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Category: Marketing & e-commerce (Page 8 of 73)

Adobe announces new Adobe Analytics services

June 14, 2022 /

Adobe announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types. Adobe also introduced a new service to transition data from other analytics products while preserving historical compliance with regulations such as Global Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).

Streaming media: Adobe is introducing new capabilities for brands to understand how streaming fits into the overall customer journey. Through Customer Journey Analytics (CJA), teams can tie digital media consumption to engagement on other channels like social media, websites and offline channels.

Seamlessly bring data together: With the bulk data insertion API now available, teams can move or activate any volume of historical data into Adobe Analytics. It covers any online or offline channel, allowing brands to transition data sources from point-of-sale devices, CRM systems and mobile applications.

Intelligent data mapping: Adobe Analytics is providing flexibility for brands to bypass the data migration preparation work while avoiding data destruction. As data comes through, Adobe Analytics preserves the underlying structure, and also suggests new ways to measure the customer journey. Brands can also retroactively apply dimensions to historical data, such as new attribution models.

https://news.adobe.com/news/news-details/2022/Next-Generation-Adobe-Analytics-Delivers-Customer-Insights-From-Streaming-Media-and-the-Metaverse/default.aspx

Canto unveils Media Delivery Cloud

June 14, 2022 /

Canto, a provider of digital asset management (DAM) software, released Media Delivery Cloud, a new solution that enables customers to directly connect images from their Canto library to their website, e-commerce platform and other content distribution platforms. With Media Delivery Cloud, companies can deliver images in real time at a global scale – reducing duplicate work between creative and web teams, eliminating the need to create and store duplicate assets, while optimizing web load times.

By publishing assets directly to e-commerce and web, Media Delivery Cloud enables brands to accelerate their digital asset supply chain and ensure consistency across markets. Media Delivery Cloud enables brands to:

  • Automate publication of digital assets directly from your Canto library to your website or e-commerce platform
  • View locally hosted content from servers close to users, with faster page load times and a better end-user experience
  • Remove duplication and cut down on storage costs by displaying a single asset in different formats
  • Auto-resize and crop imagery in the formats needed, removing the burden on creative teams

https://canto.com/product/media-delivery-cloud/

Umbraco teams with Microsoft

June 13, 2022 /

Umbraco announced a strategic agreement with Microsoft to extend the reach of Umbraco’s flexible and open source content management system (CMS) built on Microsoft .NET and strengthen its position in the Azure Marketplace, an online store built around Microsoft’s Azure cloud platform.

Listed on the Azure marketplace are Umbraco Cloud and Umbraco Heartcore, the company’s headless CMS. These technologies are at the core of Umbraco’s composable digital experience platform (DXP), which lets companies integrate best-of-breed applications or tools with the CMS to design the digital experiences that fit their organization’s needs instead of deploying a monolithic suite comprised of multiple MarTech technologies all integrated into one suite purchased from one vendor. As a composable DXP, the solutions, including Umbraco Cloud, work together via APIs to flexibly deliver content and customized digital experiences to customers.

https://umbraco.com

Siteimprove launches Prepublish

June 9, 2022 /

Siteimprove, announced the launch of Siteimprove Prepublish, technology that provides digital marketers with data and analytics to help ensure website content is error-free, optimized for SEO and accessibility, and aligned with brand standards. Bringing these together on a single platform as a CMS plugin or an API, Prepublish protects the quality of a brand’s website content before it goes live.

The Siteimprove Platform includes three solutions that support marketing departments, web teams and CMOs to deliver optimized content performance across marketing channel:

  • Marketing Performance. Intelligent insights are served daily across organic and paid search (SEO and ad insights, simplified Quality Score analysis, structured budget optimization, website speed) to ensure visibility and growth. Workflow integration with CMS/DXPs provides a seamless experience for marketing teams. Siteimprove works integrates with Optimizely, Adobe Experience Manager, Drupal, Tridion, Sitecore and Sitefinity.
  • Digital Inclusivity. Siteimprove Prepublish provides instant insights into accessibility issues and actionable recommendations in a single view, ensuring a brand’s content is in line with accessibility guidelines and regulations.
  • Content Experience. On-page SEO diagnostics pinpoint where brands can fine-tune their content with recommendations for SEO success. Customizable company policies give instant visibility into any violations of brand guidelines for a stronger brand presence.

https://siteimprove.com

Algolia launches additional AI models in Algolia Recommend

June 6, 2022 /

Algolia, an API-First Search & Discovery platform, unveiled additional AI (artificial intelligence) models and capabilities in its Recommend Spring Release 2022. Algolia Recommend introduces AI models powered by behavioral insights. When coupled with Algolia’s fast indexing capabilities, customers are able to immediately put their most relevant and up to date content into motion for end-users. From a single dashboard, merchandisers, digital content managers, or digital business leaders can choose the model that is right for them, deploy it, and track the results. The release includes:

