Category: Marketing & e-commerce (Page 8 of 74)

Bloomreach announced a new feature from Bloomreach Discovery that gives merchandisers greater control over their product catalogs. With Catalog Management, merchandising teams can use business user-friendly tools to configure and manage all product catalogs within their account. Bloomreach Discovery customers now provides all users with the ability to see data import activity and make configuration changes in real time. They are also able to select which data attributes they want to show up in the product feed, ensuring product data is relevant for their business and for customer queries.

The data implementation process for product discovery tools can take time, and often becomes more complicated with larger product catalogs. This can lead to delays in generating value from the tool, as merchandisers have to wait for the implementation process to be completed before they can make changes or customizations to the data. Catalog Management solves for this issue directly by enabling search and merchandising teams to manage the data integration process on their own. It offers users the ability to view, manage, diagnose, and explore data across all the catalogs in their account, allowing them to optimize their merchandising, make necessary changes or customizations in real-time.

https://www.bloomreach.com/en

CI&T, focused on driving digital transformation for global brands, and Crownpeak, a digital experience platform (DXP) provider, announced a partnership to build retail experience management accelerators combining the companies’ expertise in the industry and technology.

The Retail Experience Platform is a digital experience platform using composable commerce architecture with reusable components to support specialty retail sales. As a result, retail and e-commerce companies can bring their brand’s unique customer experiences to life – launching and continuously optimizing those experiences to maximize conversions, revenue, and customer engagement. Leveraging a composable architecture to build a personalized “best-of-stack” platform, companies do not have to compromise on future, scalable performance or uncontrolled costs.

Crownpeak helps bring enterprise marketers and IT professionals together with its hybrid, headless, and composable DXP architecture to deliver content-driven commerce – fast, secure, accessible, and transactional omnichannel digital experiences. Crownpeak also finalized its acquisition of Attraqt in December 2022. Attraqt is a provider of SaaS solutions that powers product discovery experiences and online conversion for top brands and retailers globally.

https://www.crownpeak.com ■ https://ciandt.com/

Digital experience company Acquia announced it is set to support Drupal 10 when the open source community releases it on December 14. Acquia’s products ready for the newest version of the open source framework for building digital experience include: Acquia Code Studio and Cloud IDE developer tools, low-code Acquia Site Studio and Site Factory solutions for building and managing experiences, Acquia CMS and Acquia DAM for managing and publishing content, and Acquia Personalization for one-to-one experiences. Many customers are already beta testing Drupal 10 on Acquia Cloud Platform. They can also begin upgrading their sites on their Acquia Cloud Enterprise or Acquia Cloud Next development environments.

Acquia is the largest contributor to Drupal 10, and has contributed all updates required to make Acquia CMS compatible with Drupal 10 back to the Drupal community. After Drupal 10’s release, companies will have 11 months to update their applications from Drupal 9 to 10 to avoid potential unmaintained third-party dependencies. A timely upgrade reduces this risk, and allows their technical and marketing teams to take advantage of the innovative features that the open source community has contributed to Drupal 10.

https://acquia.com ■ https://www.drupal.org

Bloomreach, a commerce experience cloud, announced it has joined the MACH Alliance, a group of independent tech companies dedicated to advocating for open, technology ecosystems. Its inclusion in the MACH Alliance certifies that Bloomreach now meets the MACH standard of modern technology: Microservices based, API-first, Cloud-native SaaS, and Headless.

With solutions built specifically to enable digital commerce growth, Bloomreach has been recognized by customers for the control and revenue-optimization it offers to non-technical business users. Its products — Engagement, Discovery, and Content — empower users to personalize the entire customer journey with a business-oriented UI that offers access to relevant, real-time customer and product data. As a MACH certified company, Bloomreach is ensuring its solutions meet the needs of developers as well, offering the MACH agility that allows them to build a modern composable commerce environment that is both easy to integrate from a technical standpoint and maximized for value from a business standpoint.

https://www.bloomreach.com/en/blog/2022/mach-alliance