Archive for Globalization, localization

Integrating Multilingual Content into Operations and Growth

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Featured session:
Integrating Multilingual Content into Operations and Growth

As global content becomes more mainstream there is increasing pressure for broader and more efficient integration with corporate functions and strategies. Both presentations in this session address some ways to accomplish this: one focused on the multilingual content supply chain and API integration, and one focused on deeper integration with marketing and growth strategies.

Wednesday, November 28: 1:45 p.m. – 2:45 p.m.

*Register today to save your seat and use priority code 100FG17 for an extra discount*

Mary Laplante, Digital Clarity Group

Moderator:
Mary Laplante, Vice President Client Services, Digital Clarity Group

Laura Brandon, GALA - Gilbane Conference  
Laura Brandon, Executive Director, Globalization and Localization Association
&
Jim Compton,
Technology Program Manager, Moravia
Workflow Automation in Multilingual Content Delivery: A Collaborative Initiative for Standardized Translation APIs

Juliana Pereira, Smartling - Gilbane conference
Juliana Pereira, Head of Marketing, Smartling
Translation Strategy is a Growth Strategy: The Smart Approach to Global Content

Gilbane Digital Content Conference
Renaissance Boston Waterfront Hotel, November 28 – 29, 2017

Speaker Spotlight: Terena Bell – Multilingual challenges and the future

As we did last year we’ve posed some of our attendees’ most frequently asked questions to speakers who will be at this year’s Gilbane Conference, December 2 – 4, 2014, and will be sharing their complete answers with you here. You can see all Speaker Spotlights from our upcoming conference as well as last year’s event.

Terena Bell - Gilbane Conference 2014

Speaker Spotlight: Terena Bell

CEO

In Every Language

Follow Terena: @ineverylanguage

 

Although sometimes used interchangeably ‘content strategy’ and ‘content marketing’ refer to very different though often connected disciplines. How and where should these activities be organized?

Marketing is part of strategy. Think about it like this: An orange is a fruit, but not all fruit are oranges. Marketing is part of strategy but not all content strategy is content marketing.

Marketing is the most talked about discipline that needs to take on more responsibility for technology to be effective. What can other departments learn from the discussion around marketing technology and marketing technologists?

Money. Basically everything not marketing is great, but you need marketing to funnel money to it all. Regulatory content, user-driven content, all of this is great, but it’s post-sale and needs to be paid for.  If you’re not translating and working in a pre-sale environment, then translation and content are cost centers, not profit drivers. So drive profit and then everyone is funded and happy.

Given that there are more smartphones than PCs on the planet and both will be important for the foreseeable future, how should organization’s content delivery priorities and technologies change? How is yours changing?

I actually just wrote an article on this for MultiLingual Magazine, slated to publish right before the conference! In translation and multilingual content creation, we have been very focused on the what—what are we now translating or localizing because of mobile that we weren’t before, such as apps, mobile-optimized websites, etc. But instead, we should think long-term and focus on the how. How do we translate on a phone? This means shaping translation technology around the idea of a mobile as default environment instead of for a mobile environment. How do we create multilingual or multicultural content on a phone, as opposed to for use on one?

Does the ‘internet of things’ have an immediate or near-term impact on your organization’s information or collaboration infrastructure? How so?

Heck yes. In Every Language is a translation company. We already have connected things that talk to us—telephones, alarm clocks, cars. If you think those things should only talk in one language, you’re crazy.

Catch up with Terena at the Gilbane Conference:

Track T: Re-imagining the Future: Technology and the Postdigital Experience

T7: Multilingual Challenges – Current and Future
Wednesday, December 3: 11:40 a.m. – 12:40 p.m.

Register now to hear more from Terena and all of our speakers.

See our complete conference program for more details.

 

Gilbane Conference call for speakers and great presentation advice

Gilbane Conference 2013, Banner, Content and the Digital Experience

 

 

 

 

We have our own set of speaker guidelines that are specific to our event that we ask all speakers to read. But last week there were two Harvard Business Review posts that provide some of the best advice you can find anywhere on giving a great presentation or moderating an engaging panel. These are must reads for anyone who cares about presentation or moderating skills, and strongly recommended for Gilbane Conference speakers. Even if you are already a speaking pro, each post is likely to give you at least one new idea. See:

Call for papers

Please review the conference and track topics below and submit your speaking proposal.

