The Gilbane Advisor

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Category: Content management & strategy (Page 18 of 468)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Adobe announces Firefly for Enterprise

June 8, 2023 /

Adobe announced a generative AI offering that brings Adobe Firefly and Adobe Express to enterprises. Firefly for Enterprise is designed to help enterprises streamline and accelerate content creation while optimizing costs. The new company-wide offering enables every employee across an organization, at any creative skill level, to use Firefly to generate content that can be edited in Express or Creative Cloud. Express bridges workflows between creative professionals and marketers through integrations into Creative Cloud applications like Photoshop and Illustrator as well as Experience Manager, their CMS solution.

As part of this new offering , users will be able to access Firefly through the standalone Firefly application, Adobe Express and Creative Cloud, and Adobe plans to enable businesses to be able to custom train Firefly with their own branded assets, embedding Firefly into their own ecosystem and generating content in the brand’s style and brand language using APIs to increase automation. Firefly is designed to be safe for commercial use and enterprises also have the opportunity to obtain an IP indemnity from Adobe for content generated by certain Firefly-powered workflows. The new Adobe Firefly for enterprise offering will be available in the second half of 2023.

https://news.adobe.com/news/news-details/2023/Adobe-Brings-Firefly-and-Express-to-Enterprises/default.aspx

Neo4j announces new integrations with generative AI features in Vertex AI

June 7, 2023 /

Neo4j, a graph database and analytics company, announced an integration with Google Cloud’s generative AI features in Vertex AI, Google’s large language model (LLM) platform. The result helps enterprise customers harness knowledge graphs built on Neo4j’s cloud offerings in Google Cloud Platform for generative AI insights and recommendations that are more accurate, transparent, and explainable. Specifically:

  1. Leverage natural language to interact with knowledge graphs: Vertex AI’s generative AI capabilities can be used to provide a natural language interface to the knowledge graph.
  2. Transform unstructured data into knowledge graphs: Developers can leverage new generative AI capabilities in Vertex AI to process unstructured data, structure it, and load it into a knowledge graph.
  3. Real-time GenAI enrichment: Neo4j databases now have the ability to call Vertex AI services in real-time to enrich knowledge graphs.
  4. Support for vector embeddings: Neo4j can be leveraged to provide long-term memory for large language models through support of vector embeddings. Neo4j’s Graph Data Science supports more than 60 algorithms.
  5. Grounding with knowledge graphs: Grounding is the ability of enterprise customers to validate responses received from large language models against enterprise knowledge graphs. Developers can use LangChain along with Neo4j-based knowledge graphs to enable grounding use cases.

https://neo4j.com

PingCAP unveils TiDB 7.1

June 5, 2023 /

PingCAP, a developer of distributed SQL database solutions, announced the release of TiDB 7.1, the newest iteration of its open source product, with enhanced features, improved performance, and greater ease of use. TiDB powers all applications with elastic scaling, real-time analytics, and continuous data. With simplified operations and enhanced MySQL compatibility, users can better meet high customer expectations and accelerate the productivity of developers and infrastructure engineers. TiDB 7.1 allows users to:

  • Stabilize business-critical workloads by giving multi-workload stability control to DB operators and significantly improving tail latencies.
  • Speed up workloads with fewer resources via architectural enhancements for higher throughput, lower storage costs, and reduced scaling time.

TiDB 7.1 also makes generally available multiple enhancements and key features added in prior non-stable releases since TiDB 6.5, including:

  • Multi-tenant UX – Allows operators of TiDB to set resource quotas and priority for different workloads.
  • Added flexibility and speed with a multi-value index – Also known as a JSON index, a multi-value index (supported in MySQL) enables an N:1 mapping of index records to data records.
  • Accelerated Time to Live (TTL) – Better performance and resource utilization by parallelizing across TiDB nodes.
  • Accelerated analytics with late materialization.

https://www.pingcap.com

SearchStax launches SearchStax for Good

June 2, 2023 /

SearchStax, a cloud search platform enabling web teams to deliver search in an easy and cost-effective way, announced the launch of a new program, SearchStax for Good, that provides web and mobile development teams a frictionless way to simplify the management of Apache Solr workloads in the cloud.

SearchStax for Good is designed specifically for non-profits to help eliminate both the infrastructure management problem, as well as to remove the high barrier to entry from a budgetary perspective. By offering an extended no-cost period of full-featured service, SearchStax for Good enables qualifying non-profits a way to get search infrastructure up and running immediately, without having to figure out how to re-allocate budget, or needing to first get budget approval.

