Category: Content management & strategy (Page 101 of 478)

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

It hasn’t always been easy for governance and compliance issues to get the attention they need in organizations. This has been especially true with regard to digital content. In today’s global environment they are not something that can be easily ignored. Also, businesses are realizing that governance is not just about legal protection. There are customer experience, brand, market reach, and operational benefits as well. Join expert Kristina Podnar to learn more…

B106. Delivering digital excellence with global compliance & integrity

Faced with complex multi-site, multi-language, multi-channel digital presences, many organizations struggle to provide exceptional digital customer experiences, especially those on a large, distributed digital team. With the growing number of compliance requirements and international regulations, can you successfully deliver a digital strategy with repeatability and integrity? This talk defines policies and standards that can be leveraged throughout the enterprise for digital success—whether that is a website redesign, technology re-platform or implementation of mobile applications and social software.

Monday, April 29: 4:15 p.m. – 5:00 p.m.

Kristina Podnar
Digital Policy Consultant, NativeTrust Consulting LLC

 

 

Learn more & register with code FG19 for best available price

 

Diamond sponsors

Platinum sponsors

 

Gilbane Conferences have been providing content management, computing, and digital experience professionals with trusted content since 2002.

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

Technology and operational integration remain the most difficult and costly implementation issues for digital experience and digital transformation initiatives. Understanding the integration technologies and practices most critical for your project is a requirement for success. Integrating open source and proprietary technologies can save cost, but what’s involved? Does open source add additional challenges? Veteran Joe Bachana describes a current project integrating a mix of five different systems. This is bound to be interesting!

A201. Case study in integration of open source with proprietary technologies for AGBU, a global not-for-profit 

In this talk, Joe Bachana presents how open source technologies such as Drupal (CMS), Entermedia (DAM), OpenKM (records management), and CiviCRM (CRM) are being implemented with an Intacct Accounting System for the Armenian General Benevolent Union (AGBU). The resulting system manages the entire customer relationship, from inception through to management of donations and membership activities.

Tuesday, April 30: 10:45 a.m. – 11:30 a.m.

 

Joseph Bachana
President, DPCI

 

 

Learn more & register with code FG19 for best available price

 

Diamond sponsors

Platinum sponsors

 

Gilbane Conferences have been providing content, computing, and digital experience professionals with trusted content since 2002.

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

Enterprise digital transformations are not for the feint of heart. Technologies, practices, workflows, customer expectations, and market and business requirements are constantly evolving, and technical and operational integrations need to somehow keep up. That’s why case studies from experienced pros like this one are a critical part of your strategy due diligence. 

B101. Transforming your digital ecosystem successfully: why & how it is possible 

Can you build a digital ecosystem that enables your organization to delight its customers at every touchpoint, while delivering effective personalization and omni-channel engagement? Can you meet the needs of your customer’s journey across all channels to deliver her relevant content at any given point? For many, a successful customer experience relies on an affirmative answer to both questions. But the “transformation” required to support such efforts presents brands with seemingly insurmountable challenges. Where do you even begin? Our session helps you kick-start a digital transformation initiative by showing you how it can be done, even if you are starting with disparate systems, processes, and disconnected customer experiences. We show you an effective strategy and road map, including best practices in its execution. We offer you real-world examples of what has worked and led to a 400% increase in customer engagement—and what has not—and how you can succeed.

Monday, April 29: 10:30 a.m. – 11:15 a.m.

 

Vijay Hanumolu
Vice President, Digital Strategy, Unum

 

 

Kevin P Nichols
Executive Director, Experience, AvenueCX and Global Content Strategist

 

Learn more & register with code FG19 for best available price

 

Diamond sponsors

Platinum sponsors

 

Gilbane Conferences have been providing content, computing, and digital experience professionals with trusted content since 2002.

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

 

Our conference is followed by in-depth, half-day workshops by well-know experts providing detailed guidance on how to get a head start on key strategies, including…

Leveraging best practices & technology leadership in digital transformation to shape & enrich digital experiences locally

Digital customers are disrupting established practices and processes internationally. Product and service leaders must understand, analyze, meet, and exceed local requirements to enter and grow in their target markets. The digital age has set the stage to amplify local reach, relevant resonance, and personal reaction. Whether you are in a globalizing startup or in a multinational organization you have to overcome challenges and seize opportunities to make the most of that borderless stage and deliver effective content and products while demonstrating much agility, velocity, and customer centricity. More than ever, there is no great local experience without global excellence. Digital customers are in the driver’s seat, and know what they look for as well as where, when, and how they want it. Therefore, it is crucial to engage them linguistically, culturally, and functionally before they switch to your competitors in one click or with one word. Join this workshop to unleash the power of the fast track to create and increase digital globalization value. We cover how to do the following:

• Consider a robust framework to execute digital globalization plans end to end, maximize customer experiences, and sustain value matching local customer journeys.
• Build a road map to develop assets, showcase quick wins, and deliver on your business objectives in a time and cost-effective way across multiple markets.
• Drive the transformation of digital content and product supply chains into experience value chains by optimizing creation, development, internationalization, translation, localization, testing, certification, and personal customer experiences globally.
• Benefit and profit from technology enablers that help you turn automated intelligence into intelligent automation and augment local customer reality, specifically within AI-driven ecosystems.
• Capture and measure content effectiveness globally and locally through tangible performance indicators and datadriven operations.
• Develop and elevate digital globalization in your organization as a global profit driver by establishing a collaborative business partnership model across teams, disciplines, and functions.
• Innovate with snackable content to boost micro experiences for international customers.

Wednesday, May 1: 1:30 p.m. – 4:30 p.m.

Bruno Herrmann,
Global Leader, Expert Advisor in Digital Experiences, Products and Content, Independent Consultant

 

 

Reserve your seat today

 

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Diamond sponsors

Platinum sponsors

 

Gilbane Conferences have been providing content management, computing, and digital experience professionals with trusted content since 2002.

 

 

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

Our conference is followed by in-depth, half-day workshops by well-know experts providing detailed guidance on how to get a head start on key decisions, including…

The Right Way To Select Digital Experience Technology

This fast-paced workshop gives you the inside scoop on how to match your unique needs to the right DX marketplaces and vendors, ranging from WCM to DAM to CRM, CDPs, marketing automation, and more. Learn how to distinguish among features, architectures, cost and ecosystems to assess how you can underpin your digital strategy with the best-fitting tools for your needs. Come away with a firm understanding of the major pros and cons of the key players and how to replace traditional, waterfall methods with a more modern approach to technology selection. Each participant receives a copy of Tony Byrne’s book,The Right Way to Select Technology.

Wednesday, May 1: 9:00 a.m. – 12:00 p.m.

 

Tony Byrne
Founder, Real Story Group

 

Reserve your seat today

 

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Diamond sponsors

Platinum sponsors

 

Gilbane Conferences have been providing content management, computing, and digital experience professionals with trusted content since 2002.