Omniture, an Adobe company (NASDAQ:ADBE) announced an integration with CrownPeak that combines Omniture Test&Target with CrownPeak’s content management system (CMS) through Omniture Genesis. Designed to allow marketers to manage content for tests and targeted campaigns from an integrated interface, the combination allows for the creation and deployment of content to drive A/B tests, multivariate tests, and content targeting. As a result, marketers could benefit from the speed and control of Test&Target as well as from the content creation and management workflow of CrownPeak. Through the integration, content is built within CrownPeak’s CMS, then deployed and managed by Omniture Test&Target from within the CMS. The integration should provide the following: Continuous testing and targeting that can automatically promote top performing content; rapid implementation of integration and ongoing deployment of tests without requiring IT involvement, putting control in the hands of marketers; API Integration allows one-step live deployment of offers; easy management of any testing scenario via an integrated interface. www.omniture.com www.crownpeak.com/
Category: Content management & strategy (Page 119 of 468)
This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.
Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.
Content strategy topics include information architecture, content and information models, content globalization, and localization.
For some historical perspective see:
https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/
Day Software announced the immediate availability of its content management system (CMS), CQ 5.3. CQ 5.3 introduces enhancements for online marketing in Day’s unified Web Content Management (WCM), Digital Asset Management (DAM), and Social Collaboration (SoCo) suite. New with CQ 5.3, Day also introduces its Targeting module, providing online marketers capabilities for customer segmentation and content targeting to optimize online communications and customer experience. CQ 5.3 WCM adds enhanced support for campaign management and optimization. Marketers can now schedule campaigns and target promotions in real-time based on customer site visit behavior. Multi-Variant Testing (MVT) support could help every online marketer to optimize campaign promotions. CQ 5.3 DAM provides Marketing support for site visitors to browse and access an online library of marketing assets. New lightbox supports enables pick lists of marketing assets – including presentation slides, documents, images, videos, and more – to be downloaded as a ZIP file. New drag-and-drop components for uploading, tagging, commenting, and rating assets open up digital libraries for community-generated content. CQ 5.3 DAM also adds MediaRSS support to provide three-dimensional visualization and fly-over navigation of large libraries of digital assets leveraging external service provider CoolIris. Social Collaboration adds new support for Social Calendaring. With an enhanced drag-and-drop calendar component, online marketers can create and target different displays of upcoming events. Targeting provides a library of potential segmentation criteria for both anonymous site visitors as well as registered users. Support for external site browser history, geo-location, and observed site preferences enables segmentation of even anonymous visitors to drive targeted promotions. For repeat visitors, profile-based criteria such as age, gender, past site visit history and others enhance marketing’s ability deliver tailored home page and landing page promotions to reach their target audiences. CQ 5.3. CQ 5.3 is available immediately to current Day customers and partners. http://www.day.com
Nuxeo announced that it will be introducing Nuxeo Studio. Nuxeo Studio, a configuration and customization environment for Nuxeo ECM, is available as a component of the Nuxeo Connect subscription service. Nuxeo Studio is available as a web-based administrative tool for Nuxeo Enterprise Platform (Nuxeo EP) and packaged applications such as Nuxeo Document Management (Nuxeo DM) or Nuxeo Digital Asset Management (Nuxeo DAM). With a graphical interface, Nuxeo Studio enables information architects and business analysts to configure both Nuxeo EP and Nuxeo DM to adapt to their organization’s requirements. Nuxeo Connect is the comprehensive subscription offering delivering software maintenance and support for Nuxeo ECM. In addition to Nuxeo Studio, Nuxeo Connect customers have access to other premium tools and support packages. The support packages target developers and operations, tiered by Silver, Gold, or Platinum service level agreements. http://www.nuxeo.com
