enterprise marketing teams. The new capabilities expand the ways marketers and data scientists can work with information managed by Acquia CDP and strengthen the product’s central role in composable customer data strategies. Acquia CDP now includes: 

  • Unified data layer: Powered by Snowflake, Acquia’s unified data layer allows for centralized storage of customer data. Acquia CDP and other martech products no longer need to pass data back and forth to keep information such as customers lists in sync. This lowers costs associated with the system, helps ensure better data quality, and can increase system performance.
  • Direct SQL access: Data scientists can directly access analytics, insights, and data in Acquia CDP. This capability allows data scientists to run data models directly on Acquia CDP without requiring users to download data and move it to other systems.
  • Integration with Acquia DAM: Acquia CDP can integrate with every product information management system, including Acquia PIM. Now it also integrates with the company’s digital asset management (DAM) system, allowing customers to seamlessly use existing marketing content, product information, and marketing strategies across both platforms.

https://www.acquia.com/products/marketing-cloud/acquia-cdp

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