Upon the initial launch of SearchStax for Good at DrupalCon Pittsburgh 2023, SearchStax for Good will offer non-profit organizations 6 months free of SearchStax Cloud Serverless, a solution that delivers fast, scalable, and cost-effective Solr, thereby giving web and product teams the ability to build quickly and scale automatically while optimizing resource utilization. After the initial six-month period ends, participating organizations can continue using the service at a 40% discounted rate.

https://www.searchstax.com/ss-for-good

Optimizely expands partnership with Contentsquare

June 2, 2023 /

Optimizely, a digital experience platform (DXP) provider, announced it has expanded its partnership with digital experience analytics platform Contentsquare to enhance its experimentation capabilities with comprehensive journey analytics. Zone-Based Heatmaps from Contentsquare is a part of a two-way integration that provides Optimizely Web Experimentation users with insights on customers’ in-page behavior, a deeper understanding of the reasons behind experiments’ performance, and a pathway toward optimized digital experiences.

Available as a Chrome Extension, Zone-Based Heatmaps allows marketing teams to access a holistic view of customer behavior needed to establish always-on optimization that fuels personalization. Zone-Based Heatmaps enables marketing teams to glean and quickly act on unique engagement, conversion, and revenue data for each of its website page elements. Paired with Optimizely, marketers can perform deeper evaluations of ongoing and completed experiments and uncover new, revenue-driving experiments to run.

In addition to Optimizely and Contentsquare customers, this news could help users of Google Optimize who will need an experimentation offering when the platform sunsets on September 30, 2023.

https://www.optimizely.com/insights/blog/optimizely-x-contentsquare-5-ways-were-better-together/

Datometry partners with Databricks

May 30, 2023 /

Datometry, provider of a database virtualization solution, announced their partnership with Databricks to accelerate the transition of enterprises from classic data warehouse technology to the lakehouse. The partnership will help enterprise customers overcome the lock-in of legacy vendors.

Enterprises struggle to move their workloads off legacy data warehouses like Teradata and Oracle. Until now, the way companies moved applications off these legacy systems was to rewrite them and translate the embedded SQL with conversion tools. This approach is not only costly and time-consuming but also error-prone and poses significant risk to an organization.

Datometry has joined the Databricks Technology Partner Program to offer customers a validated integration with Databricks that overcomes the challenges of conventional migrations. With Datometry, enterprises can move their business as-is without having to rewrite or redefine application code.

https://datometry.com

Acquia updates Acquia DAM

May 24, 2023 /

Digital experience company Acquia announced enhancements to its digital asset management platform, Acquia DAM (Widen), including an artificial intelligence (AI) chatbot to assist in creative workflows. The capability enhances creative collaboration across content and creative teams with an always-ready sounding board and idea generator.

AI Assistant is integrated into the comments functionality of the Acquia DAM review and proofing tool, Workflow. Using it, anyone reviewing a content proof can ask the AI assistant a question in a conversational way and get a response in seconds to help spur creativity. Examples include getting copy suggestions to improve the written aspect of a project, requesting design suggestions, getting suggestions for visuals such as images or videos, receiving suggestions based on audience segmentation such as interests or behavior, or analyzing competitors’ content to help ensure differentiation.

Acquia also released new integrations for Acquia DAM to streamline collaboration across content and marketing teams and extend the value of their content across their martech stacks. These include: Canva, Jira, Dropbox, Marq, and Salesforce.

https://acquia.com/products/acquia-dam

Docugami announces integration with LlamaIndex

May 22, 2023 /

Docugami, a document engineering company that transforms how businesses create and execute critical business documents, announced an initial integration of LlamaIndex with Docugami, via the Llama Hub.

The LlamaIndex framework provides a flexible interface between a user’s information and Large Language Models (LLMs). Coupling LlamaIndex with Docugami’s ability to generate a Document XML Knowledge Graph representation of long-form Business Documents opens opportunities for LlamaIndex developers to build LLM applications that connect users to their own Business Documents, without being limited by document size or context window restrictions.

General purpose LLMs alone cannot deliver the accuracy needed for business, financial, legal, and scientific settings because they are trained on the public internet, which introduces a wide range of irrelevant and low-quality source materials. By contrast, Docugami is trained exclusively for business scenarios, for greater accuracy and reliability.

Systems aiming to understand the content of documents, such as retrieval and question-answering, will benefit from Docugami’s semantic Document XML Knowledge Graph Representation. Our unique approach to document chunking allows for better understanding and processing of your documents

https://www.docugami.com/blog/llamaindex

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