CrownPeak announced the launch of its Online Marketing Management Suite, with content management and marketing tools designed to enable online marketers to more easily and effectively engage target audiences. The completely new Suite of tools empowers business managers to test, target and measure content relevance in Web sites, landing pages, banner ads, mobile devices, social media and other online channels. Users can create “playlists” of persona segments based on implicit data such as referring URLS, external marketing campaigns, paid vs. organic search, geography or even specific IP ranges. Additionally, CrownPeak enables the creation of explicit segments based on what is “known” about each visitor from online registration or other forms (e.g. Webinar or white paper sign ups, polls and/or survey results). Also introduced within the new Suite are new form building tools to make it easier for CrownPeak customers to create any type of data collection form, and use that data for content targeting purposes. CrownPeak’s new tools can be integrated into other online marketing solutions and social media programs. From CRM solutions such as Salesforce.com, email solutions such as ExactTarget, and Web analytics solutions such as Omniture‘s Site Catalyst and Google Analytics and Website Optimizer, CrownPeak provides pre-integrated solutions. The new CrownPeak capabilities are immediately available to users. http://www.crownpeak.com

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