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Category: Publishing & media (Page 38 of 53)

EBook Readers, Unite!

With the advent of Kindle, from Amazon, a second dedicated ebook reader device has made the news, not counting the press and high hypes of the many preceding, deceasing ebook device contenders. There is a lot to like about Kindle on the face of it: like the Sony reader, Kindle uses the very effective E-Ink display, and few argue that the display lacks sufficient print page fidelity. But, so what? If you want good black type on white, readable only when illuminated by lamp or sun, the book itself has proved a pretty good format.

But, of course, Kindle promises much more, including all the old bromides about ebooketry like storing many titles, interactive index capabilities, bookmarking, etc., but there are some new tricks in Kindle that may indeed spark new interest. The best one is that through cellphone data network connectivity, the user may order new titles anywhere and anytime the cell network works (which, admittedly, is a whole lot more where and when than Wi-Fi, unless one happens never to leave the office or home network, or lives in a Starbucks). Hats off to Amazon for this innovation. Other features include some sort of Web browsing, an online ebook ordering system that should be second nature to Amazon, and, kinda, MP3 playability. But many of the newest features Kindle offers are more disappointment than delivery, and these shortfalls have everything to do with one of the biggest conceptual problems of dedicated ebook readers in the real world: The additional device conundrum.

While readability is a key requirement for an ebook device (and the lack of which helps explains why PDAs have proved to be a poor ebook market factor), the human species has neither physically evolved more hands, nor has human culture fashioned more pockets. Like 99% of people, I have enough trouble making sure that I have my keys with me when they might be needed, and when you throw in the now essential cellphone, it can seem like half of each day is spent performing the mime of pocket swatting. (Thank god I long ago gave up smoking, and now no longer have to also pat myself down to see about matches or the pack.) People sherpa the minimum, and the idea of having a cell phone, and a PDA, and an MP3 player, and a laptop, and an ebook reader doesn’t require a lot of imagining to be seen as unattractive. And that’s before you figure than anyone hitting their forties also has to carry reading glasses, not to mention for some of any age inhalers or secure ID cards, and for many, breath mints, handkerchiefs, gloves or mittens, and the wallet or two. I’m sure that this is all good training if you’re going to be a combat grunt, but for daily living our current list of the things we carry is a burden.

That’s what drives me crazy about Kindle. It has a built-in cell phone, but there’s no option to use it for anything else other than ordering a book. It has the ICs and jacks for playing MP3 files, but no playlist management, nor—absurdly enough, considering that Amazon is set up to sell things like music—any iTunes-like music downloading. The critical assessment of the Web browsing capability of Kindle is not fully formed, but there’s already plenty of complaint about the Kindle’s shortcomings there. Even one of the strong features of Kindle—E-ink—comes with its own drawback; while promotional copy claims that it is just like reading a page, that also means that you can’t read without a light, so better add a booklight to your pack, even as you’re carrying an electrically powered “book.” And with Kindle’s fundamental lack of support of PDF files—without question the single most widespread format for ebooks—you have to wonder, “What were they thinking?!”

Yes, I’d love to have an ebook device with seamless book ordering. But gosh darn it, it better handle phone calls and calendars, text entry and music playlists, and a good enough Web browser before I’d consider it. Throw in a breath mints storage bin, and I’m sold.

The Trouble with Kindle

With the advent of Kindle, from Amazon, a second dedicated ebook reader device has made the news, and there’s a lot to like about Kindle on the face of it. But the old hobgoblin of too many dedicated devices still reigns.

That’s what drives me crazy about Kindle. It has a built-in cell phone, but there’s no option to use it for anything else other than ordering a book. It has the ICs and jacks for playing MP3 files, but no playlist management, nor—absurdly enough, considering that Amazon is set up to sell things like music—any iTunes-like music downloading. The critical assessment of the Web browsing capability of Kindle is not fully formed, but there’s already plenty of complaint about the Kindle’s shortcomings there. Even one of the strong features of Kindle—E-ink—comes with its own drawback; while promotional copy claims that it is just like reading a page, that also means that you can’t read without a light, so better add a booklight to your pack, even as you’re carrying an electrically powered “book.” And with Kindle’s fundamental lack of support of PDF files—without question the single most widespread format for ebooks—you have to wonder, “What were they thinking?!”

A fuller discussion can be found in our Publishing Practices Blog, in Ebook Readers, Unite!

Gilbane Group Announces Collection of New Research Studies & Reports

Gilbane Group Inc. announced they have seven research studies underway that will be published over the next few months. The research for some of these studies is already complete, and preliminary results will be discussed at this week’s Gilbane Boston conference at the Westin Copley Place Hotel. The 7 studies are: “Survey on the Web Content Management User Experience” – From our Web Content Management Practice, led by Tony White; “Enterprise Collaboration and Social Computing: A Report on Industry Trends & Best Practices” – From our Social Computing and Collaboration Practice, led by Geoffrey Bock; “Digital Magazine & Newspaper Editions: Growth, Trends, and Best Practices” – From our Cross Media Publishing Strategy & Technology Practice led by Steve Paxhia; “Enterprise Search Markets and Applications: Capitalizing on Emerging Demand” – From our Enterprise Search Practice, led by Lynda Moulton; “Enterprise Digital Rights Management: Business Imperatives and Implementation Readiness” – From our Cross Media Publishing Strategy & Technology Practice, study led by Bill Rosenblatt; “Digital Platforms & Technologies for Book Publishers: Implementations Beyond ‘eBook'” – From our Cross Media Publishing Strategy & Technology Practice led by Steve Paxhia; and “Beyond Search: What to do When you’re Enterprise Search System Doesn’t Work” – A study authored by Steve Arnold, from our Enterprise Search Practice, led by Lynda Moulton. https://gilbane.com