  • Popular Trends – AI models that detects emerging trends based on users’ behavioral data as they interact with various brands, categories of products and content, and topics of interest.
  • Business Rules – Low-code/no-code functionality for controlling AI and activating unique business strategies. This provides greater flexibility for category merchandisers, online retail strategists, and content specialists to generate new recommendations.
  • Hybrid Recommend Engine – This is a combination of collaborative filtering algorithms and content-based filtering algorithms to increase the relevancy and accuracy of recommendations. Recommendations can be presented to users as the content-based data is indexed. Availability of behavioral information either at this initial stage or later can further help fine-tune and enrich the quality of recommendations.

https://www.algolia.com/about/news/new-ai-based-recommendation-models-overcome-cold-start-challenge/

Yext updates platform

April 13, 2022 /

Yext announced the availability of its Spring ’22 Release for early access. “Nebula,” includes the latest update to the algorithm powering Yext’s AI search platform, as well as several features meant to further streamline building and managing exceptional customer and employee search experiences. Updated features include:

  • Nebula Algorithm: Following last year’s “Phoenix,” the latest Yext algorithm update, Nebula, adds more advanced functionality and a broader reach to search experiences. Businesses now have access to improved ranking of search verticals based on their semantic relevance to the query, Functions in Query Rules that can integrate real-time data from external sources to power new use cases, and additional support for multi-language experiences.
  • Connectors: Allows businesses to pull in data from authorized sources like Google Drive and Jira, and capture more information on their website with a PDF Crawler.
  • Search Merchandiser: Businesses can now use a new drag-and-drop interface specially designed to customize individual search results. This feature can influence the ranking and position of products, locations, services.
  • Posting Modernization: To reach audiences through posts on social media, websites, or listings on Google, Yext’s updated posting UI and API turn communicating important news into a more seamless process.

https://hitchhikers.yext.com/releases/spring22/

Sitecore updates product suite with technology from recent acquisitions

April 7, 2022 /

Sitecore a provider of digital experience software, announced it has integrated the core products from the acquisitions of Boxever, Four51, Moosend, and Reflektion into its Digital Experience Platform (DXP). With a full suite of capabilities hosted in the cloud, Sitecore has content, experience orchestration, commerce and analytics to support modern enterprises. The new additions have been fundamental to expanding Sitecore’s, SaaS-enabled composable DXP that helps brands to deliver memorable customer interactions and will enable businesses to provide real-time, personalized digital experiences across touchpoint from content to commerce. A sample of the additions included:

  • Sitecore OrderCloud expanded its marketplace support capabilities with a new release of order routing flexibility, supplier empowerment, and pricing flexibility. 
  • Sitecore Send revamped its platform with an improved design and more efficient user experience. 
  • Sitecore Discover has enhanced its Commerce Engagement Console (CEC) with a revamped appearance library and editor to provide a better user experience and more control over merchandising. 
  • Sitecore Personalize completed its integration with Sitecore Experience Manager. It now offers a channel diagnostic testing and real-time personalization capability that complements Sitecore’s CMS and is delivered in the cloud.

https://www.sitecore.com

CYTRIO adds GDPR support to data privacy rights management solution

April 5, 2022 /

CYTRIO, a data privacy compliance company, added support for the European Union’s General Data Protection Regulation (GDPR) to its all-in-one, cloud-native data privacy rights management automation solution. GDPR impacts any company, regardless of location, that collects, uses, shares, or stores personal information from European Union citizens. In November, the company released its solution to help companies of all sizes comply with the growing list of data privacy regulations in the U.S., including CCPA, CPRA, VCDPA, CPA. GDPR provides EU citizens certain rights over their personal information that a company collects or uses, including Right to Access and Right to Erasure (Delete).

CYTRIO offers out-of-the-box workflows and automated data discovery to help companies reduce the time and cost to respond to a data subject access request (DSAR). The secure consumer facing portal provides a 2-click process for the consumer to submit a DSAR. CYTRIO also provides Article 30 Record of Processing Activity (ROPA) reports to meet audit requirements. 

CYTRIO helps automate GDPR and CCPA DSAR compliance management with an all-inclusive and simple usage based pricing. Companies pay based on DSARs processed by CYTRIO. First six (6) DSARs are free. Any company can sign up with no upfront cost and connect all in scope and supported data sources.

https://cytrio.com/cytrio-adds-gdpr-support-to-all-in-one-data-privacy-rights-management-solution/

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