Curated for content, computing, and digital experience professionals

Category: Content management & strategy (Page 118 of 468)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

FlashMoto Introduces Multilingual Flash CMS

FlashMoto.com, a start up that specializes in Flash website creation and provides a Flash CMS, launched an updated version of their Flash content management system with multiple language support. FlashMoto’s control panel has been translated into 12 languages, among which are: Spanish, Bulgarian, Japanese, Romanian, Italian, Russian, Chinese, Hungarian, Vietnamese, Indonesian, Serbian, and Czech. The interface language can be changed once a user logs into the admin panel. Users may edit their Flash CMS website content, add new pages, edit and delete the existing pages, manage the website menu, galleries, contact forms, upload videos and music, etc. Other features include SEO support, ability to upload your own fonts and integrate external modules and widgets. All the data is stored in XML files instead of a database. FlashMoto flash content management system features a basic navigation interface and WYSIWYG editor. In its next version, expected to be launched towards the end of March, FlashMoto will add 4 more languages: German, French, Turkish and Polish.  http://www.flashmoto.com/

Content Globalization: Hot Topics at Gilbane San Francisco

We’re featuring multlingual content strategies, practices, and technologies in four sessions on the San Franciso program:

  • Reaching Global Audiences: Case Studies in Multilingual Multisite Web Content Management
  • Breaking Out of the Silo: Improving Global Content Value Chains by Collaborating Across Departments
  • Content Metrics: Tools for Measuring ROI in Global Content Infrastructures
  • Eliminating the Multilingual Multiplier: Addressing the Cost of Producing Formatted Content in Multiple Languages

These topics are among the hot spots on Gilbane’s 2010 Content Globalization Heat Map, which identifies a set of key investments that companies can make today to advance their content globalization practices and overcome language afterthought syndrome. (See this presentation for more information on these concepts.)

We’re in the process of populating the sessions with top-notch speakers. Check the Gilbane San Francisco conference site for updates. Twitter is #gilbanesf.

Content Globalization: Hot Topics at Gilbane San Francisco

We’re featuring multlingual content strategies, practices, and technologies in four sessions on the San Franciso program:

  • Reaching Global Audiences: Case Studies in Multilingual Multisite Web Content Management
  • Breaking Out of the Silo: Improving Global Content Value Chains by Collaborating Across Departments
  • Content Metrics: Tools for Measuring ROI in Global Content Infrastructures
  • Eliminating the Multilingual Multiplier: Addressing the Cost of Producing Formatted Content in Multiple Languages

These topics are among the hot spots on Gilbane’s 2010 Content Globalization Heat Map, which identifies a set of key investments that companies can make today to advance their content globalization practices and overcome language afterthought syndrome. (See this presentation for more information on these concepts.)

We’re in the process of populating the sessions with top-notch speakers. Check the Gilbane San Francisco conference site for updates. Twitter is #gilbanesf.

EMC and Fatwire Announce Joint Offerings

EMC Corporation and FatWire Software announced that they will jointly offer solutions for Web experience and brand management to help manage online experiences and brand consistency. The strategic partnership between EMC and FatWire includes reciprocal reseller agreements, joint innovation, sales, marketing and services activities as well as a minority equity investment by EMC in FatWire. Under the reseller agreements, EMC will resell FatWire’s WEM product set as its WEM solution and FatWire will resell EMC’s digital asset management software including EMC Documentum Media WorkSpace and EMC Documentum Content Transformation Services as its digital asset management offering. The two companies have also committed to joint product development to extend Documentum-FatWire integrations. http://www.emc.com http://www.fatwire.com/

Gilbane Group Welcomes New Experts

We’re pleased to announce that Gilbane Group has welcomed three new senior analysts and consultants:  Vince Emery, Karen Golden, and Sue Willard.

Vince, Karen, and Sue come to us with stellar credentials and the kind of “been-there-done-that” expertise that is a Gilbane competitive advantage as an analyst and consulting firm. Their bios have been posted on our consultants page.
 
