Category: Marketing & e-commerce (Page 28 of 73)

How to make a business case for voice and chatbot experiences

April 22, 2019 / Frank Gilbane

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

For all the promise of voice and chatbot applications, widespread adoption has been limited to fairly simple use cases, and even then getting the usability and appropriate scale right is a learning experience. This shouldn’t be surprising given the dependence on natural language processing. Nonetheless, the potential for well-designed voice and chatbot experiences is large. Erin Abler can help you understand why some organizations have been successful, and how you can get started with a business case.

B205. Making the business case for voice and chatbot experiences

Conversational voice and chatbot experiences are rapidly becoming the new norm in our houses, cars, and even some workplaces. Getting your news, weather, and driving directions is now as easy as asking for them aloud. But if you’re wondering what the business case is, you’re not alone. For many product owners, strategists, and marketers, it’s still hard to envision a viable way to get started. We work with clients every day who’ve taken on this exact challenge and found success. Through real-world examples, this presentation will show you how to identify and pursue the right opportunity for your next conversational design project. We’ll cover why people choose conversational interactions over other digital experiences, how to uncover legitimate use cases for your business, and how to avoid common stumbling blocks in the design and development process. You’ll walk away knowing how to identify a compelling conversational experience for your brand, and be ready to navigate the challenges and opportunities of working with emerging conversational interfaces.

Tuesday, April 30: 4:15 p.m. – 5:00 p.m.

Erin Abler
Principal Conversational Designer
Mobiquity

Learn more & register with code FG19 for best available price

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Gilbane Conferences have been providing content, computing, and digital experience professionals with trusted content since 2002.

Three weeks till your DX strategy checkup

April 9, 2019 / Frank Gilbane

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

This year’s DX conference is in three weeks, and features 36 carefully curated presentations by well-known experts on digital experience technologies and practices for marketing and the workplace. There are also additional sessions covering CRM, customer service, and speech technology available to you from our co-located partner events. See highlighted presentations below, the complete program, and learn about all the activities available to you. Then…

Register with code FG19 for best available price

DX Technologies for Customers and the Workplace Track

Creating Connected Experiences
Visualize—Then Optimize—Your DX Stack
There’s No AI Without IA (Information Architecture)
Is Block-Based Editing the Future of Web Content Management Systems?
CDP or Multi-Channel Hub? A Martech Journey
Alphabet Soup: CAT, CMS, TMS, PIM, & the APIs That Connect Them

DX Practices for Customers and the Workplace Track

Making the Business Case for Voice and Chatbot Experiences
Designing Workstreams to Support Business Processes
Building the Modern Digital Membership Organization
Engaging Ecommerce Content Search
Breaking Down the Regs: DX at the ATF
Exploring & Making Decisions About Content at Scale

For more regular updates see the Gilbane blog

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Gilbane Conferences have been providing content management, computing, and digital experience professionals with trusted content since 2002.

Learn how to create connected experiences

April 3, 2019 / Frank Gilbane

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

Connections are core to digital experience initiatives at every level. At the top, your organization needs connections with customers that are genuine, consistent, on-target, and fast. Delivering this requires that connections with partners, and employees, have similar qualities and smooth supporting processes. And technology systems also need to be connected in ways that enhance the experiences of each of your audiences. Jeff Cram will help you get a handle on how all this connects!

A106. Creating Connected Experiences

Stop acquiring more marketing technology and start better connecting it to your digital customer experiences. This session helps you realize the full potential of your existing martech investment by better aligning it to your customer experience strategy and digital execution. Drawing from decades of experience leading complex, digital experience initiatives, Cram and team share practical frameworks and models to find and fix the cracks in your digital customer experience and better connect your marketing technology to support the customer journey.

Monday, April 29: 4:15 p.m. – 5:00 p.m.

Jeff Cram
Chief Strategy Officer and Co-founder
Connective DX

Learn more & register with code FG19 for best available price

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Gilbane Conferences have been providing content, computing, and digital experience professionals with trusted content since 2002.

How do you “do” personalized experiences?

March 25, 2019 / Frank Gilbane

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

Personalization is hard, and not getting it right isn’t an option — we’ve all experienced what that can look like. Colin Eagan provides a road map — what an “experience designer” needs to do throughout the process from technology selection through to iterative improvement.

B104. Designing Personalized Experiences

It’s now estimated that some 45% of organizations have attempted to personalize their own homepage in some way — but fewer than a third think it’s actually “working.” If that scares you, you’re not alone: As personalization technology races from niche to mainstream, the design community is racing to catch up. It’s time for a UX intervention. This highly practical talk focuses on the role of experience designer in influencing user-centered personalization design, including technology selection, user data models, and, of course, wireframes. Specifically, it covers what the well-versed designer should know about the latest personalization technology; what to do when you get a request to “do personalization” (either at your organization or your clients’); how to fit personalized user content into a larger information design system; how to use your role in UX to influence technical product selection; grow to translate actual user needs into a real-time user data model (“living personas”); wireframe-level guidelines for introducing personalized components in web and email; and creating a measurement framework based on “quick-wins” and iterative improvement.

Monday, April 29: 2:15 p.m. – 3:00 p.m.

Colin Eagan
Principal, User Experience Design, ICF NEXT

Learn more & register with code FG19 for best available price

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Gilbane Conferences have been providing content, computing, and digital experience professionals with trusted content since 2002.

What’s your organization’s core narrative?

March 13, 2019 / Frank Gilbane

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

Our conference is followed by in-depth, half-day workshops by well-know experts providing detailed guidance on how to get a head start on key strategies, including…

Understanding (and building) your organization’s core narrative

A well-constructed and well-organized corporate narrative is a powerful thing. It explains what you do and why you matter. It can do the following:

Build market impact.
Drive a more cohesive marketing program.
Create a more cohesive business.

