8th Wall is launching Face Effects, a new cloud tool that enables developers to create facial effects that wrap around someone’s face using augmented reality technology. The face filter developer tools are based on WebAR, which enables AR experiences to be accessed via a web browser instead of an app. 8th Wall Face Effects is designed to give developers and brands control to create face filters that are interactive, real-time, and that live on their own websites. Beyond WebAR, 8th Wall Face Effects can also be used across all devices (iOS/Android and desktops using a webcam) and benefit from no app required. You just click a link to experience it. Developers can choose the asset types, file sizes, and content to maximize the value for their audience.
Fans could connect multiple users together to create a shared shopping experience, and integrate with developers’ preferred analytics, customer relationship management system, and payment systems in virtual try-on products. Developers can simply scan a QR code to open up a cloud editor that adds a 3D object to your face. The edges of virtual sunglasses can stop at the edge of your face because an occluder prevents it from going right through your face. You can put virtual tattoos on your face to see what they look like before you make them permanent. With 8th Wall Face Effects, developers can anchor 3D objects to face attachment points, render face mesh with face components with textures and shaders, and design custom effects. Similar to 8th Wall’s existing World Effects and Image Target AR, Face Effects supports development with web frameworks such as A-Frame and Three.js. New developers can sign up for a 14-day free trial of the 8th Wall platform. Existing developers can log in and get started using the Face Effects project templates.
Jahia Solutions Group launched an enhanced version of the Jahia DXP. This cloud-based solution enables customers to better leverage content and customer data so they can accelerate and enhance their customers’ digital journeys. Jahia’s DXP gives marketers at global organizations a way of delivering digital experiences to their customers while leveraging their existing technology stack. Jahia also provides technical support and training for developers, systems administrators and content editors. The new version includes:
Improved user experience focuses on streamlining the creation, publishing and personalization of content
New Jahia Cloud delivers a serverless DXP with autoscale for performance and flexibility
New free trial of Jahia’s Cloud DXP allows users to start using Jahia more quickly
New Jahia’s StackConnect includes more than 400 out-of-the-box connectors with no code workflows. StackConnect allows customers to connect and build their digital stack while staying in their current workflow with their own tools
New Platform & Module Deployments, including OSGI, JDK 11 support, Tomcat 9 and Docker support
Enhanced ability to consume content and data everywhere through advanced API/GraphQL enhancing the headless capabilities.
Enhanced SEO, compliance and accessibility features through a SiteImprove integration.
Progress announced the release of Progress Sitefinity 13 Digital Experience Platform (DXP). The new release includes:
A new productivity environment to manage digital assets and classify content in a consistent and resource-efficient manner
The ability to control the look and feel of the presentation layer while delivering content to a myriad of channels. This is possible through the new page layout service that decouples content from presentation when distributed to external channels.
Personalization based on custom tags such as title, campaign source or other attributes as well as consistent, personalized experiences for returning visitors, regardless of the initial touch point.
Customer journey and online touchpoint monitoring based on machine learning, enabling marketers to receive proactive touchpoint alerts in order to spot new opportunities and improve the ROI of marketing campaigns.
Data-driven analytics to measure the performance of content with a comprehensive view of all personalization initiatives as well as the ability to export data directly to Google Data Studio for expanded data analysis options.
Adobe and ServiceNow announced the availability of its partnership integration connecting data from Adobe Experience Platform and ServiceNow’s Customer Service Management workflow product to enable more seamless, connected customer experiences. Connecting Adobe Experience Platform, its Customer Experience Management (CXM) platform, and ServiceNow’s Customer Service Management product provides brands with a more complete view of the customer. Through this integration, Adobe and ServiceNow joint customers can:
Establish Context to Drive Brand Loyalty
Enterprises are often challenged by navigating internal silos of data pertaining to interactions with their customers. This integration creates data workflows that removes those barriers and connects marketing and customer service organizations.
Gain Deeper Insights for Personalization
Great experiences are built on the understanding of a customer’s journey. Customers can streamline work between teams by aggregating data during the “evaluate” and “purchase” touchpoints, and capture service interactions to ultimately build rich, real-time customer profiles.
Improve Customer Experiences
A seamless customer experience allows for anticipating needs before they arise. With ServiceNow, organizations will understand which products or services the customer owns and uses, allowing organizations to drive towards greater personalization.
The Gilbane Report on Open Information & Document Systems (ISSN 1067-8719) was periodical launched in March, 1993 by Publishing Technology Management Inc. which was founded by Frank Gilbane, its president, in June, 1987.
The Gilbane Report was sold to CAP Ventures Inc in December 1994, who published it until May, 1999, when it was bought by Bluebill Advisors, Inc. a consulting and advisory firm founded by Frank Gilbane. Bluebill Advisors continued to publish the Gilbane Report until March, 2005. The Gilbane Report issues from 1993 – 2005 remain available in either HTML or PDF (or both), on the Gilbane Advisor website, which is owned by Bluebill Advisors Inc.
Below is a link to the first issue of the Gilbane Report. There is also a PDF version.
“Content marketing” emerged when social media marketing was losing a bit of gloss, and was a bit controversial since content is the raw material of all marketing. But the term has stuck, and is largely used to suggest the use of educational content as a marketing tool.
Electronic commerce, commonly known as e-commerce, is where buying and selling of product or service is conducted over electronic systems such as the Internet and other computer networks. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.
The term sounds a bit dated these days, though there certainly are still commercial transactions with physical money.
Digital experience (DX) emerged from work in the 1990s on “experience management” which included customers, employees, suppliers, and other stakeholders. Customer experience (CX) became the primary focus of experience management in the 2000s fueled by the growth of web commerce and other digital marketing channels. Technology suppliers and analysts serving marketing organizations began targeting CX in their products and services with features and their own marketing and branding efforts. In particular many “web content management (WCM) systems” became “customer experience management” (CXM), web experience management” or “web engagement management” systems (both using the WEM acronym). Most of these same products and services were also applicable and already in use for managing other stakeholder experiences, and became “digital experience” (DX) systems or platforms (DXPs), with CX being one component.
A positive digital experience requires much more than a pretty and fast web page or mobile app. There are other marketing technologies, internal back-end systems, supply chains, and operational workflows, digital or not, that need to be integrated with to ensure a smooth and informed experience. See Digital Experience is all about integration and agility.
