Curated for content, computing, data, information, and digital experience professionals

Category: Content management & strategy (Page 119 of 479)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Gilbane Boston speaking proposals deadline

Update – We have received a phenomenal number of proposals – almost 50% more than last year. We have also had a huge number of requests for extensions, so we have extended the deadline for speaking proposals through next week – until May 28th. Don’t delay though, as our program committee is already pouring over the proposals we have.

Proposal Deadline: May 16th 28th, 2011

The Gilbane conference is all about helping organizations apply content, web and mobile technologies to communicate with their ecosystem of customers, employees, suppliers, partners, and the rest of the world in the most effective and efficient way possible.

This means understanding what technologies can and can’t do, what practices in applying them succeed or fail, and how to plan for changes in market and technology evolution. We bring together a diverse audience of technologists, marketers, strategists, business managers and analysts to learn, share, and debate best practices and strategies. Our conference is organized into four tracks so attendees in marketing, technology, a business unit, or an internal function will be able to plan a customized agenda.

To submit a proposal for a presentation or panel to contribute your expertise and experience, please see the topics below listed for the four tracks, then follow the instructions and guidelines for submitting proposals using our proposal submission form. Send any questions to speaking@gilbaneboston.com.

You can also learn more by visiting the conference website at http://gilbaneboston.com, where you can also see information from our 2010 conference.

Customers & Engagement track
Topics to be covered include: Web content management, content strategies, analytics, web design and UI, social media, digital and cross channel marketing, rich media, global reach, multilingual practices, personalization, information architecture, designing for mobile devices, e-commerce, search engine optimization. Read more

Colleagues & Collaboration track
Topics to be covered include: Collaborative authoring, intranets, knowledge management, search, wikis, micro-blogging and blogging, managing social and user-generated content, integrating social software into enterprise applications, SharePoint, portals, social software platforms, enterprise 2.0 strategies. Read more

Content Technologies track
Topics to be covered include: Multi-lingual technologies and applications, smartphone, iPad and tablet app development, XML, standards, integration, content migration, search, open source, SaaS, semantic technologies, social software, SharePoint, and relevant consumer technologies. Read more

Cross-channel Publishing track
Topics to be covered include: Multi-channel publishing, multi-lingual publishing, mobile app and digital product development and marketing strategies for the iPad, and other tablets and ebook readers, mobile content management, digital rights, digital asset management, DITA, documentation, structured content, and XML. Read more

http://gilbaneboston.com/speaker_guidelines.html

Follow the conference on Twitter at http://twitter.com/gilbaneboston. Tag: gilbaneboston

Questions?: speaking@gilbaneboston.com

Sneak peek at the conference community site to be announced next week.

Adobe Announces Adobe Tag Manager for the Online Marketing Suite

Adobe Systems Incorporated announced Adobe Tag Manager for the Adobe Online Marketing Suite, powered by Omniture. This new solution provides a tag management framework for the entire Adobe Online Marketing Suite as well as for other digital marketing technologies. Capturing anonymous audience data is typically done using a tag (a small piece of JavaScript or HTML image call) placed in a piece of content or on a Web page. Various applications for capturing and taking action on analytics data usually require their own tags. The process of implementing and maintaining separate tags on a Web page and across partners such as analytics providers, site and content optimization vendors, ad servers, ad networks, affiliate networks and audience measurement firms often requires significant technical skills to implement or change and can become costly, time consuming and error prone. Adobe Tag Manager solves these industry problems with a tag management framework that serves as a tag container, housing the tags that an Adobe customer may require, including all Online Marketing Suite tags and third-party tags. While some customers may deploy a new standalone tag container, Adobe SiteCatalyst customers can deploy the tag container without having to change their existing SiteCatalyst page tag. The tags within the container are managed through an administrative user interface where the customer can insert or remove tags (from Adobe or other partners) without making changes to a website. http://www.adobe.com/

