Category: Content management & strategy (Page 147 of 468)

As Mary noted previously, globetrotting has been just one reason for our blogging hiatus. The more interesting interrupter has been the development of “the report,” aka our research and analysis for Multilingual Communications as a Business Imperative: Why Organizations Need to Optimize the Global Content Value Chain.

It has been an intense period to say the least, as the result comprises the stories of 40 content and localization/translation management professionals as told to myself and colleague Karl Kadie over 60+ hours. We are indebted to this community of experts for their knowledge sharing and deeply impressed by their dedication to improving processes in their areas of expertise.

It feels right then, to dedicate this first blog on our research results to these passionate and meticulous professionals, trained to understand the power of the word and its effect on content consumers. Way back in 2005, I coined an informal term for folks such as these: the glue people — a rare breed who manage to bridge gaps between various organizational units through education, facilitation, and coordination focused on “the bigger picture.”

In this case, painting that picture requires color mixing that supports corporate global expansion goals without compromising the needs and expectations of multinational customers for multilingual content. Thus the demise of the informal term in favor of one that more aptly describes the efforts of today’s content and localization/translation management professional — enter the operational champion.

Focused squarely on the inherent relationship between successful globalization and multilingual communications, our study’s operational champions are savvy customer advocates and marketeers. They have designed internal educational campaigns with titles such as “Content Matters,” “Reduce, Reuse, Recycle: Not Just for Energy,” and “Do You Know Who’s Not Reading Your Content?” They have titles such as “Content Management Practice Leader,” “Director, Global Language Services,” and “International Marketing Manager.” They have produced inspiring results:

• “We’ve raised the level of awareness of content value in our organization.”

• “We can build one web template and replicate it 25 times for various regions within in six months.”

• “We can show savings of over $900 per document and reduction of translation time by five days.”

• “We have achieved a 68% reuse rate for our content.”

Impressive indeed — and just a sample of what’s inside the report to help speed results for those working toward similar goals. More to come!

We’re growing. Like many of our colleagues in the industry we have found that problems in the housing and financial markets have had no noticeable effect on demand for our services. Of course things could change, but enterprise content technologies are so core to businesses of all kinds that, while watchful, we are not concerned.

Our main concern, as always, is to keep the conversation and flow of trusted content moving between all the stakeholders (investors, vendors, practitioners, IT, consultants, etc.) in the content technology market. If you are involved in content technology or applications in any of these capacities and have expertise or experience you would like to share with our large, growing community, let us know. We have potential opportunities for bloggers, consultants, analysts, educators, or someone who has a particular expertise and simply wants to express an occasional opinion. If you are interest or have questions let Sarah know at sarah@gilbane.com.

We came across a study entitled “The 2008 Tribalization of Business” while preparing to publish a new Gilbane white paper on web experience management. The “Tribalization” research looks at communities and online marketing: how they deliver value, obstacles to making them work, what contributes to success, and how marketers measure effectiveness. Highlights of the research (co-sponsored by Beeline Labs, Deloitte, and the Society for New Communications Research) are reported on marketingcharts.com.

This datapoint caught our eye:

“The greatest obstacles to making a community work are not related to technology or funding, the study found; rather, getting people [to engage] in the community (51%).”

Community is one of four components of engagement strategy discussed in the new Gilbane white paper (the others are personalization, user-generated content, and collaboration). In the paper, we provide some guidance about making communities work not just at start-up but throughout their lifecycle.

Engage Me! Web Experience Management as the New Business Imperative is the companion white paper to a webinar in which we participated with Linksys and the Colorado Department of Transportion. The webinar and paper are sponsored by FatWire. An archive of the webinar is available for viewing, and the paper is now available for download on the FatWire site. It will be posted on the Gilbane site later this month.

Well, actually the report was published by the author, Seth Gottlieb, a few months ago, but it is now available at the Gilbane store. Seth has worked with open source content management systems for years and for this report personally installed all the products he evaluated. Seth has written a really excellent report that is a must-read for anyone considering investing in and open source web content management system, or for anyone inclined to dismiss them out of hand.
Report Description
Open Source Web Content Management in Java provides an in depth analysis of seven of the leading open source Java web content management platforms. Written for technical decision makers, the report breaks down the open source marketplace and describes various categories of open source software and where they are most effectively used. The report also provides a framework for understanding the cost and risk implications of selecting an open source platform over commercial software.
Each 15+ page product evaluation explains the technical architecture and functional capabilities of the platform and provides insight into how the project is organized and the community behind it. There is enough technical detail to provide a foundation for ruling out incompatible technologies and prototyping the likely candidates. There is also useful information for content contributors and site managers to help them understand how the tool would support their responsibilities of today and their vision for tomorrow.
Products Evaluated:

• Alfresco Enterprise
• Apache Lenya
• Daisy CMS
• Hippo CMS
• Jahia Enterprise
• Magnolia Enterprise
• OpenCms

Buy Open Source Web Content Management in Java, by Seth Gottlieb.
NOTE: This is a downloadable PDF file. Acrobat version 6 or higher required.

I am happy to announce that Fal Sarkar has joined us as a Contributing Analyst. Some of you may have met Fal when he was the Market Segment Manager for ECM at Sun as we did, or when he was at Xinet before that. Fal is currently based in India with his family where he has been involved in some very interesting work. See Fal’s post from yesterday, and his bio for more details. Fal will be writing and helping us with research on content management (both ECM & WCM) and social media, as well as what is happening in India.
Fal can be reached at: fal@gilbane.com, or at extension 219, which transparently rings through to Fal in Chennai, India or to his voicemail, but please remember the time difference.
Welcome Fal!

Join the Gilbane Group and Vignette on July 30, 2008, at 2:00 p.m. (Eastern) for a webinar entitled “The Keys to a Targeted Online Experience.” The primary topic will be the synergies derived from the tight integration of Web Content Management-Portal-Collaboration suites versus stand-alone applications.
Click here to register.