Coveo, provider of relevance platforms that transform search, recommendations, and personalization within digital experiences, announced new features in the Coveo Relevance Cloud to help ecommerce providers overcome a common obstacle in creating relevant web interactions, specifically for cold-start shoppers: lack of data. The Coveo Relevance Cloud’s new personalization-as-you-go capability leverages machine learning to help deliver personalized recommendations in real-time for anonymous shoppers without high volumes of data or segmentation rules, much like a sales assistant would look for visual cues from an in-store shopper. Coveo can learn in just a few clicks and react to current shopper intent with predictive query suggestions. Retailers can now aim to deliver personalization without the need for segments, profiles, user identification, or high volumes of data. Other capabilities now available in the Coveo Relevance Cloud that are salient to ecommerce practitioners, include: buy again recommendations, headless controller for product recommendations, smart catalog indexing, enriched commerce analytics and attribution dashboards, and Snowflake reader account access.
Category: Marketing & e-commerce (Page 14 of 73)
DRUID introduces Oxygen, its latest technology release to advance the conversational automation space by making AI-driven virtual assistants’ deployments dramatically faster and simpler for companies of any size. DRUID Oxygen also introduces a new, more straightforward way for clients to design their intelligent virtual assistant with the help of an intuitive graphic interface. Conversational experiences can be designed visually by dragging and dropping different conversational flows into one diagram, which shows how the conversation with the bot would evolve. At the same time, this makes the chatbot implementation equally fast for a multinational with distributed teams of thousands of people as a small company with a dozen employees.
DRUID intelligent virtual assistants use an advanced NLP engine and proprietary conversational technology to accept and take action on virtually any data or document request within an enterprise’s technology ecosystem. Available in more than 45 languages, on any communication channel, including MS Teams, Slack, WhatsApp Business, FB Messenger, WeChat, and more. DRUID also includes more than 500 predefined conversational templates, targeting specific roles and processes in Financial Services, Insurance, Healthcare, Telecom, Retail, Energy and Utilities, Logistics, and other industries.
Mirakl, an enterprise marketplace SaaS platform, announced it has joined the Adobe Exchange Partner Program as a Premier Partner. The new partnership builds upon the existing integration between Mirakl and Adobe Commerce, powered by Magento, and equips Adobe Commerce and Magento Open Source customers with the technology, expertise, and ecosystem to build and operate enterprise marketplaces. Customers using Mirakl and Adobe Commerce or Magento Open Source together gain access to eCommerce solutions that, when combined, help them serve customers better and adapt their business to lead in the changing eCommerce landscape. Benefits include:
- Accelerate time to market: Adobe Commerce and Magento Open Source customers can leverage pre-built integrations to launch a Mirakl-powered marketplace in days and quickly onboard marketplace sellers.
- Operate your enterprise marketplace at scale: The Mirakl Marketplace Platform enables Adobe Commerce and Magento Open Source customers to quickly expand their online product offerings, reach new buyers, and develop customer loyalty through improved availability and broader assortment.
- Tap into expertise developed through the implementation and optimization of 300+ enterprise marketplaces: Adobe Commerce and Magento Open Source customers that launch marketplaces powered by Mirakl gain access to Mirakl’s marketplace expertise and ecosystem of partners.
To help brands build better digital experiences and establish greater digital trust with customers, Contentsquare, a provider of digital experience analytics, announced a an analytics solution that allows teams to access critical revenue insights without any use of cookies. This announcement comes on the heels of a recent $500M Series E round led by Softbank. Contentsquare has never relied on third-party cookies, and instead aggregates and analyzes trillions of consumer interactions that demonstrate intent, such as mouse movements, touch and mobile interactions, to help brands deliver the best possible experiences to their customers. The solution will now give businesses the option to turn off both first and third-party cookies. This latest innovation extends Contentsquare’s privacy-first approach.
Language I/O released its multilingual chatbot for Salesforce. Customers expect immediate responses from businesses when they are searching for help with an issue, and 64% of customers expect 24-hour customer service support to be available. The challenge comes in meeting those customers in their native language, so effective problem solving and direction is provided. In the US alone, approximately 13% (50 million people) of consumers are not native English speakers. Messages passed to chatbots, as with live chat, are often not written out in complete sentences with proper grammar. Customers are more conversational, the way people actually speak to each other in real life. The challenge of multilingual translation for chatbots, that Language I/O solves, is processing all the messy user generated content (UCG) including jargon, misspellings, acronyms, product names, etc.
Related articles:
LivePerson, Inc., a provider of conversational AI, and Adobe announced an integration to help brands transform digital customer experience by seamlessly extending personalization from digital experiences into messaging channels and one-to-one conversations at massive scale.
The LivePerson-Adobe combination focuses on the seamless integration of LivePerson’s Conversational Cloud with Adobe Experience Cloud to help brands serve highly personalized and contextualized messages, recommendations, and offers on their customers’ favorite messaging channels. The integration helps brands to:
- Enrich customer intelligence, track attribution, and drive long-term customer value by easily sharing intent data from customer conversations on the Conversational Cloud with insights on that customer’s activity and history from Adobe Analytics
- Capture more qualified leads and accelerate net-new conversions by integrating the Conversational Cloud with Adobe Marketo Engage for proactive, automated conversations
- Increase sale conversions and decrease checkout abandonment by offering relevant assistance at any point in the buying journey
- Apply LivePerson’s Natural Language Understanding, built on over 20 years of goal-based customer conversation data, to these engagements
Amplitude, a Digital Optimization System, introduced Amplitude Experiment, an experimentation solution combining customer behavior and product analytics. Amplitude Experiment provides organizations an end-to-end experimentation and delivery workflow that integrates customer data into every step from generating a hypothesis to targeting users to measuring results. Organizations can run higher impact A/B tests and remotely configure experiences for key segments.
Organizations can get stuck in low-value activities that don’t drive growth, like testing small tweaks to copy and color changes or using basic on/off toggling to manage new feature release risk, or they waste resources and time on experiments that are doomed to fail, like starting from a weak hypothesis or not being able to reach the right segments. The Behavioral Graph and Amplitude’s Digital Optimization System, Amplitude Experiment addresses these challenges by resolving the underlying issues of experiment design, targeting, identity resolution and analysis. With the Amplitude Experiment solution, organizations have a complete learning and growth loop from insight to action to testing and delivery in a single system.
- Amplitude Analytics identifies problems, uncovers opportunities, and measures impact.
- Amplitude Recommend matches the right messages, content, and items to each individual user.
- Amplitude Experiment tests bets and serves the best experience to customers.
Widen launched upgrades to the Widen Collective, its platform that combines digital asset management (DAM) and product information management (PIM) into one solution. The Collective equips brands to bring together product data, marketing content, and digital assets, send them anywhere their customers shop, and automate the steps in that process. The upgrades will help brands establish a product content supply chain that minimizes manual steps. Marketing teams often struggle to bring products to market efficiently when the required product data, marketing content, and digital assets are siloed in multiple systems and files. The Widen Collective offers a central place to assemble, manage, and distribute all product information. Upgrades include:
- Product hierarchies. Marketers can categorize their product catalog into a hierarchy with product brands, families, and lines that is reflective of what customers see online.
- Product variants. When marketers update specs like dimensions, weight, and materials for a “parent” product, the new data automatically cascades to every product variant in that family.
- Auto-updating portals. Users can configure portals to automatically ingest the newest product assets based on metadata rules.
- E-commerce syndication bundle. Brands can purchase Widen’s combined DAM and PIM solution in a bundle with Productsup, an e-commerce syndication platform.
Subscribe to the Gilbane Advisor