Conference description

Businesses and organizations of all kinds are struggling to keep up with the dramatic changes and challenges caused by current and near-term future potential of digital technologies. These challenges are enterprise-wide because everybody from customers to employees to partners expects an integrated and compelling digital experience that just works.

Accomplishing an engaging digital experience requires creating and managing compelling content, but also includes measuring how effective the content is, building interfaces that are consistent yet appropriate for multiple mobile channels, and integrating with e-commerce and enterprise systems. None of this should be news, but putting all the technologies and practices together is still largely uncharted or experimental territory for enterprises. Well-informed decisions on digital experience strategies require proactive dialog with experienced peers and industry experts.

At Gilbane conferences we bring together industry experts, content managers, marketers, marketing technologists, technology and executive strategists to share experiences and debate what the most effective approaches and technologies are, and how to implement them. Our theme this year is Manage – Measure – Mobilize, and we have tracks focused on the customer digital experience, employee digital experience, future technologies for digital experiences, and a track on digital strategies for publishers and information providers where we expand our theme to include Monetize.

 

Main conference tracks

Track C: Content, Marketing, and the Customer Experience

Designed for marketers, marketing technologists, growth hackers, content managers, strategists and technologists focused on customers and digital marketing.

Topics include:

  • Web content management
  • Customer experience management & engagement
  • Digital and postdigital marketing
  • Inbound & content marketing
  • Marketing automation
  • Measuring and analytics: Web, mobile, social, big data
  • Growth hacking strategies
  • Mobile challenges & channel priorities
  • Marketing technologist best practices
  • Responsive design
  • Localization & multilingual content management
  • Content strategies
  • Cross-channel marketing
  • E-commerce integration
  • Search engine strategies

Track E: Content, Collaboration, and Employee Engagement

Designed for content, information, technical, and business managers focused on enterprise social, collaboration, intranet, portal, knowledge, and backend content applications.

Topics include:

  • Collaboration and the social enterprise
  • Collaboration tools & social platforms
  • Enterprise social metrics
  • Community building & knowledge sharing
  • Content management & intranet strategies
  • Enterprise mobile strategies
  • Content and information integration
  • Enterprise search and information access
  • Semantic technologies
  • Taxonomies, metadata, tagging

Track T: Re-imagining the Future: Technology and the Postdigital Experience

Designed for technology strategists, IT, and executives focused on the future of content and either internal or external digital experiences.

Topics include:

  • Hybrid cloud content management
  • Natural language technologies
  • Haptic and gesture interfaces
  • Big data platforms and tools
  • Big data analytics
  • Visualization
  • The future of the open web and walled gardens
  • New mobile operating systems
  • Beyond desktops
  • Distributed data, distributed apps – mixing up code and data
  • Internet of things and digital experiences
  • Wearable content

Track P: Digital Strategies for Publishing and Media

Designed for publishing and information product managers, marketers, technologists, and business or channel managers focused on the transition to digital products.

Topics include:

  • Designing for digital products
  • Business models and monetization
  • Mixing owned, earned, and bought content
  • Ad technologies and strategies
  • App development strategies
  • HTML5 or no?
  • Multi-channel publishing
  • Ebook readers vs tablets
  • Tablets vs smartphones
  • Mobile publishing workflows
  • Matching content to platforms and devices

Submit your speaking proposal. [red]The deadline is June 30th 2013![/red]

Gilbane Boston speaking proposals deadline

Update – We have received a phenomenal number of proposals – almost 50% more than last year. We have also had a huge number of requests for extensions, so we have extended the deadline for speaking proposals through next week – until May 28th. Don’t delay though, as our program committee is already pouring over the proposals we have.

Proposal Deadline: May 16th 28th, 2011

The Gilbane conference is all about helping organizations apply content, web and mobile technologies to communicate with their ecosystem of customers, employees, suppliers, partners, and the rest of the world in the most effective and efficient way possible.

This means understanding what technologies can and can’t do, what practices in applying them succeed or fail, and how to plan for changes in market and technology evolution. We bring together a diverse audience of technologists, marketers, strategists, business managers and analysts to learn, share, and debate best practices and strategies. Our conference is organized into four tracks so attendees in marketing, technology, a business unit, or an internal function will be able to plan a customized agenda.

To submit a proposal for a presentation or panel to contribute your expertise and experience, please see the topics below listed for the four tracks, then follow the instructions and guidelines for submitting proposals using our proposal submission form. Send any questions to speaking@gilbaneboston.com.