It speaks to the market in clear, resonant terms. It supports fluid, coherent corporate communications. It ensures that employees have a shared understanding of what they’re working for, and it plays a key role in business and product decisions and road maps.

Core narratives are a structured approach to organizing core beliefs, truths and facts about your organization. It starts with examining four elements:

Why – What is your aspirational value—why does it matter?
How – What is your methodology or approach that lets you deliver that aspirational value.
Offer – What is it that you sell? What do you do?
Proof – Why should I believe you?

The workshop begins with a discussion of the meaning of “narrative,” how it is different from “story,” and how to measure its strength. Then the fun begins:

We walk each participant through his or her own narrative strength assessment.
We start you on the way toward organizing your narrative.
We spend time on how narratives help to foster constructive discussion and help to bring different voices in the company together.
You leave with a clearer way of thinking about narratives and a set of tools designed to help you move forward with yours.

Wednesday, May 1: 9:00 a.m. – 12:00 p.m.

Debra Lavoy
CEO, Narrative Builders

Reserve your seat today

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Gilbane Conferences have been providing content, computing, and digital experience professionals with trusted content since 2002.

CDP or Multi-Channel Hub? A Martech Journey

March 12, 2019 / Frank Gilbane

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

The easiest way to deal with the vast number of marketing technology tools for digital experience initiatives is to narrow your scope by identifying the type of solution that most directly addresses your core requirements. You can then build around this hub with supporting integrations. For example, you might start with a CMS and then integrate CRM, or e-commerce. Though a sensible strategy, this is easier said than done because of shifting product scope and confusing marketing. In this presentation you’ll hear what the Business Development Bank of Canada learned on just such a journey.

A101. CDP or Multi-Channel Hub? A Martech Journey

This is the journey of a bank that was looking for the new shiny thing, a customer data platform, and ended up choosing a multi-channel marketing hub. How did it happen? What did we discover along the way on our journey about these types of tools? We follow through the steps of this discovery voyage where not a lot of people have gone before … (Hey, it sounds like a new Star Trek episode!).

Monday, April 29: 10:30 a.m. – 11:15 a.m.

Richard Tea
Director, Analytics & Marketing Automation
Business Development Bank of Canada

Learn more & use code FG19 for best available price

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Gilbane Conferences have been providing content, computing, and digital experience professionals with trusted content since 2002.

Gilbane’s Digital Experience Conference program live

January 18, 2019 / Frank Gilbane

Gilbane’s Digital Experience Conference program and registration are now available at digitalexperienceconference.com.

Conference tracks

Digital experience technologies for customers and the workplace

Focused on what you need to know about evolving, and potentially disrupting, content and digital experience technologies for marketing and the workplace. We’ll be looking at what web and data analysis technologies are effective today. We’ll also examine what is practical and should be considered today or in the near future regarding deep learning, AR, and blockchain applications.

Designed for technology strategists and executives focused on near-term and future software for creating, analyzing, managing, and delivering compelling digital experiences across platforms, channels, and form factors.

Digital experience practices for customers and the workplace

Focused on how to overcome challenges and implement successful digital experience strategies and practices to reach, engage, and retain customers, employees, and partners. We’ll be looking at strategies for inter- and intra- departmental collaboration that support customer-facing and internal operations that are a necessary part of the foundation for a consistently high quality digital experience.

Designed for digital transformation leaders, marketing, business, and workplace executives, information managers, content strategists, and UX professionals.

Co-located conferences

The DX Conference is co-located with three additional conferences: Smart Customer Service, CRM Evolution, and SpeechTEK. Each of these events provides an additional opportunity for “All Access” pass holders to learn more about the technologies and tools available to create great customer experiences.

Please join us in Washington, DC April 29-30 for the DX Conference, and May 1 for in-depth workshops .

Learn more ▪︎ Program ▪︎ Register

Hey, Digital Experience Experts!

October 10, 2018 / Frank Gilbane

Don’t miss the opportunity to speak at our Digital Experience Conference in Washington DC in April.

We’ll be covering the same content management and digital experience technologies, strategies, and practices for marketing and the workplace we have at our previous conferences, including their alignment and integration.

We are especially interested in hearing from organizations that have implemented or are planning on adopting, new technologies or practices in support of digital experience strategies or digital transformation initiatives.

See our Call for Speakers for information about the conference tracks, instructions for submitting speaking proposals, and a link to the proposal form.

Note the official deadline for proposals is October 12, however we will be extending it a week or so. If you are interested in speaking but need a little more time or have questions about potential topics, please contact me directly at frank@gilbane.com.

Submit your speaking proposal!

Conference: April 29–30, 2019
Workshops: May 1
Renaissance Washington DC Downtown

Co-located with the CRM Evolution, SpeechTek, and Smart Customer Service conferences

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

B205. Making the business case for voice and chatbot experiences

Learn more & register with code FG19 for best available price

Diamond sponsors

Platinum sponsors

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

Register with code FG19 for best available price

DX Technologies for Customers and the Workplace Track

DX Practices for Customers and the Workplace Track

Diamond sponsors

Platinum sponsors

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

A106. Creating Connected Experiences

Diamond sponsors

Platinum sponsors

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

B104. Designing Personalized Experiences

Diamond sponsors

Platinum sponsors

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

Understanding (and building) your organization’s core narrative

Diamond sponsors

Platinum sponsors

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

A101. CDP or Multi-Channel Hub? A Martech Journey

Diamond sponsors

Platinum sponsors

Conference tracks

Digital experience technologies for customers and the workplace

Digital experience practices for customers and the workplace

Co-located conferences

Submit your speaking proposal!

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