Curated for content, computing, and digital experience professionals

Year: 2015 (Page 1 of 8)

Gilbane Conference 2015 resources

Whether you were able to join us for the Gilbane Conference 2015 or not, the conference presentations are available. There are also videos of the keynote presentations and a couple of interactive panels. Below is a list of the videos with direct links to individual presentations and panels. Also, below are links to some blog posts and speaker spotlights.

Keynote Presentations

Donna Tuths, Global Managing Director, Accenture Interactive, Accenture Digital
Global Marketers and Digital Transformation: What They are Doing and What They are Thinking
Video
Slides

Scott Brinker, Founder, chiefmartec.com & Co-founder & CTO, ion interactive
Hacking Marketing: What Marketers Can Steal from Software Developers
Video
Slides

Jon Marks, CTO and co-founder, Kaldor
Are Apps All They’re Cracked Up to Be? (Or Should We Just Embrace Mobile Web Instead?)
Video
Slides

Kevin Newman, Director of Technology, Harvard Business Publishing
Using Strategic Thinking in Technology
Video
Slides

Michele J. Givens, Publisher and General Manager, Editorial Projects in Education, Inc.
Strategies for Improving Digital Outreach & Increasing Audience Engagement
Video
Slides

New Frontiers in Digital Content Distribution

Moderator: Mark Walter, Director, Strategic Solutions, Managing Editor Inc. (MEI)
Introduction overview
Slides
Brad Kagawa, VP Technology, Content Management Systems, The New York Times
Jay Brodsky, Principal, Align Digital
Eric Hellweg, Managing Director, Digital Strategy, Harvard Business Review
Interactive Panel
Video

Aligning Technology with Strategy – Harvard Business Review

Moderator: Kevin Newman, Director of Technology, Harvard Business Publishing
Fred Lalande, Technical Production Manager, Harvard Business Publishing
Daigo Fujiwara, Web Developer, Harvard Business Publishing
Matt Wagner, Web Developer, Harvard Business Publishing
Kianosh Pourian, President/Founder, Cielo Concepts Inc.
Matt Serbian, Web Developer and Tech Lead
Interactive Panel
Video

Recurring Revenue: Why Subscription Models are the New Hot Business Model (Again)

Moderator: Kathy Greenler Sexton, CEO & Publisher, Subscription Insider
Conference session
Video
Catherine Giffi, Director, Strategic Market Analysis, Wiley
Slides
Jim Fosina, CEO & Founder, Amora Coffee & Tea Fosina Marketing Group
Slides
Dan Burkhart, CEO, Recurly
Peter Figueredo, Founding Partner, Subscription Practice Lead, & Head of Client Services, House of Kaizen
Slides

Blog posts

Destination CRM
Gilbane Conference 2015: Understand Customer Reactions, and Deliver Content Accordingly
2015 Gilbane Conference Day Two: Companies Must Personalize Content for Global Markets

CMS Wire
Discussion Point: What’s on Your 2016 Digital Radar?

Jostle
5 observations on the state of employee social networks

TechTarget SearchCRM
Creating an effective content marketing strategy

TechTarget SearchCIO
Gilbane Conference: HBR’s IT team uses Agile and wins a seat at the table

CMS Wire
Discussion Point: What’s on Your 2016 Digital Radar?

Diginomica
Digital distraction disorder – a problem for consumers, a bigger problem for marketers
WCM alternatives: build, buy, customize – what would you do?

a Technologies Blog
Review Gilbane Conference 2015

Speaker Spotlights

Gilbane Conference 2015 speaker spotlights are on the main conference site here.

Speaker spotlights for the 2014 and 2013 conferences are here.

Gilbane Conference Keynote Presentations

Join us for the Gilbane Conference keynote presentations Wednesday, December 2, 8:30 am – Fairmont Copley Plaza Hotel, Boston

speaker panel_new

Moderator: Frank Gilbane, Founder, Bluebill Advisors, Gilbane Conference

Donna Tuths, Global Managing Director, Accenture Interactive, Accenture Digital
Global Marketers and Digital Transformation: What They are Doing and What They are Thinking

Scott Brinker, Founder, chiefmartec.com & Co-founder & CTO, ion interactive
Hacking Marketing: What Marketers Can Steal from Software Developers

Jon Marks, CTO and co-founder, Kaldor
Are Apps All They’re Cracked Up to Be? (Or Should We Just Embrace Mobile Web Instead?)

Kevin Newman, Director of Technology, Harvard Business Publishing
Using Strategic Thinking in Technology

Michele J. Givens, Publisher and General Manager, Editorial Projects in Education, Inc.
Strategies for Improving Digital Outreach & Increasing Audience Engagement

The complete schedule, program and other details can be found on the conference site.

