Main conference: November 29 – 30
Workshops: December 1
Fairmont Copley Plaza, Boston, MA

Share your expertise and network with peers and digital content leaders…

Tracks include:

Content, Marketing, and Customer Experience

Designed for marketers, marketing technologists, social marketers, content strategists, web content managers, content marketers, content creators and designers, business and technology strategists focused on customer experience and digital marketing.

Focused on how to overcome challenges and implement successful strategies and practices to reach, engage, and retain customers with superior content and digital experiences.

Content, Collaboration, and Digital Workplace Experience

Designed for content, information, technical, and business managers focused on intranets, enterprise search, social, collaboration, knowledge sharing, and internal, field, and backend content applications.

Focused on tools and practices for building agile, information rich, collaborative, and distributed digital workplaces to meet the demands of modern organizations and the changing workforce.

Technologies for Content, Marketing, and Digital Experience

Designed for technology strategists and executives focused on near-term and future software for creating, managing, and delivering compelling digital experiences across platforms, channels, and form factors.

Focused on what you need to know about evolving, and potentially disrupting, content and digital experience technologies for marketing and the workplace.

Re-imagining Digital Strategies for Publishing and Media

Designed for publishing and information product managers, marketers, technologists, strategists, and executives focused on digital transformation, new channels and business models, and managing digital assets.

Focused on the business and technical challenges facing information, publishing, and media organizations creating, managing, and delivering content across the growing number of competing platforms and channels.

About

The Gilbane Conference on Content Management, Marketing, and Digital Experience helps marketers, IT, and business managers integrate content strategies and computing technologies to produce superior digital experiences for all stakeholders.

Call for Speakers

Well-designed content is the core ingredient of competitive digital experiences. And the accelerating pace of technology allows us to dramatically improve content creation, content management, content delivery, and ultimately the customer experience. But this is far from easy, and depending on your goals can require pulling together many components, including web content management / web experience management, new development frameworks, analytics, tag management, social media, and advertising tools, as well as ecommerce, CRM, and other system integrations. The Gilbane Digital Content Conference brings together content strategists and managers, marketers, technologists, IT and business executives, as well as external service providers to learn and share how to put the pieces of the puzzle together.

The Gilbane Digital Content Conference helps marketers, IT, and business managers integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders. Please review the conference and track topics below and submit your speaking proposal. Additionally, answers to the most common questions about speaking at the Gilbane Digital Content Conference can be found in the Speaker Guidelines.

Main Conference Tracks

The conference tracks are organized primarily by role/function as described below. The lists under each track are topic suggestions, and we encourage proposals on relevant topics not listed.

Track C: Content, Marketing, and Customer Experience
Focused on how to overcome challenges and implement successful strategies and practices to reach, engage, and retain customers with superior content and digital experiences.

Designed for marketers, marketing technologists, social marketers, content strategists, web content managers, content marketers, content creators and designers, business and technology strategists focused on customer experience and digital marketing.

• Customer experience management and engagement
• Content and the customer lifecycle
• Multichannel content management and marketing
• Content strategies
• Responsive design
• Adaptive and agnostic content
• Site optimization
• Matching content to channels
• Content marketing
• Marketing technology landscape, architectures, and platforms
• WCM and customer experience
• Marketing technologist roles and practices
• E-commerce and WCM / mobile app integration
• Measuring and analytics: Web, mobile, social, big data
• Social marketing
• Personalization – what works, what doesn’t
• Growth hacking strategies
• Localization & multilingual content management an practices
• What function / system owns customer profiles?
• Marketing transformation
• Omnichannel strategies
• Working with agencies
• Working with IT
• Third party data and service integration

Track E: Content, Collaboration, and Digital Workplace Experience
Focused on tools and practices for building agile, information rich, collaborative, and distributed digital workplaces to meet the demands of modern organizations and the changing workforce.

Designed for content, information, technical, and business managers focused on intranets, enterprise search, social, collaboration, knowledge sharing, and internal, field, and backend content applications.

• Collaboration tools & social platforms
• Practices for successful collaboration
• Enterprise social metrics
• Employee experience management
• Community building & knowledge sharing
• Role of content management, intranets, portals, mobile apps
• Employees are customers
• Employees are part of the customer experience
• Content and information integration
• Enterprise search and information access
• Taxonomies, metadata, tagging

Track T: Technologies for Content, Marketing, and Digital Experience
Focused on what you need to know about evolving, and potentially disrupting, content and digital experience technologies for marketing and the workplace.

