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Category: Marketing & e-commerce (Page 8 of 77)

Cloudinary updates Digital Asset Management (DAM) platform

September 14, 2023 /

Cloudinary, an image and video platform, announced a key enhancement to its enterprise DAM, Cloudinary Assets, with the addition of Studio, a new feature that allows users to quickly adapt images and video easily. Powered by AI, Studio users will benefit from more efficient media management workflows, improved collaboration, and faster time to market. With access to built-in generative AI capabilities, users can quickly remove backgrounds, add drop shadows or otherwise manipulate images and videos to suit their needs.

Cloudinary Assets users save time with the ability to define one or multiple transformations that the platform can use to instantly optimize images and videos for all channels, devices, and platforms and automatically generate variations when uploaded or on demand.

Studio brings additional workflow efficiencies to a modern DAM platform that includes:

  • Automation of collaboration workflows: Cloudinary makes it easy to create and share image and video collections between internal teams and external collaborators, facilitate review and approval workflows, and navigate asset handoffs.
  • Unlimited asset variations: From a single source file, users can rely on AI to automatically create an unlimited number of experience-ready assets that are optimized for performance and tailored to the specifications of each channel.

https://cloudinary.com

Merkle launches global composable commerce accelerator for Salesforce Commerce Cloud with Contentful and Magnolia 

September 7, 2023 /

Merkle announced the launch of its new global accelerator for Salesforce Commerce Cloud, which enables brands to achieve a modern composable, API-first architecture faster. Developed to work with Contentful and Magnolia, the accelerator extends Salesforce Commerce Cloud and streamlines integration with other enterprise content management platforms.

By joining forces with Contentful and Magnolia, Merkle enables businesses to implement enterprise-ready headless content management capabilities with Salesforce Commerce Cloud. The new accelerator drives improved time to market, a future-ready technology architecture, and greater innovation in front-end consumer experience. It allows brands to manage front-end site experience and web content through the content management platform, in addition to user experience functionality. This reduces the initial front-end development work for brands to implement a headless architecture.

The accelerator brings together Merkle’s Salesforce Commerce Cloud expertise and modern content management platforms Contentful and Magnolia, and is supported by Merkle’s global design system to expedite design and provide brand experience components. This gives businesses the tools to create and deliver exceptional digital commerce experiences while reducing cost and time to implement composable architectures.

https://www.merkle.com/en/merkle-now/press-releases/2023/merkle-launches-global-composable-commerce-accelerator-for-sales.html

Bloomreach announces Clarity

August 24, 2023 /

Bloomreach announced a conversational shopping product built for a new world of e-commerce. Using generative AI and large language models (LLMs), Bloomreach Clarity engages with shoppers to deliver personalized, product expertise straight from their favorite brands. Businesses connect these conversations directly to product catalogs, and can integrate individual conversations across channels, including website, chat, and SMS.

Bloomreach Clarity is built upon a real-time customer data engine and trained on more than a decade of commerce data. This gives it a understanding of how customers shop and how products perform globally, based on Bloomreach’s rich data and AI, and at the individual level, based on a business’s real-time data. While Clarity is showing customers relevant information and products, it’s also prioritizing what it knows they’ll actually buy. Clarity also offers control and optimizations for businesses as they introduce this conversational experience to customers, including:

  • The ability for merchandisers to combine their instinct and expertise with the speed and scale of AI
  • Real-time targeting that allows Clarity to prompt conversations based on a customer’s current journey or specific segment
  • Personalized conversations, even for unknown visitors based on browsing behavior
  • The ability to refine conversations using brand guidelines and tone of voice

https://www.bloomreach.com/en/products/clarity

Bloomreach supports OAuth 2.0 authentication

July 6, 2023 /

Bloomreach, provider of a Commerce Experience Cloud, announced the support of Open Authorization (OAuth) 2.0 authentication for webhooks, an industry standard protocol for authentication that enables third-party applications to access a user’s data without sharing their credentials. Businesses will now have the ability to integrate Bloomreach Engagement with third-party applications that require OAuth through webhooks, safely connecting real-time data in and out Bloomreach and boosting marketing personalization without the need to switch platforms.

The use of webhooks plays a crucial role in facilitating real-time data synchronization and triggering actions across multiple marketing channels. By leveraging webhooks effectively, marketers can deliver personalized, timely, and consistent experiences across touchpoints, to improve customer engagement and satisfaction. As marketers deliver these enhanced experiences, the OAuth 2.0 authentication method for webhooks maintains the security and integrity of the exchanged data. By enabling controlled access to protected resources, it mitigates the risk of unauthorized access and data breaches.

