More when I’m not on vacation, but obviously this is big news.

Content Management Professionals emphasizes its role as the international community of practice at its Fall Summit 2006. The Summit, titled “Content Management and the World Enterprise,” takes place on Monday, November 27, and is co-located with Gilbane Boston. The program focuses practices, processes, and technologies for communicating effectively with global audiences. It is designed to enable content managers to have direct, positive impact on enterprise globalization initiatives. See the call for papers if you’d like to present, participate in a panel, or run a workshop or roundtable. Registration is now open, and sponsorship opportunities are available.

The acceptance by Hummingbird’s Board of Directors of the Open Text offer closes the door on this summer saga, albeit with less drama than I predicted.

I do find it surprising that even a ripple of a bidding war never occured since the agreed-upon Open Text bid remains at only 10 cents more per share than the preceeding Symphony offer. Plus, there’s that $11.7 million termination fee payable to Symphony. Still, Hummingbird reports that the offer represents a 4.1 percent higher bid than Symphony and a 20.5 percent premium over the company’s May 25 share price.

Now that the saga is over, the real effects will surface. There is clearly redundancy between the two companies, and that can only mean some amount of layoffs. We would be surprised however, if that prediction extends to the RedDot division, as Open Text fills a hole with this solid WCM solution. In addition, the merger creates a larger competitor to the platform players in the ECM market but also bolsters the “foes can be friends” theory in terms of Open Text’s June decision to provide Oracle-based solutions as well as to continue strong SAP and Microsoft Sharepoint integrations.

Finally, the acquisition forces Open Text to continue proving that numerous acquisitions equal strong, integrated vertical and horizontal solutions while simultaneously pleasing longtime Hummingbird customers.

Industry colleague, consultant, and Content Management Bible author Bob Boiko is teaching an intensive two-day workshop, “Taming the Content Beast: Content Strategy and Modeling for IT Professionals” in Washington DC September 18th and 19th. Bob is an incredible presenter and will keep you engaged while you’re learning. More info.

We have now published tutorial and session descriptions for our Fall conference (November 28-30, 2006 Westin Copley Place, Boston MA) and registration is also now open. Speaker details will be added soon.
Conference track descriptions:

Conference session descriptions:

Pre-conference tutorial descriptions:

Complete conference schedule:

Registration:

We’ve been talking with users lately on what the promise of “technology for the masses” really means for the BPM suite market. And more specifically, how BPM technologies will evolve to compliment ECM strategies and implementations. The flavor of many of these discussions comes down to transitioning “x” amount of design, control and execution from IT into the hands of “process-savvy but less-technical” corporate domains.

In other words, transferring capabilities into the business — thereby creating BPM environments that eliminate throwing applications over the wall and then spending precious resource dollars to manage the inevitable boatload of change requests thrown back. According to Howard Smith and Peter Fingar, authors of Business Process Management: The Third Wave, the challenge for leading corporations is not to bridge the business-IT divide, but rather to obliterate it.

These conversations are familiar to content specialists and information architects who demanded the evolution of content technologies such as WCM from programmer-centric environments to business-driven applications that required little IT maintenance. In fact, “non-IT” buyers became more and more important on the radar screens of WCM vendors during the mid to late 90’s as content management went mainstream. Budgeting, evaluation, and approval teams were a mix of marketing, sales and IT personnel. C-level executives were primary decision-makers and had efficiency, cost reduction, and revenue generation on their checklists. The corporate desire to move from centralized control to decentralized collaboration was paramount. Desktop features, Web-based interfaces, templates, and coaches/wizards were hot.

The content technologies market learned simple but undeniable truths during this period that drive sales and deployments in the ECM suite market to this day. Usability matters. Usability drives adoption. Adoption drives the ROI, whether the desire is efficiency and cost savings or revenue generation and customer satisfaction. Vendors: know your buyers! Buyers: know your users!

As the BPM suite market evolves, it will face technology convergence, vendor consolidation, and the need to decentralize capabilities to achieve the enterprise sale — as did the ECM suite market before it. Complex, hybrid business processes, i.e. those that merge data + content + straight-through processing + human-driven interaction requirements, require collaboration and interactions that “cross the divide” between IT and the business.

How can business managers — the compliance officer, the human resources manager, the account manager, the underwriter — work with technologies for modeling and rules management, business intelligence, performance management, and analytics within familiar environments? Complex, hybrid processes increase the need for the business to create, view, interact with, and optimize the process through its execution and inevitable exceptions.

Debates on whether savvy Excel business users can “do modeling” aside, increased BPMS vendor messaging on providing common, “Visio-like” interfaces for process modeling, “zero-code” BPMS, integrations with Microsoft Office, and collaborative “business user-oriented” dashboard environments point to a market that is evolving to answer one of the more critical business buyer questions: — What does it look like and how easy is it to use?

Putting the business in BPM underscores the “usability matters” mantra. A solution that cannot demonstrate it to the savvy business buyer at the ECM/BPM intersection — who envisions an environment where ECM and BPM are seamlessly complimentary — should probably think twice before the demo.