Reverie Language Technologies announced the launch of Anuvadak, a platform to publish and manage website in any language. India is a country of 1.33 billion, with a 70% literacy rate. Out of these 70% literates, only 10% are English literates; Anuvadak was built keeping in mind that websites in English are not enough to reach out to the 90% language literate populace of the country.
Anuvadak is a one stop platform which can help businesses localise through a unified single click platform. Anuvadak can scale down the website localisation time and can save localisation and content management costs. Anuvadak takes away the technical complexities in localising a website, helping businesses to manage all the localized content in one place, making localized websites as scalable as the source English website.
- Machine translation that comes from Reverie’s decade old expertise in Indian language technologies, can be added to Anuvadak
- Anuvadak’s integration with AI-enabled translation platform reduces the website translation time to one third of the time taken to traditionally translate content in Indian languages
- With Reverie’s own proprietary Indic fonts built-in, content created through Anuvadak is visually more appealing.
- Unlike on-demand Indic language plug-ins, Anuvadak helps build Search Engine Optimization (SEO) enabled websites in Indian languages, which means that a company’s localised website will start showing up in search queries as more and more Indians will be searching in their own language.
CoreMedia, developer of the content management and experience orchestration platform, CoreMedia Content Cloud, announced a strategic partnership with Zobrist Software Group Inc. an e-Commerce systems integrator and software provider. CoreMedia Content Cloud enables businesses to deliver personalized customer experiences to any digital channel. The Zobrist Software Group plans to deploy its digital commerce experience earned over the past two decades to help CoreMedia Content Cloud customers elevate the user experience of their websites to reduce time to market, improve brand visibility, increase online conversion and boost revenue.
Digital experience company Acquia announced the availability of Acquia CMS Migrate, a new solution that helps organizations migrate their data from any content management system (CMS) to Drupal 9. It can make migrations to Drupal 9 “five times faster” compared to traditional website replatforming projects. Drupal 9 is built to handle more data at higher volumes, integrate easily with other platforms, and lower the barriers to entry for new Drupal users.
Acquia CMS Migrate combines both automation and the company’s Drupal 9 expertise. The software uses connectors to non-Drupal CMS platforms – including Adobe Experience Manager, Sitecore, Bloomreach, Documentum, Oracle Web Center, and others – to automatically migrate content, metadata, files, and configurations to Drupal. During migration, the software rationalizes content by removing duplicate or unused content, cleaning up file structures, and more. Acquia’s consultancy helps organizations prepare for migration by setting up a strategy, reviewing compliance objectives, and other counsel.
Digital asset management (DAM) vendor Bynder has acquired We Adapt, a SaaS solution to help brands scale video content creation. With the addition of We Adapt, renamed Video Brand Studio, Bynder offers brands a single platform to scale on-brand content capabilities across print, images, and video. Marketers need to manage the content demand for a wide range of mediums and distribution methods, including social media, websites, email marketing campaigns, and digital advertising platforms. The traditional video creative process of crafting videos one by one struggles to meet the new needs for large volumes of related videos with the agility that online channels require. Video Brand Studio alleviates that bottleneck by providing video creation and modification tools to quickly create and update similar videos simultaneously without any editing skills.
Once fully integrated, Video Brand Studio will be available as an optional add-on module alongside Digital Brand Templates and Print Brand Templates. The integrations Video Brand Studio offers with digital advertising platforms like Facebook, YouTube, and Instagram complement Bynder’s other downstream integrations to provide customers an integrated process for content creation, management, and distribution that boosts efficiency and agility. The same advertising platform integrations also give customers greater insights into creative performance through online video campaign performance data.
New page experience focus for a better web
The open web has always been critical to Google’s business, which is why AMP was both puzzling and controversial. AMP’s faster page display was a clear benefit, but the forced and limited format made user experiences worse and was a burden with a questionable upside and loss of control for publishers. This post from Google’s Webmaster Central blog on upcoming search ranking changes has some welcome news. In addition to focusing more on web page experience [emphasis added]…
As part of this update, we’ll also incorporate the page experience metrics into our ranking criteria for the Top Stories feature in Search on mobile, and remove the AMP requirement from Top Stories eligibility. Google continues to support AMP, and will continue to link to AMP pages when available.
This is good for the open web, web user experience, and publishers. Google will obviously still compete with publishers as it continues to add richer results to its search pages. But their advantage will not necessarily be unfair, and a Google walled garden should be less of a concern. It is of course also good for Google as it heads into more serious calls for regulation. Read More
SaaS companies, app platforms, and product integrations
Scott Brinker has been making a case for “app platforms” as part of a model for understanding existing landscapes comprised of large platforms and extremely large numbers of “specialist apps”. In this post he looks at some research that ‘examined integrations, public APIs, and “app centers” offered by the 1,000 fastest growing SaaS companies from 2019’ by product category. Scott’s discussion and the detailed research he links to are worth a look by market and business strategists. Read More
The skills content professionals in government need
Our .gov readers will find this report by Ksenia Cheinman especially valuable, but the information and approach will also be helpful to commercial organizations. Ksenia provides a link to short version of the full research report in case you need to whet your appetite. Read More
The VR winter
The problem is, we haven’t worked out what you would do with a great VR device that isn’t a game (or some very niche industrial application), and it’s not clear that we will. We’ve had five years of experimental projects and all sorts of content has been tried, and nothing other than games has really worked. … Pulling all of these threads together, the issue I circle around is not just that we don’t have a ‘killer app’ for VR beyond games, but that we don’t know what the path to getting one might be. Read More