Amazon Debuts Kindle…

… to great fanfare (The Future of Reading no less!) and great derision (a “fugly hot mess”). At least one Wall Street analyst liked it, the stock is rising (up $2.64, or 3.33% at this writing), and CEO Bezos says that the Kindle sold out its existing units in 5.5 hours, though I can’t find how many that actually means.
I mentioned on my own blog a couple of features I found intriguing–the low price point for bestsellers, and the seeming ease of use for downloading new content over a built-in wireless network. Some of the negative comments I have read so far concern Kindle’s capabilities for non-book content such as blogs. As soon as you start to think of interactivity, a single-purpose device starts to look less attractive, a point we made, well, ages ago, when people first got all excited about dedicated eBook readers.

The Global Content Lifecycle: Increasing the Quality Quotient

In the Global Information Age, mere information availability no longer suffices. Today’s customer expectations demand relevant information that is culturally acceptable, appealing, and most important, understood. Delivering contextual, multilingual information – communications that make sense in the customer’s language of choice – is fundamental. Translation is a corporate requirement.

However, any company with a multinational revenue profile knows that fusing quality and translation is a significant challenge. Our take? Quality translation within the global content lifecycle can be elusive, but it is achievable. To learn more, download our latest whitepaper, “Quality In, Quality Out: The Value of Technology in the Global Content Lifecycle” and listen to the recording from the companion webinar hosted by Sajan.

We’ll also continue the quality discussion throughout Gilbane Boston’s Globalization track, particularly in the session, “Quality at the Source: Creating Global Customer Experience.”

Now That’s Customer Experience!

Records management provider Iron Mountain is a company that has intrigued me for some time, as I’ve watched it morph from a regional to a global player in outsourcing services as well as one of the top best-of-breed RM players amidst the ECM suite and platform providers.

The company appears to have always placed great value on user education and sharing best practices as demonstrated via a continuously expanding Knowledge Center, complete with an “Ask the Expert” section. User interfaces and content breadth/depth within this area is impressive, as is the series of quarterly, role-based newsletters on various topics. Incorporating multimedia into this strategy via the Tour Center has clearly been a major investment.

So, when I ran across the latest campaign featuring one of my all time favorites, John Cleese, I figured I would check out the Friendly Advice Machine. I did not however, count on an inability to tear myself away from it.

Frankly, it is one of the best examples of customer experience techniques I have ever seen. (Adweek agrees.) Targeting mid- to senior-level IT and legal professionals, it is creative, usable, informative, and hilariously funny. It uniquely incorporates “next step” offers and calls to action that quite literally spurs your hand towards the mouse to find out “what’s behind that icon?” It bolsters the brand management strategy rather than dilutes it.

Update: Yesterday’s Stratify acquisition should help in the “bolstering” department as well….
Check it out — especially the Dreaded Whitepaper offer — and stay tuned. I’ll be interviewing the company next week about the objectives and techniques that make this campaign stand out. In terms of global customer experience, I’ll find out if Cleese has attempted to deliver it in Chinese.

Adobe to Acquire Virtual Ubiquity and ‘Buzzword’

Adobe Systems Incorporated (Nasdaq:ADBE) announced that it has signed a definitive agreement to acquire Virtual Ubiquity and its online word processor, Buzzword. Separately, Adobe added a new file sharing service to its current online document services. Codenamed “Share,” the beta service will make it easier than ever for people to share, publish and organize documents online. Buzzword, an online word processor, enables individuals to work together to create high quality, page perfect documents. Built with Adobe Flex software and runs in the Adobe Flash Player, Buzzword enables great document quality, typography, page layout controls, and support for integrated graphics, regardless of the browser or device. The application also will run on Adobe AIR, offering users a hybrid online/offline experience and the ability to work with both hosted and local documents. The collaboration capabilities in Buzzword enable multiple authors to edit and comment on documents from anywhere, at anytime, while document creators can set permissions that virtually eliminate version control chaos. The founders of Virtual Ubiquity will be joining Adobe. Adobe also made available a free online document sharing service, codenamed “Share.” Users simply select the documents they want to share, send a message to recipients, and set whether the files will be publicly accessible or restricted. Additionally, the beta will include a set of REST APIs to let developers create mash-ups with their applications, including storing and accessing files, as well as creating thumbnails and Flash-based previews of documents. People can learn more about the service and sign-up for access at http://www.adobe.com/go/labs_share, http://www.adobe.com/go/buzzwordfaq

New Enterprise Search Engine Specializes In Engineering Documents

Elmo Solutions, experienced in the extraction and processing of CAD and engineering metadata, announced the official launch of Agni Enterprise Search 2008. Agni Enterprise Search is an enterprise search solution designed to meet the distinct needs of CAD, R&D, Engineering and IT managers, end-users and senior managers. Agni Enterprise Search 2008 allows CAD and non-CAD users to index and retrieve a wide range of document formats, including AutoCAD, Autodesk Inventor, Office, eMail, Acrobat, image formats, SolidWorks, Lotus Notes, Visio, etc. Agni Enterprise Search 2008 was designed specifically to maximize document usability and reusability. Agni Enterprise Search allows not only free-form keyword-based searches, but also structured-form metadata-based searches as well. Agni Enterprise Search 2008 features include– Display of document thumbnails, Stemming, Phonic searches, and a query language. The software ships in English and French, and is available as a free, fully functional, 30-day trial license for download directly from the Elmo Website. http://www.elmosolutions.com/

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