CrownPeak announced the launch of its Online Marketing Management Suite, with content management and marketing tools designed to enable online marketers to more easily and effectively engage target audiences. The completely new Suite of tools empowers business managers to test, target and measure content relevance in Web sites, landing pages, banner ads, mobile devices, social media and other online channels. Users can create “playlists” of persona segments based on implicit data such as referring URLS, external marketing campaigns, paid vs. organic search, geography or even specific IP ranges. Additionally, CrownPeak enables the creation of explicit segments based on what is “known” about each visitor from online registration or other forms (e.g. Webinar or white paper sign ups, polls and/or survey results). Also introduced within the new Suite are new form building tools to make it easier for CrownPeak customers to create any type of data collection form, and use that data for content targeting purposes. CrownPeak’s new tools can be integrated into other online marketing solutions and social media programs. From CRM solutions such as Salesforce.com, email solutions such as ExactTarget, and Web analytics solutions such as Omniture’s Site Catalyst and Google Analytics and Website Optimizer, CrownPeak provides pre-integrated solutions. The new CrownPeak capabilities are immediately available to users. http://www.crownpeak.com
Category: Content management & strategy (Page 135 of 478)
This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.
Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.
Content strategy topics include information architecture, content and information models, content globalization, and localization.
For some historical perspective see:
https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/
Alfresco Software announced that it has included the OASIS Content Management Interoperability Services (CMIS) Version 1.0 in Alfresco Community 3.2 to enable developers and organizations to participate in the public review process. The OASIS CMIS Technical Committee (TC) has recently approved CMIS Version 1.0 as a Committee Draft and announced the start of a two month public review period. The objective of the CMIS specification is to deliver a common REST or Web Services API that can be used to develop write-once, run-anywhere, next generation content and social applications. The CMIS specification is backed by vendors including Alfresco, Adobe Systems, EMC, IBM, Microsoft, OpenText, Oracle and SAP. As an OASIS TC member, Alfresco is able to offer an implementation of CMIS for developers who wish to participate in the public review process. The public review ends December 22, 2009. The OASIS TC has issued an open invitation to comment and strongly encourage feedback from potential users and developers. CMIS 1.0 Public Review can be downloaded with Alfresco Community 3.2 at: http://wiki.alfresco.com/wiki/Download_Community_Edition.
As part of next week’s Gilbane Boston Conference, the XML practice will be delivering a pre-conference workshop, “Managing Smart Content: How to Deploy XML Technologies across Your Organization.” The instructors will be Geoff Bock, Dale Waldt, Bill Trippe, Barry Schaeffer and Neal Hannon–a group of experts that represents decades of technical and management experience on XML initiatives.
A tip of the virtual hat to Senior Analyst Geoff Bock for organizing this.
Smart content holds great promise. First with SGML and now with XML, we are marking up content with both formatting and semantic tags, and adding intelligence to electronic information. Using richly tagged XML documents that exploit predefined taxonomies, we are developing innovative applications for single source publishing, pharmaceutical labeling, and financial reporting. By managing content snippets in a granular yet coherent fashion, these applications are revolutionizing our capabilities to meet business needs and customers’ expectations.
What’s working and why? What are the lessons learned from these innovative applications? Does the rapid growth of web-based collaborative environments, together with the wide array of smart content editors, provide the keys to developing other business solutions? There are many promising approaches to tagging content while doing work. Yet we still face an uphill battle to smarten up our content and develop useful applications.
In this workshop, we the five members of the Gilbane practice on XML technologies will share our experiences and provide you with practical strategies for the future. We will address a range of topics, including:
- The business drivers for smart content
- Some innovative content management techniques that make authors and editors more productive
- The migration paths from ‘conventional’ documents to smart content
- How to apply industry-specific taxonomies to tag content for meaning
- The prospects for mash-ups to integrate content from disparate application communities
We will discuss both the rapidly developing technologies available for creating, capturing, organizing, storing, and distributing smart content, as well as the organizational environment required to manage content as business processes. We will identify some of the IT challenges associated with managing information as smart content rather than as structured data, and map strategies to address them. We invite you to join the conversation about how best to exploit the power of XML as the foundation for managing smart content across your organization.
We’ve been providing regular updates on Gilbane Boston over on our dedicated announcements and press release blog, as well as on Twitter, but since not everybody subscribes to either of those, here is a quick summary for both conference attendees and technology exhibit visitors, with links.
Open to all:
- Opening Keynote Panel – A Conversation About Content, Collaboration & Customers with Mass.gov, the Smithsonian, and Philips
- Industry Analyst Debate: What’s Real, What’s Hype, and What’s Coming with: 451 Group, Burton Group, Forrester, Gilbane, and IDC
- Special Microsoft SharePoint 2010 Experience classroom – Hands-on with SharePoint 2010 content management
- Technology showcase with 48 content management technology vendors
- Sponsor Reception, Wednesday December 2
- Access to Product Labs on Wednesday and Thursday
Conference options:
- Five different conference packages
- Four in-depth pre-conference workshops
- CM Pros (Content Management Professionals) Summit
- Two in-depth CM Pros workshops
- Thirty-three conference sessions with the industry’s best speakers
- Register
Follow the conference Twitter stream. The main hashtag is #gilbaneboston, but others will emerge from the attendees as #futurewcm has. You can join (dm @gilbaneboston) or follow the list of twitterers at Gilbane Boston.