New Frontiers in Digital Content Distribution

As we said in our most recent Gilbane Advisor, “There are tectonic shifts underway among competing web, mobile, and social platforms, that will have profound effects on digital strategies.” While these shifts will impact everyone who distributes content, the major publishers have the most at stake, are paying the most attention, and are already experimenting. By now these experiments have provided some initial data, in particular with Facebook Instant Articles, though likely not enough to base major decisions on. Since we wrote the session description below a few months ago, Google announced Accelerated Mobile Pages (AMP) project and Facebook announced Notify. Events are moving quickly.

Whether you are a publisher, brand marketer, or  independent blogger, this panel discussion is bound to be enlightening.

P1. New Frontiers in Digital Content Distribution

Publishers have been using social media as a means to extend their brands, drive traffic to web properties, and cultivate direct relationships with consumers. But the arrival of “off-site” digital media outlets—Facebook’s Instant Articles, Apple News, Snapchat, Twitter Lightning, and whatever Google might dream up next—has publishers asking: will social media platforms usurp publisher’s own brand sites or be a lucrative extension? What are the results from those who are early participants? What are the business and technology issues to consider when deciding whether to take part? How can you prepare your organization, infrastructure and content to be ready if your CEO/CMO decides to take the plunge?

A panel of media technologists will report on their experiences and share their insights as we explore the latest trend in the evolution of digital media.

Wednesday, December, 2: 1:30 p.m. – 2:30 p.m.
Moderator: Mark Walter, Director, Strategic Solutions, Managing Editor Inc. (MEI)
Panelists:
Brad Kagawa, VP Technology, Content Management Systems, The New York Times
Jay Brodsky, Principal, Align Digital
Eric Hellweg, Managing Director, Digital Strategy, Harvard Business Review

How to develop a personalization strategy

Join us at the Gilbane Conference in Boston December 1-3 and learn how your peers are building superior digital experiences for customers and employees. Personalization is a big, and complex, component of customer experiences. A successful strategy for your organization needs to consider all the stakeholders and lots of variables. This workshop will help you begin, or review, your personalization strategy.

Workshop A. Developing a Personalization Strategy: One Size Doesn’t Fit All

In this workshop, we will discuss the thinking necessary to build a strong personalization strategy for any organization. Illuminating a range of different types of strategy and effective scenarios for different organization types, we will pull back the details to understand the commonalities, decision paths, and frameworks for organizing these strategies.

The session will also ground the discussion in some operational complexity associated with personalization strategy, including:

  • Assessing existing user behavior as a prerequisite of personalization strategy
  • Audience segmentation and CRM
  • The interaction between personalization strategy and UX planning

For attendees, the workshop will provide both an overview of this complex subject, and the chance to discuss their own challenges and align them with strategies that can work.

Instructor: John Berndt, CEO, TBG (The Berndt Group)
Tuesday, December, 1: 9:00 a.m. – 12:00 p.m. • Fairmont Copley Plaza Hotel, Boston

This workshop is included in the ConferencePlus package. Save $200 on the ConferencePlus and Conference Only options. To get your Bluebill discount use priority code 200BB when registering online.

I would like my $200 registration discount – code 200BB

Building the analytics you need to monetize your innovation

Join us at the Gilbane Conference in Boston December 1-3 and learn how your peers are building superior digital experiences for customers and employees. If you haven’t reviewed your analytics for effectiveness in a while, or are wondering if you are collecting the right metrics to support your business objectives, this in-depth workshop is for you.

Great Ideas Need the Right Metrics to Flourish: Building the Analytics You Need to Monetize your Innovation

For digital innovators, Analytics and data-driven decision-making have become key determinants of success. “If you can measure it, you can manage it.” The right metrics often make the difference between monetizing innovation and under-performance.

Yet identifying these “metrics that matter” isn’t easy—the right metrics vary widely based on your business model—nor is it easy to build the required capabilities and collecting the necessary data. Fortunately there is a way to make it easier, and this presentation will share a better way to tackle the challenge.

In this workshop, author and analytics veteran Jaime Fitzgerald will share his battle-tested method that addresses this challenge. During two decades working with data, Mr. Fitzgerald created a new method that makes it easier to define the metrics you really need to monetize your innovative ideas, business models, and initiatives. In addition to defining the “metrics that matter,” Mr. Fitzgerald’s methodology defines the analytic methods and data sources you need to generate these key performance indicators, and how they will be used to enhance key business decisions, essential processes, and business model evolution.

Instructor: Jaime Fitzgerald, Founder & Managing Partner, Fitzgerald Analytics
Tuesday, December, 1: 1:00 p.m. – 4:00 p.m. • Fairmont Copley Plaza Hotel, Boston

This workshop is included in the ConferencePlus package. Save $200 on the ConferencePlus and Conference Only options. To get your Bluebill discount use priority code 200BB when registering online.

I would like my $200 registration discount – code 200BB

 

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