The Gilbane Advisor

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Category: Content management & strategy (Page 27 of 471)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

One AI Language solution for developers now in AWS Marketplace

January 18, 2023 /

One AI, a platform that enables developers to add language AI to products and services, announced it has entered into a collaboration with Amazon Web Services (AWS). The relationship allows One AI to offer its Software-as-a-Service (SaaS) language AI solutions in the AWS Marketplace, which makes it easy for customers to find, test, buy and deploy software on AWS.

One AI’s advanced natural language processing (NLP) platform allows developers to analyze and process large amounts of text, audio and video data through an application programming interface (API) for a range of use cases, including analyzing and understanding email threads for customer sentiment or reactions, extracting important points in a conversation, examining and breaking down all data from call centers, and determining positive and negative feedback on various subjects from social media posts and product reviews.

Businesses and developers can create their own Language Skills or choose from a library that includes capabilities such as advanced data extraction, transcription, summarization, sentiment analysis, emotion recognition, and action item detection. The library of Language Skills allows businesses and developers to tailor the solution to their specific needs and use-cases.

https://www.oneai.com ■ https://aws.amazon.com/marketplace/pp/prodview-div4d7ckhwkqe

Uniform and Algolia partner

January 16, 2023 /

Uniform announced a partnership with Algolia. With the new integration, marketers and merchandisers can query Agolia within Uniform Canvas to show either for specific results, such as blog entries or products, or a dynamic range based on a search query. This process uses Algolia to deliver results quickly and can be used with any connected index within Algolia. These results can also be used for testing and personalization using Uniform Context. 

In practice, this means that a Canvas component can be connected to an Algolia index built from a commerce engine, then set to search for either alternative products (e.g., showing alternative brown leather shoes when viewing a product detail page) or complementary products to drive cross-sales (e.g., Brown belts and bags to match the shoes being viewed.) As new products are added to the index, the component automatically adds the most relevant options, to boost conversions without manual work. This can be used to recommend content or tutorials to support marketing use cases. 

With Algolia’s prebuilt front-end component, business users can control the display of search results (pagination, columns, other page content), also the display of the images in the Algolia index without developer support.

https://uniform.dev/ ■ https://algolia.com

Lexalytics expands NLP capabilities across foreign languages

January 12, 2023 /

Lexalytics, an InMoment company and provider of AI-based, natural language processing (NLP) technology, announced it has improved accuracy and expanded NLP capabilities for 11 non-English languages. Now global brands and businesses can analyze unstructured data natively and benefit from full-featured text analytics to better understand their customers and make more informed decisions across 31 total languages.

While some companies offer a range of NLP features in languages other than English, few cover the sheer number that Lexalytics supports. Many rely on machine translation before processing which can decrease the accuracy of the analysis. Because Lexalytics processes text data in its native language, it can take into account specific nuances and complexities of that language, and better understand the meaning and context of the text.

Lexalytics has expanded feature coverage to include entities, themes, summarization, sentiment (at the document and item level), categorization, and part-of-speech tagging for the following 11 languages: Arabic, Danish, Finnish, Hebrew, Norwegian, Polish, Russian, Swedish, Thai, Turkish and Vietnamese. Lexalytics continues to offer full-featured support for an additional 20 languages. These expanded language capabilities are available for customers of Lexalytics’ Salience, Semantria API, and Spotlight application, as well as InMoment’s XI Platform.

https://www.lexalytics.com/

Vercel and Sitecore partner

January 12, 2023 /

Vercel, a cloud platform for frontend developers, together with Sitecore, a global provider of end-to-end digital experience solutions, announced a strategic partnership in response to the needs of brands for a more composable architecture. Marrying Vercel’s mission to power the frontend experience of businesses around the world, and Sitecore’s experience in helping brands potential to connect with their consumers globally, is meant to create new opportunities to scale on the Web.

