Year: 2019 (Page 3 of 4)

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

Enterprise digital transformations are not for the feint of heart. Technologies, practices, workflows, customer expectations, and market and business requirements are constantly evolving, and technical and operational integrations need to somehow keep up. That’s why case studies from experienced pros like this one are a critical part of your strategy due diligence. 

B101. Transforming your digital ecosystem successfully: why & how it is possible 

Can you build a digital ecosystem that enables your organization to delight its customers at every touchpoint, while delivering effective personalization and omni-channel engagement? Can you meet the needs of your customer’s journey across all channels to deliver her relevant content at any given point? For many, a successful customer experience relies on an affirmative answer to both questions. But the “transformation” required to support such efforts presents brands with seemingly insurmountable challenges. Where do you even begin? Our session helps you kick-start a digital transformation initiative by showing you how it can be done, even if you are starting with disparate systems, processes, and disconnected customer experiences. We show you an effective strategy and road map, including best practices in its execution. We offer you real-world examples of what has worked and led to a 400% increase in customer engagement—and what has not—and how you can succeed.

Monday, April 29: 10:30 a.m. – 11:15 a.m.

 

Vijay Hanumolu
Vice President, Digital Strategy, Unum

 

 

Kevin P Nichols
Executive Director, Experience, AvenueCX and Global Content Strategist

 

Learn more & register with code FG19 for best available price

 

Diamond sponsors

Platinum sponsors

 

Gilbane Conferences have been providing content, computing, and digital experience professionals with trusted content since 2002.

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

 

Our conference is followed by in-depth, half-day workshops by well-know experts providing detailed guidance on how to get a head start on key strategies, including…

Leveraging best practices & technology leadership in digital transformation to shape & enrich digital experiences locally

Digital customers are disrupting established practices and processes internationally. Product and service leaders must understand, analyze, meet, and exceed local requirements to enter and grow in their target markets. The digital age has set the stage to amplify local reach, relevant resonance, and personal reaction. Whether you are in a globalizing startup or in a multinational organization you have to overcome challenges and seize opportunities to make the most of that borderless stage and deliver effective content and products while demonstrating much agility, velocity, and customer centricity. More than ever, there is no great local experience without global excellence. Digital customers are in the driver’s seat, and know what they look for as well as where, when, and how they want it. Therefore, it is crucial to engage them linguistically, culturally, and functionally before they switch to your competitors in one click or with one word. Join this workshop to unleash the power of the fast track to create and increase digital globalization value. We cover how to do the following:

• Consider a robust framework to execute digital globalization plans end to end, maximize customer experiences, and sustain value matching local customer journeys.
• Build a road map to develop assets, showcase quick wins, and deliver on your business objectives in a time and cost-effective way across multiple markets.
• Drive the transformation of digital content and product supply chains into experience value chains by optimizing creation, development, internationalization, translation, localization, testing, certification, and personal customer experiences globally.
• Benefit and profit from technology enablers that help you turn automated intelligence into intelligent automation and augment local customer reality, specifically within AI-driven ecosystems.
• Capture and measure content effectiveness globally and locally through tangible performance indicators and datadriven operations.
• Develop and elevate digital globalization in your organization as a global profit driver by establishing a collaborative business partnership model across teams, disciplines, and functions.
• Innovate with snackable content to boost micro experiences for international customers.

Wednesday, May 1: 1:30 p.m. – 4:30 p.m.

Bruno Herrmann,
Global Leader, Expert Advisor in Digital Experiences, Products and Content, Independent Consultant

 

 

Reserve your seat today

 

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Diamond sponsors

Platinum sponsors

 

Gilbane Conferences have been providing content management, computing, and digital experience professionals with trusted content since 2002.

 

 

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

Our conference is followed by in-depth, half-day workshops by well-know experts providing detailed guidance on how to get a head start on key decisions, including…

The Right Way To Select Digital Experience Technology

This fast-paced workshop gives you the inside scoop on how to match your unique needs to the right DX marketplaces and vendors, ranging from WCM to DAM to CRM, CDPs, marketing automation, and more. Learn how to distinguish among features, architectures, cost and ecosystems to assess how you can underpin your digital strategy with the best-fitting tools for your needs. Come away with a firm understanding of the major pros and cons of the key players and how to replace traditional, waterfall methods with a more modern approach to technology selection. Each participant receives a copy of Tony Byrne’s book,The Right Way to Select Technology.

Wednesday, May 1: 9:00 a.m. – 12:00 p.m.

 

Tony Byrne
Founder, Real Story Group

 

Reserve your seat today

 

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Diamond sponsors

Platinum sponsors

 

Gilbane Conferences have been providing content management, computing, and digital experience professionals with trusted content since 2002.

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

Like most larger organizations the ATF has many types of customers, employees, and partners. Building a modern digital experience that meets their unique requirements, while supporting consistent and continuous collaboration and operational flows is no easy task. Case studies like this provide valuable insight, and we are pleased to have the ATF’s Hadiza Buge join us to share their story.

B103. Breaking down the regs: DX at the ATF

Parsing through federal regulations can be challenging. It can be hard to know where to start and find what you need. That’s certainly true at the Bureau of Alcohol, Tobacco and Firearms (ATF)… Learn how digital is helping the ATF better connect state and local law enforcement as well as firearms dealers, the public, and other constituents with mission-critical information and services… Regulatory updates are shared faster with law enforcement, and best practices around personalization and usability are helping the ATF drive better results for constituents… Learn how the ATF is leveraging open source tech and strategies more typical of marketing organizations — including journey orchestration, audience segmentation, and personalization — to deliver for all of its audiences.

Monday, April 29: 1:15 p.m. – 2:00 p.m.​

 

Hadiza Buge
Chief, Electronic Media & Communication, Bureau of Alcohol, Tobacco, Firearms and Explosives

 

 

Peter Durand
VP, Public Sector, Acquia

 

Learn more & use code FG19 for best available price

Diamond sponsors

Platinum sponsors

 

Gilbane Conferences have been providing content management, computing, and digital experience professionals with trusted content since 2002.