You can also learn more by visiting the conference website at http://gilbaneboston.com, where you can also see information from our 2010 conference.

Customers & Engagement track
Topics to be covered include: Web content management, content strategies, analytics, web design and UI, social media, digital and cross channel marketing, rich media, global reach, multilingual practices, personalization, information architecture, designing for mobile devices, e-commerce, search engine optimization. Read more

Colleagues & Collaboration track
Topics to be covered include: Collaborative authoring, intranets, knowledge management, search, wikis, micro-blogging and blogging, managing social and user-generated content, integrating social software into enterprise applications, SharePoint, portals, social software platforms, enterprise 2.0 strategies. Read more

Content Technologies track
Topics to be covered include: Multi-lingual technologies and applications, smartphone, iPad and tablet app development, XML, standards, integration, content migration, search, open source, SaaS, semantic technologies, social software, SharePoint, and relevant consumer technologies. Read more

Cross-channel Publishing track
Topics to be covered include: Multi-channel publishing, multi-lingual publishing, mobile app and digital product development and marketing strategies for the iPad, and other tablets and ebook readers, mobile content management, digital rights, digital asset management, DITA, documentation, structured content, and XML. Read more

http://gilbaneboston.com/speaker_guidelines.html

http://gilbaneboston.com/speaker-submission-form.html

Follow the conference on Twitter at http://twitter.com/gilbaneboston. Tag: gilbaneboston

Questions?speaking@gilbaneboston.com

Sneak peek at the conference community site to be announced next week.

Multilingual Marketing Content: Growing International Business with Global Content Value Chains

Our latest on content globalization practices, Multilingual Marketing Content: Growing International Business with Global Content Value Chains, which infomed the presentations for the webinar Scott mentions below, was made available as a free download at https://gilbane.com/Research-Reports.html last week. We believe this report is the first study ever of global companies’ practices for managing multilingual content for marketing. The report is also available from study sponsors Across Systems, ADAM Software, Lionbridge, and SDL. Check it out!  

New Paper – Looking at Website Governance

I am delighted that I’ve just completed my first solo paper here as an analyst: Looking Outside the CMS Box for Enterprise Website Governance. I say solo, but I ought to start by saying I’m grateful for having had a great deal of support from Mary Laplante as my reform from vendor to analyst continues. 

This paper has allowed me to pick at a subject that I’ve long had in the back of my mind, both in terms of CMS product strategy and of what we, as content management professionals, need to be cognizant of as we get swept up in engaging web experiences – that of corporate content governance. 

When I write and talk about web engagement or the web experience, I often refer to the first impression – that your website meets all of your audience, prospects, customers or citizens. They don’t all see your shiny headquarters building, meet the friendly receptionist or see that you have todays copy of The Times on the coffee table – but they do see your website. 

Mistakes such as a misspelling, an outdated page or a brand inconsistency all reflect badly on your attention to detail. This tarnishes the professionalism of your services, the reliability of your products, and attention you will pay to meeting consumer needs.

Of course, when those lapses are related to compliance issues (such as regulatory requirements and accessibility standards), they can be even more damaging, often resulting in financial penalties and a serious impact on your reputation.

I see this governance as the foundation for any content driven business application, but in this paper we focus on website governance and aim to answer the following questions:

  • What are the critical content governance risks and issues facing the organization? 
  • Is your CMS implementation meeting these challenges? 
  • What solutions are available to address governance needs that are not addressed by CMS? 

The paper is  now available for download from our Beacon library page and from Magus, who sponsored it.

Magus are also presenting business seminars on website governance and compliance  on October 12 in Washington, DC, and October 14 in New York. My colleague Scott Liewehr will be presenting at those events, drawing on the analysis in the Beacon as part of that seminar program. You can learn more about those events and register on the Magus website.

 

XTRF to Integrate memoQ

memoQ 4.2, by Kilgray, was integrated into XTRF 2.0, the management system for translation companies and corporate translation departments. XTRF supports the work of translation departments in three fields: management and administration of all company activities, management of workflow and of the production process, as well as management of the translation process. The integration of memoQ enables managing complete translation projects including from the very beginning until the translation is finished. http://www.xtrf.eu/ http://www.kilgray.com

San Francisco conference schedule and program

We’ll be posting the speakers over the next few days, but you can now see the program schedule as well as the conference session descriptions, and the pre-conference workshops. Also, registration is open.