With a background in global branding and multilingual content and web presence, Vince will be a key part of the team covering the intersection of our Content Globalization and Web Content Management Practices. He is based in San Francisco and strengthens Gilbane’s Bay Area presence.
 
Sue’s expertise in multilingual content, localization, and project management brings a new voice to our Content Globalization practice, and her insights into helping companies understand what’s involved in technology implementation will serve Gilbane’s user clients very well.  
 
Karen’s background in a variety of structured content applications, content analysis, and web analytics will enable her to contribute across several Gilbane practice areas. Her experience as a buyer and implementer of content technologies will be especially valuable as we develop new programs and services that align with Gilbane’s market education mission.
 
Our newest team members will be posting their first blog entries shortly. Look for them on Twitter, too.
 
Welcome, Sue, Vince, and Karen!

How will the Apple iPad cause headaches for creators of multilingual content?

Apple recently unveiled its new iPad device with a flourish of global PR. iPads will go on sale in the U.S. around the end of March this year, and in other countries in the following months. Press and analysts have had a field day praising and condemning the iPad’s capabilities and features, predicting (depending on who you listen to) that the device will be either a terrible flop or another runaway success for Apple.

My analysis predicts that Apple will sell millions of units of its new “universal media device,” as analyst Ned May of Outsell Inc. describes it, but Apple’s success is not my subject today. Instead, it’s a warning: People who generate content for global markets need to know how the iPad might make their work more difficult.

The problem is caused by a technical gap the new iPad shares with its older siblings, the iPhone and the iPod touch. None of them can use Adobe Flash. (For more on Apple’s deliberate omission of Flash and its consequences, see this New York Times story and this one.)

Thousands of global businesses use Flash movies with captions or voiceover narration as quick, relatively low-cost ways to present marketing videos and user guides over the Web to multilingual audiences. For these businesses and the agencies that work with them, the Flash gap is a growing problem. Instead of Flash movies, millions of iPhone and iPod Touch users see blank white spaces. The iPad boasts a larger screen, with display capabilities that will be attractive for business tasks. But all those millions of Flash animations and interviews and guides and other videos will be invisible. Just blank white spaces, no matter what language you speak. That is the Flash gap, which the iPad will make worse.

The alternative is to deliver videos using HTML5. But not all web browsers work with HTML5. Neither do all devices, especially mobile devices. This means Web video providers need to research what specific devices their target audiences use, and what video technology those devices will support.

So if you provide multilingual video content, you have one more detail to pay attention to when you plan your schedules and budget.

Open Text to Acquire Nstein

Open Text Corporation (NASDAQ:OTEX) (TSX: OTC) and Nstein Technologies Inc. (TSX-V: EIN) announced that they have entered into a definitive agreement by which Open Text will acquire all of the issued and outstanding common shares of Nstein through an Nstein shareholder-approved amalgamation with a subsidiary of Open Text under the Companies Act (Québec). Based on the terms of the definitive agreement, Nstein shareholders will receive for each Nstein common share, CDN $0.65 in cash, unless certain eligible shareholders otherwise elect to receive a fraction of an Open Text TSX traded common share, having a value of CDN $0.65 based on the volume weighted average trading price of Open Text TSX traded common shares in the 10 trading day period immediately preceding the closing date of the acquisition. This purchase price represents a premium of approximately 100 percent above the 30 trading day average closing price of Nstein’s common shares. The transaction is valued at approximately CDN $35 million. Based in Montreal, Nstein’s solutions are sold across market segments such as media and information services, life sciences and government. The transaction is expected to close in the second calendar quarter and is subject to customary closing conditions, including approval of two-thirds of the votes cast by Nstein’s shareholders and applicable regulatory and stock exchange approvals. A special meeting of Nstein’s shareholders is expected to be held to consider the amalgamation in early April, 2010. http://www.opentext.com, http://www.nstein.com

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