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Category: Content management & strategy (Page 167 of 479)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Now That’s Customer Experience: Part Duex

I received a number of emails after my blog on Iron Mountain’s Friendly Advice Machine, including some from non-John Cleese fans who still thought it was a fun experience. I even know of some colleagues who have visited the site multiple times 😉
Still, I thought it would be interesting to get the real statistics on visits and impact from the company themselves. Iron Mountain’s Karen McPhillips, VP Marketing, answered my call for an interview. Here are some interesting excerpts:


  • Aimed at IT managers, a marketing research team developed the campaign by creating a literal “buyer persona” resulting from over 100 interviews with existing and target prospects. This was not a “closed door brainstorming” session. The team identified and aggregated a long list of common process and technology IT-based pain points to drive targeted messaging with a healthy dose of humor.

  • By end-October, the first month of release, the site received 19,000 hits and exceeded viewing expectations by 20%. Audience segmentation revealed 60% U.S.-based views and 16% Eastern Europe-based views.

  • The previous Cleese-based campaign featured the comedian as Dr. Harold Twain Weck, Director of the Institute for Backup Trauma. By the end of its run, the site had received more than one million hits from IT professionals alone.

  • The company markets the campaign globally, but it is available only in English. Given the difficulties of true context-driven translations, especially for “Cleese humor,” this seems prudent. McPhillips reports no complaints on the decision from the company’s major global markets, including France and Germany.


The company expects an 18-24 month shelf-life for the campaign.

Global Moxie Releases Big Medium 2

Global Moxie announced the release of Big Medium 2, a web content management system aimed at web designers. Big Medium 2 has version control, workflow, search engine, content syndication, granular editing privileges, Unicode support, but also lots of grace notes for content sites: Pullquotes, image galleries, podcasts, scheduled publication, visitor comments, a WYSIWYG CSS style editor and “other goodies”. Big Medium 2 is geared for designers who want a CMS that enables flexible designs but remains easy to set up without programming skills, just basic to intermediate HTML/CSS know-how. Once the designer configures the templates, he or she can hand the site over to content editors; no technical know-how is required to add or edit pages. Enter your text, images, podcasts and document downloads into Big Medium’s editor, and the software automagically adds the necessary links and pages to your site. Big Medium’s server requirements allow you to install it in nearly any hosting environment. Big Medium is a Perl application and runs on Unix-based or Windows servers with Perl 5.6.1 or higher. Big Medium is $185 per server installation (each install can manage an unlimited number of sites and user accounts, no extra fees). It’s free to try for 30 days, and it’s also a free upgrade for all current Big Medium customers. http://www.bigmedium.com/, http://globalmoxie.com/about

SDL announces availability of SDL Passolo 2007

SDL announced the launch of SDL Passolo 2007, the latest version of their visual software localization tool. The new version offers a full visual editing environment of the latest Microsoft localization technology Windows Presentation Foundation (WPF) and localization support for all Windows development platforms such as .NET 3.0, Windows 64 bit and Delphi 2007. SDL Passolo 2007 integrates with SDL Trados 2007 to maximize the reuse of translation memories and terminology by leveraging existing Translation Memories and corporate Terminology Data Bases. SDL Localization Office suite, a combined offering of SDL Trados 2007 and SDL Passolo 2007, provide an integrated solution supporting localization projects. Direct display of source files adds context information when working on XML, Java and text files without visual support. http://www.sdl.com/

IBM Boosts Content Classification Software to Streamline Enterprise Content Management

IBM (NYSE: IBM) announced new capabilities in its content classification software used to automatically categorize large volumes of enterprise information, making it easier to find, access and use in the context of enterprise content management systems. With its service-oriented architecture-based capabilities, the IBM Classification Module provides connection to the IBM FileNet P8 content management platform to tackle the categorization of unstructured content, especially content stored or arriving in FileNet repositories. It automates the process of determining whether content is important, and how it should be handled. It can also automatically classify previously unmanaged content or reclassify content already under management so it can be leveraged for business purposes such as records management. The IBM Classification Module helps users to determine the right level of automation for their business scenario, providing a balance between automation and oversight through its configurable confidence levels and workflows designed within the classification review interface. This review capability uses the IBM Classification Module’s real-time learning to provide the system with feedback in order to improve accuracy and automatically adapt to changes. IBM Classification Module is currently available from IBM and IBM Business Partners. http://www.ibm.com/software/ecm/classification

eZ Systems Introduces eZ Publish 4 and Web Content Management Product Designed for News and Media Organizations

