CrownPeak announced the launch of a new social media framework designed specifically for digital agencies and online marketers: The CrownPeak Social Media Publishing Console. The new content publishing platform offers marketers a simple way to manage and publish content both to their Web site and the myriad of social networks to which they may also be contributing. An addition to CrownPeak’s Online Marketing Suite, the new social solution enables digital marketers to manage, track and change content for both their social networking presence, as well as campaign landing pages. Offered within the core CrownPeak Content Marketing Suite, the Social Media Publishing Console enables marketers to add the console interface into any template, be it a press release, article or other type of online content, and update to Twitter, Facebook, LinkedIn or other networks right then and there. The content will instantly go through the required workflow process before it is automatically published to the appropriate sites. www.crownpeak.com
Category: Content management & strategy (Page 135 of 468)
This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.
Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.
Content strategy topics include information architecture, content and information models, content globalization, and localization.
For some historical perspective see:
https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/
SDL and Language Weaver announced a strategic partnership to deliver Language Weaver’s translation software tightly integrated into SDL’s GIM platform and as part of SDL Knowledge-based Translation System (SDL KbTS). Language Weaver automated translation solutions have been deployed for the enterprise and large web properties to deliver translations of digital content. This partnership will give SDL customers the opportunity to deliver effective communication to customers across many more languages. The companies announced that the agreement encompasses a number of different applications of automated translation, including: Translation of content that is otherwise too expensive or time consuming to translate, such as online support content that re-directs customers from expensive call centers to more cost-effective self-service on the web; Integrating automated translation into the translation process for high-quality technical documentation; Providing ubiquitous access to automated translation, through integration into desktop translation technology, SDL Trados, and integration into the translation website http://www.freetranslation.com. Integration with SDL Trados and the addition of new language support within SDL Knowledge-based Translation System are planned for the second half of 2009. http://www.sdl.com/lwsdl
Ephox announced the latest release of its online rich text editor, EditLive! 6.7. Included in the new version are multiple features to help website authors easily create accessible web content. With EditLive!’s built-in accessibility checking tools, users get detailed analysis of content errors based on the latest standards of the US Rehabilitation Act Section 508 and the W3C. The latest version of EditLive! includes accessibility check as-you-type functionality and makes compliance with web standards as easy as spell-checking a document. Business users receive immediate, visual feedback when they create non-compliant content and are then directed to resources that will help resolve the errors. In addition to the accessibility tools, some of the new features in EditLive! 6.7 include a broken hyperlink report and the ability to open Microsoft Word documents directly within EditLive!. All of the features in the latest release are included in the EditLive! Enterprise Edition which contains advanced productivity, multimedia and collaboration tools like an inline image editor, track changes, thesaurus, and auto-correct. http://www.ephox.com
iSpeech.org, text to speech software as a service (SaaS) company, announced its services are now available to anyone using the Box.net platform. The integration allows Box customers to instantly listen to documents with a few clicks of the mouse. This software-free feature is available through simple Web menus. The integration marks the first deployment of a text to speech Web service with an online content storage and collaboration platform. iSpeech brings text to speech to over 50,000 businesses currently using Box.net. Business and people can now have instant audio access to any document containing text. The resulting audio files can be used to help employees or students absorb information faster and, “even during their commute”. iSpeech usage is available in various packages ranging from a free ad-supported voice to the use of premium voices for $7.85 per month. Customers are able to try premium voices free for 15 days. The resulting audio files can be downloaded as MP3s, podcasted to iTunes, or embedded. http://www.ispeech.org/, http://www.box.net/
Autonomy Corporation plc (LSE: AU.) announced a new solution that allows businesses to automatically record and archive dynamic website content. Designed to address the complex regulatory requirements for businesses presenting dynamic content on the web, the solution combines Autonomy Digital Safe with Interwoven TeamSite to form an offering for including web content in a comprehensive compliance policy. Autonomy leverages the capabilities of its Digital Safe Archive and TeamSite web content management solution to provide an automated, secure, and scalable solution that helps businesses meet the compliance requirements of the modern web. For example, an insurance company can now produce a record of the exact premiums it offered online to a particular segment of customers during a marketing campaign conducted several months ago. Digital Safe is a hosted archive service that enables customers to outsource the storage and management of email messages, rich-media files, audio files, instant messages, and all forms of web content. TeamSite’s web versioning capabilities enable businesses to capture snapshots of content delivered to customers at exact points in time, including rolling back to content delivered several months or years ago. This information can now be ingested and indexed by Digital Safe to help organizations meet strict eDiscovery and audit compliance requirements, including COBS 11.8 (Conduct of Business), SEC/FINRA regulations, and the Gramm-Leach Bliley Act. This solution is available now. http://www.interwoven.com/, http://www.autonomy.com
Vasont Systems announced the release of the next major version of their content management system, Vasont 12, that enables users to store multilingual content once for maximum reuse and delivery to multiple channels. Vasont 12 includes: Collaborative Review package provides effective virtual collaboration with colleagues. Internal and external reviewers markup content with changes and comments while seeing other reviewers’ feedback simultaneously. Accepted changes automatically update in Vasont, minimizing manual updates; Project Management tracks projects to meet publishing deadlines. The Project Management window provides overall statuses of workflow projects across multiple departments and highlights overdue projects. When needed, users can inquire for specific status information. Gantt charts provide a graphical view of project timelines; Translation package consolidates translation project information in one window. Vasont’s Translation Projects window provides tracking and status for each multi-language translation project. Translation coordinators submit projects to multiple vendors for quote or translation. Integrations with translation vendors automate content delivery and status information to/from Vasont; Preview feature provides a styled view of XML content. Vasont’s Preview displays content in a styled view to speed up editorial time by making content easy to read; Content Ownership increases content security. Specific pieces of content within a collection are restricted to alterations by its Content Owners while other users can only view it. Associate Administrators role provides flexibility to coordinate administrative responsibilities across multiple groups, and more. This release is available on May 1, 2009 for both the client/server and hosted (SaaS) models. http://www.vasont.com
More on this later, but the title of the keynote by Microsoft’s Tricia Bush, “The Web Platform of The Future”, should suggest Microsoft’s presence will be interesting.
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I was recently talking with a CEO of a company which operates in several countries all over the world. Not surprisingly, they use English as corporate language. But although they assume that new employees can work in English, there are differences in their fluency – and that can lead to misunderstandings, or people spending more time in communicating and understanding issues than they would in their own language.
I asked whether they tested the level of English skills when new employees were hired. It turned out that a tailored test based on the special terminology of their industry and also of management would be helpful in defining their skill level. After all, most of us would describe ourselves as fluent speakers of a language – but fluency is a very movable beast. Having spent most of my professional life writing an reading in English, I still manage to make errors of various seriousness practically every day. At times, such errors really obfuscate the meaning.
I repeat myself, but to me, the real future of the language business is in all the various new and yet even unimagined tools and solutions for employees working in a multilingual environment. As we exchange messages and develop ideas across contries, cultures and languages, we need new and faster ways to cross the language barriers. Using crowdsourcing for multilingual needs will open up interesting possibilities, just like in Google Translate where users can suggest a better translation. Similar applications for crowdsourcing multilingual solutions inside companies and industries should proliferate.
Btw., an interesting point was made by another person responsible for training in a large global organization. He remarked that using social media in training allows them to evaluate the results better: they can tap into the conversations of the community and trough them see what people have learned and where they need to improve the training. Great idea!
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