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Category: Content management & strategy (Page 182 of 481)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

It’s the Process, Not the Words: Autodesk Case Study

Leonor summed up Gilbane’s perspective on the real challenge in content globalization in her entry of January 19:

We’ve found that the problem for organizations is less about the act of translation itself, and more about aligning the business processes that support it.

The hard part of globalization isn’t translating one phrase to another. The core problem is the inefficiencies associated with how we do the translating, with how we move words from creation to consumption by their target audience.

Our latest Content Technology Works case study describes how Autodesk, a major software company with worldwide sales of $1.6 billion US, recognized that better processes and higher levels of automation are the critical elements of a scalable globalization strategy. More words in translation memory were important outcomes of its initiatives, but the real benefit to Autodesk is greater competitive advantage as a worldwide software company.

Minette Norman, Senior Software Systems Manager, Worldwide Localization, at Autodesk shares insights in a webinar on April 25, 1:00 pm ET. Registration is now open.

Adobe, IBM, Microsoft and Oracle Executives to Participate in Keynote Panel at Gilbane San Francisco 2007

The Gilbane Group and Lighthouse Seminars announced that executives from Adobe, IBM, Microsoft and Oracle will participate in the Gilbane San Francisco 2007 keynote panel, “Content Technology Industry Update,” on Wednesday, April 11th at 8:30 a.m. at the Palace Hotel. Taking place April 10-12, the Gilbane Conference San Francisco has greatly expanded its collection of educational programs, including sessions focused on web and other enterprise content management applications, enterprise search and information access technologies, publishing technology, wikis, blogs and collaboration tools, and information on globalization and translation technology. The “Content Technology Industry Update” keynote panel will focus on the most important strategic issues technical and business managers need to consider for both near and long term success in managing content and content technologies in the context of enterprise applications. The keynote panel discussion is completely interactive (i.e., no presentations). With six tracks and 35 sessions to choose from, attendees have the opportunity to participate in a conference program focused on educating attendees about the latest content management technologies from experienced content management practitioners, consultants, and technologists. http://gilbanesf.com/conference_grid.html

Ektron Announces Availability of CMS400.NET Version 7

Ektron, Inc. unveiled the latest version of CMS400.NET. CMS400.NET V7.0 include features such as advanced navigation and built-in taxonomy and introduces geo-encoded mapping and wiki collaboration features which provide navigational taxonomy structure to articles and interwiki links. Ektron’s CMS400.NET Wiki enables organizations to create websites specifically designed for communication, collaboration and sharing information. Explicit structure functionality and enable efficient management of wiki content using Ektron’s Directory Taxonomy, which provides detailed category tagging, search, breadcrumb and navigation for all wiki articles. CMS400.NET v7.0 offers new features to the forums control, including: paging, IP address restriction, automatic restricted word replacement, predefined signature lines, upload and attachment capabilities, RSS subscriptions, history of a member’s posts, user rankings and a terms and conditions disclaimers. Ektron’s built-in blogging technology is enhanced to support blog creation and moderation by registered site members. It also now includes a standard blog API to interface with and get updates from Microsoft Office 2007 and integrate with other desktop blogging tools. CMS400.NET’s new search language API enables the generation of dynamic summaries based on content and assets. Ability to tag and classify content: Ektron’s hierarchal taxonomy classifies and structures web pages and managed documents into logical groupings based on their content. Ektron’s taxonomy provides the option of tagging one piece of content with many different category associations. It can also be used to limit the scope of a search to reduce the amount of irrelevant content returned. Ektron’s GeoMapping functionality enables content to be tagged with longitude and latitude coordinates to leverage Microsoft Virtual Earth and Google Earth. http://www.ektron.com

Tridion Expands US Web Content Management Activity with New US Headquarters and New San Francisco Office

Tridion announced the shift of the company’s US headquarters to new offices to accommodate growth. Tridion US employee headcount increased in 2006 to support a full service marketing, sales, professional services and customer support organization. The company expects this to grow considerably in 2007, leading to the expansion into the new office space in New York City as well as plans to open a West Coast office in San Francisco in Q2 of 2007. http://www.tridion.com

