Vignette (NASDAQ: VIGN) announced the immediate availability of the Vignette Digital Services Hub, which enables organizations to manage and deliver rich multimedia content to any Web-enabled device through a single unified framework. Vignette Digital Services Hub also provides tracking and analysis to ensure content reaches the intended audience with the desired effect. The initial offering targets telecommunications, media and entertainment companies that depend on differentiated and interactive content such as ring tones, video downloads and mobile TV to attract and service customers. However, the technology has broad application across all markets, such as financial services, healthcare, distribution and retail, which require anytime, anyplace connections with their customers. Vignette Digital Services Hub combines Vignette’s Web solution with technologies from partners to provide a single, flexible application for collecting, managing, approving and delivering electronic assets and rich media to customers based on preferences, demographics and demonstrated interests. Vignette Digital Services Hub go-to-market partners include: SafeNet-Digital rights management for content protection and rights enforcement; Sun- Identity management and integration hardware; Valista-Merchandizing, payments and settlement solutions; and, Volantis-Optimized and personalized mobile content push, device detection and recognition and asset resolution software. To bring the solution to market, Vignette is working with global and local systems integrators including DPCI, Future Technologies, Inc., Hyperlink, iFactory, Informatica El Corte Ingles, ioko, Morse Group, Sapient, Stefanini, Tata Consultancy Services, Tallence and Virtusa. http://www.vignette.com/
Tracks and sample conference sessions at the Gilbane Conference San Francisco include:
Content Management Track
This track is focused on strategies and technologies for managing multiple types of content, either with different types of repository systems, or with supporting technologies. IT and business strategists and all types of content managers will benefit from sessions in this track.
- The Analysts Debate Content Technologies and Trends
- Defining the BPM/ECM Intersection
- Introduction to Enterprise DRM
Web Content Management Track
WCM as a discipline is still in its infancy. If you are responsible for a website, or the content management system or strategy behind your organization’s web presence, this entire track will be relevant to you.
- Different Approaches to Purchasing a CMS: Open Source vs. SaaS/ASP vs. Licensed
- Don’t Forget Your Site is for Your Customers
Enterprise Search Track
Sessions will place focus on the types of search problems enterprises have and need to solve by examining both cases and the technologies being turned to in medium and large organizations. How organizations make choices about what types of products to select and implement will also be explored in this track.
- The Arena: Differentiating Search Products
- Search and the IT Role for Enterprise-wide Initiatives
Collaboration & Enterprise Blogs & Wikis Track
The Gilbane Group has been covering the use of blog and wiki technologies for enterprise applications since 2005. This track will bring attendees up-to-speed on the technologies, why companies are using them, and what kinds of enterprise applications such “social software” is appropriate for.
- Enterprise Wiki CEO/CTO Panel
- Collaboration & Web 2.0 Technologies
Publishing Technology and Best Practices
There is a constant stream of new technology options that could have a profound impact on publishing processes. Customers are demanding that intellectual property be delivered in the media that they prefer and they may require multiple media forms of the same content. The trend towards online communities and the increased deployment of collaboration technologies enables new methodologies for authoring and reviewing. These sessions will help publishing professionals to consider these future trends and developments.
- The Future of Publishing: Key Influences and Macro Trends
- Cross-Media Strategy: Tools & Technologies, Processes, Skills, & Organizational Challenges
LISA Forum & Workshops
Since 1990, the LISA Forums and Global Strategies Summits have been dedicated to delivering best practices and standards for facilitating international business. Conference sessions include:
- Authoring for Global Audiences: Closing the Gap Between Authoring and Localization
- Managing Content Globally: What Works, What Doesn’t
The conference program schedule, tutorial, track and session descriptions are all available on the conference site. For more information visit:
Complete conference schedule: http://gilbanesf.com/conference_grid.html
Pre-conference tutorials: http://gilbanesf.com/gilbane_preconference-tutorials.html
Conference session descriptions: http://gilbanesf.com/gilbane_session_descriptions.html
The complete LISA program description: http://gilbanesf.com/LISA_forum.html
About Gilbane Group, Inc.
Gilbane Group Inc. is an analyst and consulting firm that has been writing and consulting about the strategic use of information technologies since 1987. We have helped organizations of all sizes from a wide variety of industries and governments. We work with the entire community of stakeholders including investors, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. We have produced over 50 educational conferences in North America and Europe. Information about our widely-read newsletter, reports, white papers, case studies and analyst blogs is available at https://gilbane.com.
About Lighthouse Seminars
Lighthouse Seminars’ events cover information technologies and “content technologies” in particular. These include content management of all types, digital asset management, document management, web content management, enterprise portals, enterprise search, web and multi-channel publishing, electronic forms, authoring, content and information integration, information architecture, and e-catalogs. http://lighthouseseminars.com