Designed for technology strategists and executives focused on near-term and future software for creating, managing, and delivering compelling digital experiences across platforms, channels, and form factors.

• APIs and customer experience stacks
• Mobile development frameworks and strategies
• Streaming apps and content
• HTML5
• Wearable computing and the web
• Hybrid cloud content management
• Natural language technologies
• Haptic and gesture interfaces
• Data platforms, tools, analytics
• Real time customer experiences & reality
• Visualization
• Open web vs. walled gardens
• Deep linking and no linking
• Future of mobile operating systems and platforms
• Distributed data, distributed apps – mixing up code and data
• Internet of things and customer experiences

Track P: Re-imagining Digital Strategies for Publishing and Media
Focused on the business and technical challenges facing information, publishing, and media organizations creating, managing, and delivering content across the growing number of competing platforms and channels.

Designed for publishing and information product managers, marketers, technologists, strategists, and executives focused on digital transformation, new channels and business models, and managing digital assets.

• Digital transformation
• Designing for digital products
• Business models and monetization
• Platforms, publishers, and distribution strategies
• Content marketing risks and benefits
• Mixing owned, earned, and sponsored content
• Ad technologies and strategies
• App development strategies
• Multichannel publishing
• Web pages vs cards
• Mobile publishing workflows
• Matching content to channels and devices

Submit your speaking proposal

Join us at the Gilbane Conference in Boston December 1-3 and learn how your peers are building superior digital experiences for customers and employees. Personalization is a big, and complex, component of customer experiences. A successful strategy for your organization needs to consider all the stakeholders and lots of variables. This workshop will help you begin, or review, your personalization strategy.

Workshop A. Developing a Personalization Strategy: One Size Doesn’t Fit All

In this workshop, we will discuss the thinking necessary to build a strong personalization strategy for any organization. Illuminating a range of different types of strategy and effective scenarios for different organization types, we will pull back the details to understand the commonalities, decision paths, and frameworks for organizing these strategies.

The session will also ground the discussion in some operational complexity associated with personalization strategy, including:

• Assessing existing user behavior as a prerequisite of personalization strategy
• Audience segmentation and CRM
• The interaction between personalization strategy and UX planning

For attendees, the workshop will provide both an overview of this complex subject, and the chance to discuss their own challenges and align them with strategies that can work.

Instructor: John Berndt, CEO, TBG (The Berndt Group)
Tuesday, December, 1: 9:00 a.m. – 12:00 p.m. • Fairmont Copley Plaza Hotel, Boston

This workshop is included in the ConferencePlus package. Save $200 on the ConferencePlus and Conference Only options. To get your Bluebill discount use priority code 200BB when registering online.

I would like my $200 registration discount – code 200BB

Join us at the Gilbane Conference in Boston December 1-3 and learn how your peers are building superior digital experiences for customers and employees. If you have a website refresh project coming up, make sure you are prepared with the latest info on the web content management technology landscape by attending this in-depth workshop.

Workshop C. Insiders’ Guide to Selecting the Right WCM

If you are a website or intranet manager or architect, this year may well find you looking to implement new tools or refresh dated platforms. However, you face a wide and growing array of vendors willing to address your problems. Which ones offer the best fit for your particular circumstances?

This fast-paced workshop led by Real Story Group founder Tony Byrne will help you understand the broad but converging marketplaces for Web CMS technologies. Tony will sort out the key players and business models, and offer you a roadmap for deciding which types of technologies and vendors provide the best long-term fit for your needs. The workshop will answer several key questions:

• How can you quickly distinguish among the 120 major toolsets across these marketplaces?
• How are changes in the open source landscape impacting your options today and going forward?
• Where does Web Publishing intersect with emergent technologies?
• What should you expect to pay for these tools?
• What are the critical, can’t-ignore architectural distinctions you need to make?
• How mature are the vendors? – What are the strengths and weaknesses of some key players, including Microsoft, IBM, and Oracle
• How can you insure that your selection process meets your original business objectives?
• Which should you pick first: Agency, Integrator, Vendor, or…?
• What are some major pitfalls others have made that you can readily avoid?
• How are these marketplaces likely to evolve in the coming years, and how can you best align your firm to take advantage of future innovation?

Instructor: Tony Byrne, Founder, Real Story Group
Tuesday, December, 1: 9:00 a.m. – 12:00 p.m. • Fairmont Copley Plaza Hotel, Boston

This workshop is included in the ConferencePlus package. Save $200 on the ConferencePlus and Conference Only options.

To get your Bluebill discount use priority code 200BB when registering online.

I would like my $200 registration discount – code 200BB