Cloud-Based Marketing Analytics Suite Launched By IBM

IBM has announced a cloud-based Web analytics and digital marketing suite aimed at helping its business customers automate online marketing campaigns across digital channels, such as Websites, social media networks and mobile phones. The new IBM offering combines software from the acquisitions of Coremetrics and Unica and provides analytics that help companies fine-tune marketing campaigns and create personalised offers in real-time across online channels. For example, businesses would be able to evaluate Facebook or Twitter activity, and offer tailored promotions delivered to their mobile devices on the fly. IBM’s suite also enables businesses to deliver and fine-tune digital marketing programmes based on what customers are doing offline. For instance, a consumer who purchased a new tablet in a brick-and-mortar store would receive special offers via email to purchase tablet accessories. http://www.ibm.com

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