There is also a list of Google “Wavers” at the conference to follow.
Hope to see you there.
Canto announced the release of Canto Cumulus 8.1, built upon the Cumulus 8 system architecture first introduced last May. Among the new capabilities are a standalone version of the Cumulus Client, which is designed to enable users to create and work on local catalogs, connect to Cumulus Server catalogs, and update assets and metadata between the two. This was designed for traveling professionals to work with catalogs even when Internet access isn’t available. New report types include assets cataloged during a period, check-out “time spent” reports, asset inventories by format, and the ability to use search queries as the means for selecting report assets. Reports can now be saved to PDF format and automatically emailed. A new image comparison mode makes even subtle differences between images clear. Asset cataloging starts up faster, and a bulk editor offers users an “apply to all” option when adding metadata to cataloged assets. Users can create asset “placeholders” for assets in production, with the purpose of adding metadata and track production before an asset is ready to catalog. Sorting improvements can display the pages of PDFs, layouts, presentations etc. by page number, regardless of the primary sort field. A secondary sort order is now available, and algorithm changes speed sorting operations and ensure all field types sort as expected. Catalog back-up reports and system log (syslog) messages generated by Cumulus can each be emailed automatically. Added support for Microsoft’s Failover Cluster technology offers protection for Cumulus Servers running on Windows Server 2008. The Cumulus Web Client (formerly Internet Client Pro) has been updated for Cumulus 8.1. A retooling of Canto’s Web publishing technology is scheduled for release early next year. Cumulus 8.1 will be available for download the first week of December. http://www.canto.com
IXIASOFT has announced a strategic technology partnership with XML-INTL. By integrating the IXIASOFT DITA CMS with the XML-INTL XTM Suite, IXIASOFT customers should benefit from a fully integrated translation management suite which should further enhance their control over the localization process. The DITA CMS is a content management system aimed at technical communicators for the authoring, management and publishing of DITA-based technical documentation. XML-INTL is the developer of the XMT Suite, set of tools for translation. The integration between the two offerings allow users to move their content from the CMS to the translation management tools and have access to updated localized content. http://www.ixiasoft.com/
Astoria Software and Translations.com have aligned in order to create a single solution for managing and localizing XML content. This joint development initiative, Translation-Enabled Content Management, represents the service-level integration of Astoria On-Demand and Translations.com’s GlobalLink Localization Suite. Translation-Enabled Content Management will provide global organizations with a way to bring product information to market simultaneously in any locale and language. Key components of the Translation-Enabled Content Management initiative include: seamless integration of GlobalLink Project Director functionality embedded in the Astoria On-Demand user-interface; allows Astoria On-Demand users to work directly with Translations.com’s ISO-certified linguistic team or use other internal/external translation resources; centralized project tracking, business process automation and reporting for all localization projects across all vendors; server-based translation memory integration capabilities via GlobalLink Server; Secure Socket Layer (SSL) encryption of all data travelling to and from the end-user’s desktop, as well as data travelling between Astoria On-Demand and GlobalLink; a Service Oriented Architecture that IT can integrate into their SOA Governance and Deployment policy frameworks; unified solution for the creation, management, localization and production of XML-based documentation; and, data and Service hosting in Tier 1 data centers that comply with SAS 70 Type II guidelines for physical and logical security and resiliency. http://www.astoriasoftware.com/ http://www.translations.com/
SpringCM announced the newest version of its SaaS content management system SpringCM (5.4), which has new features and upgrades designed to make SpringCM more powerful and easier to use. A new feature of Version 5.4 is the ability to automatically set the retention period on a record based on a date field inside a document (e.g. hire date, contract expiration date, etc.). This was designed to be helpful for ongoing document-driven processes as well as for importing existing documents into the system through back-file conversion. Users should now be able to automatically classify a document as a record from within a SpringCM Advanced Workflow or a document rule, enabling business logic to drive records definition. SpringCM’s reporting has been enhanced to provide more standard reports and tries to make it easier to design custom reports. Custom dashboards introduced in Version 5.3 have been expanded with more dashboard layout options, tabbed dashboards and dashboards that are customizable to the user role in any SpringCM-based application. Other enhancements in SpringCM version 5.4 extend the view and markup functionality. All SpringCM functionality is delivered as a Web-based service for a monthly fee, and companies can deploy multiple applications on one technology infrastructure. Business processes like invoice processing, contract management, new employee on-boarding, and compliance certification can be captured in a SpringCM template and then deployed to multiple operating groups. http://www.springcm.com/
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