Curated for content, computing, and digital experience professionals

Category: Content management & strategy (Page 177 of 468)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Another two languages into EU

Traveling in Europe during the holidays reminded me again on the importance of languages in the European market. With Bulgaria and Romania joining the EU the size of the European market increased yet again – and made it even more language-intensive. American companies wanting to sell to the European market, or outsource their business processes in the quite interesting former Eastern Europe, need to add yet a couple of more languages to be maintained in materials, web sites etc.

For those interested in reading more about the differences of language requirements in Europe, USA, and Asia, and on the solutions being developed for them, provides an interesting European view. With the rapidly growing requirement for faster and cheaper translations, maximal utilization of automation is the only solution to meet the multilingual needs. This will include a shift towards giving end-users more tools to both understand and produce material in other languages.

I believe that some of such new tools will come from outside the traditional translation industry: content management, collaboration tools or similar.

One of the big questions will be: can Machine Translation provide a solution? This will be the topic of my next blog.

Relevant Content and the Online Experience, Part 2

On February 1, FatWire hosts the second in a series of web seminars on enhancing online experiences with relevant content. Gilbane Group will once again participate in a lively discussion of a topic that will be top-of-mind for many organizations in 2007.
At the upcoming webinar, attendees will learn a few simple techniques for quick, easy experiments that illustrate the value of delivering content that’s relevant to specific audiences.

The idea for the February topic came from one of the polling questions that we asked during the first seminar in October:

What is your biggest obstacle to delivering a more relevant online experience?

The number one response (41% of attendees) was

We don’t have enough information about the needs and behaviors of our customers.

The next webinar in the series is designed to address this issue.

The webinar will also report the results of an online survey on the current state of customer experience practice, business goals and metrics, and factors influencing satisfaction with web interactions. Interested parties can take the survey here. FatWire is offering incentives for participating.

Details about registration for the February 1 webinar will be posted soon.
View the October 12 webinar on content relevancy and online channels in the FatWire archive.

Checking in on the ECM-BPM Intersection

2006 convergence and consolidation in the ECM market undoubtedly validated “the infrastructure players are moving in” expectations — in a big way. Press and analysis on IBM’s FileNet acquisition as well as Oracle’s Stellent acquisition is still ongoing. Not to be discounted, OpenText’s summer coup over Symphony in winning Hummingbird validates that pure-play ECM suite vendors will not simply fade away anytime soon. IMO, neither will many of the pure-play WCM, RM or DAM vendors, several of which are shrewdly riding the crest of SaaS.
And never to be discounted is Microsoft, whose vision for MOSS 2007 is to be “as pervasive as the Office suite.” The company is certainly turning up the volume in terms of positioning business intelligence/process management, content management and collaboration as synonymous.

So, is this “technology trio” 100% new and innovative? Well…not for customers of FileNet, whose BPM capabilities were more than likely the crown jewel for IBM’s successful pursuit. And not for customers of Adobe’s LiveCycle products, who benefited from a major product line upgrade in September along with the release of Acrobat 8. And not for customers of EMC’s Documentum Process Suite, who take advantage of “the automation of high-volume transactional processes and complex collaborative processes” according to product descriptions. And certainly not if you have been following our ECM-BPM intersection discussions.

Will ECM convergence and consolidation raise the market awareness and visibility of content-centric BPM?

More than likely. However, the ECM market certainly can’t take all the credit. Let’s not forget the achievements of BPM suite vendors in 2006, who continue in their efforts to bridge the divide between data-driven versus content-driven business process management. This is a tall order, given the need to overcome the holy grail of all “divides” — IT versus the business — especially given “do not cross” domains for skill sets such as process modeling.

Still, vendors such as Appian, Savvion, Intalio, and others tout ease of use and graphical process modelers targeted to business users. Vendors such as BEA (via the Fuego acquisition,) Lombardi, Ultimus, and Pegasystems stress support for interactive workflows, business-driven usability, and provide direct integration with selected ECM solutions (including Sharepoint.) Vendors such as Global360 provide baseline document and records management capabilities, but shy away from describing them as ECM capabilities. And most if not all BPM suite vendors provide case management support such as attaching and keeping track of documents for vertical-specific processes that require it.

Consider these examples as a sign of deeper capabilities and integrations to come or even more interesting — markets that merge in 2007.