EMC and Box Deliver Enterprise Content Management Mobility Through the Cloud

EMC Corporation announced a technology collaboration with Box to develop integrated content management solutions, bringing cloud-enabled sharing and collaboration to global enterprises. Customers get Box’s user interface, easy external collaboration, and content access from any mobile device, paired with the enterprise-class security, compliance and process management from EMC Documentum. EMC Documentum customers can connect their on-premise deployments to Box through Box’s ECM Cloud Connect, to synchronize, archive and transfer content between the two systems. The companies are currently working to build deeper integrations to offer customers a better content management and collaboration experience. Integrating Box’s cloud layer and interface with EMC.  http://www.emc.com

Ingeniux Launches Mobile Web Portal Solution

Ingeniux Corporation, a provider of web and social content management software for web, tablet, and mobile devices, announced the release of the Ingeniux Mobile Web Portal and new mobile solution packages for Ingeniux customers. To help large web publishers meet the needs of mobile users, Ingeniux has developed a range of new multi-channel content publishing solutions. The Ingeniux Mobile Portal is a new solution for Ingeniux CMS users that provides a flexible mobile website solution for smart phone users. It includes mobile channel publishing for multiple content types, including Ingeniux CMS content, syndicated content (ATOM or RSS), and third-party services like Google Maps, Twitter and Facebook. With the addition of the Ingeniux Cartella community server, mobile portal publishers can provide secure content, deploy digital lockers, and personalize services for end users. http://www.ingeniux.com

Professional Edition of Adobe Digital Publishing Suite Available

Adobe Systems Incorporated announced the immediate availability of the Professional Edition of Adobe Digital Publishing Suite, a solution that includes hosted services and viewer technology that allow a spectrum of publishers to publish content to Android tablets, BlackBerry PlayBook and Apple iPad. Aimed at publishing houses, business publishers, and education institutions that require an off-the-shelf tablet publishing solution, the Professional Edition taps the huge interest in digital publishing across a range of industries. http://www.adobe.com/

SpringCM Launches New Version with Eye on Mobility, Collaboration

SpringCM announced the latest release of its cloud enterprise content management platform. This latest release features new case management capabilities, helps SpringCM customers deliver more consistent execution, enhance team productivity and increase management visibility of key business processes. In addition, mobile support for iPad uses intuitive-gesture interface, but also gives access to cloud capabilities such as full-text search of corporate-content repositories. Other highlights include: Enhances quality-of-service and compliance with defined rules; Provides a status view to all case participants to improve team and customer communication; Faster responsiveness to objectives and process changes; Enables more effective internal collaboration on cases; Improves communication with customers and other service requesters; and it requires minimal IT resources. http://www.springcm.com/

Multilingual Marketing Content: Growing International Business with Global Content Value Chains

Our latest on content globalization practices, Multilingual Marketing Content: Growing International Business with Global Content Value Chains, which infomed the presentations for the webinar Scott mentions below, was made available as a free download at https://gilbane.com/Research-Reports.html last week. We believe this report is the first study ever of global companies’ practices for managing multilingual content for marketing. The report is also available from study sponsors Across Systems, ADAM Software, Lionbridge, and SDL. Check it out!  

Nuxeo Releases BIRT Integration Package for Nuxeo ECM Applications

Nuxeo, the Open Source Enterprise Content Management (ECM) platform company, announced the availability of a new package in the Nuxeo Marketplace that connects Nuxeo Enterprise Platform (EP)-based applications and the open source Business Intelligence tool, Eclipse BIRT. The Nuxeo – BIRT Integration offers report design and access from within a Nuxeo ECM application. The Nuxeo – BIRT Integration offers integrated reporting capabilities on top of Nuxeo EP-based applications, enabling the design, rendering, and access of reports and analytics. The BIRT Engine has been integrated in Nuxeo EP, so that reporting capabilities are available without leaving the Nuxeo application, and security controls can be managed in one place. The Nuxeo – BIRT Integration package is available on the Nuxeo Marketplace. http://www.nuxeo.com/ http://www.eclipse.org/birt/phoenix/

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