Category: Marketing & e-commerce (Page 14 of 74)

Progress announced the availability of Progress Sitefinity DX 14.0. The platform allows organizations to create a digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery.

Sitefinity DX 14.0:

• Execute strategic, data-driven marketing – Create and execute marketing campaigns that are informed by interaction history via comprehensive touchpoint attribution modeling.
• Capitalize channels with multichannel experience management – With the hybrid content management capabilities of Sitefinity DX, comprising its headless content-as-a-service API framework, marketers can execute a consistent and personalized experiences. Organizations can incorporate Progress’ AI-driven chatbot platform, NativeChat, into their Sitefinity experiences.
• Boost efficiency through simplified system integration with low-code tools – Automate marketing operations and reduce implementation efforts through expanded connectivity between the systems. Leverage simplified workflows, service hooks, and low-code integration with components of existing tech stacks.
• Scale global content and campaign delivery – Deliver content across channels with enhanced content synchronization capabilities. Improve content governance for multisite experiences across business departments with multisite user group management.
• Gain a competitive edge by ensuring delivery of a smooth page experience – Optimize SEO rankings, user engagement and conversion with dedicated, out-of-the-box support for the newest Google Page Experience requirements.

https://www.progress.com/sitefinity-cms

GatherContent, a Content Operations platform announced that it has added and deepened integrations to help customers streamline their MarTech stack experience. New integrations include Gatsby and Netlify, and deepened integrations include Adobe Experience Manager (AEM), Drupal, Slack, Vercel and Zapier.

GatherContent allows customers to seamlessly integrate the product with their technology stack through integrations, API, and headless capabilities. This gives companies flexibility when it comes to multi-channel publishing, and connecting GatherContent to production and project management workflows.

In addition to the new and deepened integrations, has built more libraries on its API, including JavaScript helper libraries using Jamstack technology. This makes it easier for developers to build on top of GatherContent and create seamless integrations with their existing MarTech stack that includes their CMS, CRM, and SEO tools.

https://gathercontent.com/integrations

Bloomreach announced it has launched Automatic Query Filtering (AQF), a new product feature within its AI-powered search and merchandising module, Bloomreach Discovery.  In an e-commerce site’s typical product search, results are often imprecise (though still relevant) by design in order to give customers the opportunity to explore products they would not otherwise see. When a merchandising team needs to take a different approach and apply precision for specific business goals, they can now use AQF. 

AQF helps businesses cut through noisy search results that are generated when customers search for products with specific attributes such as color, size, or brand. It allows merchandisers to pre-filter products on the results page based on these attributes, delivering more precise search results and shortening the time it takes for shoppers to find the product they want.

Utilizing AQF, a retail company could ensure searches for a red dress, for example, only result in red dresses — without the shopper needing to pick “red” from an additional selection of filters. An automotive company would be able to ensure a search for “2015 Toyota Corolla brake pads” only offers customers results that match each of those attributes.

https://www.bloomreach.com/en/products/discovery