April 14, 2:00 pm ET

Need a new WCMS, but have to make the business case first? This is the webinar for you.

Technology investments are undergoing intense scrutiny in today’s uncertain economic times – even when the proposed solution supports mission critical strategies for online presence, prospect engagement, customer satisfaction, and service delivery. How do you build an effective business case for web content management that stands out from the others, gets executive approval, and secures funding?

Tony White, Gilbane’s Lead Analyst for WCM, has the answers. With over 15 years of experience, Tony has developed and presented dozens of WCM business cases across multiple industry verticals – most of which have lead to the successful acquisition and implementation of web content management systems. Using real world examples, Tony will share the details of four “secrets” that win WCM approval and funding:

  1. Leveraging WCM to increase revenue
  2. How WCM decreases operational costs
  3. Best practices for generating ROI metrics
  4. Beyond ROI: the silver bullet that always works

This web event provides valuable insight for any organization that is seeking to implement a new WCMS, but must first make a rock-solid business case. Register today. Sponsored by SDL Tridion.

Updated April 9: Download the new Gilbane white paper.

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