OAuth 2.0 authentication via webhooks opens the door for brands to frictionlessly integrate Bloomreach Engagement with third-party platforms and applications in their tech stack that require this authentication method. This includes Microsoft Azure, Commercetools, Criteo Marketing, Salesforce Marketing Cloud, Listrak, and Talkdesk, among others.

https://www.bloomreach.com/en/news/2023/bloomreach-now-supports-frictionless-integrations-with-third-party-applications-requiring-oauth-2.0-authentication-method

Bloomreach and Shopware partner

June 20, 2023 /

Bloomreach, a digital experience and content management platform provider and Shopware, an omnichannel digital commerce platform for e-commerce businesses, announced they have partnered to empower businesses to unlock new growth across their e-commerce experience. The partnership will enable businesses built on the Shopware commerce platform to enhance their digital experience across every touchpoint using Bloomreach’s data and AI-driven solutions. Businesses worldwide will be better poised to drive greater personalization for every customer.

Shopware is an open commerce platform for mid-market and lower enterprise merchants across EMEA, with comprehensive solutions for B2C and B2B businesses. Through its partnership with Bloomreach, Shopware will expand its global presence.

Bloomreach empowers businesses to deliver personalized experiences across their digital channels by combining unified customer and product data with AI-optimization. For e-commerce businesses built on the Shopware platform, the addition of Bloomreach’s marketing automation, product discovery, and content management solutions will allow them to enhance customer journeys by creating personalized, end-to-end e-commerce experiences, fueled by the AI built into all Bloomreach products and Shopware’s AI Copilot program.

https://www.bloomreach.com ■ https://www.shopware.com/en/

Acquia enhances digital experience platform for personalization

June 15, 2023 /

Acquia has enhanced the capabilities of its digital experience platform, Acquia DXP, to create more personalized experiences for customers. The combination of the customer data platform (Acquia CDP) and Acquia Personalization enables customers to create digital experiences based on knowledge gained from a broader array of channels, making the most of their anonymous, known, and understood customer data.

  • Personalizing customer journeys of anonymous visitors as they become known and understood. By continuously collecting behavioral data, marketers can assemble it into a single profile view. This improves as additional identifying information becomes available, allowing the visitor to progress from anonymous to known to understood.
  • Consolidating all IDs associated with a unique individual, regardless of channel and device. As a customer moves among channels, multiple tracking IDs are generated through interactions with different systems and potentially from multiple client devices.
  • Creating responses to customer actions that take into account interactions at every touch point. Use behavioral data from the website to make product recommendations based on past interactions, even before the customer has been identified.

Acquia CDP and Acquia Personalization are available standalone or within Acquia DXP. Both products support composable customer data strategies through integrations with other Acquia and third-party marketing products.

https://www.acquia.com/newsroom/press-releases/acquia-enhances-digital-experience-platform-power-omnichannel-customer

Optimizely introduces Content Graph

June 12, 2023 /

Optimizely, a digital experience platform (DXP) provider, introduced Content Graph: a service that developers can use to search and deliver content anywhere. This update to Optimizely’s Content Management System (CMS), makes it possible to repurpose content, provide customized search experiences, and create content blocks, enabling more dynamic content experiences.

Content Graph uses GraphQL, a query language for APIs known for its powerful yet simple form of data fetching. It serves as an on-demand content library that provides a streamlined way to access content, enabling the delivery of content across multiple platforms, channels, and devices. Content Graph extends GraphQL to offer search and full text indexing, speeds served from CDNs, and a universal API that will layer into all Optimizely products beyond just the CMS.

A traditional CMS offers an intuitive interface, ensuring ease of use for marketers; however, it may pose challenges when it comes to repurposing content across channels. On the other hand, a headless CMS addresses this issue but lacks a marketer-friendly interface, which means that it can create dependencies on developers. Optimizely customers no longer have to choose – they can use the CMS in a headless or traditional fashion, or a combination of the two.

https://www.optimizely.com/headless

Bloomreach enhances customer experience with Gorgias integration

June 8, 2023 /

Bloomreach announced businesses using Bloomreach Engagement can now integrate their services with Gorgias , a helpdesk platform designed to streamline customer support operations. As an integral part of the Shopify ecosystem, Gorgias provides essential data about the customer experience and gives Engagement users a more in-depth understanding of the customer journey. Gorgias can help to improve conversion rates and customer satisfaction, ensuring a positive journey from beginning to end. Its integration with Bloomreach Engagement will offer businesses a more in-depth understanding of the customer, ensuring every communication a customer receives is based on a complete understanding of their journey.

It’s essential to have helpdesk data readily available within a marketing platform to consistently offer relevant information and context. By integrating Bloomreach Engagement with Gorgias, marketers using Engagement gain comprehensive insights into all aspects of a purchase. Gorgias assists in refining a marketing team’s personalization efforts and enables the creation of more tailored campaigns.

Gorgias fits into any personalization-driven marketing strategy or campaign. Through this integration, marketers can identify dissatisfied customers, adjust their communications accordingly, enhance personalized experiences for loyal customers, or win back those with bad experiences in the past. Gorgias provides an additional level of insight for Engagement users.

https://www.bloomreach.com/

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