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Category: Marketing & e-commerce (Page 14 of 75)

Coveo acquires Qubit

Coveo, a Relevance Platform and applied AI provider that transforms digital experiences with AI-powered search, recommendations, and personalization, announced the acquisition of Qubit, a provider of AI personalization technology for merchandising teams to accelerate Coveo’s expansion into the UK and European markets.

Coveo and Qubit’s combined ecommerce experience provides solutions for retailers who need to compete as the digital shift accelerates and will help them meet new consumer expectations around relevance through AI. The combined offering will also help drive customer lifetime value, from acquisition, through conversion, and retention with the addition of tools for merchandisers to deploy their promotions, test what’s working, and rapidly iterate. The acquisition expands the Coveo Relevance Cloud to:

  • Tap into AI Commerce Search that detects shopper intent and determines individual context
  • Equip merchandising teams to shape the shopper journey, from personalized search to product and content recommendations, from guided browsing to product listing pages, optimized through A/B and Multivariate testing and analytics
  • Engage shoppers from chatbot to mobile applications, from digital store to marketplaces, and enabled through plug-in UI components, headless API, and open commerce support
  • Be relevant across the customer lifecycle with shared personalization across customer self-service, assisted support, and customer communities.

https://www.coveo.com/en/company/news-releases/2021/coveo-acquires-qubithttps://www.qubit.com

Contentful and Conscia launch Unify

Conscia, a content intelligence platform, announced a partnership with Contentful, a content platform for digital-first business, coinciding with the launch of the Unify app. Purpose-built for new and existing Contentful customers, the Unify application joins together content from multiple Contentful spaces and other applications, and provides a unified API response for front-ends to enable a composable architecture for all digital channels.

Unify, powered by Conscia, sits on top of Contentful’s multi-space architecture and provides a no code way to assemble localized and personalized experiences for all channels to accelerate the digital supply chain. Unify’s ability to federate content, from legacy and siloed enterprise applications into Contentful’s global delivery infrastructure, capitalizes on Contentful’s ability to deliver content globally to all digital channels, such as web, mobile, voice, chatbots, call center and more. Many organizations currently undertaking the challenge of orchestrating content do so using custom GraphQL back-ends, application integration platforms and other home-grown architectures. Unify eliminates the need to build bespoke architectures to solve the challenge of digital experience orchestration.

https://conscia.ai/unify/

Brightcove announces Marketing Studio

Brightcove unveiled Brightcove Marketing Studio, a new solution that gives marketers access to easily find, use, and repurpose video assets, which are costly to create and underutilized across marketing teams.

Marketing professionals are often forced to search multiple systems to find ideal videos for their initiatives, often lacking insight into which videos perform best or what useful assets actually exist. And, although 3 out of 4 marketers say video is “important” or “central” to their content strategies, more than half say “unclear processes” or “technical constraints” prevent them from using video more. Brightcove Marketing Studio provides role-based access to video assets through a team’s preferred social platforms, marketing automation, digital asset management, and content management tools. Marketing Studio features:

  • Centralized video management: Puts everything marketers need at their fingertips, including full-length videos, social clips, and thumbnails.
  • Integration into existing workflows: Pulls video into the tools marketers use for discovery and implementation in email, social, partner, web, and event campaigns.
  • Smart search: Surfaces relevant videos for every initiative with smart tagging and recommendations based on topic, format, audience, and buyer stage.
  • Viewer intelligence: Provides insights into video performance and viewer engagement, displayed in intuitive dashboards or existing third-party analytics systems.

https://www.brightcove.com/en/company/press/Brightcove-Announces-Brightcove-Marketing-Studio

Umbraco moves content management system to .NET 5

Umbraco launched Umbraco 9, the latest version of their flexible, fully customizable and content management system. Umbraco 9 features a complete update of the CMS’ technology stack, with a move from .NET Framework to now running completely on .NET 5 (previously known as .NET Core). This unique transformation offers better performance and scalability, a cleaner architecture, and compatibility with macOS, Linux and Microsoft Windows, opening up Umbraco to a larger pool of web developers.

Umbraco’s CMS family includes the flagship, open-source Umbraco CMS; Umbraco Heartcore, a headless CMS; Umbraco Cloud; and Umbraco Uno, a one-stop platform for non-technical marketers and creative agencies. With help from its active community members, including a large “best-of-breed” partner network that offers customized solutions that integrate with Umbraco, the company now counts more than 700,000 websites worldwide, the majority in Europe and the U.S, running live on its solutions.

The launch of Umbraco 9 also kicks off a steady release cadence for new major versions of Umbraco. This new cadence is aligned with Microsoft .NET Long Term Support (LTS) releases, which means users can be confident that future Umbraco LTS versions are always updated to the latest Microsoft technology.