Side note: examples are simply that, and not an exhaustive list. Feel free to comment or even better, we invite CTOs from any type of organization to weigh in on this and other subjects on our CTO Blog. Send an email to ctoblog@gilbane.com if you’d like to start contributing!

Meeting Customer Needs

Welcome to the Gilbane Group’s new Blog on the Publishing Industry. Our team of Analyst/Consultants will be offering their thoughts a variety of topics including:

  • Opportunities and Challenges presented by new technology and media options
  • Key new technologies to watch in the coming year
  • Case studies demonstrating current best practices
  • News and commentary about Publishing Companies and their technology partners

Think of this Blog as a perpetual iteration of the Publishing Track at our Gilbane Conferences. To that end, we welcome your questions and encourage your comments…

At this year’s fall conference, the CEO of Art Plus Technology—Elizabeth Gooding—gave an excellent presentation concerning her firm’s approach to providing the customers of financial firms with improved statements and communications. She and her clients set very tough targets. The statements must be highly individualized, be attractive in both electronic and print formats, be produced in a timely fashion, and of course, cost less to produce. In meeting these goals, Elizabeth and her team found ways to break down long established practices that had become limiting factors in improving the delivery of information to customers.

What does this have to do with publishers in general? Most publishing enterprises have their own long established practices that have made them very successful through the years. We think that the publishers who will gain market share in the next decade are those who are most willing to re-examine those practices to enable new product offerings that will appeal to the demands of today’s customers. Over the next week or so, we’ll look at some examples of different strategies and tactics.

CM Professionals Opens Board Nominations

Nominations for candidates for several seats on the Board of Directors of Content Management Professionals are now open. CM Pros members in good standing can nominate themselves or other members to run for election as directors of the organization. The nominations period closes on January 19. Voting begins on January 24 and ends on February 5. Directors elected by their peers will serve two-year terms from February 2007 through January 2009.
Please see the elections pages on the CM Pros website for details and instructions on nominating candidates.

Exalead Announces OEM Agreement with Messaging Architects

Exalead announced an OEM agreement with Messaging Architects, a specialist in Risk Management software and services for enterprise e-mail systems. Under the terms of the agreement, Messaging Architects will integrate the unified, secure exalead one:search platform into its enterprise-class GWArchive 3.5 solution, which is designed to help organizations address the challenges of e-mail retention, regulatory compliance, storage and retrieval. By embedding exalead one:search technology into GWArchive, customers will be able to retrieve archived e-mails through a unified user interface. GWArchive, which is designed for Novell Groupwise Collaboration software users, offers enterprise-class storage management, policy-based retention, full information lifecycle management for e-mail and long-term data portability. The exalead one:search platform complies with an organization’s existing security policy to prevent e-mail messages from being viewed or retrieved by employees without permission. Further, exalead one:search offers several advanced search capabilities that allows users to find relevant information quickly, even if they do not know its exact location or the content within the e-mail. Users can narrow or broaden the search for a particular e-mail message based on keywords, date range, author and recipient, whether it had an attachment, or based on the text within an attachment, among other parameters. Exalead also offers a fuzzy matching capability that allows users to search phonetically. http://www.messagingarchitects.com/, http://exalead.com/

Globalization Business Drivers

The recording from our December 13th webinar, “How Sun takes Brands and Solutions to the Global Marketplace” is now available here.
Many thanks to Kristen Harris, .Sun Content Management Engineering Manager, for an excellent discussion of Sun Microsystems’ Starlight Platform for content and translation management. The companion case study is available here.
Our informal poll during the webinar on the most significant business drivers for providing localized content to customers yielded some interesting results:

Brand management and presence in emerging markets (examples given were India and China) were primary drivers for the audience. It’s not surprising to see emerging markets in the number 2 position since the U.S. market is essentially saturated for many industries. It’s also validating to note brand management in the number 1 position. Much of our webinar discussion focused the value of content within the global customer experience. Clearly, that’s not a “foreign concept” for companies focused on improving multinational revenue profiles. The significance of consistent and contextual content was front and center for this audience, as it should be.

New Case Study and White Paper published

With so much of our news focused on the Boston conference the last couple of weeks, you might have missed the publication of a new case study and a new white paper. Both are by Senior Analyst Leonor Ciarlone, and as usual, both are free. The case study is “The Global Customer Experience: Sun Microsystems’ Vision for the Participation Age”, and is the topic of today’s webinar. The white paper is “Eliminating the Fear Factor: Creating a Culture of Compliance“, and a recording of the webinar covering this is available here.

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