It is time to mark your calendar for Gilbane Boston 2012. We will be back on Boston’s waterfront adjacent to the new “innovation district“, at the Intercontinental Boston Waterfront. The dates are November 27-29, 2012.
Looking to make the most of your experience at Gilbane Boston 2011? Want to be current on the latest content trends and technologies? Download our recent papers, some of which you may have missed.
Smart Approaches to Managing Mobile Learning Content. Just published! Why a content strategy rather than a project mentality is the only way to take full advantage of the business performance benefits and productivity gains that are possible with mobile learning. Listen to the webinar.
Magazines at a Digital Crossroads: eCommerce and New Models for the Future. Makes the case for a growing need for contemporary eCommerce platforms to support publishers as they experiment, win, iterate, and drive their businesses into the future. .
Content, Audience, and Targeted Messaging: The Virtuous Circle of Customer Engagement. Presenting marketing messages and advertisements that are relevant at the right moment to create the tipping point from engagement to conversion.
A Fresh Look at Web Content Management: Mastering the Core Capabilities of Contemporary Platforms. The core aspects of today’s WCM systems for anyone evaluating, or reevaluating, the WCM needs of their organizations. Listen to the webinar.
Addressing Digital Product Development Risks: Best Practics for Creating Strategic Outsourcing Relationships. Digital products fail for all kinds of reasons. Poor development does not have to be one of them.
Understanding Best Practices for Profiling, Personalizing, and Targeting Next-Generation Engagment. Develop a new appreciation for the power and value of contemporary personalization, and gain an understanding of how to realize its benefits within your organization.
Global Digital Engagement: Leveragng Opportunities to Increase Impact and Reduce Complexity. How to remove the mystery and anxiety of delivering high-value interactions that lead to engagement by improving the dynamics of each.