Optimizely’s data core service to strengthen digital experience platform

Optimizely introduced data core service, enhancing its digital experience platform (DXP) with deeper analytics and unified data insights across its suite of products. With data core service, companies will gain a greater understanding of their customers, as well as their overall digital business performance. The new service will be available to Optimizely cloud customers in Q1 2021 and will be included at no charge, subject to a 250K MAU usage limit, for customers who are implementing one or more of its solutions, including Content Cloud, Commerce Cloud, B2B Commerce Cloud and Experimentation.

Data core service will serve as the connective tissue for Optimizely customers, unifying data to serve as the underlying force across content-centric, commerce-centric and experimentation use cases, as well as customer profiling. It also provides common context, helping customers bring data across Optimizely into a centralized place and gain access to dashboards and analytics on how their digital business is performing. Ultimately, data core service will help companies deliver the right experience at the right time, thanks to visibility into their digital properties. The service launch follows the company’s unification of the Optimizely and Episerver brands and acquisition of Zaius in March 2021.

https://www.optimizely.com/products/dxp

Adobe announces Payment Services for Adobe Commerce

Adobe announced the upcoming availability of Payment Services for Adobe Commerce, a commerce application for B2B, D2C and hybrid use cases. By integrating Payment Services to their digital storefronts, Adobe merchants of all sizes will soon have access to a robust, secure, and integrated payment solution that can be managed from their Adobe Commerce Admin. Payment Services for Adobe Commerce will be powered by the PayPal Commerce Platform and available to Adobe merchants by the end of the year. The feature will also be accessible to merchants using Magento Open Source.

Payment Services include:

  • Accept and Process Payment Methods: Adobe merchants will be able to accept popular payment methods, including credit and debit cards, PayPal and Venmo, as well as leverage PayPal’s ongoing investment in payment technologies for cryptocurrency transactions and local payment methods.
  • Integrated Payment Experience: All payment and transaction data will be readily accessible within the Adobe Commerce Admin.
  • Competitive Processing Fees: Merchants will have access to convenient and competitive pricing for transactions with tiered rates based on processing volume.
  • Advanced Financial Reporting Capability: Payment Services will offer comprehensive reporting capabilities.
  • Always Up-to-Date and Secure: Merchants won’t have to deal with third-party payment processor extension compatibility issues when updating.

https://business.adobe.com/products/magento/payment-services.html

Progress releases Sitefinity DX 14.0

Progress announced the availability of Progress Sitefinity DX 14.0. The platform allows organizations to create a digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery.

Sitefinity DX 14.0:

  • Execute strategic, data-driven marketing – Create and execute marketing campaigns that are informed by interaction history via comprehensive touchpoint attribution modeling.
  • Capitalize channels with multichannel experience management With the hybrid content management capabilities of Sitefinity DX, comprising its headless content-as-a-service API framework, marketers can execute a consistent and personalized experiences. Organizations can incorporate Progress’ AI-driven chatbot platform, NativeChat, into their Sitefinity experiences.
  • Boost efficiency through simplified system integration with low-code tools – Automate marketing operations and reduce implementation efforts through expanded connectivity between the systems. Leverage simplified workflows, service hooks, and low-code integration with components of existing tech stacks.
  • Scale global content and campaign delivery Deliver content across channels with enhanced content synchronization capabilities. Improve content governance for multisite experiences across business departments with multisite user group management.
  • Gain a competitive edge by ensuring delivery of a smooth page experience Optimize SEO rankings, user engagement and conversion with dedicated, out-of-the-box support for the newest Google Page Experience requirements.

https://www.progress.com/sitefinity-cms

Sitecore acquires Reflektion

Sitecore, a provider of digital experience management software, announced the acquisition of San Mateo-based Reflektion, an AI-powered digital search platform that understands and predicts patterns, context, and needs in order to convert shoppers into buyers. The combination of Sitecore and Reflektion enables Sitecore to engage, educate, and empower shoppers to make purchase decisions faster to increase buyer confidence, long-term revenue, and overall customer satisfaction and loyalty.

The acquisition will help marketers solve the information overload that is characteristic of traditional search solutions, which leave customers unable to find and select the right product. 93% of all online experiences start with search, making it an integral part of the customer buying journey, and Reflektion elevates search into a conversational, guided experience that provides more personal, accessible, and tailored answers for the customer. Reflektion’s platform can be leveraged across all aspects of the Sitecore digital experience platform, from transforming product data into understandable consumer-friendly language to understanding shopper intent, behavior, and product preferences.

https://www.sitecore.com ▪︎ https://reflektion.com

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