Vercel and Sitecore have a history of collaborating on multiple engagements globally for clients across industries including Focus Brands and Avid Technology, with Platinum Sitecore implementation partners like Merkle and XCentium. Together, the companies help clients build composable digital experiences using Vercel’s Edge Middleware, Sitecore’s XM, and deep integrations built to allow for a headless solution by leveraging Vercel’s frontend as a Service (FaaS) experience expertise.

https://vercel.com ■ https://www.sitecore.com

Bloomreach adds catalog management feature

January 12, 2023 /

Bloomreach announced a new feature from Bloomreach Discovery that gives merchandisers greater control over their product catalogs. With Catalog Management, merchandising teams can use business user-friendly tools to configure and manage all product catalogs within their account. Bloomreach Discovery customers now provides all users with the ability to see data import activity and make configuration changes in real time. They are also able to select which data attributes they want to show up in the product feed, ensuring product data is relevant for their business and for customer queries.

The data implementation process for product discovery tools can take time, and often becomes more complicated with larger product catalogs. This can lead to delays in generating value from the tool, as merchandisers have to wait for the implementation process to be completed before they can make changes or customizations to the data. Catalog Management solves for this issue directly by enabling search and merchandising teams to manage the data integration process on their own. It offers users the ability to view, manage, diagnose, and explore data across all the catalogs in their account, allowing them to optimize their merchandising, make necessary changes or customizations in real-time.

https://www.bloomreach.com/en

NewSpark.io updates digital asset management platform

January 11, 2023 /

NewSpark.io announced a new release of Media Manager, a digital asset management platform. This latest build offers more features and improvements to help businesses of all sizes organize, store, and access their digital assets such as images, documents, and videos. The streamlined platform has been redesigned from the ground up with a focus on intuitiveness, allowing users to save a significant amount of time on core tasks around asset management and publishing operations. One of the enhancements in Media Manager is NewSpark’s AI tagging tool, a technology that uses computer vision to analyze and automatically tag assets with relevant keywords and phrases. This makes it possible for users to recall and re-use specific pieces of media assets for new projects through a search function. In addition to its search functionality, the platform also offers a range of tools for ingestion and publishing of assets. Users can create custom project folders, add tags and metadata, and collaborate with team members securely inside or outside of their organization. The platform is now available for a 30 day free trial.

https://www.newspark.io/

CI&T and Crownpeak partner

January 9, 2023 /

CI&T, focused on driving digital transformation for global brands, and Crownpeak, a digital experience platform (DXP) provider, announced a partnership to build retail experience management accelerators combining the companies’ expertise in the industry and technology.

The Retail Experience Platform is a digital experience platform using composable commerce architecture with reusable components to support specialty retail sales. As a result, retail and e-commerce companies can bring their brand’s unique customer experiences to life – launching and continuously optimizing those experiences to maximize conversions, revenue, and customer engagement. Leveraging a composable architecture to build a personalized “best-of-stack” platform, companies do not have to compromise on future, scalable performance or uncontrolled costs.

Crownpeak helps bring enterprise marketers and IT professionals together with its hybrid, headless, and composable DXP architecture to deliver content-driven commerce – fast, secure, accessible, and transactional omnichannel digital experiences. Crownpeak also finalized its acquisition of Attraqt in December 2022. Attraqt is a provider of SaaS solutions that powers product discovery experiences and online conversion for top brands and retailers globally.

https://www.crownpeak.com ■ https://ciandt.com/

Solodev launches serverless CMS

January 9, 2023 /

Solodev announced the launch of Solodev Serverless CMS: a cloud-native enterprise content management system that runs serverless on AWS. Solodev Serverless CMS is fully deployed on Amazon Web Services (AWS) and is capable of running high-availability workloads.

Solodev Serverless CMS delivers a composable set of cloud-based services to support traditional and headless websites and apps, including Jamstack frameworks like React. Solodev Serverless CMS utilizes container technologies, including Docker, Kubernetes, AWS Fargate, all instantly deployed on the AWS infrastructure. Solodev Serverless CMS also delivers cloud-first features such as dynamic modules, a drag-and-drop page builder, furl management, and advanced form capabilities, including security and fraud prevention. Solodev Serverless CMS users will also have access to the Solodev Marketplace, featuring hundreds of third-party platforms like Salesforce and cloud services from AWS.

Solodev Serverless includes everything from Git to container orchestration with AWS Fargate, cloud-based IAM with AWS Cognito, database services like AWS DynamoDB, monitoring via Amazon CloudWatch, and more. Powered by Solodev Serverless, Solodev Serverless CMS is now available and can be procured on-demand through the AWS Marketplace, via public sector schedule contracts, and soon through the Solodev Marketplace.

https://www.solodev.com

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