The CMS Myth, a blog aimed at exposing the myths and realities behind web content management systems and practices, launched today at the 2007 Gilbane Boston Conference. The blog was created by content management and web strategy experts at ISITE Design. The blog’s mission is to fill a perilous ‘expectation gap’ among CMS adopters, a factor driving many CMS implementation failures. http://www.cmsmyth.com, http://www.isitedesign.com
Category: Content management & strategy (Page 168 of 479)
This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.
Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.
Content strategy topics include information architecture, content and information models, content globalization, and localization.
For some historical perspective see:
https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/
Gilbane Group Inc. announced they have seven research studies underway that will be published over the next few months. The research for some of these studies is already complete, and preliminary results will be discussed at this week’s Gilbane Boston conference at the Westin Copley Place Hotel. The 7 studies are: “Survey on the Web Content Management User Experience” – From our Web Content Management Practice, led by Tony White; “Enterprise Collaboration and Social Computing: A Report on Industry Trends & Best Practices” – From our Social Computing and Collaboration Practice, led by Geoffrey Bock; “Digital Magazine & Newspaper Editions: Growth, Trends, and Best Practices” – From our Cross Media Publishing Strategy & Technology Practice led by Steve Paxhia; “Enterprise Search Markets and Applications: Capitalizing on Emerging Demand” – From our Enterprise Search Practice, led by Lynda Moulton; “Enterprise Digital Rights Management: Business Imperatives and Implementation Readiness” – From our Cross Media Publishing Strategy & Technology Practice, study led by Bill Rosenblatt; “Digital Platforms & Technologies for Book Publishers: Implementations Beyond ‘eBook'” – From our Cross Media Publishing Strategy & Technology Practice led by Steve Paxhia; and “Beyond Search: What to do When you’re Enterprise Search System Doesn’t Work” – A study authored by Steve Arnold, from our Enterprise Search Practice, led by Lynda Moulton. https://gilbane.com
Mary, Kaija and I are thrilled to have an extraordinary group of presenters for the Globalization Track at Gilbane Boston.
Although they will not discuss how to properly design and implement an international online dating service, our audience will learn a lot about creating, managing, and delivering a truly global customer experience. It is never too late for a trip into Boston, especially if these topics are relevant for you.
GCM-1: Quality at the Source: Creating Global Customer Experience
Tuesday November 27, 1:00-2:30pm
GCM-2: Integrating Content and Translation Processes: Managing Global Customer Experience
Tuesday November 27, 3:00-4:30pm
GCM-3: Understanding the Globalization Standards Landscape
Wednesday November 28, 2:00-3:30 pm
GCM-4: Global Content Management Track Keynote: Making Quality Everyone’s Responsibility – Delivering Global Customer Experience
Thursday November 29, 8:30-10:00 am
Lionbridge Technologies, Inc. (Nasdaq: LIOX) announced the formation of the Content Management System (CMS) Alliance Program, an ecosystem of CMS providers and system integrators who are committed to simplifying global content management and publishing. Combining the expertise of all participants, Lionbridge is using Web Services to connect Freeway, Lionbridge’s free, hosted translation management platform, to leading CMS platforms, helping companies greatly improve processes and lower the costs of global content management. In forming the CMS Alliance Program, Lionbridge has established alliances and connections with an initial group of leading CMS providers, including Ektron, CrownPeak, Interwoven, Acumium, and Vasont, with an open invitation for additional systems providers to join the program. In addition, key system integrators, including, Klish Group, Armedia, and iSITE Design, have lent their support in providing a simple Web Services solution for customers to globalize their content. “A major challenge for organizations today is the integration of the people, processes, and technologies within the global content lifecycle,” said Leonor Ciarlone, Globalization Practice Lead Analyst, The Gilbane Group. “Lionbridge’s work with a number of integrators and CMS providers addresses this challenge by focusing on integrated content and translation management as an enabler of automation and decreased time-to-market. Providing a SaaS delivery model with Web services-based connectivity enhances the focus through a centralized, yet flexible approach for real-time collaboration.” In formalizing the CMS Alliance Program, Lionbridge is offering customers a new way of distributing their content on a global scale, with several benefits over more traditional methods including improved workflow for content managers, seamless connection to automate processes, and no need for additional technology purchases (Freeway is a Software as a Service platform delivered free to Lionbridge customers.) http://www.lionbridge.com/cms
In the Global Information Age, mere information availability no longer suffices. Today’s customer expectations demand relevant information that is culturally acceptable, appealing, and most important, understood. Delivering contextual, multilingual information – communications that make sense in the customer’s language of choice – is fundamental. Translation is a corporate requirement.
