Snowflake, an AI Data Cloud company, has signed a definitive agreement to acquire Observe, a provider of AI-powered observability. With this acquisition, Snowflake will deliver their next generation of AI-powered observability, built on open standards and designed for the scale, complexity, and economics required by modern AI-driven enterprises. Snowflake and Observe will provide enterprises with:
- Agentic AI for faster troubleshooting: The combination of Observe’s AI-powered Site Reliability Engineer (SRE) with data in Snowflake enables a shift from reactive monitoring to proactive, automated troubleshooting. Observe’s AI SRE leverages a unified context graph that correlates logs, metrics, and traces, allowing teams to detect anomalies earlier, identify root causes, and resolve production issues faster.
- An open-standard architecture built for scale: The acquisition also establishes a unified, open-standard observability architecture based on Apache Iceberg and OpenTelemetry. Enterprises can manage massive telemetry volumes using economical object storage, elastic compute, and interoperable standards.
- Full telemetry data retention with efficient economics: As AI-driven applications generate volumes of logs, metrics, and traces, enterprises have increasingly been forced to rely on sampling and short retention windows to manage cost. By unifying Observe’s AI-powered observability platform with Snowflake’s scalable data foundation, organizations may eliminate these tradeoffs.