WCM Trends for 2007: Monetization of Content

As consumer behavioral patterns across verticals (including retail, media and entertainment, and financial services) increasingly shift toward online channels, Web content must become increasingly monetizable. Factors which improve the monetizability of content relate primarily to rich user experiences, which require Web applications to combine behavioral analytics with the cross-platform, targeted delivery of digital media of all types (audio, video, streaming content, Flash, myriad image types), all available customer data, and content from Web services-based sources (maps, shipping information, weather reports, stock quotes, news). Not only must successful Web applications seamlessly wrap these components together behind the scenes, they must supply an interactive presentation layer that is aesthetically pleasing and easy-to-use. The primacy of the trend toward monetizable content will fuel other trends in the WCM space, among them, the heightened importance of:

  • Design agencies as WCM solution providers. Vendors to watch: Blast Radius, Avenue A | Razorfish, Molecular.
  • Analytics functionality within the WCM application to support multi-channel marketing campaigns. Vendors to watch: Interwoven, CrownPeak.
  • The ability to incorporate rich media at the content creation stage. Vendors to watch: Adobe, ClearStory Systems, EMC/Documentum.
  • Support for integrated search and advertising/merchandising. Vendors to watch: Endeca, FAST, Google.
  • The emergence of WCM applications as primary brand managers. This is a channel strategy decision and is not vendor-oriented in nature.

BroadVision Outlines Strategic Product Roadmap

BroadVision, Inc. (Pink Sheets:BVSN) announced a product roadmap for the next 12 months. The roadmap includes new products including an e-business framework with modular web services, agile development toolsets, a companion implementation methodology, a vertical application, an on-demand strategy, and the general availability of QuickSilver 3.0, the newest version of BroadVision’s e-publishing solution. BroadVision Kona Application Services is a library of modular web services including: e-Commerce solutions for transacting business online through B2B and B2C channels; Portal solutions; Content Management solutions to give business users control over the quality of information as they create, manage and publish content to e-business applications; and Process Management, a solution to develop and deploy user-centric self-service processes as well as task-centric workflow processes. Kukini is a new toolset incorporating XML, Web 2.0-based user experiences and packaged as an extension module to the Eclipse interactive development environment, Kukini leverages Kona’s core capabilities such as the BroadVision Process technology and yet is independent of the Kona engine. BroadVision Kukini is scheduled for general availability in the second quarter of 2007. BroadVision QuickSilver provides features for creation and publishing of lengthy, complex documents supporting multiple output formats (including HTML, PDF, and Postscript) and automatic publishing of personalized content to BroadVision Portal solutions. QuickSilver 3.0, available immediately, delivers a number of new features including Unicode support and improved support for XML authoring. http://www.broadvision.com

Hot Banana Adds Web Site Optimization, Marketing Automation to Its Web CMS

Hot Banana Software, Inc. announced that it has launched Version 5.5, which integrates Web site optimization and marketing automation features. The company also made significant changes to its SaaS and licensed pricing, focusing on small-to-midsized marketers. The company’s new release, Hot Banana Version 5.5, focuses on three areas: (1) Web content management, empowering marketers to build Web sites and take control of their content; (2) Web site optimization, giving marketers the tools they need to fine-tune the marketing performance of their sites; and (3) marketing automation tools for capturing Web site visitors, turning them into qualified leads and transferring the leads to CRM systems. The Web CMS integrates third-party Web analytics, email marketing and CRM solutions. It also consolidates all the capabilities from Hot Banana’s formerly optional Active Marketing Suite into one core product. The company has made its pricing structure more affordable, creating a three-tier model based on usage: one to five users, six to 25 users and unlimited users. Hot Banana SaaS, the company’s hosted offering, starts at only $329 per month, while Hot Banana Licensed Software starts at $4,999. The most expensive package is a licensed-software offering that handles an unlimited number of users and URLs for only $27,999. As part of its re-positioning strategy, Hot Banana has re-launched its own corporate Web site using Version 5.5, at http://www.hotbanana.com.

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