Bounteous announced the creation of the Bounteous Connector for Magento Commerce and Adobe Experience Manager Assets. Developed by Bounteous in collaboration with Adobe, the connector provides a seamless workflow between Magento Commerce stores and Adobe Experience Manager Assets giving Magento Commerce merchants digital asset management capabilities. It accelerates the process by synchronizing product images to Experience Manager Assets and substituting image rendering used by the Commerce Cloud Integration Framework Connector so images are pulled from the Experience Manager rather than Magento for faster delivery. The integrated systems are managed by unified workflows. With the connector, commerce managers have access to Adobe Experience Manager Assets while maintaining standard Magento Commerce workflows. Implementations gain improvement in SEO and SEM by consolidating metadata imported in Experience Manager upon asset creation.
Category: Marketing & e-commerce (Page 28 of 77)
Claravine announced its integration with Adobe Experience Manager, providing a way to control content metadata and tagging within Experience Manager Sites, Experience Manager Assets, and more. The integration comes at a time when digital transformations and digital experience initiatives are challenged with managing marketing metadata across fragmented marketing technology stacks.
With Claravine, users can connect to Adobe Experience Manager and quickly view and manage data about all the video, images, web pages, product offers and other assets that are part of their campaign. Then, as Claravine standardizes the data model for all areas of digital marketing operations, users can find missing metadata and sync it back into Adobe Experience Manager. Claravine’s integration with Adobe Experience Manager helps teams to:
- Streamline the deployment and governance of all Adobe Experience Manager metadata with other systems for content owners and marketing teams
- Optimize the marketing data layer with richer metadata and in-depth attributes
Lexalytics announced that Zignal Labs, creator of the Impact Intelligence platform for measuring the evolution of opinion in real time, has added Lexalytics Salience engine to extend its platform’s natural language processing (NLP) and text analytics capabilities to help marketers, communicators and analysts gain a greater understanding of perceptions across traditional and social media. With Lexalytics, Zignal’s customers across industries can understand what people are saying about products, services or current events, categorize discussions into separate groupings and themes, and evaluate the sentiment of media coverage across multiple languages.
Sitecore announced Sitecore Experience Platform (XP) 10 and Sitecore Experience Commerce (XC) 10. XP 10 is a digital experience platform to create efficiencies for both marketing and IT departments by delivering full container support for rapid deployment and efficient team and solution onboarding; while XC 10 provides a foundation for commerce teams with new product bundling and promotion capabilities. Sitecore Experience Platform 10 is available starting today. Sitecore Experience Commerce 10 will be available mid-August.
Sitecore Experience Platform 10
With full container support, XP 10 smooths deployment flows between environments through consistency, isolation and reproducibility. XP 10 makes collecting, analyzing and acting on enhanced customer data faster for marketers, providing deeper insights for audience segmentation to strengthen personalization capabilities across channels and grow customer loyalty. With the ability to filter analytics reports by audience segment, marketers can quickly see what content is driving engagement across different segments in order to identify personalization opportunities. Other XP 10 updates include:
- Enhanced data capabilities, coupled with ability to extend targeting with auto-personalization.
- Horizon editing interface providing in-context insights across multilingual and multisite experiences.
- Updated connector functionality to send current visitor Experience Database (xDB) information to SalesforceMarketing Cloud in real-time.
Sitecore Experience Commerce 10
XC 10 provides more tools for brands to drive higher average order value and revenue with dynamic product bundling and new promotion capabilities. For example, using the new product bundling capability, brands can sell related and complementary products and services together at one price, driving higher order value. XC 10 includes broad support for Docker, Containers, and Kubernetes so XC 10 can be deployed and maintained quickly.
Content management system (CMS) provider Magnolia announced a partnership with global technology services agency AyataCommerce, to provide retailers with consultancy and ecommerce systems integrations. The partnership will enable retailers to address business-critical issues around speed to market and costs of ownership, creating future-proofed architecture design and effective information architecture.
Coveo announced that its cloud-native platform will be available in the commercetools Integration Marketplace to help provide personalized experiences for search and merchandising needs. Coveo provides the intelligence layer that enables organizations to deliver modern Ecommerce search, product recommendations, and personalization with relevant content. commercetools’ headless, API-first, multi-tenant SaaS commerce platform is cloud-native and uses microservices. The combination of the Coveo Experience Intelligence Platform and commercetools shopping features leverages modern API and microservices architectures to deliver relevant, contextual experiences powered by data that meet the expectations of modern Ecommerce buyers. Search re-orders products based on real-time customer data, delivers relevant content and integrates with any source of customer data.
Luminoso’s new deep learning model understands documents using multiple layers of attention, a mechanism that identifies which words are relevant to get context around a specific concept as expressed by a word or phrase. This model is capable of identifying the author’s sentiment for each individual concept they’ve written about, as opposed to providing an analysis of the overall sentiment of the document.
Using Concept-Level Sentiment, users will be able to:
- Effectively analyze mixed feedback — Concept-level sentiment analysis is critical for capturing and understanding the voice of the customer (VoC). For example, product reviews rarely contain just one type of feedback, and it’s important to tease apart the good from the bad. Getting a polarity for each of the topics in an open-ended survey response is critical for understanding what works and what doesn’t for your customers.
- Quickly surface buried feedback — Uncovering negative comments in overwhelmingly positive open-ended survey responses is critical for better understanding customers and employees. For instance, in voice of the employee (VoE) surveys, employee feedback can be overwhelmingly positive and delivered in an upbeat way in an effort to soften criticisms. Concept-Level Sentiment in Luminoso enables users to quickly identify and understand “buried” feedback, such as negative points in an overwhelmingly positive HR survey.
- Intuitively aggregate concept sentiment across an entire dataset — For instance, after responses to a mobile app market research survey are loaded into Luminoso Daylight, a user can get a distribution of positive, negative, and neutral opinions about every aspect of the mobile experience across all of its mentions in the dataset.
- Analyze customer and employee feedback across multiple languages — Global organizations often receive customer and employee feedback in multiple languages. With Luminoso, users can analyze the sentiment of concepts, natively in 15 languages.
SAP announced its intent to take Qualtrics public through an initial public offering (IPO) in the United States. Qualtrics’ focus is on experience management, and SAP intends to remain the majority owner of Qualtrics. SAP’s primary objective for the IPO is to fortify Qualtrics’ ability to capture its full market potential in the market for experience management solutions. This will help to increase Qualtrics’ autonomy and enable it to expand its footprint both within SAP’s customer base and beyond. Qualtrics, which is part of SAP’s cloud portfolio, has operated with greater autonomy than other companies SAP had previously acquired. The founder, Ryan Smith, the and current management team of Qualtrics will continue to operate the company. Ryan Smith intends to be Qualtrics’ largest individual shareholder.
SAP agreed to acquire Qualtrics just four days before Qualtrics was to go public in 2018, recognizing the potential of bringing together experience and operational data to help organizations take action. SAP is committed to experience management and the Qualtrics XM Platform as a key element of its Intelligent Enterprise Strategy. SAP will remain a close innovation and go-to-market Qualtrics partner. A final decision on the IPO and its timing is pending and subject to market conditions. Since SAP, as majority shareholder, will continue to fully consolidate Qualtrics, the transaction is not expected to have an impact on SAP’s 2020 or longer-term financial targets.
https://www.qualtrics.com/news/sap-announces-intent-to-take-qualtrics-public/
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