Day: June 3, 2020

Reverie Language Technologies announced the launch of Anuvadak, a platform to publish and manage website in any language. India is a country of 1.33 billion, with a 70% literacy rate. Out of these 70% literates, only 10% are English literates; Anuvadak was built keeping in mind that websites in English are not enough to reach out to the 90% language literate populace of the country.

Anuvadak is a one stop platform which can help businesses localise through a unified single click platform. Anuvadak can scale down the website localisation time and can save localisation and content management costs. Anuvadak takes away the technical complexities in localising a website, helping businesses to manage all the localized content in one place, making localized websites as scalable as the source English website. 

• Machine translation that comes from Reverie’s decade old expertise in Indian language technologies, can be added to Anuvadak
• Anuvadak’s integration with AI-enabled translation platform reduces the website translation time to one third of the time taken to traditionally translate content in Indian languages
• With Reverie’s own proprietary Indic fonts built-in, content created through Anuvadak is visually more appealing.
• Unlike on-demand Indic language plug-ins, Anuvadak helps build Search Engine Optimization (SEO) enabled websites in Indian languages, which means that a company’s localised website will start showing up in search queries as more and more Indians will be searching in their own language.

https://reverieinc.com

Digital experience company Acquia announced the availability of Acquia CMS Migrate, a new solution that helps organizations migrate their data from any content management system (CMS) to Drupal 9. It can make migrations to Drupal 9 “five times faster” compared to traditional website replatforming projects. Drupal 9 is built to handle more data at higher volumes, integrate easily with other platforms, and lower the barriers to entry for new Drupal users.

Acquia CMS Migrate combines both automation and the company’s Drupal 9 expertise. The software uses connectors to non-Drupal CMS platforms – including Adobe Experience Manager, Sitecore, Bloomreach, Documentum, Oracle Web Center, and others – to automatically migrate content, metadata, files, and configurations to Drupal. During migration, the software rationalizes content by removing duplicate or unused content, cleaning up file structures, and more. Acquia’s consultancy helps organizations prepare for migration by setting up a strategy, reviewing compliance objectives, and other counsel.

https://www.acquia.com/drupal9

Digital asset management (DAM) vendor Bynder has acquired We Adapt, a SaaS solution to help brands scale video content creation. With the addition of We Adapt, renamed Video Brand Studio, Bynder offers brands a single platform to scale on-brand content capabilities across print, images, and video. Marketers need to manage the content demand for a wide range of mediums and distribution methods, including social media, websites, email marketing campaigns, and digital advertising platforms. The traditional video creative process of crafting videos one by one struggles to meet the new needs for large volumes of related videos with the agility that online channels require. Video Brand Studio alleviates that bottleneck by providing video creation and modification tools to quickly create and update similar videos simultaneously without any editing skills.

Once fully integrated, Video Brand Studio will be available as an optional add-on module alongside Digital Brand Templates and Print Brand Templates. The integrations Video Brand Studio offers with digital advertising platforms like Facebook, YouTube, and Instagram complement Bynder’s other downstream integrations to provide customers an integrated process for content creation, management, and distribution that boosts efficiency and agility. The same advertising platform integrations also give customers greater insights into creative performance through online video campaign performance data.

https://www.bynder.com/en/