eZ Systems announced the immediate availability of eZ Publish 4.0, the latest version of its ECM product. eZ Publish 4.0 features PHP 5-compatibility. eZ Publish is freely downloadable and provides an out-of-the-box Open Source Enterprise Content Management System. The product offers development framework with advanced functionality for web publishing, media portals, intranets, e-commerce and extranets. Specifically, eZ Publish 4.0 will offer the following enhancements to the 3.x series: Complete PHP 5-compatibility, Full support for using eZ’s PHP enterprise components library, Performance improvements, Improved internal XML handling for increased performance and reduced memory usage, Updated Web site interface with new graphical design and enhancements, Improved clustering performance, Multilingual URL support, and Enhanced ISBN and multi-option datatypes. eZ Find, a new extension for eZ Publish 3.x and 4.x, enhances the search functionality on eZ Publish sites and includes features such as relevance ranking, native support for eZ Publish access rights, keyword highlighting and the ability to search sites containing millions of objects. eZ Systems also announced eZ Flow. eZ Flow helps news and media organizations to create dynamic portal pages by scheduling content publication, streaming rich content and managing revenue streams, including pay-per-view and paid content placement. Standard eZ Publish functionality within eZ Flow includes features designed to engage users, including surveys, ratings, tagging, comments, forums, polls and blogs. Multi-user, multi-role access permissions provide complete control over which users – including anonymous site visitors – can create and edit different types of content. With multi-channel exporting, site content can also be published to RSS, OpenOffice.org, Microsoft Word, and QuarkXPress. http://ez.no/

Mediasurface Launches Immediacy WCMs 6.0

Immediacy, part of the Mediasurface group (UK, AIM: MSR) announced the launch of Immediacy Web Content Management Suite 6.0 (WCMs 6.0). New features are:

  • Extended Web 2.0 functionality allows easy creation of ‘My Pages’, profiles and blogs that help to deliver the content, context and connections for social interaction.
  • Immediacy WCMs 6.0 creates a platform for community-driven tags (folksonomies) and business taxonomies to co-exist.
  • The new Immediacy SharePoint Connector is designed to allow non-technical users to publish accessibility compliant content directly from SharePoint.
  • Improved Search Engine Optimisation generates the XHTML-validated code that search engines such as Google prefer.
  • Taxonomy and Categorisation Manager employs sophisticated algorithms to extract keywords, key phrases and a summarised description from any web page or document, then automatically categorise it against a taxonomy or folksonomy.

It also includes as standard new enhancements for social networking including RSS, OpenSearch, Robot.txt, PDF output and blog capabilities. http://www.mediasurface.com

CM Pros Board Nominations Open

CM Professionals is now accepting nominations of candidates for the Board of Directors. The nominations period runs from now until December 21.
In a balloting period beginning January 7, CM Pros members will elect four new directors to two-year terms set to expire in January 2010. Eleven candidates ran in the 2007 elections held this past January. The Elections Committee expects to attract an equal number of qualified candidates for this election, given the growing profile of content management as a business practice and higher visibility of content management professionals within enterprises worldwide.
Candidates must be CM Pros members in good standing (i.e., current in their dues). The organization seeks individuals who are committed to the content management community and to the goals of CM Pros, can effectively lead international teams of volunteers and accomplish project and program goals, and have professional networks that can drive participation by all consitutents in the community. CM Pros from outside North America are especially encouraged to consider running for the board.
For more information about opportunities to serve CM Pros, please see the nominations page on the CM Pros website. You can also send email to elections@cmprofessionals.org.

dominKnow Adds Multi-Lingual Capability

dominKnow Inc. announced that the dominKnow LCMS 5.1 Web-based Learning Content Management System now offers a Language Module that allows customers to provide e-learning in almost any language. At launch, the Language Module gives dominKnow LCMS customers the ability to present courses and courseware interfaces in French Canadian, French European, German, Spanish, Italian, Japanese, Simplified Chinese and Korean. Additional languages will be added to the module in the coming months. The new Language Module also gives customers a Translation Tool to extract the text assets of a course on their own and have them translated into any language they choose. Additionally, customers can substitute same-language interface words to match organizational terminology – for example, “Student” could be changed to “Learner” throughout the system if “Learner” is more appropriate. dominKnow LCMS 5.1 customers can export training content compatible with both SCORM 1.2 and SCORM 2004. dominKnow LCMS also supports the AICC standard. http://www.dominknow.com

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