However, any company with a multinational revenue profile knows that fusing quality and translation is a significant challenge. Our take? Quality translation within the global content lifecycle can be elusive, but it is achievable. To learn more, download our latest whitepaper, “Quality In, Quality Out: The Value of Technology in the Global Content Lifecycle” and listen to the recording from the companion webinar hosted by Sajan.
We’ll also continue the quality discussion throughout Gilbane Boston’s Globalization track, particularly in the session, “Quality at the Source: Creating Global Customer Experience.”
It’s that time of year again. Not only for our Boston conference, and the co-located Content Management Professionals Association (CM Pros) Summit, but for CM Pros members to nominate candidates for soon-to-be-open board seats. It is also a great time to join CM Pros, or at least to come to the Summit and find out what they are all about. The association is also looking for a new Executive Director. Here is the announcement from CM Pros:
Call for nominations
CM Pros is pleased to announce the call for nominations for election of the expanded board will be made at the Fall Summit on November 26, 2007. Nominations open on the day of the Summit and close on December 21, 2007. More information about the time line is available on the website.
The board is seeking enthusiastic candidates to run for four seats, bringing the board to 7 members. To qualify as a candidate, you must be a member ‘in good standing’ of CM Pros. This is an opportunity for anyone who is passionate about content management in its many forms to contribute to the continued growth of the organization.
In the words of one of the departing board members:
Ever wonder what it would be like to have weekly discussions with really smart people, about issues that you’re passionate about? What if those discussions helped shape the future of your professional organization? What if you could contribute your voice, your ideas, your creativity to those discussions and really make a difference? With the Board expanding to 7 members, there are opportunities for you to contribute and make a difference. It’s been a great adventure so far, and we’ve made tremendous progress, with more ideas and projects in the pipeline. We need good people to volunteer their time and talent to advance the profession and grow the organization. Think about it. Do it!
To nominate yourself or someone else who you believe would make a great candidate, contact the Elections Oversight Committee at elections@cmprofessionals.org before November 26th or just use the website after nominations open.
Search for a new Executive Director
In addition to board elections, there is another exciting opportunity-the next CM Pros’ Executive Director. The current ED, Scott Abel, will not be continuing in this role. As the organization matures, the board will refocus the tasks and responsibilities of the Executive Director to running a non-profit volunteer association and bringing stability to the organization as it grows. The board is seeking candidates who will initially work part time and can grow into a ‘Chief Administrative Officer’.
A search committee for the ED position has been formed, and a job description is being defined. The job posting will be available no later than November 12th. If you are interested in the position or know someone you’d like to recommend, please contact the search committee lead, Joan Lasselle, at secretary@cmprofessionals.org.
The board, on behalf of themselves and all CM Pros members, wants to thank Scott for his considerable contributions to CM Pros’ success in 2007.
CM Pros Board of Directors
email: board@cmprofessionals.org
web: http://www.cmprofessionals.org
How are you handling the inevitable increase in the volume of source and translated content in your organization?
Scaling translation, maintaining quality. It’s difficult, but achieveable. The recording from our webinar with Sajan is here. Food for thought.
On a recent phone call with a Gilbane Group client, we were asked about the defining differences between WCM applications and portal applications. This question has two answers – a theoretical one and a practical one. In theory, portals provide a doorway (portal < Latin porta, gate) that, when opened, allows content consumers to view a particular set of content. The exact set of content to which consumers are exposed is (a) dynamic, and (b) controllable either by the application administrator or by the consumers themselves. Because the function of the portal essentially rests in this “doorway” or “frame” function, some customers see portal software as an empty shell or framework, with a set of underlying services, to which content-connected portlets can be added. WCM applications, on the other hand, theoretically provide all of the features and functions required to create, manage, expire, and archive content. This feature set typically includes authoring and editing tools for multiple content types, automated workflow, versioning, audit control, channel management, metadata management, library services, templating, access controls, personalization etc.
In practice, however, the feature sets of WCM and portal applications often overlap. One vendor’s portal product might provide the same feature as another vendor’s WCM application. Because portals are composite applications that expose component applications, this phenomenon also extends to products or modules such as ERP, CRM, search, collaboration, campaign management, etc. For this reason, depending on how vendors group features and functions in their product offerings, any given set of WCM or portal requirements may be satisfied by a variety of product combinations. One vendor’s WCM application may suffice. Another vendor’s portal product may also be a good fit. And a third vendor’s solution may include WCM, portal, and collaboration modules.
Because of this variation in vendors’ grouping and naming conventions, Gilbane clients should, during the technology selection process, seek solutions to their set of content management problems without becoming distracted by the exact names or number of modules or products required to provide the solution. Let vendors include whatever products they wish in their RFP responses, but hold them responsible for (a) satisfying every requirement, (b) identifying the modules that satisfy each requirement, and (c) giving a total price for all of the modules included in the response. In the end, “WCM and portal” by any other name is still “WCM and portal.”
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