Adeptol released its Document Viewer Enterprise Edition Version 4.4 with a buffering and rendering technology to load documents of size up to 0.5 GB in one second. This new version of Enterprise Viewer introduces features for developers and business users as well as advanced document search capabilities, thumbnails support, watermarking, and page rotation. The Enterprise Viewer uses a built-in optimization technology to get pages directly from the server as they are being rendered. What this means is, users can start reading page one of document immediately and continue to do operations such as search, text selection, scrolling between pages, while rest of the document loads. The viewer estimates the network connection speed, document size, server load among other factors such as browser, client machine memory and is designed to optimize the load time appropriately. Users can view more than 300 document types without the need to download plug-ins or ActiveX components. The new Document Viewer Enterprise Edition is available immediately for existing and new customers. http://www.ajaxdocumentviewer.com
Alfresco announced they will be changing from the GPL license to a LGPL license for Alfresco Community. While GPL is the most common open source license in use today, Alfresco feels that an LGPL license will best suit their plans for their software platform moving forward. One of the key differences between LGPL and the current GPL is that after linking to the Alfresco software, it will not affect the status license of the proprietary software linking to it. The license change will be incorporated into the next update to Alfresco Community, which is due for release in March. www.alfresco.com/
Acquia has launched Drupal Gardens into private beta today, e-mailing out invites to the intial batch of people who signed up to be beta testers. Drupal Gardens is a hosted version of Drupal which is remotely installed, hosted and upgraded. It is designed to have an interface similar to sites such as WordPress.com or Ning. Equipped with multi-user blogging, commenting, forums, custom content types, and advanced user management, Drupal Gardens aims to be a tool for organizations that want to build social sites. While currently on a private beta you can sign up to request an invite, and Acquia expects to transition to a public beta by spring 2010. Drupal Gardens will be available for free to the public throughout all of 2010. www.drupalgardens.com/
ACOM Solutions, Inc. has added features to its EZContentManager document management system focused on increasing flexibility, control and operating convenience. EZContentManager is a web-based document management system that allows companies to centralize corporate files of any type in a single password-secured data repository, with browser-driven retrieval and distribution engines providing enterprise search as well as handling under metadata or full-text search. New administrative support features in EZContentManager 3.9 include: a new layer of security based on document type and metadata (indexed field) values, increasing the amount of security that can be added to a group or user profile as well as what can be accessed through EZContentManager; the ability to edit group membership at the user level, aiding administrators in maintaining groups and their associated permissions; the ability to “globalize” – make available to all document types – metadata fields that are selection lists; and the addition of a faxed-document report to Administrative Tools. Enhancements for user efficiency include: The ability to retrieve an indexed field from a database while manually uploading a document; The addition of “move” to the existing cut/copy/paste editing features; The ability to roll back from a versioned document to the original version, allowing users to view the modification process; as well as the ability to email linked/associated documents in a single outbound message. http://www.acom.com/
TEAM Informatics has completed the acquisition of Frontline Logic, a software engineering firm focused on Oracle Universal Content Management (UCM) solutions (formerly Stellent), Google enterprise search, and Kofax document imaging. Both TEAM and Frontline are Certified Partners in the Oracle Partner Network (OPN). Frontline was formed in 2001 to focus on Stellent enterprise content management solutions. With the acquisition of Stellent in 2007 by Oracle, Frontline has become an Oracle partner. In addition, Frontline has programs underway with Google Search Appliance and Kofax technologies, as well as an ECM training offering. For both companies, Oracle Fusion Middleware has been the flagship capability. Within Fusion Middleware, TEAM is an Oracle Pillar Partner for Enterprise 2.0 in the US and Australia-New Zealand regions. E2.0 includes UCM, WebCenter, Records Management, Imaging, and Business Process Management. TEAM and Frontline have been establishing partnerships in other Fusion areas such as Identity Management, Service Oriented Architecture, Business Intelligence, and Platforms/DB. The combined company has offices in St. Paul, Kokomo, Sydney, and Anchorage. http://www.teaminformatics.com http://www.frontlinelogic.com
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